The Gilt Complex Offers Free Art Talk On May 16. Learn About Framing, Art Restoration, Conservation Services. See Diverse Mat And Frame Selections Beyond Your Expectations!

Artists, students, and art enthusiasts are invited to an Art Talk: “Best Practices In Storing, Matting, and Framing Art” on Thursday, May 16 at The Gilt Complex.  This free event includes a prize drawing and will cover topics such as affordable framing options, tips on protecting and storing your art, styles & trends in displaying art, and photography frames that have a WOW impact!  The Gilt Complex will offer an Art Talk each third Thursday of the month.  We interview Duncan Hurd about this intriguing art resourceThe Rickie Report shares the details and a few sneak peeks.

 

 

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Tuesday through Saturday from 10 to 5 

 

 

 

 

 

P R E S E N T S :

 

 

 

Art Talk:

“Best Practices In Storing, Matting, and Framing Art”

 

 

Thursday, May 16

5:30  –  8  pm

 

 

Free admission          Free parking

Free refreshments         Free prize drawing

 

 

 

 

 

 

The Rickie Report knows that art is all around us – and we just have to stop and notice!  I was checking out what was happening along Colorado Avenue, known as the “artbeart” of Stuart,  and came across a frame shop called The Gilt Complex. Intrigued, I went inside and had a fascinating conversation with Duncan Hurd, the owner.

 

 

TRR:  So, what’s with the name?

Duncan: 

Our business was founded by a gilder and art restorer in New Jersey in 1982. He has a great sense of humor and rather than call his business something like “Ye Olde Frame Shop,” he decided to have a little fun and call it “The Gilt Complex.” We took over after he retired a couple years ago, and we just love the quirkiness of the name. If nothing else, it’s a conversation starter.

 

 

An example of art restoration: You can see the more vibrant colors (left side) after this piece of artwork has been cleaned.

 

 

TRR:  Tell our readers more about your business.

Duncan: 

The Gilt Complex is a custom framing and art restoration business.  We frame everything from original art painted by the masters to your child’s masterpiece. In our restoration service, we mostly remove dirt and blemishes from the painting’s surface and repair minor damage.  Although we have been known to reline and restore significantly damaged historical works of art. 

 

 

 

TRR:  I’m in love with all your frames!

Duncan: 

Thanks.  We have what we consider to be one of the most diverse collections of frames in the area.  From historical reproduction 22-karat gold leaf finished corner frames to modern unfinished corner frames.  In order to avoid mass confusion, we organize our samples by style, with room between each frame so you can distinguish one from the other.  We have traditional, ornate gold and silver, wood veneer, contemporary and eclectic, and rustic styles, among others.  We even have a bright and colorful Coastal Collection.  

 

 

The thin black liner inside the mat opening on “Blue footed Boobies” by Katie Gianni, heightens the space and distinction between the artwork and the matting. It gives the eye a space to rest and appreciate the artwork, without being too crowded.  This frame further intensifies the feather of the subject matter, while the frame’s corners capture the look of webbed feet.

 

 

 

 

 

TRR:  What’s unique about your business?  What sets you apart?

Duncan: 

Three words: selection, service and smiles!  We have well over 2,000 frame samples in our showroom.  Beyond that, we will never compromise on quality.  We only use acid-free mats and papers, and all our glass is UV protected.  We are very careful about how we handle your art, and we take the time to fit your frame the right way.  That doesn’t mean that everything we do is expensive.  Quite the contrary.  We’re happy to work within any budget, but the quality of our work will be consistent no matter what you pay.  

TRR:  And smiles?

Duncan: 

We have a lot of fun doing what we do.  Our customers often comment about what a happy place this is.  It’s much more rewarding to establish relationships than to squeeze every nickel out of every sale.  So, we talk to you and laugh with you.  Life is too short not to enjoy what you do, and we like to share the fun we have doing it.  Thus, the smiles!

 

 

The dark mat took attention away from the art itself and the orange-toned frame was a distraction.

Now, the artwork is the main focus, bringing the blue from the art piece into the mat lining.  Look at how much brighter this piece seems!

 

 

 

 

TRR:  Who else works with you?

