The Art of Display Part II

The Art of Display Part II looks at creating a warm and welcoming environment. If you have 2D artwork to display on walls or 3 Dimensional creations, here are some ideas you might consider when planning your exhibit space.   We advise you to visit a number of different types of exhibits to get ideas and see what might work for you.  If you are taking part in an outdoor event, remember to consider the elements (rain, wind, bright sun) and physical environment (sloping ground, pavement, rocky soil) as you make your plans. The Rickie Report shares an overview as well as some specific suggestions.  In Part III, we will look at lighting and quantities at the exhibit.  

 

 

The Art of Display Part II

 

 Space Planning

  • Before you arrive at the exhibit, determine how large your space will be (i.e. a 10′ x10′ space including the tent/ an 8′ table)
  • Are you providing the tent, table, chairs?
  • While it will cost more, it may be advantageous to contract with the promoter and rent these materials.
  • Will you have walls?  (Are they fabric to which velcro will adhere, wood, slat walls where you can hang special shelving, do you need U-pins?)
  • If you don’t have walls, can you build side and back barriers to better enclose your space and differentiate it from your neighbors?  (If you can, remember to use these barriers for display and storage)
  • Create a full both set-up BEFORE the show.  See how long it takes to set up everything, so you will be ready before the first customers arrive!  This is also an opportunity to ascertain if you will need helpers the day of the event.
  • Utilize every inch of your space.  That includes leaving room for people to come into your area and look around. Plan pathways for movement within your display area.

 

 

 

 A Welcoming Environment

 

  • Neatness counts!
  • Your booth should never compete with the items you are selling.  Give your customers a chance to rest their eyes on your product.
  • Don’t forget the floor.  A carpet remnant or even a large piece of canvas with colorful paint warms up your space and beckons people to step in.
  • Do you want a theme?   Warm tones of fabrics, rattan, palm leaves and sea shells convey a sea-related theme.  Wood turned bowls will look classy on fabric-covered boxes.  
  • Have you looked at your business cards?  Do they convey the same theme?
  • Consistency is a key factor!
  • Shelving depends on what you are selling.  Rustic pottery can be placed on planks with ladders on either side.  Contemporary fine crafts may need trim shelves.  Delicate items or jewelry may need to be behind glass.
  • Dress up a basic table.  Think: Scarf, placemats, table runner, table cloth with enough overhang so you can utilize the space under the table for storage.
  • Consider risers for the table legs to bring the surface closer to customers’ range of vision and reach.
  • Vary your display with objects of different heights.  You can have a lot of fun with this! Old suitcases, hatboxes, cake plates, lucite boxes or wrapped boxes are basics.
  • Think vertically!  Hanging wind chimes from the ceiling is a perfect way to bring your marketing message to customers.  If you can, place bamboo poles crisscrossing the ceiling. You can hang hand made masks or bird feeders from them.  Make sure you leave enough room for tall customers to feel comfortable without banging their heads!
  • Pedestals made with fabric sides can be used for display on 4 sides plus the top.  Bring velcro, drapery pins or U Pins to attach items to the fabric sides.
  • Pedestals of all shapes and heights can be found on the internet.  If you build your own, consider lightweight but sturdy material.  Carrying them, setting them up and being sure they will sustain a bump from a customer or gust of wind is important.
  • Make your booth memorable! If they have lost your business card and forgotten your name, they can describe your booth to another exhibitor.  Chances are, they’ll find you again!

 

 

 

The Art and Artistic Objects

 

  • Have a sign saying “If you don’t see what you are looking for, please ask”
  • Leave “white space” in between your displayed items
  • Give people’s eyes a place to rest while they are looking at your creations  (If you have too many pieces on a shelf, they will fee overwhelmed and walk away)
  • YES, some people like to “treasure hunt” through a myriad of objects. If you are selling beads, for example, it is OK to have a small box filled with beads for them to rummage through.
  •  BUT, this is not a tag sale. It is an opportunity to showcase your fine art and fine crafts, so ask a friend who will honest with you.  Is your exhibit too messy?  Too crowded?  Too sparse?
  • Have a photo album readily available for clients and potential clients to see what you have created in the past.
  • Take good quality photos
  • If you are selling artwork for walls, show photos of your artwork hanging on walls inside a home, on a yacht, in a business setting.
  • If you are selling wearable art, show your pieces on a model, not just mannequins.
  • Be ready to make an appointment to see if your artwork will actually fit on a potential client’s wall.  Your willingness to do this after the show hours shows your integrity and belief in customer service and satisfaction.

 

 

Look for The Art of Display Part III in an upcoming Rickie Report, where we will focus on other aspects of lighting your artistic creations!

 

 

 

 For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

 

 

 

The Art of Display, Part I

Artists who create 2 Dimensional and 3 Dimensional work need to consider how they display their artistry.  This is part of marketing your business and can take different directions depending on the pieces being displayed, the area of your display, and your environment.  The Rickie Report looks at different aspects of displaying your work in this article, Part I of III.

 

 

The Art of Display

 

 

Easy to Read Signage

 

  • Are your signs eye catching?
  • Do not rely on hand written signs unless you are calligrapher (and we urge caution even then)
  • Avery and other companies offer labels of varying sizes which can be computer printed
  • Use an easy to read font
  • Consider that the font you pick will be read differently in print than on a computer screen 
  • Use a large type (Try different options)

                    this is 18 in Comic Sans ( great for reading an artist bio)

 
      this is 24 in Menlo
 
            this is 36 in Casual  (while it is larger than 24, it is smaller to read due to the font itself )
 
     this is 48 in Chalkboard
  • Be consistent. You can use the same font in different sizes, depending on the sign you need
  • Consider the color  you print with: yellow is difficult to see on a white background
  • Arial font, with rounded lines not only prints well but when enlarged, it is ideal for larger signs
  • 48 or 72 point font sizes are easier to read from a distance

 

 

What message do your signs convey?

 

  • Signs tell who you are and what you are selling at a quick glance
  • Patrons are more apt to stop by a display where they can easily identify what your product is
  • Your name,  your business name, and what you are selling should be easy to ascertain
  • Signs can convey messages using words as well as images
  • Will your business logo translate to an easy-to-read sign?
  • Having your logo on signage deepens the branding of your business.
  • If you are offering a % discount, have a sign with the details
  • Encourage people to sign your Guest Book.  Promise that you will not share email addresses or inundate them with mail.  The purpose of a Guest Book is to contact interested patrons  with your e-newsletter or dates of exhibition when you are back in the area.  It is also an opportunity for them to write comments about specific items you are selling.

 

Descriptions and Prices

 

  • Hand made does not mean hand written
  • Titles, medium and prices should be easy to find 
  • Without the basic information about the product, the materials and the cost, a patron may walk away rather than ask for help
  • An interesting tid-bit about your art can pique a customer’s curiosity
  • Have your business cards easily available for anyone who enters the booth
  • Have a photo album of your previous work.
  • Show your art pieces in context ( in homes, offices, yachts). It makes it easier for people to imagine in their own space. 
  • If you offer private commission art pieces, indicate that!

 

 

 

Look for The Art of Display Part II in an upcoming Rickie Report, where we will focus on other aspects of displaying your artistic creations!

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291