Artist Bobby Winston, Former Jupiter Resident, Has Growing Fan Base In Brazil

Former Jupiter resident, Bobbie Winston has lived a number of lives in her three-quarters of a century on this planet. Born in Brooklyn, New York and eventually settling in Jupiter, Florida, this dynamic woman is the mother of grown children, a performing artist, an interior designer, a radio station owner, a business woman and an entrepreneur… and since 1988 – an expatriate. “La Femme Bobbíe” known for her colorful style and outgoing personality, emigrated from South Florida to Rio de Janeiro in 1988. She learned to speak fluent Portuguese and began a new chapter of her life as a successful business advisor and personal counselor to high-level Brazilian corporate executives. While doing all this, she began to increasingly find joy and expression in painting – at first, as a hobby. Now, her paintings prominently appear on the walls of a number of local shops and cafes in the world-famous tourist lure that is her Copacabana neighborhood. The Rickie Report shares her story and some sneak peeks of her water-based paintings.  Enjoy!

 

 

“L A    F E M M E    B O B BÍ E”

 

 

 

BobbieWinstonThe Lovers (2015)

“The Lovers” by Bobbíe Winston

 

 

 

Former Jupiter resident Bobbie Winston has lived a number of lives in her three-quarters of a century on this planet. Born in Brooklyn, New York and eventually settling in Jupiter, Florida, this dynamic woman is a former co-owner of the landmark Dunkin’ Donuts restaurant franchise on Federal Highway in Lake Park. Among her life credentials: mother of grown children, performing artist, interior designer, radio station owner, business woman and entrepreneur. And since 1988 – expatriate.

 

 

 

 

 

Bobbie – known to a growing number of friends and followers by the nickname “La Femme Bobbíe” for her colorful style and outgoing personality – emigrated from South Florida to Rio de Janeiro in 1988. She learned to speak fluent Portuguese and began a new chapter of her life as a successful business advisor and personal counselor to high-level Brazilian corporate executives. She coaches them on how to engage with Americans and other English-speaking associates in the expanding global marketplace.

 

 

BobbieWinstonMedusa's Glare (2015)

“Medusa’s Glare” by Bobbíe Winston

 

 

 

While doing all this, she began to increasingly find joy and expression in painting – at first, as a hobby. Over a number of years, she developed a body of work displaying a striking, eye-catching look with provocative themes that began to fill the walls of her Copacabana beachfront apartment. She kept most of her paintings during this period, while giving many away as gifts to friends and business clients. Her paintings prominently appear on the walls of a number of local shops and cafes in the world-famous tourist lure that is her neighborhood.

 

 

 

Bobbie posing next to one of her paintings.

Bobbie Winston posing with one of her paintings hanging on wall in Copacabana beauty salon. Former Jupiter resident developing art and a following in Rio

 

 

 

 

 

Word of Bobbie’s talent began spreading throughout greater-Rio and beyond… but Bobbie did not take herself seriously enough to think about “going pro” and actually selling her pieces. Two relatively recent events began to change that.

 

 

 

BobbieHarrisonThe Flower Pot (2015)

“The Flower Pot” by Bobbíe Winston

 

 

 

First, Bobbie discovered the Rickie Report through an American relative and became fascinated by the dynamics of the thriving artist and artisan community that this publication covers “back home.”  Second, and almost simultaneously, she began to receive inquiries about her paintings from international art collectors who were discovering them posted on her Facebook page.

 

 

BobbieWinstonCurly Haired Woman in Red Striped Hat (2015)

“Curly Haired Woman in Red Striped Hat” by Bobbíe Winston

 

 

 

Bobbíe tells the Rickie Report, “The power of social media in promoting art is amazing. I wasn’t even trying to market myself, per se… just sharing my paintings with friends and relatives back in the U.S. All of a sudden, people I’ve never heard of are contacting me with interest in buying specific pieces. And here in Rio, people are calling me asking for appointments to come to my apartment and see my home gallery.” Bobbíe adds, “I still haven’t even gotten around to launching a website.”

 

 

BobbieWinstonFlower Power (2015)

“Flower Power” by Bobbíe Winston

 

 

 

Her work displays a highly-identifiable style. Most of her pictures are either wildly abstract portraits, full human figures, or imaginative, surrealistic scenarios – all marked by dramatic features and bold, striking colors.