Duncan: 

My wife Pam is an engineer and she does everything in our workshop.  She operates our computerized mat cutter, cuts the glass, assembles the frames and puts it all together.  What I love about her approach is that she spends as much time on all the little things you will never see as she does on what’s in front of you.  Katie Gianni is an accomplished artist who brings that level of creativity to designing the ideal frame for your art, whether it’s an original or a print.  Finding the perfect marriage between the art and the frame is what Katie and I most enjoy.  

 

 

TRR:  You said you’ve been around since 1982, but I didn’t even know you were here.

Duncan: 

For about a dozen years we were tucked away in a strip mall on South Dixie Highway near Port Salerno.  Last year in February we moved the store to Colorado Avenue.  We love, love, love being in downtown Stuart in what is rapidly becoming known as the arts and entertainment district.  Someone recently called it “the artbeat of Stuart.”  More and more people are finding us every day due to our more centralized location.  Just like you did!

 

 

 

 

TRR:  How else can people find you?

Duncan: 

Probably the best place is through the internet.  Our website tells our story pretty well at TheGiltComplex.com.  We are a big supporter of the Arts Council of Martin County and you can see our ad in their magazine, as well as in the Lyric Theatre’s magazine.  One of the great rewards of owning a small business is becoming an integral part of the community.  In addition to the Arts Council, we are active members of the Stuart/Martin Chamber of Commerce.  It’s hard to go anywhere without recognizing someone, and we think that’s wonderful.  

Note the red line incised around the middle of the frame and how this accentuates the outlines in the artwork.  This and the color of the frame itself offer subtle touches that enhance the artwork. 

 

 

 

 

TRR:  What framing advice can you offer our readers?

Duncan: 

An expression I often repeat when choosing a frame is, “What does the art want?”  In other words, what frame will best compliment the art and draw your attention to the painting or print?  The advantage of custom framing is having many options available to you – not only the frames, but also mats, liners and all the other components that go into creating beautiful artwork.  You can almost always find something appropriate within your budget.  But if your decision is driven by price alone, you may not even give yourself the opportunity to consider the best design solution.  

 

 

TRR:  Do you have any concluding thoughts?

Duncan: 

If you surround yourself with art, every day will be filled with joy!

 

 

 

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Can Visual Artists Conquer The Changing Marketplace? Clark Hulings Fund For Visual Artists Brings The Tools, Inspiration, And Support At Art Business Conference February 1 & 2

The Clark Hulings Fund for Visual Artists (CHF) announces its Art Business Conference in Ft. Lauderdale, inspiring visual artists to “Conquer the Changing Marketplace.” This weekend long business development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for February 1 and 2, 2019, the event is funded in part by the Broward County Board of County Commissioners through the Broward Cultural Council. The two-day conference is co-sponsored by ArtServe, an active incubator for Broward County’s growing art community.  This is open to all visual artists.  The Rickie Report shares a $50 discount code for our readers.  Rickie will be one of the presenters at this event.

 

 

 

 

 

 

 

 

 

 

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.

 

 

 

 

 

 

 

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.

 

Elizabeth Hulings

 

 

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.” Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. 

 

Carolyn Edlund

 

 

The event fee is $395.  Tickets are available here. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

Rickie Report readers!

Use the $50. cost savings code

RICKIE50 when you register

 

Daniel DiGriz

About The Clark Hulings Fund:

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist- formed and artist-led networks of opportunity. All of this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

The Art of Display Part III

Preparing for exhibits and art shows takes much forethought.  In this article, The Rickie Report will look at lighting issues and quantities of merchandise.  Is natural sunlight enough to showcase your work at an outdoor exhibit?  How much inventory should you have on hand and how much should you display at one time?  Display Part III highlights what you need to consider.

 

 

The Art of Display Part III

 

 

Lighting

 

