Artwork Of Anita Lovitt And James Rabidoux Is Featured At “Opposites” Exhibit At Delray Beach Public Library

The Delray Public Library invites you to “Opposites”, an exhibition in their Art Series, 2017.  There will be a Free Public Reception on Friday, April 14th to meet artists Anita Lovitt and James Rabidoux.  This exhibit is available now through April 29th and will bring you truly varied elements of creativity!   The Rickie Report shares the details and some sneak peeks.  

 

 

 

 

2nd Floor Gallery

100 E. Atlantic Avenue    Delray Beach, FL

 

 

“O   P   P   O   S   I   T   E   S”

 

Featuring the Artwork of

Anita  Lovitt    &   James  Rabidoux

PUBLIC  RECEPTION

Friday, April 14th

3:00 – 4:30 pm

 

ANITA  LOVITT:

 

“Everglades” by Anita Lovitt

 

 

Anita Lovitt is an award-winning painter, illustrator, designer, teacher and collaborative artist.  She tells The Rickie Report, “My theme for this exhibition is “The Solace of Nature.”  Graduating from Philadelphia College of Art (now University of the Arts) with top honors and a degree in Illustration, Anita also studied with some legendary teachers (Milton Glaser at School of Visual Arts in New York, Charles Reid, and Robert Beverly Hale at the Art Students League in New York City). Her award-winning illustrations, paintings and designs have appeared in children’s books, greeting cards, surface designs and graphic designs for the home and gift industry.

 

 

“Transcendence” by Anita Lovitt

 

 

In 2006 Anita worked with a team of counselors to produce a series of illustrative legacy quilts for Project Hope to document the impact of Hurricane Wilma on local communities. She is the creator of the large “Dancing Pineapples Mural” which graces the entrance to Pineapple Grove in downtown Delray Beach, as well as numerous private and public commissions.  Anita has taught drawing and painting for many years, and is also a talented digital artist. Her favorite medium, however, is watercolor.

 

 

“Gray Sunrise” by Anita Lovitt

 

 

 

 

Anita Lovitt may be reached at: lovittland@gmail.com  

To see more of Anita’s artwork and about her classes:  anitalovitt.com

 

 

 

JAMES  RABIDOUX:

 

“Food” by James Rabidoux

 

“Love You Too” by James Rabidoux

 

“Sky” by James Rabidoux

James Rabidoux may be reached at: jamesrabidoux.artist@gmail.com

To see more of James’ artwork: www.facebook.com/jimrabidoux

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Four Fascinating Lectures At Lighthouse ArtCenter Set The Stage For “Lunch And Learn”

The Lighthouse ArtCenter is offering “Four Fascinating Lectures” paired with a great dining experience to set the stage for delightful afternoons of “Lunching and Learning.”  Dr. Joan Lipton speaks about “Avant-garde patrons of then unknown artists” (January 23),  Lacy Davisson Doyle discusses “The Women of Abstract Expressionism” (February 23),  Bruce Helander presents “The Joy of Collage-From Braque to Bruce Helander” (March 22) and Kevin Calica focuses on “Strength and Simplicity: 100 ways to live your life as Art” (April 24).  The Rickie Report shares the details and reminds you to register individually or for the series.  

 

 

 

 

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Lighthouse ArtCenter Gallery

373 Tequesta Drive  Tequesta, FL 33469

www.LighthouseArts.org

 

 

The Public is Invited To:

 

 

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 Noon to 2 p.m.