 

 

BobbieWinstonFreaky Circus (2008)

“Freaky Circus” by Bobbíe Winston

 

 

 

When asked about the abstract nature of her work, Bobbíe replies, “’Abstract is in the eye of the beholder. My paintings are not abstract to me. Perhaps, they represent my quirky vision of the reality that is humanity and the world.” Her paintings reflect the multi-cultural nature of Brazil, whimsical sexuality, and what she describes as her own “relentless imagination.”

 

 

BobbieWinstonTeardrop (2015)

“Teardrop” by Bobbíe Winston

 

 

 

TALKERS magazine, the national trade publication serving the talk radio and television industries in the United States, commissioned Bobbíe to paint a special portrait symbolizing a female talk show host for a series of five articles collectively titled, “The State of Women on Talk Radio.”  The painting, dubbed by its creator, “Two-Toned Talker,” is an abstract image of a multi-racial/multi-cultural female wearing headsets and talking on a microphone.

 

BobbieWinstonThe Two Toned Talker (2015)“The Two Toned Talker” by Bobbíe Winston

 

 

 

The publication’s executive art director, Marcia Daly, tells the Rickie Report, “We turned to Bobbíe for this special project because she is still largely unknown to American art appreciators and we wanted something really strikingly original to punctuate the importance of this series of articles that addresses the gender imbalance of performers that has long existed within this segment of broadcasting.”

 

 

BonnieWinstonThe Triplets (2015)

“The Triplets” by Bobbíe Winston

 

 

Bobbíe, who is self-taught, works very quickly creating at least one painting per week. She employs tools and materials readily available.  She explains, “The art stock I work upon is manufactured in France and especially designed to be used with water base paint.  The size of the paper is either 30cm x 43cm (large) or 21cm x 30cm (small).  There are various manufacturers such as Bic, Faber Castell, etc.  In Brazil, they are called ‘water base paint pens’ (when translated into English).  I have no idea what they call them in the U.S.  Maybe they are called markers.

 

 

BobbieHarrisonWater Base Paint Markers

Artist Materials Used By Bobbíe Winston

 

 

 

 

Bobbíe continues, “Dealing on this level, the marketing of my art is new to me. I receive great gratification knowing that people like my work and are even willing to pay for it.” According to Bobbíe, she has been selling her paintings for between $250 U.S. and $1500 U.S. “depending upon how important the individual piece is to me personally.” She adds, “I still find it difficult, in many cases, to part with a painting knowing that I will never see it again in person… or on the wall of a friend… or at a local shop here in Copacabana.”

 

 

Bobbíe Winston’s Facebook page can be accessed at https://www.facebook.com/bobbiewinstonartist. She can be emailed at lafemmebobbie@gmail.com.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Next Seminar Facilitators Include: Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Art” in a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings.  The Seminars take place on December 1st and 15thWe share the details here and look forward to empowering YOU!  Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.  

 

 

 

 

 

 

 

 

The Art of Marketing Your Art

 

 

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

For more information about Hugh O’Neill:

www.oneillgalleries.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Professional Behavior at an Art Show or Exhibit-Helpful Tips From Rickie

Exhibits and art festivals are taking place all over!  The Rickie Report shares some helpful tips that will benefit artists of all mediums, about professional behavior at an art show or exhibit.  Our goal is to empower you to make your business more successful!

 

 

Professional Behavior

at an

Art Show or Exhibit

 

 

 

Does Your exhibit space reflect YOU and what you are selling?

 

  • Is your business name front and center?
  • Are your business cards available?
  • Is your guest book ready?
  • Is your display so intricate that what you’re selling gets lost?    When people comment on your display more than your items, you are in trouble!
  • Is everything priced?  Potential buyers are often uncomfortable asking how much something costs.  It is human nature.
  • Are you dressed appropriately?  Dress for the occasion.  At an outdoor Art Fair, shorts are more appropriate than a three-piece suit!  If in doubt, always ask the coordinator of the event – BEFORE you get there.  Cleanliness of clothing and brushed teeth go a long way in customer relations.
  • Did you bring a small project to work on during the event?  Art patrons are eager to learn “how” it is created.  You don’t have to give away any trade secrets.  Perhaps, a sketch pad to doodle some new ideas. Look up OFTEN, so visitors NEVER feel they are intruding!  The point is to give them an opportunity to ask about your work or comment – and break the ice!
  • There is a fine balance between  being involved with your project and ignoring potential customers.  Potential buyers feel they are intruding when you are on the phone, reading or talking to a fellow art-show creator.  

