“Marketing Your Art to Galleries” Seminars With Rickie, Ilene, and Raquel Are Open For Registration

If you have been wondering how other artists arrange for their artwork to be shown in galleries, this is your opportunity! Under the auspices of Arthouse429, Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce a success story from our first seminars!  The artwork of one of the seminar attendees, Amauri Torezin, has been been accepted into Arthouse 429! The Rickie Report shares the details about the next seminars here.  

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams, Rickie Leiter and Raquel Williams

at

ArtHouse 429 in Northwood

Session 1: February 3rd  | 7 – 9 pm

Session 2: February 10th | 7 – 9 pm

429 25th Street       West Palm Beach, FL 33407

561.231.0429

 

 

 

 

IleneandRickieArt of marketing P2 FB

 

Learn….

 

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“Marketing Smarts for the Arts” Seminar Deadline Approaches

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

mandelfoundationlogo

 

 

 

The Rickie Report

Presents:

 

An Intimate Group Seminar

with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

411 Clematis Street W.Palm Beach, FL

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291. Please note: This information will NOT be shared. PLEASE PRINT

 

 

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website Address:

Facebook Page:

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Marketing Seminar for Artists With Rickie Leiter

All artists who are interested in selling their work or gaining access to exhibits are welcome to a special seminar.  Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

 

WPBLFoundationimage002

 

 

The Rickie Report

 

Presents:

An Intimate Group Seminar with

 

Rickie Leiter

 

“Marketing Smarts for the Arts”

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street W.Palm Beach, FL

 

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291.

 

Please note: This information will NOT be shared. PLEASE PRINT

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website:

Facebook Page

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Art of Display Part III

Preparing for exhibits and art shows takes much forethought.  In this article, The Rickie Report will look at lighting issues and quantities of merchandise.  Is natural sunlight enough to showcase your work at an outdoor exhibit?  How much inventory should you have on hand and how much should you display at one time?  Display Part III highlights what you need to consider.

 

 

The Art of Display Part III

 

 

Lighting

 

  • Lighting serves many purposes. You will need to consider each one depending on what you are displaying
  • Lighting creates an ambiance ( just like in your home)
  • High end creations, such as jewelry, need bright light sources
  • If you have closed cases, you can install lighting inside
  • We have found that small, tabletop self-powered lights can diminish rather than enhance your display.
  • Make sure that your application includes your electrical needs!  No one wants to arrive and set up only to realize you have no power.
  • Flameless candles are popular and set a mood, but cannot be relied upon for brightening your space.  If you are selling candles, these are a good option especially when you are at an outdoor show. They give the effect of your own candles without the worry or danger of an open flame.
  • Consider bringing your own generator to outdoor shows. Have enough fuel to power all of your electrical needs, considering the extra time for setting up and taking down, when you will want lighting.
  • If you are selling vintage pieces, a few older standing lamps can not only provide lighting, but set the tone of your display.
  •  Experiment with different light bulbs before your event
  • The quality of your lighting is just as important as the art objects you have created.
  • There are good quality, battery operated lights for 2 dimensional artwork hanging on walls.  Your investment is worthwhile!
  • Using mirrors for reflection is also a good use of light, whether natural or electrical.
  • Thinking about reflectivity: make sure your lights are not shining into the eyes of your visitors!
  • We have seen some exhibitors close off their booths with dark cloth. Once you step into their booth, their lighting truly enhances their artwork.  The sense of secrecy heightens the aura of their display and art pieces. This is especially effective when their work involves light and fiber optics.
  • Consider spot lights, flood lights, down lighting and valance lighting depending on your exhibit space and budget.
  • A word about CORDS:   SAFETY !!!   Make your best efforts to keep cords out of the walk ways in your space.  Does this mean you will need more outlets?  More extension cords?  IF you have to run cords  within your walking space, use heavy duty duct tape to keep them flat. (This is where a floor cloth or carpet comes in handy – it can minimize the “bump” of cords).

 

 

How Much to Display?