Dates:

 

 

Joan Lipton:

Monday, January 23, 2017

Lacy Davisson Doyle

Thursday, February 23

Bruce Helander:

Wednesday, March 22, 2017

Kevin Calica:

Monday, April 24, 2017

 

 

Price: $75 per person with a 10% discount for Lighthouse ArtCenter members. To purchase tickets, or for more information, please call Sheri at (561) 746-3101 or go to www.LighthouseArts.org

 

Monday, January 23, 2017

“Important Avant-Garde Patrons of Then Unknown Artists”

by Joan Lipton

 

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At the outset of their careers, both Matisse and Picasso considered themselves very lucky when two sets of patrons collected an abundance of their paintings.   “Two Baltimore ladies,” as Matisse called sisters Clarabel and Etta Cone, bought his Fauve paintings that had been dismissed as wild creations by the critics. Soon they were also purchasing Picassos and other modern masters-to-be. A friend of the Cones, Gertrude Stein and her siblings, Leo and Michael, also added innumerable works by Matisse, Picasso and a host of Post-Impressionists. The gatherings in the Stein home at 27 rue de Fleurus, also known as the “Stein Studio,” brought together confluences of talent and thinking that would help define modernism in literature and art. Pablo Picasso, Henri Matisse and other dedicated attendees included Ernest Hemingway, F. Scott Fitzgerald, and Sinclair Lewis to name a few.

 
Art historian, Joan Lipton, Ph.D., will share many facts and paintings with her audience, all of which will surprise and excite you. Ms. Lipton has held numerous workshops in colleges, alumni associations, adult education centers and libraries in New York City and New Jersey.

 

 

 

 

Thursday, February 23, 2017

“The Women of Abstract Expressionism”

by Lacy Davisson Doyle

 

 

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Lacy Davisson Doyle will present an in-depth look at the work of Helen Frankenthaler, Elaine de Kooning and Lee Krasner. These three women were among the better-known women Abstract Expressionists and contributed outstanding innovation and experimentation to their creative process. Each one presents a different approach and singular vocabulary within their gestural paintings. This talk offers an opportunity to expand what you know about Abstract Expressionism and the women who exhibited alongside the men. 

 

 

 

Ms. Doyle has lectured on modern and contemporary art for the Metropolitan Museum of Art, the Guggenheim Museum, Christie’s International Auction House, the Colony Club, the Cosmopolitan Club, the Society of The Four Arts, Palm Beach and New York University’s Graduate Visual Arts Administration Program.

 

 

 

 

 

Wednesday, March 22, 2017

“The Joy of Collage-From Braque to Bruce Helander”

by Bruce Helander

 

 

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Renowned collage artist and subject of the book “Curious Collage,” Bruce Helander, will discuss the evolution of collage from its beginnings to the fascinating application of this celebrated medium in contemporary art. Bruce Helander is an art critic, arts writer, curator and artist whose specialty is collage and assemblage. He has a master’s degree in painting from the prestigious Rhode Island School of Design, where he later became the Provost and Vice President for Academic Affairs of the college. He is a former fellow of the National Endowment for the Arts and was recently inducted into the Florida Artists Hall of Fame.

 

 

Mr. Helander’s work is represented in over fifty permanent public collections, including the Solomon R. Guggenheim Museum, Whitney Museum of American Art, The Metropolitan Museum of Art, the San Francisco Museum of Modern Art and the Los Angeles County Museum of Art.

 

 

 

Monday, April 24, 2017

“Strength and Simplicity: 100 ways to live your life as Art”

by Kevin Calica

 

 

 

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Do you live your life by accident or design?  Designer Kevin Calica lifts his professional gaze from stores and products to focus on daily life.  In his book, “Strength and Simplicity: 100 ways to live your life as Art,”  Calica tells us to look at our life as if it were a room. Does it meet all our needs? Do we love being in it? Is it simple and clean, inviting and well-lit? Is there space in it for someone else?  After this presentation you will want to open this book to any one of its 100 fun, practical, creative ideas and redesign your life. This charming, profound and original work gives new meaning to the term “interior design.”

 

Kevin Calica is a New York designer who began his career with Ralph Lauren and Calvin Klein. Many of the world’s leading brands and designers are among his clients and he has been involved in all aspects of design and marketing.