 

 

Where to position yourself

In a small space, art patrons need room to maneuver within your exhibit set-up.   If possible, sit just outside your booth, ready for questions and ready to welcome your guests.  If you must be inside your space, studies show that hovering around the front center is off-putting to potential customers.  Try to remain in the back, VISIBLE but not intrusive as visitors look at your creations.  Bring a chair that is higher than your displays – you want to be eye level with your customers, not have them looking down to see you.

Everyone can be a potential buyer!  To result in a sale, there is a process of connecting with you and your work.

 Are you making it easy?  

What to Say

 

  • Greet your customers AFTER they walk into your space.  They need a moment to transition from the previous exhibitor’s booth and yours. SMILE. Be welcoming!

 

  • NEVER ask a question that can be answered with “Yes” or “No”. Half the time, you are going to lose.

 

  • “Let me know if I can help you” is a good ice breaker.

 

  • Another is, “It is okay to pick things up” (IF that is true)

 

  • “Feel free to try things on” works well when you are selling wearable art.  Note: If you are concerned about clean hands, have some wet wipes readily available.

 

  • Use plain language to respond to a question.  Not everyone knows as much as you about your medium or technique.  You’re not giving a college lecture.  You’re trying to educate a potential art patron.

 

  • Leave room for silence.   Too much information is overload, especially when a visitor is at a large art or craft fair.  Short, informative answers leave room for more dialogue if they are interested in buying.  No one buys because you wore them down with your oration and no one likes to be “talked at”.

 

  • Be sincere. Be you – the creator and maker of these items.  Your love of your artistry will come through!   To become more comfortable, role playing with another artist or friend can be helpful.

 

 

What Not to Say (Even if You are Asked…Even if it is true)

 

  • “My work is the finest you’ll see at this show”  It may be true, but no one likes a braggart.  (You weren’t the only one to be juried in….)
  • “This is a terrible show and I will never do it again”
  • “Another exhibitor is a fraud” 
  • “I hate my location and can’t understand why no one is stopping in to buy”
  • Ignore people who walk into your booth because they don’t look like they can afford your work (Read “The Millionaire Next Door”)
  • Scream at someone who is touching what should not be touched.  It is helpful to have some objects related to your work that small hands can explore while adults are shopping in your booth.  Show a video of your studio and of you working on your art creations!
  • Leave before the show is over.  Unless it is an emergency, NEVER pack up and leave before the event closes.  IF you MUST leave, alert the Show Coordinator!

 

The Rickie Report is happy to help you when you are preparing for a show or exhibit.  Contact Rickie to make an appointment for a consultation.  In addition, Rickie is available to meet you at your exhibit and “walk the show” with you, giving you helpful suggestions for increasing your potential for success.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

Boca Pen Women Present “Learn The Art of Marketing” with Rickie Leiter, Publisher of The Rickie Report

Join the Boca Raton Pen Women for a delicious luncheon and an informative program on getting your brand out to the public. Rickie Leiter, publisher of The Rickie Report, will be speaking about “The Art of Marketing”.  Everyone is encouraged to bring their business cards, which will be used during the interactive session.  At the end of the program, one person’s business card will be picked for a FREE article in a future Rickie Report.  Boca Pen Women is an organization of artists, composers and authors.  Their monthly events offer opportunities to network and connect with other professionals in the area.  Guests are welcome and encouraged to attend.  RSVP for lunch and lecture information is in this article.

 

 

 

Penwomenbocalogo

 

 

” Art of Marketing”

Rickie Leiter – Marketing Master

 

 

Thursday, December 18, 2014

12:00 Noon

 

Guests are welcome!

 

 

Members: $25 ~ Non-members: $30

 

Reservations MUST be made by Thursday, December 11

Delray Golf Club

2200 Highland Avenue      Delray Beach, FL  33445

 

 

 

What are the basic tools needed to successfully promote your creative work and increase sales? Rickie Leiter, publisher of The Rickie Report, an online arts magazine, will answer this question and many others in an exciting interactive program. Rickie will share her marketing strategies with Pen Women.

 

 

the_rickie_report_banner

 

 

Rickie has always been involved with the arts and creativity, as a child, first expressing herself with fabric creations and needlework.  After working in a rural Massachusetts public school system as their social worker and family therapy coordinator, she followed her passions as an art consultant.  In addition, Rickie served as a volunteer for a number of varied non-profit organizations and worked for the “Jimmy Fund”, the fundraising arm of the Dana Farber Cancer Institute.  Rickie also coordinated the Marketing and Communications Department of an international not-for-profit.  As an artist, she creates one-of-a-kind pieces of jewelry, which she sells at Artisans on the Ave in Lake Worth. 

