A Top Artist Advocate, Rickie Leiter, Is Interviewed By Artsy Shark Founder, Carolyn Edlund. Meet Rickie On November 2-3 At Artists And Charities Hand In Hand Event At Palm Beach County Convention Center

Artsy Shark, a leading art blog, recently interviewed Rickie Leiter, publisher of The Rickie Report about what artists need to know to thrive in today’s changing art market. Founder, Carolyn Edlund, asked about the biggest challenges that artists face, how to stand out, and more.  We are honored to share this interview with you and we suggest you add your name to Carolyn’s blog of helpful resources for all artists who want to build better businesses! Come to the Artists and Charities Hand in Hand Fine Art Show on November 2-3 at the Palm Beach County Convention Center to meet Rickie.  Stop by and introduce yourself!

 

 

 

 

 

 

A Top Artist Advocate, Rickie Leiter,  Speaks

by Carolyn Edlund

 

 

 

Carolyn Edlund Graham

 

 

 

Arts advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry, and what artists must know.

 

 

 

 

Rickie Leiter leads conversation at an arts industry networking event. Photo courtesy of Samantha Castro

 

 

AS:  In your experience, what are the biggest challenges visual artists face today? Have they changed significantly in recent years?

RL:  The biggest challenge visual artists face is deciding how and where to market their artwork. Because most artists have little or no business background, it is easy to fall into the “starving artist” syndrome, which is truly unnecessary. There are so many vetted resources that can guide them! Some major challenges they face are:

  • Maintaining a business model (updated website, constant social media about their artistry, marketing, and advertising, expenses to apply to exhibits, insurance of their artwork, how to pay themselves)
  • How to decide which gallery is the best fit for their artwork
  • Pricing their work
  • Maintaining an inventory
  • Standing out in the crowd
  • Understanding their niche market (if you try to be everything to everyone, you will burn out).

The proliferation of online art sales has become a reality. Brick and mortar galleries are folding under severe economic pressures to maintain the quality of art being offered, engaged art patrons, and continual sales.

Clients are eager to see the newest artwork available, which gives digital marketing an edge. Virtual galleries are being born constantly which eschew the normal expenses that physical galleries have. These expenses include electricity, water, property insurance, and insurance for the art, among others.

Even with virtual art marketing websites, artists must read the fine print of every contract! Does the artist maintain ownership of their images? How are sales tracked? How does an artist enter an art piece in another exhibit that just became available and fits their niche market?

In essence, artists have to ask themselves who their advocate will be. If they are relying on themselves, they must have reliable legal and financial advisors. It all boils down to a business plan. Creating is the “fun” part. You have to do the “hard” business part too, in order to be successful.

AS:  With galleries in decline and the art market in transition, individual artists must become self-determining. How do you view this trend?

RL:  Self-determination allows artists to network more freely, which I strongly believe is the ultimate marketing tool.

Artists need to do their homework, and move forward with a flexible but anchored plan. Go to a physical gallery and see if your work will fit in. See how the gallery staff responds to art lovers (not all of whom will be art patrons). Go to an opening reception and see who the clientele is. Do you see yourself there? Then, make an appointment to show your work; never just show up with a portfolio. If you are interested in a virtual gallery, contact some of the artists who use it, and ask for their feedback.

AS:  What is your best advice for artists entering the market today? How can they get ahead?

RL: I am not a car mechanic. When my car needs servicing, I take it to a dealership whose reputation I trust. I am not a web designer. When I gave birth to The Rickie Report, I surrounded myself with a knowledgeable webmaster who speaks in plain language, a business manager, an accountant who set up our billing and payment systems, and a graphic designer. I still rely on these experts at different times.

Take a business class. Make a business plan. Have a business consult.

AS: What are your best tips for standing out from the crowd?

RL:  I believe in dreaming big. And I dream “out of the box.” Here’s how to get started:

  • Make a list of the people you know in your life (living anywhere).
  • Share your passion (i.e. your artistry) with them.
  • Follow my two-foot rule: share your passion with anyone who comes within two feet of you.
  • Remember this is a moment for sharing, not selling.
  • When people feel your passion, they are eager to share it.
  • How can they help you? First you must tell other people about your work!

AS: Who else can an artist share their work with?

RL:  Think about different, unexpected ways your artwork intersects with other people’s lives.

Are you a member of Costco? Send a link to your art website with a short note about how much you enjoy the Costco experience. You might be chosen for a highlight in their member’s magazine. This kind of publicity…. wow!

Are you exhibiting at a unique event? Contact AAA (Automobile Association of America) and ask about a virtual listing of your event, with a link to your website. They have lots of readers and give you lots of exposure, even if they can’t make the event.

Partner with a charity who invites their patrons to an event. When you sell your artwork, offer a portion of the sales to the charity. This is a win/win and the art patrons will feel good about it! Give out business cards that offer a percentage of the next sale to the charity as well. That brings repeat clients and helps you build a collector relationship.

Do you understand your market niche? I know an artist who creates hearts in her paintings. Who can she network with, knowing clients will be in tune with her artistry? Connections I suggest include the American Heart Association, medical practices of cardiologists, Valentine’s Day events, Red Dress events for women’s heart health, hospital gift shops, etc. I could go on and on with ideas, which is why I enjoy doing consults with artists.