 

  • Don’t feel that you need to display all of your inventory at the same time
  • Remember to leave “white space” for your visitor’s eyes to rest between glances at your artistic works.
  • Showcasing a particular style of pottery:  If your exhibit space is large enough, show one of each color.  If not, show only a few AND have a color chart showing the various glazes you offer in that style.
  • Wood working:  Most of your pieces will vary according to the type and grain of wood as well as any finish or stain you’ve used.  Keep complimentary shapes together so clients’ eyes can see the variations in one spot.  Remember to use varying heights to bring interest to your display.
  • Jewelry…some people think “the more, the better”.  Depending on your creations’ colors you might want to rethink this.  We’ve been so overwhelmed by the cacophony of colors in some exhibits, that we have walked out.  Consider groupings by type ( rings, bracelets, necklaces, earrings)  and even by color or gemstone families.   A mishmash is hard to focus on. With lack of focus comes lack of sales.
  • Wall art should be hung so viewers can see the details you have painstakingly created. Not too high and not too low.
  • Consider placing some pieces on easels – both on the floor and smaller ones on table tops. Be sure the easels are stable!
  • Art pieces also are displayed on shelves, especially if they are small and can be grouped with books or other objects.
  • Have a sign indicating that you have more inventory that is not displayed. Encourage people to ask to see what else you have.  The mere act of you opening some packaging for someone else evokes a certain sense of excitement and anticipation ( like opening a gift).  Your actions will also bring more people to your exhibit space (they want to see what had previously been hidden and is about to be revealed, too!)
  • As your supply diminishes, replenish and move items around.  Showcasing smaller objects in a large basket?  Move them to a smaller basket. The smaller basket will look fuller.
  • What if you actually SELL OUT???
  • This is why you have a photo album!
  • If no replacements are available, you can rearrange your walls and displays so your lack of inventory is not so obvious.
  • Consider keeping the price and label for the item already sold and placing a “SOLD” sign  above it in large font.  Leave an obvious space.  (Customer’s remorse can play a strategic role when you are back in the area again.  They will be sure to come to your booth early next time!)
  • We urge you to display work on all sides of your walls ( especially the outside walls, which passersby see).
  • For a multi-day event, we suggest you change your wall displays. People who have attended the show on a previous day may not have noticed some of your pieces. Being in a different position, it may stand out and call to them!
  • Another use for outside walls is to hang your signage.  Let people know who and what is being exhibited and sold in your booth before they make the next step and are in front of you.

 

 The Rickie Report looks forward to sharing your news, when you are taking part in an exhibit or a show.  

An article in The Rickie Report is an opportunity to showcase

YOUR OWN CREATIVITY.  

 

 

 For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

Rickie Shares Ideas for Presenting And Selling Wearable Art: Clothing, Accessories, Jewelry

As we gear up for art shows, art fairs, craft fairs and exhibits of all kinds, The Rickie Report shares some ideas for successful aspects of presenting wearable art: including clothing, accessories and jewelry.  

 

Wearable Art

 

Showing your wearable art creations should consist of more than placing them on a hanger, jewelry bust or a mannequin form.  While these are practical, the object of showing your merchandise is to sell it!  Be a creative merchandiser!

 

  • Static arrangements can be creative.  An oversized, endearing stuffed animal can be draped with scarves or show off numerous brooches.
  • Hang a (DRY) dye vat upside down and have your fabrics flowing from it’s handles.
  • Hang earrings from an upturned wire fruit ripener with “S” hooks or from their own wires.
  • Show off clip earrings on a magnetic board shaped like an ear.
  • A set of metal mesh bookends can show off earrings in a small space.
  • Selling hat pins?  Show them off not only on hats, but large oversized pin cushions.
  • Bring a live model to your event!   Walking through the show with a small hand-held computer printed sign will guide visitors to your booth to check out more of your creations!  Ask the show promoter for permission to have your model hand out your business cards with your booth number.
  • In your photo album: show your accessories and wearable art on real people!  It is easier for the potential customer to imagine a hand sewn jacket on themselves.  Vary your models’ sizes, shapes and height.
  • Bring a small weaving loom so people gain a better understanding of how intricate your creations are!
  • Always have a mirror on hand!
  • Arm cuffs fit nicely around swimming noodles.  Hang the noodles horizontally in your space.
  • Watching an artist creating anything is a sure draw for an audience.  Take advantage of these teachable moments.  A well educated consumer = a better art patron!