 

For more information about this event , the current exhibition, classes, workshops and future programs please visit:

www.LighthouseArts.org

 

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Well Known Marketing Expert And Fine Artist, Ilene Adams, Is Featured At Wellington Art Society Meeting

The Wellington Art Society will feature Ilene Adams of The Marketing Works of Palm Beach as their presenter at their meeting on November 9, 2016. The group meets at the Wellington Community Center on Forest Hill Boulevard just east of City Hall. A “Meet and Greet” will be followed by a member spotlight and brief meeting, with Ilene’s marketing presentation and an outstanding raffle completing the evening.  The Rickie Report shares the details and some images of Ilene’s award-winning fine artwork.

 

 

 

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WELLINGTON ART SOCIETY

FEATURES:

ILENE  ADAMS

November 9th

6:30 pm

Free and Open to The Public

Wellington Community Center

12150 Forest Hill Boulevard Wellington, FL

 

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“As Above So Below” by Ilene Adams

 

 

 

 

Ilene has over thirty years experience in both commercial and non-profit marketing strategies including graphic design, web design, brochures, public relations and social media. She is also a talented artist working in mixed media and photography and shows her work in galleries and exhibitions, winning many awards.

 

 

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“Tree Shadow” by Ilene Adams

 

 

 

Ilene studied graphic art design at Tyler School of Art, Temple University, Philadelphia. She continued her studies in printmaking and fine art at Tyler School of Art in Rome, Italy. After college, she worked in advertising, illustration and fabric design in New York City. After a move to Boston, she continued her education in marketing at Harvard.

 

 

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“Natural Mondrian” by Ilene Adams

 

 

 

 

In 1981, Ilene opened Women at Work, a radio marketing company that rapidly became one of the leading broadcast marketing companies in the country. She moved the company to New Jersey in 1990and then to Palm Beach, Florida in 2004 where she has been highly successful as a marketing strategist.

 

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“Blue Lagoon” by Ilene Adams

 

 

 

 

Ilene is heavily involved in the community art scene and has served as a member of Artists in Palm Beach County, the Cultural Arts Committee for West Palm Beach, Jonathan Dickinson State Park, and the Wellington Art Society and continues to be an active leader and Vice President of Art Synergy/Art Palm Beach. Ilene offers a seminar, The Art of marketing Your Art, and many artists who have attended Ilene’s seminars have been accepted into traditional galleries, juried exhibitions, won awards and made major sales in Florida and internationally. This is a program not to be missed for all artists!

 

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“Water Installation” by Ilene Adams

 

 

 

Ilene says about her own work, “The artists that influenced me the most are Robert Rauschenberg and Maxfield Parish. Rauchenberg’s influence is apparent in my paintings that incorporate paint, collage, photographic images and artifacts. They evoke a feeling of nostalgia or of imaginary places. Parrish is evident in her photography in her enhanced use of color”. Ilene’s work will be exhibited at several shows and galleries this coming season.

 

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“Moss In Tree” by Ilene Adams

 

 

For more information  or to contact Ilene:

561.346.0172
www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

 

WELLINGTON  ART  SOCIETY

The Wellington Art Society is a non-profit charitable organization in its 34th year. It is open to artists of all mediums and patrons of the arts, allowing both local and regional artists to display their art work in local galleries, interact with other artists and serve the community through their art.

For more information visit WellingtonArtSociety.org

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

17019 SW Sapri Way

Port St. Lucie, FL 34986

Rickie@therickiereport.com

561-537-0291

Ilene Gruber Adams Mixed Media Paintings And Photography Will Be In Several Area Exhibits

Ilene Gruber Adams is a professional artist working in both mixed media painting and in photography. Her paintings are a mixture of various mediums including photo transfers, plaster, gold leaf and thread. Her photos show bold, bright colors, pushing the limits on saturation and manipulating reality.  This season, Ilene’s work can be seen throughout the County at: Town of Jupiter Art Gallery (January 8th), Art Synergy/ArtPalmBeach (January 17th- 24th), Continuum (January 20th-30th) and Wayne Akers /Fordistas Gallery  (Through February 28th).  The Rickie Report shares the details and some sneak peeks.  