  • Lighting serves many purposes. You will need to consider each one depending on what you are displaying
  • Lighting creates an ambiance ( just like in your home)
  • High end creations, such as jewelry, need bright light sources
  • If you have closed cases, you can install lighting inside
  • We have found that small, tabletop self-powered lights can diminish rather than enhance your display.
  • Make sure that your application includes your electrical needs!  No one wants to arrive and set up only to realize you have no power.
  • Flameless candles are popular and set a mood, but cannot be relied upon for brightening your space.  If you are selling candles, these are a good option especially when you are at an outdoor show. They give the effect of your own candles without the worry or danger of an open flame.
  • Consider bringing your own generator to outdoor shows. Have enough fuel to power all of your electrical needs, considering the extra time for setting up and taking down, when you will want lighting.
  • If you are selling vintage pieces, a few older standing lamps can not only provide lighting, but set the tone of your display.
  •  Experiment with different light bulbs before your event
  • The quality of your lighting is just as important as the art objects you have created.
  • There are good quality, battery operated lights for 2 dimensional artwork hanging on walls.  Your investment is worthwhile!
  • Using mirrors for reflection is also a good use of light, whether natural or electrical.
  • Thinking about reflectivity: make sure your lights are not shining into the eyes of your visitors!
  • We have seen some exhibitors close off their booths with dark cloth. Once you step into their booth, their lighting truly enhances their artwork.  The sense of secrecy heightens the aura of their display and art pieces. This is especially effective when their work involves light and fiber optics.
  • Consider spot lights, flood lights, down lighting and valance lighting depending on your exhibit space and budget.
  • A word about CORDS:   SAFETY !!!   Make your best efforts to keep cords out of the walk ways in your space.  Does this mean you will need more outlets?  More extension cords?  IF you have to run cords  within your walking space, use heavy duty duct tape to keep them flat. (This is where a floor cloth or carpet comes in handy – it can minimize the “bump” of cords).

 

 

How Much to Display?

 

  • Don’t feel that you need to display all of your inventory at the same time
  • Remember to leave “white space” for your visitor’s eyes to rest between glances at your artistic works.
  • Showcasing a particular style of pottery:  If your exhibit space is large enough, show one of each color.  If not, show only a few AND have a color chart showing the various glazes you offer in that style.
  • Wood working:  Most of your pieces will vary according to the type and grain of wood as well as any finish or stain you’ve used.  Keep complimentary shapes together so clients’ eyes can see the variations in one spot.  Remember to use varying heights to bring interest to your display.
  • Jewelry…some people think “the more, the better”.  Depending on your creations’ colors you might want to rethink this.  We’ve been so overwhelmed by the cacophony of colors in some exhibits, that we have walked out.  Consider groupings by type ( rings, bracelets, necklaces, earrings)  and even by color or gemstone families.   A mishmash is hard to focus on. With lack of focus comes lack of sales.
  • Wall art should be hung so viewers can see the details you have painstakingly created. Not too high and not too low.
  • Consider placing some pieces on easels – both on the floor and smaller ones on table tops. Be sure the easels are stable!
  • Art pieces also are displayed on shelves, especially if they are small and can be grouped with books or other objects.
  • Have a sign indicating that you have more inventory that is not displayed. Encourage people to ask to see what else you have.  The mere act of you opening some packaging for someone else evokes a certain sense of excitement and anticipation ( like opening a gift).  Your actions will also bring more people to your exhibit space (they want to see what had previously been hidden and is about to be revealed, too!)
  • As your supply diminishes, replenish and move items around.  Showcasing smaller objects in a large basket?  Move them to a smaller basket. The smaller basket will look fuller.
  • What if you actually SELL OUT???
  • This is why you have a photo album!
  • If no replacements are available, you can rearrange your walls and displays so your lack of inventory is not so obvious.
  • Consider keeping the price and label for the item already sold and placing a “SOLD” sign  above it in large font.  Leave an obvious space.  (Customer’s remorse can play a strategic role when you are back in the area again.  They will be sure to come to your booth early next time!)
  • We urge you to display work on all sides of your walls ( especially the outside walls, which passersby see).
  • For a multi-day event, we suggest you change your wall displays. People who have attended the show on a previous day may not have noticed some of your pieces. Being in a different position, it may stand out and call to them!
  • Another use for outside walls is to hang your signage.  Let people know who and what is being exhibited and sold in your booth before they make the next step and are in front of you.

 

 The Rickie Report looks forward to sharing your news, when you are taking part in an exhibit or a show.  

An article in The Rickie Report is an opportunity to showcase

YOUR OWN CREATIVITY.  

 

 

 For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

Durga Garcia’s ABCs of Getting Your Work Out There Part II

Durga Garcia’s article, “The ABCs of Getting Your Work out There” continues in this Rickie Report.

Entering Art Shows

 

  • Read ALL information slowly and carefully AND Follow the rules

 

  • Make a Check list to ensure you have not missed anything!