 

Rickie Headshot

 

The Rickie Report will celebrate its 4th year of publicizing art events and opportunities to both artists and art patrons.  Rickie believes the key to success is to understand yourself and your potential buyer.  Networking and marketing are essential tools to reach your goals for success.  She is an original team member of the Palm Beach County Think Tank, which founded Art Synergy.  In addition to writing about and attending art-related functions, Rickie offers seminars and lectures about marketing.

 

 

Everyone is requested to bring their Business Cards to share. Rickie will be conducting an interactive session using the cards.  At the end of the presentation, there will be a drawing for a FREE article in The Rickie Report.

 

RSVP FORM

 

Reservations MUST be made by Thursday, December 11

(clip below form and mail with check)

RESERVATION FORM – THURSDAY, DECEMBER 18, 2014
12 Noon ~ Delray Beach Golf Club  ~ 2200 Highland Avenue ~ Delray Beach

 

Please circle one Entrée and one Dessert

(1) Shrimp Caesar Salad – Crispy romaine lettuce tossed with classic homemade Caesar dressing, fresh Parmesan cheese, crunchy croutons and Shrimp.
(2) Chicken Francaise – Parmesan egg battered chicken breast sautéed to a golden brown and finished with a lemon butter sauce, chef’s choice rice or potato, seasonal vegetables.
(3) Poached Filet of Salmon – Court bouillon poached salmon finished with creamy dill sauce.
(4) Fresh Veggie Platter

 

Dessert Choice: Lemon Layer Cake or Fruit Cup

Members: $25  ~  Non-members: $30

Checks payable to: Boca Raton Branch NLAPW
Send to: Barbara Bixon, 9674 Harbour Lake Circle, Boynton Beach FL 33437
Or email for more information: Bbcarter2@aol.com
Reservations MUST be made by Thursday, December 11

 

 

NAME: (Print) ________________________________________Email/Phone______________________

GUEST:__________________________________Email/Phone_____________________

GUEST’S MENU CHOICES:_______________________________________________________
Guests : How did you hear about us ?_______________________________________

 

 ABOUT NATIONAL LEAGUE OF AMERICAN PEN WOMEN

 

The Boca Raton Branch of the National League of American Pen Women is a prestigious organization of professional women in the Arts – Published Writers, Authors, Poets, Musical Composers and Award winning Artists.

NLAPW’s corporate headquarters is based in Washington, D.C. in an historic building, once the residence of Robert Todd Lincoln, son of President Abraham and Mary Todd Lincoln. It oversees branches all over the United States. The league boasts membership of such prominent women as Eleanor Roosevelt, Erma Bombeck, and local well-known artist Edna Hibel. Vinnie Ream, the only woman to sculpt President Lincoln from life, was an early member of NLAPW. Her statue of Lincoln now stands in the U.S. Capitol Rotunda.

The Boca Raton branch is one of the largest in the country and will be celebrating its 40th anniversary in 2015. As a qualified member of Art, Letters or Music, each member is exposed to participation in Art Exhibits, Author Talks and various workshops. On the third Thursday of the month – from November to May – luncheons are held with interesting, informative and entertaining speakers featuring the three Muses ~ Art – Literature – Music!

 

 

 

For more information about Boca Raton Branch National League of American Pen Women please visit:

www.bocapenwomen.org

Facebook:

https://www.facebook.com/pages/Boca-Raton-Branch-National-League-of-American-Pen-Women/143826885635850

or

http://tinyurl.com/ktodd6t

Barbara Bixon: Bbcarter2@aol.com
Phone: 561 732-3577

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“Marketing Smarts for the Arts” Seminar Deadline Approaches

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

mandelfoundationlogo

 

 

 

The Rickie Report

Presents:

 

An Intimate Group Seminar

with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

411 Clematis Street W.Palm Beach, FL

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291. Please note: This information will NOT be shared. PLEASE PRINT

 

 

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website Address:

Facebook Page:

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Marketing Seminar for Artists With Rickie Leiter

All artists who are interested in selling their work or gaining access to exhibits are welcome to a special seminar.  Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

 

WPBLFoundationimage002

 

 

The Rickie Report

 

Presents:

An Intimate Group Seminar with

 

Rickie Leiter

 

“Marketing Smarts for the Arts”

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street W.Palm Beach, FL

 

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291.