 

 

 

 

IleneAdamslogo.jpg

 

 

 

Ilene tells The Rickie Report, “I work in both mixed media and photography, each with a different focus. In my paintings, I use old family and vintage images creating stories that evoke a feeling of nostalgia. I like to take an isolated image and although it is separate, see how it relates to the whole. My photography looks at nature but through an eye that sees intensified color and transforms the ordinary into the sublime, often in a painterly style that leaves the viewer wondering if it is a painting or a photograph.

 

 

 

IleneAdamsSky interupted 2

“Sky Interrupted” by Ilene Adams

 

 

 

The artists that influenced her the most are Robert Rauschenberg and Maxfield Parish. Rauschenberg’s influence is apparent the paintings. They evoke a feeling of nostalgia or of imaginary places.  Her photographs on the other hand, deal mostly with nature, but nature through an intense filter. Images are put under a microscope and colors are heightened. Ordinary images are enhanced to create painterly new images that leave the viewer wondering if they are paintings or photographs? Abstract or realistic?”

 

 

 

IleneAdamsWater 1-cafe

“Water” by Ilene Adams

 

Ilene has been working on two new series which are being previewed this season: “Sky Interrupted” and “Water”. “Sky Interrupted” is based on views of the sky punctuated by various manmade structures. “Water” looks at various forms of water, whether ocean, lake, puddle or marsh, and seeing it as a beautiful and precious resource transformed into abstract jewel tone colors. Both deal with our relationship to our environment and how by manipulating the colors, bring attention to what we take for granted.

 

 

 

This season, Ilene’s work can be seen throughout the County.

These are a few of the upcoming shows :

Town of Jupiter Art Gallery 

January 8 – February 28th

 

Jupiter Community Center at 200 Military Trail, Jupiter.
Hours: Monday – Friday, 8:30 AM – 9:00 PM; Saturday, 8:30 AM – 4:30 PM

https://www.jupiter.fl.us/art

 

 

 

Continuum

January 20th  -30th

30 Clematis Street, West Palm Beach

Hours and Events Vary, please check website:

http://continuumwpb.blogspot.com/p/event-calendar.html

 

 

 

Art Synergy/Art Palm Beach

 Palm Beach Convention Center

January 17th- 24th

650 Okeechobee Blvd., West Palm Beach, Florida 33401

 

http://artsynergypbc.com/

 

 

Wayne Akers /Fordistas Gallery Lake Worth

 Through February 28

2000 10th Ave N   Lake Worth, FL
(561) 582-4444

http://fordistas.com/contact-us/

 

 

Ilene has over 35 years professional experience in various businesses in the art field. She studied graphic design at Tyler School of Art, Temple University and continued to study printmaking and fine art at Tyler School of Art in Rome.  Ilene worked in New York City in advertising, illustration and fabric design. She then worked in the corporate world as owner/CEO of a multi-million dollar national broadcast marketing company located in Boston and later in New Jersey. She brings a wealth of information and creativity to her work. Moving to Florida 12 years ago, Ilene continued her marketing company, The Marketing Works, bringing her marketing and design talents to small businesses, non-profits and artists. She focused her energy and skills on the creation of wonderful, warm environments for homes and businesses from New York to Miami.

 

Ileneadams_i_I Remember Me 1

“Remember Me” by Ilene Adams

 

 

 

Ilene also offers a seminar “The Art of Marketing Your Art”, with Rickie Leiter, publisher of the Rickie Report and art consultant, that gives valuable insights and working knowledge of how to market and promote your art as a business. The seminars are offered throughout the County in conjunction with several galleries.