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

Guest Columnist Caren Hackman Shares Advice For Your Business Needs

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  The first topic is Business Cards.  

 

This month our topic is Business Cards

 

While some people feel that the business card is a dying part of the business landscape I believe that graphically the business card still plays a strong roll. In addition to offering a quick opportunity to pass important contact information along, it provides artists with an opportunity to distill their work into a small format that captures the essence of what they do. This distillation process is actually a much more difficult task than one might expect. Considerable thought has to be placed on repetition of styles, images, themes or personal philosophy within a body of work.

 

Part of the business card genre is the mini business card. This can be a 2” x 2” square of card stock or circle, (any shape you choose). The mini business card is a wonderful tool for artists with a well-developed web presence. One side of the card can contain the artist’s name and contact information, the other side a QR code to take a collector directly to the artist’s website.

 

Business cards can also be die cut or laser cut. A good example of a die cut card helping to promote work would be a ceramicist whose art involves carving filigreed shapes into hand thrown porcelain pieces. The filigreed shapes can be laser carved into the business card. A portrait painter might have one edge of a business card die cut to mimic a human profile.

 

If you feel that more visual information is necessary, consider printing any of the items below

 

Please keep in mind several design principles that are important with any print or web work that you might.

  • Use clear, easy-to-read fonts.
  • Place text on backgrounds that assist with reading.
  • Avoid red lettering on a black background.
  • Use font sizes that are legible.
  • One or two large well-displayed images are far better than many thumbnail size images. Take care that images maintain their correct aspect ratio. If a placed image is shown horizontally at 45%, it must be shown vertically at 45%.

 Please send your questions, no more than 250 words to:

rickie @therickiereport.com.

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed.   Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie To Speak At Artists of Palm Beach County Meeting

The Rickie Report is always honored to be invited to meet artists at their networking events.  Rickie Leiter will be the guest speaker at the next Artists of Palm Beach County’s monthly meeting on Sept. 10th from 7:00-9:00 pm.

THE RICKIE REPORT – LEARNING/LECTURE

At ARTISTS’ SHARING GATHERING

 

 

Rickie Leiter, entrepreneur and president of The Rickie Report, an online publication that features artists and art events in South Florida, will be the guest speaker at the Artists of Palm Beach County artists’ sharing gathering in the  great room at Concordia East, 3560 S. Ocean Boulevard – 2nd floor; Palm Beach, on Monday, September 10, 2012 from 7:00 pm -9:00 pm.

Before moving to FL, Rickie owned an art consulting business in Massachusetts where she and her business partner represented local and national artists.  Rickie also spearheaded the marketing focus for a local Massachusetts beading and jewelry store. She is on the National Board of Hadassah where she previously chaired the Marketing and Communication Department.  Rickie, an artist herself, enjoys creating designs jewelry with polymer clay.

Rickie will share her expertise in marketing; networking, advertising and online publishing offering helpful hints to assist artists market their art work and connect with the South Florida art community.  “Understanding the artists’ needs is central to helping them develop different marketing strategies.  One thing does not work for everyone.  That is why I love publishing The Rickie Report. I can offer a variety of ways to help artists see opportunities they have not tapped into yet.”

There will be a drawing from business cards from those in attendance for a personalized press release in The Rickie Report.  Please join us for a unique experience.

Please join us for a unique gathering experience.  Refreshments and snacks are complimentary.  Members/free; Guests/$5.00  For further information contact Jean Hutchison at 561-278-4479 or www.artistsofpalmbeachcounty.org    APBC is a not-for-profit organization.

 

Directions: From North I-95 to 10th Avenue; East to Dixie Highway South to Lake Avenue East.  Go over Lake Avenue bridge onto Palm Beach Island and turn right going South to 3560 (Concordia East) on left (Ocean).  From North I-95 to Boynton Beach Blvd.  (Boynton Beach) go East to Dixie Highway and turn right (South) one block to Ocean Avenue); go east over bridge onto Palm Beach Island and make left (North) on A1A (N. Ocean Boulevard) to 3560 (Concordia East) on right (Ocean).  Park in front of building and walk through garage overpass.  Lobby on left.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291