Highly Successful “Art of Marketing Your Art” Seminar With Ilene Adams, Rickie Leiter And Raquel Williams Being Offered In February

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Arthouse429Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar.  The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams

Rickie Leiter

Raquel Williams

at

ArtHouse 429 in Northwood

 

 

 

Session 1: February 9th | 7 – 9 pm

Session 2: February 16th | 7 – 9 pm

 

 

 

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

 

TRRUPDATEDArt-of-Marketing-Your-Work-Invite

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Artist/Gallery Relationship

The relationship between an artist and gallery is a significant one. The Rickie Report hears from both entities, sharing concerns and questions about behavior and standards.  We look at the nuances that may not be spelled out in a contract and more in this article.  This includes 2D , 3D and wearable art.

 

 

The Artist/Gallery Relationship

 

 

In this article, when we speak of “galleries”, the reader should understand the term to include consignment galleries, vanity galleries, cooperative galleries and traditional galleries.  This also includes outdoor or indoor shows…basically, any place you are exhibiting your artistry.

 

Notification of Your Acceptance

Great news!  

Your artwork has been accepted to be in an exhibit or show!  

Now what?

 

Read every word and every page before you sign a contract!

 

 

  • Do you understand the contract?

 

  • If you have a question, has the issuer of the contract been helpful in explaining your concerns?

 

  • Can you meet the requirements of the contract?

 

  • Is there something you would like to change in the contract?

 

  • Is this acceptable to the issuer?

 

  • If you cannot meet the requirements, it is your obligation to discuss the issues with the gallery or show where your work will be exhibited!

 

  • Mark down important dates: drop off of artwork, reception and pick up of unsold work and date of expected payment for sold work.

 

  • If you decide NOT to sign the contract, it is up to you to inform the gallery or show manager!  Being polite and considerate goes a long way…you never know when you may encounter the same players in the art world again.

 

I’ve Signed A Contract!

What is the first thing you need to do?

 

  • Employ “Rickie’s Two Foot Rule”!  Share your good news with anyone who comes within 2 feet of you!  This is NOT a time to “sell” but to “celebrate”! Share your passion of creativity with everyone!  

 

  • Get your publicity and marketing ducks in a row!  Send out press releases to print and email resources ( including The Rickie Report) – DO NOT WAIT until a few weeks before your public reception, grand opening or event to take place.

 

  • Share your good news in your social media circles and once you have the date (see above), ask THEM to share it with their friends!

 

  • Has the gallery provided postcards marketing the exhibit or show?

 

  • Send them out to your client list, giving them plenty of notice so they can attend!  This is an important part of the marketing process. The gallery is counting on you to follow through!  

 

  • Another thought about sending out postcards: a personal note goes a long way.  Again, it is about the relationship between you and your clients. It is not just about the sale!

 

 

Enjoy The Show

 

Before the exhibit or show opens, touch base with the manager.  What are the gallery’s expectations of the artists during the event?

 

  • Show up on time!

 

  • What is the preferred mode of dress?

 

  • Can you bring a guest?

 

  • Is there a cover charge for guests and other attendees?

 

  • Be respectful of the other attendees.  Not everyone is here to see your work. ( We know, this sounds harsh, but we’re trying to be realistic and helpful).

 

  • Are you expected to make a presentation about your work?  How long will you speak? When will this take place within the reception time frame?

 

  • Is it OK to hand out business cards?  

 

  • Can you have your own sign-in book?

 

  • If you are supposed to bring a beverage or snack to share, check to see what the gallery prefers ( if they always provide a cheese tray, perhaps choosing a different pick-up refreshment is best; have they requested wine or only soft-drinks?)

 

  • How long are you expected to stay?

 

  • Different types of galleries call for you knowing information beyond your own work. Have you done your homework and learned a bit about the other exhibitors’ artistry?

 

  • If someone asks a question and you are unsure of the answer, KNOW who to ask!

 

  • Do we need to tell you? NEVER speak poorly of another piece of artwork! Everyone has different taste in food, fashion and artwork!

 

The Party’s Over And So Is The Exhibit

  • Be prompt when picking up your artwork.  

 

  • Bring a copy of your list of work dropped off with prices.

 

  • If you have a problem in picking up your work at the specified time, contact the gallery manager immediately.

 

  • Send a thank you note to the gallery and manager.  Personal relationship, remember?

 

My Work Sold!  Now What?

 

  • The contract should specify when you will be paid and how much the gallery will keep as commission.

 

  • Be aware of the date you should expect payment and stay in touch with the gallery manager.

 

  • Some galleries cut checks immediately and others only monthly.

 

  • Does the contract specify if the gallery will tell you who the customer is? 

 

 

  • When a non-profit organization asks you for a donation of your artwork, does the contract specify that you will be told who the client is who purchased your work?  The Rickie Report suggests you inquire about this BEFORE signing the contract and possibly adding it in, if it is not mentioned.  It is gracious of you to donate and important for YOUR marketing and art business to know who to add to your client list.

 

 

In the very least, the exhibition or show should be added immediately to your website.

 

 

You forgot to pick up your work

for over a month… Now what?

 

  • Go back and read the contract.
  • Some galleries will charge storage fees. Be prepared to pay.  Remember – they have been caretakers of your work.
  • Some galleries will take possession of your work.  They may choose to be benevolent and return your work or they may, according to the contract, sell your work to benefit a charity.

 

Life Is A Learning Experience

 

Exhibiting at a gallery or show is a wonderful opportunity for you to share your creativity with the world!  The Rickie Report hopes that these helpful hints make your experiences easier and more productive.

 

Stay tuned for more marketing strategies in The Rickie Report!