 

 

IleneAdamsPart of the Whole copy

“Part Of The Whole Copy” by Ilene Adams

 

An award winning artist, Ilene has been featured in many design magazines both in the New York metropolitan area and the Palm Beaches. Ilene has also worked in the non-profit art world bringing her marketing talents and creativity to an art center in West Palm Beach and working to advance art and artists in the community. She is currently working on several community art projects to bring art to the public as a Board member of ArtSynergy.

 

 

Ilene’s artwork is included in corporate and private collections, including Palms West Hospital, St Mary’s Hospital, TD Bank – Miami; Montrose Estate and Stable – Wellington; Jewish Community Center – Wellington; Jewish Community Center – Boynton Beach; Med Express Urgent Centers – 6 locations in South Florida; Dermatology Center of the Palm Beaches -Lake Worth, FL; Boca Raton Skin & Laser Center; Pediatric Oncology Wing – Palms West Hospital; Interior Decisions – Florham Park, NJ; Children First Health Facility – Brooklyn, New York; Morristown Jewish Center – Morristown, NJ; Mercury Car Dealership – South Jersey;  Innovative Interiors – Towaco, NJ; Valerie Matthews Design – Boynton Township, NJ; Ann Dlugash Interiors – Westfield, NJ and City of West Palm Beach Cultural Alliance.  Ilene is available for commissions.

 

 

 

 

Ilene’ s involvement in the community’s art scene has made quite an impact. She has served as a member of organization boards, including Wellington Art Society, Artists of Palm Beach County, the Cultural Affairs Committee for West Palm Beach, Jonathan Dickinson State Park and Furry Friends.

 

 

 

Ilene served as a judge at Artigas, is a member of International Decorative Artisans League (IDAL),  Lighthouse ArtCenter Artists Guild, Cultural Council of Palm Beach County and continues to be an active board member of Art Synergy/Art Palm Beach. Ilene lives in Jupiter with her husband Norm, and spends much of her time at the beach and practicing yoga. She has two daughters, Kayla and Rachel.

 

 

For More Information:

561.346.0172
www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams
“like” my Facebook Page!!

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Next Seminar Facilitators Include: Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Art” in a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings.  The Seminars take place on December 1st and 15thWe share the details here and look forward to empowering YOU!  Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.  

 

 

 

 

 

 

 

 

The Art of Marketing Your Art

 

 

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

For more information about Hugh O’Neill:

www.oneillgalleries.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Wondering How Other Artists’ Work is Being Shown in Galleries and Exhibits? Attend The Seminar With Rickie, Ilene, and Raquel

Wondering how other artists have their work accepted into galleries?  Arthouse429’s Raquel Williams, Ilene Adams and Rickie Leiter are offering an opportunity to learn how to move your artwork into a more public domain.  Their previous seminar in the Fall, 2014, yielded a gallery contract for one of the attendees and two others had their work accepted into new exhibits ( including an international art show)!  This two-part, inter-active seminar is for emerging as well as established artists.  We’ll look at basics such as business cards, websites and artist statements plus incorporate behind-the-scenes information only a gallerist can share.  The Rickie Report shares the details and looks forward to meeting you at the seminars!

 

 

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Art of marketing Card

 

ArtHouse 429 in Northwood

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

Learn….

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

Marilyn Bauer Welcomed as New Director of Marketing and Government Affairs at Cultural Council of Palm Beach County

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Cultural Council of Palm Beach County appoints Marilyn Bauer as Director of Marketing and Government Affairs

William M. “Bill” Nix retires after 15 years of dedicated service to the Council

 

Rena Blades, President and Chief Executive Officer of the Cultural Council of Palm Beach County announced today the appointment of Marilyn Bauer  as the Council’s new Director of Marketing and Government Affairs.

 

Marilyn Bauer, a resident of West Palm Beach, is a marketing and communications expert with extensive experience in cross-platform marketing including branding, public relations, social media, special events, creative services, project management and promotion. She is also an award-winning journalist and two-time National Endowment for the Arts fellow with more than twenty years of experience working for major metropolitan newspapers, national magazines and websites on both the editorial and business sides of the industry.

