Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Art Marketing Seminar Being Offered In Wellington Area With Ilene Adams, Rickie Leiter And Jean Bootz

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Bootz Cultural Arts Center, Ilene Gruber Adams, Rickie Leiter and Jean Bootz will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required for the sessions on April 19th and 26th. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar. The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

Art-of-Marketing-Your-Work-InviteBootz

 

 

 

 

The Art of Marketing Your Art

Presented by:

 

Ilene Gruber Adams

Rickie Leiter

Jean Bootz

 

 

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: April 19th | 7 – 9 pm

Session 2: April 26th | 7 – 9 pm

at

Bootz Cultural Arts Center

420 State Road 7   Suite 120

Royal Palm Beach, FL

561.290.2753

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Highly Successful “Art of Marketing Your Art” Seminar With Ilene Adams, Rickie Leiter And Raquel Williams Being Offered In February

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Arthouse429Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar.  The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams

Rickie Leiter

Raquel Williams

at

ArtHouse 429 in Northwood

 

 

 

Session 1: February 9th | 7 – 9 pm

Session 2: February 16th | 7 – 9 pm

 

 

 

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

 

TRRUPDATEDArt-of-Marketing-Your-Work-Invite

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Next Seminar Facilitators Include: Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Art” in a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings.  The Seminars take place on December 1st and 15thWe share the details here and look forward to empowering YOU!  Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.  

 

 

 

 

 

 

 

 

The Art of Marketing Your Art

 

 

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

For more information about Hugh O’Neill:

www.oneillgalleries.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“Marketing Your Art to Galleries” Seminars With Rickie, Ilene, and Raquel Are Open For Registration

If you have been wondering how other artists arrange for their artwork to be shown in galleries, this is your opportunity! Under the auspices of Arthouse429, Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce a success story from our first seminars!  The artwork of one of the seminar attendees, Amauri Torezin, has been been accepted into Arthouse 429! The Rickie Report shares the details about the next seminars here.  

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams, Rickie Leiter and Raquel Williams

at

ArtHouse 429 in Northwood

Session 1: February 3rd  | 7 – 9 pm

Session 2: February 10th | 7 – 9 pm

429 25th Street       West Palm Beach, FL 33407

561.231.0429

 

 

 

 

IleneandRickieArt of marketing P2 FB

 

Learn….

 

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

Caren Hackman Talks About Sharing Your Portfolio On-Line

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Today’s topic is on-line resources to share your portfolio.  

 

Sharing Your Portfolio On-Line

 

Question:  I am not represented by a gallery or agent. How can I increase the number of people looking at my portfolio?   Mary N., West Palm Beach

 

Caren Hackman says, “There are so many options for you to show your work that I can only scratch the surface in this column. I hope that the list of resources mentioned here will serve as a jumping off point for you to find the best possible way to display your portfolio and extend exposure for your artwork.”

 

“A well-rounded multi-media approach will help your work get seen. Be prepared for publicity opportunities by using a combination of print and web media. Your print arsenal should include a business card, printed samples of work, a CV and/or personal statement. The web arsenal should include samples of work, CV, personal statement, email blast capability and regular interaction with at least one social media outlet.”

 

Caren will address some web related outlets today and discuss print in the near future.

 

“Having a website that showcases your work is essential. Content management solutions such as wordpress offer the advantage of having a customized website that can be easily updated. For artists who find the task of building their own site intimidating there are many free online portfolio sites.  Check out this list taken from design instruct.com (http://designinstruct.com/roundups/free-online-portfolio/).

Being able to send out mass emails, be they media releases or invitations to openings, should always be done using an email client. Never, never, never send an email to multiple recipients from your personal email account. Protect the privacy of intended email recipients and protect yourself from being categorized as a SPAM sender by using bulk email programs. Many of these programs are free or low cost and easy-to-use.  A few that you might like to research are mailchimp.comconstantcontact.comstreamsend.com and madmimi.com.”

 

“Blogging and social media sites such as Facebook, Linkedin, Twitter, and Pinterest are avenues for artists to help collectors keep current on their work.  If working all social media sites seems a little daunting try concentrating on developing a following on just one or two of the sites. Consider using a feed program to automatically send updates from a blog to your favorite social media outlets.”

 Please send your questions, no more than 250 words to:

rickie @therickiereport.com.

 

 

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Ilene Adams’ Creativity is Boundless!

The Rickie Report first met Ilene Adams at a 2011 Wellington Art Society meeting and was immediately struck by her tremendous energy and enthusiasm.  We then saw a tent-full of her artwork at the WAS Spring Fair and were more impressed.   Ilene is currently on the WAS Board of Directors but that is not all she does!  She recently opened a catering/baking enterprise with friend, Sandy Axelrod, who is also a jeweler.  (We hear the  mandel bread has killer yum factor)!   www.alicebtookusbakingcompany.com

With over 25 years of professional experience in graphic design, print making, illustration , fabric design, and faux finishing, as well as experience in the advertising and the corporate world Ilene brings a wealth of information and creativity to her work.

After owning a Nationally acclaimed broadcast marketing company in the Northeast for over 20 years, Ilene  focused her energy and skills on the creation of wonderful, warm environments for homes and businesses from New York to Miami.

An award winning artist, Ilene has been featured in many design magazines both in the New York metropolitan area and the Palm Beaches.

Interior of Medical Office designed by Ilene

Ilene has also worked in the non-profit art world bringing her marketing talents and creativity to an art center in West Palm Beach and working to advance art and artists in the community.  She is currently working on several community art projects to bring art to the public.

There are images from a series “Forever Glades” that Ilene photographed while explorings nature preserves in Florida, from Gainesville to Miami.  Many of them were taken from a canoes or while hiking with her daughter in Gainesville.  “Having grown up in the northeast, I am still amazed at the landscape of Florida and how much variety there is.  As a northerner, we always thought of Florida as flat (which it mostly is) and sandy, which it is not”.  By the way, her daughter, a recent UFS graduated is a sculptor and has one of her pieces in the university’s permanent collection!

Fine Art Painting

Ilene’s artistry has been seen in many local juried art shows, including Whole Foods (One Person Show), Lighthouse ArtCenter (Landscapes), JF Gallery (Mediums), Palm beach County Art in Public Places, Wellington Art in Public Places 2010, AmTrust Bank Exhibition, Riverside Bank Exhibition, Zephyr Art Show, Wellington Art Society, Armory Art Center (Student Faculty Show), LK Mix Art Exhibition, Artists Ball Armory Art Center, Tyler School of Art, Poster Competition – Rome,  Northwood Artwalk, City of West Palm Beach Cultural Association.  She is a member of SMEI (Sales & Marketing Professional Association, Association of Fundraising Professionals, and Wellington Art Society.

The Rickie Report believes that every artist should have a website, or at least a web presence, with one page showing some art work and contact information.  It is fortunate that local artists now have someone in the their community that understands their needs from the artist’s viewpoint.  That someone is Ilene Adams. 

Mural by Ilene

Ilene’s talents are diverse yet all related.  Her main interest is creating and promoting arts, whether it is for interiors, marketing or fine art.  Ilene believes that art and beauty bring joy and well-being to individuals and are essential for a well-balanced life.  She offers a “fearless introduction to having your own website.”  As Ilene reminds us, “My business is to grow your business.”  For more information call 561.346.0172  or go to:  www.IleneAdamsInc.com  www.FauxMuralsAndMore.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291