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

Deb LaFogg Docherty Announces Book Signing Event and Shares Tips for Artists Applying to Juried Shows

Since The Rickie Report first wrote about Deb LaFogg Docherty in September, 2011, she has been busy painting, entering, and winning awards at juried shows around the country.  Deb is just back from being a featured artist at Art Basel’s “Endangered” Exhibit.  In addition, Deb illustrated a children’s book, “Rosie’s Song” and served as a judge for the Friends of Loxahatchee Art Show!  In this article you will find information about Deb’s book-signings, shows, demos and some important tips from an art show judge’s point of view.

 

 

Deb LaFogg Docherty

 

 

deb-and-a-wolf

 

Deb LaFogg Docherty is an artist who believes in sharing her insights with others.  The Rickie Report stresses the importance of networking with other artists and Deb not only does that, she acts as a mentor as well.  

 

"Waiting for Mom"

“Waiting for Mom”

 

Recently she was chosen to judge the Loxahatchee Art Show and we asked her to share her thoughts.   “The Loxahatchee show was the first time I judged a show. It was more difficult then I thought it would be, since normally I’m one of the artists in the show”, she said.

 

"Under Mom's Watchful Eye"

“Under Mom’s Watchful Eye”

 

The Rickie Report asked what Deb observed as she examined each entry.    First, Deb referred to the rules of the application.  “This is what I was looking for:  Was it a place in the Loxahatchee Refuge and if not, could it be found there?  Next, what caught my eye?  What made the painting stand out from the rest?  Then I got down to the technique, lighting, composition and color, the same principles I base my work”.

 

"Palmettos in Warm Light"

“Palmettos in Warm Light”

 

She goes on to explain, “Most of all, I wanted the artists that were selected for prizes to know why they were chosen. So, at the Awards Ceremony I spoke about each winner’s painting.  It’s very difficult to judge a show. It is even harder when talented artists you know submit their work. No matter what you do, you feel like your going to offend someone.  I tried to remain neutral and stick to the criteria I had set for myself before I saw the entries”.

 

 

 

"Captured Gaze"

“Captured Gaze”

Deb’s Important Tips and Things to keep in mind when entering in a show:

 

  • What is the theme of the show?
  • Make sure it’s framed properly
  • Meet the entry deadline and rules to enter

 

“Giving these tips to artists that want to get into competitions and juried shows… that’s tough because no matter what you decide to enter you are not always going to get in. I can attest to that. Always enter your best work because it is a reflection on you. But more importantly never give up!  And yes, I would be willing to jury more shows” Deb reveals.

 

 


Oldschool Proof flyer 2

 

 

“Rosie’s Song” is Now Available!

 

 

"Rosie's Song" Book Cover

“Rosie’s Song” Book Cover

 

“Rosie’s Song” is appropriate for children aged 3-8 years old. “When Rosie the sea star’s roving brothers get caught out in a storm, she fears they are lost forever. Filled with determination and worry, she sets out on her own adventure to find them and almost gets lost herself – before ending back right where she began, in the loving embrace of her family. Rosie’s Song tells a story of family love, wrapped up with a quiet message of ocean conservation and courage. Rosie’s Song is a beautifully illustrated, full-color children’s picture book”.  There are a total of 48 including cover and double truck in Pastels.  Deb LaFogg illustrated the book and Mary Kate Leming is the author.  A second book in the works.

 

Book events:

Family Fun Fest

Join us from 10 a.m. to 2 p.m., Saturday, Dec. 14 at the Family Fun Fest  at Delray Beach Center for the Arts at Old School Square, 51 N. Swinton Ave.   Meet author Mary Kate Leming of Ocean Ridge and illustrator Deborah LaFogg Docherty of Boynton Beach. This is a free event.

 

 

Sandoway House

 

Parents and children are invited to a story reading and book signing at 11 a.m. Saturday, Dec. 21st  at  Sandoway House Nature Center, 142 S. Ocean Blvd., Delray Beach.     The regular $4 museum admission will apply.   Meet the creators of Rosie’s Song following the 10:30 a.m. shark feeding.

 

You can also purchase Rosie’s Song   http://www.amazon.com/gp/product/0991055608

or contact Deb LaFogg Docherty or Mary Kate Leming.    Total cost with Tax: $20.00

 

 

Deb’s Upcoming Shows and Demos:

 

 

SOLO Show at the Tropical Audubon’s Doc Thompson House    January 6 – Feb 3, 2014   South Miami, FL

Demo:   Briney Breezes Art Society – Jan 7, 2014

Delray Art League Show   January 11-12, 2014  Veterans Park  Delray Beach, FL

Wellington Fine Art Festival – January 25-26,2014 Wellington, FL

 Pigeon Key Art Festival – February 8-9,2014  Marathon, FL

 Demo:  Wellington Art Society – Feb 12, 2014    Wellington Community Center

Artigras – February 15-17, 2014  Jupiter, FL

 Delray Art League Show  – February 22-23   Old School Square  Delray Beach, FL

Sarasota Wildlife Festival – March 1-2, 2014  Sarasota, FL

Delray Art League Show   March 8-9 , 2014    Veterans Park   Delray Beach, FL

Demo:  Palm City Art Society – March 12, 2014

Delray Art League Show  March 22-23, 2014   Old School Square   Delray Beach, FL

Delray Art League Show  March 29-30, 2014   Old School Square   Delray Beach, FL

Delray Art League Show  April 12-13, 2014   Veterans Park   Delray Beach, FL

Delray Affair – April 25-27,2014  Delray Beach, FL

Ding Darling SOLO  Show – January 2015 Naples FL

 

For more information please contact:

 

Deborah LaFogg Docherty, AFC, MC, PSA
Wildlife Artist
Please visit to see or purchase prints of her most recent works:
http://fineartamerica.com/profiles/deb-lafoggdocherty.html

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291