Carolyn Edlund Of Artsy Shark Offers Workshop “Sell Your Photography As Art” On Saturday, November 11, 2017

Understand Photography Studio in Naples, FL. is honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for “Sell Your Photography As Art” Workshop on November 11, 2017.  (This workshop was held in February and it sold out months ahead of time, so don’t procrastinate on registering)!  There is an EARLY BIRD SPECIAL to register. The Rickie Report shares the details and some photos of previous workshops.   Bonus: Understand Photography founder Peggy Farren will present: “What do judges look for in competition and for a juried position in an art show”?  Because of the personalized level of interaction, this workshop is limited to 15 artists only. Register early to avoid disappointment!








Carolyn  Edlund  of  Artsy  Shark






“Sell Your Photography as Art” Workshop

Saturday, November 11, 2017

9:00 AM to 3:00 PM


Taking place at: Understand Photography Studio


2383 Linwood Ave #302, Naples, FL



Price: $169.00 /per person*

*Early Registration: $169 through October 11, 2017

Regular Price: $199 October 12 -November 11




Understand Photography Studio tells The Rickie Report, “We are so honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for this workshop. We held this workshop in February and it sold out months ahead of time, so don’t procrastinate on registering”!  This workshop is designed to get you prepared to take immediate action on your journey to sell your fine art photography.


Carolyn Edlund Photography Workshop



Topics to be covered:

Build Your Portfolio. What defines a saleable collection of photographic art? What are the common mistakes that undermine photographers? This presentation will address how to create a thoughtful, compelling portfolio designed to appeal to your chosen audience. Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.




Know Your Audience. Successful photographers have a clear concept that appeals to their target audience. We’ll help you niche, niche, niche to really understand the psychology of who will buy your artwork and why. This presentation addresses marketing principles, sales triggers, building value, and buyer behavior. Using examples of photographers with strong core concepts, we’ll take a look at how this works – then apply it to your personal situation and goals. This essential session can be transformative!


Carolyn Edlund Consulting With an Artist

Tell Your Story. Excellent photography is crucial to making sales, but your story is equally important. Buying art is an emotional decision. As you learn how to best share your passion, your technique and your expertise, you make yourself as the photographer an integral part of every purchase. In this workshop, you will begin to write and hone your own artist story, and understand how to tell it.





Brand Your Business. Once your portfolio is put together, you’ll need to think about branding. This includes your website, your color schemes, your framing, and your booth design if you are doing art shows. Build a memorable brand through consistency and professionalism – we’ll show you how.



 Carolyn Edlund in Consultation




Create Your Plan. What vision do you have for yourself as a photographer selling your work? What goals do you have? What are the options, and different marketplaces available, and which will you choose? This part of the workshop will focus on a step-by-step plan for each attendee to move forward after the program is completed.

Bonus: Understand Photography founder Peggy Farren will present:

What do judges look for in competition and for a juried position in an art show?


Carolyn Edlund:


 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.




See an interview with Carolyn by watching episode 10 of The Understand Photography Show:




Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

Also pen and paper for note-taking. Prepare to be inspired!

LUNCH is included.

Recommended Hotel: Lemon Tree Inn:


For more information:

Social Media Profiles:




For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Professional Behavior at an Art Show or Exhibit-Helpful Tips From Rickie

Exhibits and art festivals are taking place all over!  The Rickie Report shares some helpful tips that will benefit artists of all mediums, about professional behavior at an art show or exhibit.  Our goal is to empower you to make your business more successful!



Professional Behavior

at an

Art Show or Exhibit




Does Your exhibit space reflect YOU and what you are selling?


  • Is your business name front and center?
  • Are your business cards available?
  • Is your guest book ready?
  • Is your display so intricate that what you’re selling gets lost?    When people comment on your display more than your items, you are in trouble!
  • Is everything priced?  Potential buyers are often uncomfortable asking how much something costs.  It is human nature.
  • Are you dressed appropriately?  Dress for the occasion.  At an outdoor Art Fair, shorts are more appropriate than a three-piece suit!  If in doubt, always ask the coordinator of the event – BEFORE you get there.  Cleanliness of clothing and brushed teeth go a long way in customer relations.
  • Did you bring a small project to work on during the event?  Art patrons are eager to learn “how” it is created.  You don’t have to give away any trade secrets.  Perhaps, a sketch pad to doodle some new ideas. Look up OFTEN, so visitors NEVER feel they are intruding!  The point is to give them an opportunity to ask about your work or comment – and break the ice!
  • There is a fine balance between  being involved with your project and ignoring potential customers.  Potential buyers feel they are intruding when you are on the phone, reading or talking to a fellow art-show creator.  



Where to position yourself

In a small space, art patrons need room to maneuver within your exhibit set-up.   If possible, sit just outside your booth, ready for questions and ready to welcome your guests.  If you must be inside your space, studies show that hovering around the front center is off-putting to potential customers.  Try to remain in the back, VISIBLE but not intrusive as visitors look at your creations.  Bring a chair that is higher than your displays – you want to be eye level with your customers, not have them looking down to see you.

Everyone can be a potential buyer!  To result in a sale, there is a process of connecting with you and your work.

 Are you making it easy?  

What to Say


  • Greet your customers AFTER they walk into your space.  They need a moment to transition from the previous exhibitor’s booth and yours. SMILE. Be welcoming!


  • NEVER ask a question that can be answered with “Yes” or “No”. Half the time, you are going to lose.


  • “Let me know if I can help you” is a good ice breaker.


  • Another is, “It is okay to pick things up” (IF that is true)


  • “Feel free to try things on” works well when you are selling wearable art.  Note: If you are concerned about clean hands, have some wet wipes readily available.


  • Use plain language to respond to a question.  Not everyone knows as much as you about your medium or technique.  You’re not giving a college lecture.  You’re trying to educate a potential art patron.


  • Leave room for silence.   Too much information is overload, especially when a visitor is at a large art or craft fair.  Short, informative answers leave room for more dialogue if they are interested in buying.  No one buys because you wore them down with your oration and no one likes to be “talked at”.


  • Be sincere. Be you – the creator and maker of these items.  Your love of your artistry will come through!   To become more comfortable, role playing with another artist or friend can be helpful.



What Not to Say (Even if You are Asked…Even if it is true)


  • “My work is the finest you’ll see at this show”  It may be true, but no one likes a braggart.  (You weren’t the only one to be juried in….)
  • “This is a terrible show and I will never do it again”
  • “Another exhibitor is a fraud” 
  • “I hate my location and can’t understand why no one is stopping in to buy”
  • Ignore people who walk into your booth because they don’t look like they can afford your work (Read “The Millionaire Next Door”)
  • Scream at someone who is touching what should not be touched.  It is helpful to have some objects related to your work that small hands can explore while adults are shopping in your booth.  Show a video of your studio and of you working on your art creations!
  • Leave before the show is over.  Unless it is an emergency, NEVER pack up and leave before the event closes.  IF you MUST leave, alert the Show Coordinator!


The Rickie Report is happy to help you when you are preparing for a show or exhibit.  Contact Rickie to make an appointment for a consultation.  In addition, Rickie is available to meet you at your exhibit and “walk the show” with you, giving you helpful suggestions for increasing your potential for success.



For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420