AS:  Your online newsletterThe Rickie Report   provides opportunities, publicity and updates for artists in the South Florida region. What other resources do you recommend to artists?

RL:  Artsy Shark is one of the best resources I know. Besides websites which are specific to art exhibits and entry opportunities, I find some of my best kernels of creative ideas from business magazines. They may or may not be art related, but I read them and take notes. Here’s my top list:

Additionally, I recommend that artists refer to publications, especially Entrepreneur Magazine, Inc. Magazine, and Handmade Business, which often have great articles for artists and other creative business people. They can often be read free of charge at libraries.

Stay in touch with Rickie Leiter by subscribing to The Rickie Report, and following her on Facebook.

 

 

Interview link: https://www.artsyshark.com/2019/10/02/a-top-artist-advocate-speaks/

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

Carolyn Edlund:  410.977.2915

Carolyn@ArtsyShark.com

www.ArtsyShark.com

 

 

 

MEET  RICKIE  AT  THIS  EVENT:

 

Saturday, November 2, 2019

Sunday, November 3, 2019

    11 am – 5 pm

 

Benefits:

Armory Art Center

Dreyfoos School of the Arts Foundation

Peggy Adams Rescue League

 

 

artistsandcharities.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Ilene Adams’ Fine Art Will Be Featured In Two New Exhibits In Palm Beach County

Ilene Adams, owner of The Marketing Works of Palm Beach, is a graphic designer, marketing guru and fine artist combining her business acumen with her artistic skills to create branding and marketing that best represents you or your business.  Her work will be featured at a special exhibition on March 28th at Paul Fisher Gallery to support the Ara Project, a Macaw conservation organization and was also invited to create a new piece of artwork for The Cultural Council of Palm Beach County’s, “Mark My Words”, opening March 30.  The Rickie Report shares some sneak peeks with all of the details.

 

 

 

FEATURED   AT   TWO   NEW   EXHIBITIONS:

 

 

 

“Blue Lagoon” by Ilene Adams
Venetian Plaster, Red String, Paint, Gold leaf

Paul  Fisher  Gallery

 

Opening Reception:

Tuesday, March 28th

 

   5:00 – 8:00 PM

the Flamingo Building
433 Flamingo Drive    West Palm Beach, FL 33401

info@paulfishergallery.com​       ​​​​​Call: 561.832.5255

 

 

 

ILENE  ADAMS:

 

After owning a nationally acclaimed multimillion dollar broadcast marketing company in the Northeast for over 20 years, Ilene Adams moved to Florida and shifted her interest to small businesses and the arts. Her company was the first all female radio-marketing company in the country.  In addition to her business clients, Ilene has worked in the non-profit art world bringing her marketing talents and creativity to an art center in West Palm Beach, several art organizations and working to advance art and artists in the community, and offer her expertise through seminars on marketing your art.

 

“Fenicottero” (flamingo in Italian)   by Ilene Adams

Venetia Plaster, gold leaf, pencil

 

 

Ilene curates shows including exhibits for ArtSynergy’s Art Palm Beach and Art Forms at Art Boca. She has also been a judge several times for Artigras, an International outdoor art show and is currently working on several community art projects to bring art to the public.   She has served as a board member at several organizations, among them, ArtSynergy, Artists of Palm Beach County, Wellington Art Society and was a long-time advisor for the Cultural Affairs Committee for the City of West Palm Beach. Currently, along with Rolando Chang Barrero, she runs and manages Art Synergy, a not-for-profit organization.  Ilene recently was an exhibiting artist at Art Palm Beach, and sold one of her “bird” paintings to a local Palm Beach couple. 

 

 

 

 

 

 

 

 

 

601 Lake Avenue, Lake Worth, FL 33460
(561) 471-2901    info@palmbeachculture.com

 

 

Opening Member Preview
Thursday, March 30th

5:30 – 7:30 pm

Free to Members; $20 for Non-Members

RSVP to Debbie Calabria  (561) 472-3341

Public Hours:
Tuesday – Saturday | 10 a.m. – 5 p.m.
Closed Sunday and Monday

 

 

 

 

 

 

 

 

 

 

Ilene Adams was invited to create a piece for The Cultural Council of Palm Beach County’s, “Mark My Words” Exhibition, Opening March 30. Ilene created an installation piece, “I Am All Immigrants”, based on her grandfather’s hand-written birth certificate from Russia that she found when her mom passed. The piece, based on the translated words, explores being an immigrant and some of the issues our country now faces.

 

“I Am All Immigrants” by Ilene Adams
Fabric, photo transfer, embroidery

 

 

About  “Mark My Words”:

The use of language has evolved dramatically with the advancement of technology and how it influences our lives. Texting and emails have replaced older methods of communication and our lexicon includes new words and phrases. Utilizing words in art is nothing new: think Ed Ruscha or John Baldessari, the Ancient Egyptians or the art in Medieval Churches across Europe. This exhibition will showcase the work of 15 professional artists in Palm Beach County that feature “words” as their subject matter and muse.

 

 

 

 

 

Adams works in both mixed media and photography, often combining the two in installation pieces. Her photography is generally bright, over-accentuated colors that push the limits and transform everyday objects and nature into abstract images. Her mixed media work, on the other hand, is usually nostalgic and delicate, and looks at how our world and life mesh together.

 

 

Find out more at:

www.ileneadamsinc.com

 www.ileneadamsfineart.com

561.346.0172

 

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986