Caren Hackman Talks About Sharing Your Portfolio On-Line

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Today’s topic is on-line resources to share your portfolio.  


Sharing Your Portfolio On-Line


Question:  I am not represented by a gallery or agent. How can I increase the number of people looking at my portfolio?   Mary N., West Palm Beach


Caren Hackman says, “There are so many options for you to show your work that I can only scratch the surface in this column. I hope that the list of resources mentioned here will serve as a jumping off point for you to find the best possible way to display your portfolio and extend exposure for your artwork.”


“A well-rounded multi-media approach will help your work get seen. Be prepared for publicity opportunities by using a combination of print and web media. Your print arsenal should include a business card, printed samples of work, a CV and/or personal statement. The web arsenal should include samples of work, CV, personal statement, email blast capability and regular interaction with at least one social media outlet.”


Caren will address some web related outlets today and discuss print in the near future.


“Having a website that showcases your work is essential. Content management solutions such as wordpress offer the advantage of having a customized website that can be easily updated. For artists who find the task of building their own site intimidating there are many free online portfolio sites.  Check out this list taken from design (

Being able to send out mass emails, be they media releases or invitations to openings, should always be done using an email client. Never, never, never send an email to multiple recipients from your personal email account. Protect the privacy of intended email recipients and protect yourself from being categorized as a SPAM sender by using bulk email programs. Many of these programs are free or low cost and easy-to-use.  A few that you might like to research are and”


“Blogging and social media sites such as Facebook, Linkedin, Twitter, and Pinterest are avenues for artists to help collectors keep current on their work.  If working all social media sites seems a little daunting try concentrating on developing a following on just one or two of the sites. Consider using a feed program to automatically send updates from a blog to your favorite social media outlets.”

 Please send your questions, no more than 250 words to:




Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Artists of Palm Beach County Will Meet at Jerry’s Artarama

Artists of Palm Beach County announces its March 11th “Sharing” meeting.  The Rickie Report understands how important this event is – an opportunity to meet other artists and creators in a friendly environment!  And Jerry’s Artarama is offering a 20% discount to all members on regularly marked items.  Be there!  Bring one of your newest creations.  Share. Network.




Artists of Palm Beach County

Invites you

Monday, March 11, 2013

7 – 9 pm

“Sharing” meeting



Jerry’s Artarama

2505 Okeechobee  Boulevard ( Suite Q)

 West Palm Beach, FL  33409


The Artists of Palm Beach County is a diverse group of nurturing and caring art and cultural collaborators.


The Palm Beach County Artists’ association is a coalition created and managed by artists, for artists of all disciplines. We are dedicated to empowering individuals in the arts by reaching out to our diverse community, cultivating professional and social resources and opportunities for our members, and developing collaborative relationships.

They are offering classes and workshops at their new home, Art on Park, located at 800 Park Avenue in Lake Park, FL.  John Vincent Palozzi is leading a Drop-In Poetry Workshop ($10. per person) which meets each Saturday.  Everyone is expected to write and sharing is optional.  This workshop is open to anyone aged 16 years or older and all skill levels are welcome.  This is a perfect opportunity to improve your skill base and extend your comfort level.
 Watch the Video of the Newest Exhibit at Art on Park:

All Artists of Palm Beach County’s meetings are open to guests ( $5. fee can be put toward your annual dues of $50.) and members (free).  Please rsvp via the website if you are planning to attend this event.  For more information call: 561-345-2842 or visit:



For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


Paul Dorrell Speaks About Living The Artists’ Life: How YOU Can Do It!

Being a full-time artist demands more than making art. You must be a production manager, stock inventory overseer, publicity agent, public relations representative, social media typist, accountant and also create art.  The Rickie Report agrees that the art world has become more complicated.  We’re happy to say that Paul Dorrell, author of “Living the Artist’s Life” will be speaking at the next meeting of the Boca Art Guild. The Rickie Report had a chance to ask Paul a few questions before this event and shares them in this post. This is a significant opportunity.  BE THERE!




Paul Dorrell tells The Rickie Report, “I try to make my message relevant to artists, and they seem to appreciate the sincerity of it.”  
TRR:  You spoke about the art scene in Kansas City where most galleries stayed open during the recession and how art patronage has crossed specific gallery boundaries.   Why do you think that happened?  How have you moved from a culture of competition to cooperation?  
PD: Well I’m sure about cooperation.  I send clients to other galleries when appropriate, and include other galleries in my massive art projects for office buildings and stadiums.  I think that attitude is shared here to a degree.  Also Kansas Citians have become insanely passionate about supporting regional artists, which I’ve been working to encourage for 22 years.  That attitude has brought us a long way.
TRR:   What plan of action do you suggest for an artist to gain access into the corporate world?  For example, I heard about a company taking out a building permit for $2 million.  I sent an email to an artist who I believe has the capability of growing his market and suggested he call the company, find out who the architect and interior design firm are for this project.    Is there anything else you  would suggest?  
PD: You’ve started him off well, contacting the company and the architect.  Even better if someone can make the contact for him, like a gallery or rep.  Please bear in mind, the “rep” can be his wife, partner, whomever.  It’s just normally best if someone else makes the contact for the artist.  $2 million is a decent budget; that should provide artistic opportunity.
TRR: What can we do to help drive a renaissance of art patronage in Palm Beach County? 
PD:   Involve all the corporations you can, as well as hospitals, families of influence, schools—and teenage artists from area high schools.  This is important for the energy of any such movement.  If people there are unsure of how it’s done, I can assist.  These movements always need some kind of structure.
TRR: Do you have a list of “must haves” for every artist who wants to sell their work? (business cards, website, good jpgs, etc).  
PD:  Indeed I have, and I cover that list at length in each talk—even greater length during my seminars.  Here are the first 6 points out of 21:
·         Is Your Work Ready–meaning, is it now mature?
·         Photography: is it high quality?
·         Resumes, Bios and Artists’ Statements: Have you drafted at least one of these?
·         Your Website: Do you have one up and is it sophisticated?  Do you know how to build one?
·         Social Media Sites: Are you engaged in this, as it has become critical.
·         Establishing Goals/Setting Deadlines:  Is this routine for you?  I explain how it’s done.
·         Business Cards and Postcards: I feel you need both.
And that is just scratching the surface…”
Paul will be speaking at venues all around FL, including:
The Art Center of South Florida, Wednesday, 1/9, 7 pm
800 Lincoln Road, Miami Beach, 305.674.8278Art Serve, Thursday, 1/10, 6:30 pm
1350 E Sunrise Blvd, Ft. Lauderdale, 954.462.8190

Key West Art Center, Friday, 1/11, 4pm
301 Front Street, Key West, 305.294.1241

The Artists Guild in Delray Beach, Sunday, 1/13, 7 pm
512 E Atlantic Ave., Delray Beach, 561.278.7877

Alliance for the Arts, Monday, 1/14, Noon
10091 McGregor Boulevard, Ft. Meyers, 239.939.2787

The Von Liebig Art Center, Monday, 1/14, 6 pm
585 Park Street, Naples, 239.262.6517

The Morean Art Center, Tues 1/15, 7 pm
719 Central Ave., St. Petersburg, 727.822.7872


PAUL DORRELL  Fine Art Advisor/President  LEOPOLDgallery  324 WEST 63RD STREET   KANSAS CITY, MO 64113    P 816 333 3111    F 816 333 3616                          FACEBOOK  Selling Great Art Since 1991      
For more information about the Boca Museum of Art: The Artists’ Guild:







For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420