 

“The Council is so pleased to welcome Marilyn to our outstanding team,” said Rena Blades, President and Chief Executive Officer of the Cultural Council of Palm Beach County. “She has a sophisticated communications background, several travel writing awards and two National Endowment of the Arts Fellowships under her belt, making her perfect for this position.”

 

Marilyn Bauer

Marilyn Bauer

 

Bauer has served as an advocate for the arts for most of her life – not only writing about the business and importance of the arts in numerous outlets – but also as an art critic for publications ranging from ARTnews to Art & Antiques to the Cincinnati Enquirer where she was the art critic for six years.  An arts blog she wrote for Scripps Media from 2010 to 2011 was recognized by the State of Florida Division of Cultural Affairs for its coverage of issues relevant to the arts community. Currently she is a frequent contributor to Western Art & Architecture.

 

Bauer has worked as a volunteer and on a pro bono basis for a number of smaller arts organizations, most recently for a fledgling art center in Hobe Sound. She attended graduate school at New York University in Arts Administration.

 

Most recently, Bauer held the position of Public Relations Manager for Neiman Marcus Palm Beach and previously directed marketing for Digital Domain Media Group where she also worked as a writer of a documentary film and series of books. She has held senior marketing positions at Harper’s Magazine and Harper’s Bazaar.

 

 

In her new role Bauer replaces the position formerly held by William M. “Bill” Nix, who retired in August as Vice President of Marketing and Government Affairs following 15 years of dedicated service to the Cultural Council. During his tenure, Nix, of Delray Beach, planned and managed comprehensive marketing, public relations and advocacy efforts on behalf of the cultural industry. He was responsible for the development of several grant programs to benefit the arts and cultural business community and his advocacy work covered state and federal issues and increased funding for the arts. Throughout his career, Nix has served on a number of regional and national committees including the South Florida Cultural Consortium, Florida Association of Local Arts Agencies, the New Product Development Committee of Visit Florida, the National Steering Committee of the Cultural and Heritage Tourism Alliance and the Board of South Arts. He is a conference speaker and has served as a panelist for the National Endowment for the Arts, the Massachusetts State Cultural Council, and state grant panels.

 

 

Nix’s immediate plans in retirement include continuing to promote and advocate for the arts as President of NIX Communications Group, Inc., with a focus on cultural and heritage tourism and economic development through the arts. He opened the company in 1987 following a 20-year strategic planning and financial management career with IBM Corporation.

 

About the Cultural Council of Palm Beach County:

 

The Cultural Council is Palm Beach County’s official arts agency and serves non-profit cultural organizations and professional artists throughout the county. The Cultural Council’s responsibilities include marketing the county’s cultural experiences to visitors and residents, administering grants to organizations and artists, expanding arts and cultural education opportunities, advocating for funding and arts-friendly policies, and serving cultural organizations and artists through capacity building training and exposure to funders and audiences. For more information, please visit www.palmbeachculture.com.

 

Admission to the Cultural Council’s galleries, Jean S. and Frederic A. Sharf Information Center and Roe Green Uniquely Palm Beach Store is free and open to the public Tuesdays through Saturdays, 10 a.m. to 5 p.m.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

To Market, To Market…….What Are You Waiting For?

Rickie’s “Two Foot Rule”

Throughout my life, no matter what my career, profession, involvement in volunteering for small  and large organizations, or other miscellaneous activities, I found that Rickie’s “Two Foot Rule” often came into play and now is the time to share that secret with you.

“Whenever anyone comes within 2 feet of you – tell them what you are involved in!”

Are you reading this, wondering where to begin? The Rickie Report recommends that you start by making a list of all of the people you come in contact with: family, friends, neighbors, those people you “like” on Facebook, Twitter or other social media.  Do not forget to include your hairdresser, dentist (and the office staff), doctors (and their office staff), dry cleaner and favorite barrista. We are serious – make a list!  Be sure to include your insurance agent (health, auto, home) as well as your auto mechanic.