 

  • Enter Shows that match your works’ theme and discipline

 

  • Online Exhibits  or Out of the area Exhibits:   If work needs to be shipped leave enough time for shipping ( and acts of nature like a snow storm or bad weather)!
  • ALL SHOWS:

 

          Can you manage the dates?

           Entry deadline date?

           Notification date?

           Delivery date (or shipping date)?

           Reception date?

          Pick up work date?  

Having someone else deliver/pick up? Have a written agreement of acceptability!

 

 

 

Portrait by Durga Garcia

Portrait by Durga Garcia

 

 The Award Ceremony

 

 

JUDGES WANT TO BE shocked or amazed, amused or educated – to see things in a way not seen  before.

 

For the amateur it’s a learning process that mimics being commissioned. You are working to a very  loose brief, but you are attempting to impress others rather than just yourself.

 

 

For the professional it is of course a chance to achieve greater exposure for your work, and  therefore generate more work, but it is also a chance to ‘commission yourself’ rather than working to a client’s directions.  Done correctly that can be creatively very liberating.

 

 

"Hardbody in Tutu" by Durga Garcia

Hardbody in Tutu” by Durga Garcia

 

Being part of an exhibit is something to be proud of, having people see your work and getting the  chance to see how people respond to your work will give you invaluable feedback in your growth as  an artist and is an important part of being an artist.

 

 

 

WINNING IMAGES have a “Wow” factor with with a story to say to be truly award-winning.

The image needs to be artfully constructed and technically well executed…beyond being something pleasurable to look at in a decorative way –— it should provoke or calm,  educate or entertain with innovation, humor or add revelation.

 

 

"As We Are" SOLO Exhibit at NAWA Headquarters by Durga Garcia

“As We Are” SOLO Exhibit at NAWA Headquarters by Durga Garcia

 

Rejections and Not Winning

 

 

  • There may be several hundred entries with only room for only 50 pieces to be exhibited.

 

  • More entered pieces are not accepted than shown

 

  • It doesn’t necessarily mean the non-accepted work is not good,  just not suitable for that exhibit, in that judges opinion, at that time or maybe needs just a little change  to be better.

 

  • Sometimes it is simply a matter of space.

 

Art is very subjective and even the most expert opinion, is just that, an opinion.

 

 

Winning, the difference between 1st, 2nd, 3rd, 4th place and honorable mentions could be so slight,  the same judge on a different day could easily pick a different order of winners. Being recognized as one of the best is an achievement.

 

 

Any Award is good and can become part of your resume. It is good practice to keep track of your  achievements.

 

 DGArt_40

 

Many of Durga Garcia’s images can be found in Public and Private collections.  She is a South Florida based freelance professional photographer of art for artists, portraits, commercial projects & events. Durga has several long term projects and books to her credit.

 

Durga brings a most uncommon background to her pictures.  She has lived in many countries and across America, working as a racehorse trainer, equine veterinary paramedic, yoga teacher, member of the U.S. International Pistol Team and certified art appraiser.  She has parlayed her years of experience as a certified art appraiser into a special talent for conveying those nuanced details in her own work. Durga maintains her Senior Fine Art Appraisal accreditations.    She lectures on photography for area groups, camera clubs and art guilds. Durga hosts a blog for photographers giving tips and tricks of the business and is writing a book for kids, “Your First Photography Book”.

 

In September, 2014 Durga will take part in Palm Beach State College’s “BARK” Invitational Exhibit (Palm Beach Gardens, FL). She has been invited to Tuscany in Spring, 2014 to lead a multi-discipline workshop plus a Photo Tour of Iceland in Fall, 2014.

 Durga is a Proud Member of these Professional Associations:

*PROFESSIONAL PHOTOGRAPHERS of AMERICA
*NATIONAL ASSOCIATION of WOMEN ARTISTS
*NATIONAL ASSOCIATION of PHOTOSHOP PROFESSIONALS
*FLORIDA PROFESSIONAL PHOTOGRAPHERS
*PALM BEACH PROFESSIONAL PHOTOGRAPHERS GUILD
*BOCA MUSEUM ARTISTS’ GUILD
*WELLINGTON ART SOCIETY
*ARTISTS of PALM BEACH COUNTY

For more information visit: http://durgagarcia.com/ http://durgagarcia.tumblr.com/ https://www.facebook.com/durga.garcia

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291