 

Please note: This information will NOT be shared. PLEASE PRINT

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website:

Facebook Page

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Rickie Leiter Presents “Marketing Smarts for the Arts” A Small Group Discussion At Mandel Public Library

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th.   This event is open to all artists who are interested in moving ahead in their careers.  More details are in this article.

 

 

 

 

WPBLFoundationimage002

 

 

 

 

The Rickie Report

 

Presents:

An Intimate Group Seminar with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

  at  the

Mandel Public Library

 

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street        W.Palm Beach, FL

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report.  Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country.  An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th.  The seminar  includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

The cost of the event is $25.00 and the number of registrants is limited.  attendees must pre-register by November 4th.  Send your check, payable to The Rickie Report and registration form to  PO Box 33423  Palm Beach Gardens, FL 33420.  For more information please email rickie @therickiereport.com or call 561-537-0291.  Please note:  This information will NOT be shared.  PLEASE PRINT

 

REGISTRATION FORM

Name:

 

Phone:

 

Street Address:

 

City:                                                                                       State:                              Zip:

 

Email address:

 

 

Artist medium (s):

 

 

Top 2 issues of interest to you:

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

Wellington Art Society Annual Dinner Restropective

The Wellington Art Society’s Annual Dinner was filled with appreciation for a job well-done and enthusiasm for the upcoming year.  The Rickie Report was honored to be invited to be part of this welcoming, nurturing and involved network of artists.  We share some of the highlights here.

 

 

 

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Wellington Art Society President, Leslie Pfeiffer, welcomed everyone to the WAS Annual Dinner. It was a time for saying “thank you” to her Board of Directors and fellow volunteers, as she gave each one a special token of appreciation.  

 

 

 

Leslie Pfeiffer, Laura Willems, Ursula Fernandez (Photo courtesy of

Leslie Pfeiffer, Laura Willems, Ursula Fernandez (Photo courtesy of Denise Fleischman)

 

 

Ursula Fernandez, Leslie Pfeiffer and Laura Willems were honored with the WAS Signature Member, WASSM designation.  This is awarded to active WAS member artists who have met the criteria and earned the required points through their participation and accomplishments in WAS sponsored Programs and Events. Points are earned through participation in Community Art projects, Exhibition Opportunities or Special recognition, i.e. Best in Show, doing a demonstration at a meeting.   The following WAS members attained WASSM  status and received WASSM pins in May, 2014:  Bobbin Salisbury and Joanne Baker MacLeod.    Artists may use the WASSM designation on their artwork, applications and resumes.

 

 

Nancy Brown and Rickie Leiter (Photo courtesy of Denise Fleischman)

Nancy Brown and Rickie Leiter (Photo courtesy of Denise Fleischman)

 

 

Rickie Leiter, publisher of The Rickie Report was honored for promoting art related activities, events and organizations.  She was gifted with a special book of Nancy Brown’s photography, “Simply China”, and a membership in WAS.

 

 

Marie

Corinne Ingerman, Sandra Barbieri, Marie Lentine, Betty Brodie, Sharon Segal, Sandy Axelrod, Donna Donelan, Leslie Pfeiffer, Ursula Fernandez   (Photo Courtesy of Denise Fleischman)

The Incoming Board is Installed by Ursula Fernandez

Incoming President, Donna Donelan, presented Leslie Pfeiffer with an oil portrait painted by Ursula Fernandez.
Donna Donelan and Leslie Pfeiffer (Photo Courtesy of Denise Fleischman)

Donna Donelan and Leslie Pfeiffer (Photo Courtesy of Denise Fleischman)

Ursula Fernandez and Leslie Pfeiffer (Photo Courtesy of Denise Fleischman)

Ursula Fernandez and Leslie Pfeiffer (Photo Courtesy of Denise Fleischman)

 
Special Thanks to DENISE FLEISCHMAN,  News Cat
PHOTOGRAPHER/COMMUNITY EVENTS and SOCIAL SCENE REPORTER for all of these photographs.
If an emerging artist, a new resident of the area of any artist is looking for a group to belong to, Wellington Art Society is an easy recommendation.  They can be described as warm, professional and welcoming.   WAS offers a wide variety of venues for members to show and sell their work in the community. For more information about WAS please visit: www.wellingtonartsociety.org

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

Observations from Rickie – 2013/14 “Season”

“Season 2013/14”  is coming to a close and the barrage of Art Fairs, Opening Exhibits and Art Shows will lessen.  The Rickie Report would like to share some observations.