Tell everyone you know what you are creating.  You don’t have to be pushy.  Your enthusiasm, excitement, and even your confusion of where to go next with your project, will offer people an insight into your creativity.  Connecting with someone in a social situation can be as simple as saying, “Look at my new business cards!  I’m so excited about sharing them!”     If you do not have business cards – go to The Rickie Report Archives October 21, 2011.  Read. Order. Distribute. Re-order. Continue to Distribute.

By sharing  your ideas, their curiosity will be peaked. They will want to hear more about your techniques,  your product, your successes, and your learning experiences.  We don’t believe in failures – every failure is a learning experience.

The Rickie Report recently presented a marketing program to the South East Florida Polymer Clay Guild to share and elicit ideas about marketing their creative wares.  Many suggestions came from our discussion.  Make a short video or power point presentation showing how you go through the steps of developing your art.  Show photos of the various steps from beginning to end.  Bring along some of your materials.  Present a demonstration of your creative process.

Will people buy your product?  Maybe.  But they will tell others about you.  Creating a buzz factor about your work and your journey is what leads other people to join with you.

The Rickie Report empathises with the artists and artisans who apply to numerous juried shows throught the year and may feel challenged not only to create but to market themselves as well. 

Is it time for you to consider paying someone to handle your marketing?  Would hiring a high school student a few hours a month help keep your jpgs in order?   We are amazed at how often a Rickie Report staff member will attend a show and be surprised to see one of our faithful readers in a booth selling their beautiful art pieces!  When you are accepted into a show, be sure to send out press releases to the local media and to your customer list! 

Now, go forth and talk and share!

For coverage of your events, to place an advertisement or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Spending Money to Make Money – Business Cards

The Rickie Report recently attended a few juried craft shows in the area.  It is gratifying to visit with so many of the same vendors and view their tried and true designs but also see what new work they are selling.  It is equally exciting to meet new vendors to see what fresh ideas they bring to the market place and their enthusiasm is infective.

As we walked from tent to tent, one good business practice came to the forefront: business cards.  Some vendors have professional cards and others have none.  Some are eager to share with passers-by while others hoard them, handing them out only with purchases.  Who can tell what the lifespan of a business card is?

Business cards originated as trade cards in 17th century England. They were used both as advertising and as maps as there was no formal street numbering system in London at the time.  The Rickie Report knows that having a professional card is a key factor in doing businessThey are a valuable promotional tool to hand out to prospective clients or customers.

Standard business cards are 2 x 3 inch rectangles of card stock with business name, logo, person’s name, address, service or products,  phone number,  fax number ,  website, and email address.   Most business cards are blank on theback, providing a place to make notes about the company’s products or the date of an appointment.  However, we are focusing on the art world, so be creative!

One clever painter prints his contact information on one side of the card, while the other is a small portion of one of his paintings – a great way for a potential customer to remember why they took the card!  Another jewelry artist shows a few of her designs on her card, again to set her card apart from the others.  She is truly giving you a message along with her contact information!

Most business cards only do half of their marketing job. What do you want people to do with the business cards you hand out?  To encourage continued contact with the customer, offer a discount with the card for future purchases.  Give out your business card whenever a person signs up to be on your email list.  This  insures that you will be able to contact them in the future about upcoming shows,  special events, or targeted sales.  If a potential customer asks a question, write a short note on the back of your business card before you hand it to them to help jog their memory once they get home.

When you hand your business card to another professional, be sure to shake their hand and thank them.  You want to establish a relationship.  Take a minute to look at their card.  This is a perfect time to ask a question about their business and hopefully find more common ground. This also gives them the opportunity to look at your card and gives you more time to make an impression.  You only get one chance to make a first impression.

Do you have an interesting or unusual business card?   Tell us how you use your business cards for a future post!

For coverage of your events, listing of announcements in our events section, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291