 

 

“2013/14 Season”: Some observations

 

 

We are particularly aware that a LOT of us stay here, year-round and therefore, sharing your creativity ( visual or performing arts) is a constant. For those who are snowbirds or snowflakes, we expect to hear from you while you are away!

 

Life and Art and Creativity Happen Year-Round!

 

What we love:

 

Emerging artists who are trying to find a path to share their work.

Artists who are eager to help others in their community without fear of ownership.

Artists who relish sharing ideas!

Artists who understand that though they may not SELL on the internet, they NEED to have a web presence (simple website, landing page or splash page)!

 

What makes us cringe:

 

An artist with no business cards.

Artists who have paid BIG money to be part of an Art Show and have no signage (but DO have a sign saying they accept credit cards).

Entering artwork that does not meet the requirements of the exhibit ( i.e. no wire to hang their painting, no price or NFS indication, work that is still wet).

 

Waiting until the week (or 2) before your event to contact us, to help with your publicity campaign.  In the real business world, we have deadlines ( just like rent and car payments).  We want to tell the world about your event, but we need your cooperation to do it in a timely way!    Contact us as soon as you are accepted.  Your event will have a publication date.  Then, you can send us your information and jpegs. (We’ll remind you).  If you’re reading this and wondering if we want to know 6 months before the event actually takes place – the answer is “yes”.  At the same time, we understand that sometimes shows “pop-up” at the last minute.  Email us and see if there is an opening for publication – you never know.

 

 

This is a good time to take stock – not just of your physical inventory.  Take a look at HOW you go about doing business.  If you are part of an art exhibit or show, if you are paying for a space and you have price tags on your work… you are running a BUSINESS.

 

 

This is the bright spot of entrepreneurism  – Palm Beach County, in particular is a GREAT place to accomplish your goals.  And just as having a home demands certain responsibilities, so does having a business. We’re sharing a short list of the necessities for you and your business to flourish.

 

1. Professionally printed business cards that are legible (fancy fonts are artistic, but once reduced to the size of a business card, are often too difficult to read).  Please include Your Name, Business Name, Phone Number, Email, Website address.

 

2.  When you are taking part in a Show or other venue, have a legible sign with your name, business name and give us a hint about what you are selling ( how can someone remember to come back to your booth later?)

 

3.  Is everything priced?  Do you have a small card explaining the product, the process?  Good practice idea: polymer clay artists show a package of clay, a slab of conditioned clay and then a project midway.  NOW your viewers can better understand that you really didn’t paint those tiny little lines – you blended and stacked and cut until your artistic creation became what you are selling in your booth.  We’re not suggesting that you give away any of your secrets, just helping educate the public so they understand the effort that went into your product!

 

 

4. Attend local artist-oriented events (Artists of Palm Beach County, Artists Association of Jupiter, Boca Raton Museum of Art Artists’ Guild, Delray Beach Art League, Lighthouse ArtCenter, National Association of Women Artists (NAWA), Plein Air Artists of Palm Beach, Wellington Art Society just to name a few).    Go to other artists’ events.  Mingle. Network. See what is happening around you. Support other artists!

 

5. Send your name and email address to be added to the Think Tank, so you can become involved in Art Synergy and MORE  (send to Rolando Barrero:  rolandobarrero@me.com ) .   Attend a Think Tank meeting.  Meet artists of other mediums, styles and locations.  The ideas that are born there incubate into MAJOR events!

 

6. Do you have a Facebook Page? Here is the place to let everyone know your newest project or event!  Some artists show photos of newly sold artwork ( jewelry, paintings, etc) with their new owners – we LOVE this idea – it shows real people purchasing your artwork!

 

7.  Try something new.  Are you in a slump? Go to a demonstration, class or workshop that gives you the opportunity to try a new medium without making the initial investment of new materials.

 

8.   Read The Rickie Report.  Send us your suggestions for topics you’re interested in learning more about.

 

 

9. Let us know your good news – we’d love to share it!   What is the first thing you should do once you’ve been accepted to a gallery, exhibit, art show, art fair or other venue?  Send me an email with the “Who, What, Where, When”.  Let’s talk about   how you can use The Rickie Report to market you and your event.

 

10.  Not sure where to find a resource?  Send us an email.  We’ll help you network and find a solution.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

 

561-537-0291