Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Art Marketing Seminar Being Offered In Wellington Area With Ilene Adams, Rickie Leiter And Jean Bootz

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Bootz Cultural Arts Center, Ilene Gruber Adams, Rickie Leiter and Jean Bootz will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required for the sessions on April 19th and 26th. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar. The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

Art-of-Marketing-Your-Work-InviteBootz

 

 

 

 

The Art of Marketing Your Art

Presented by:

 

Ilene Gruber Adams

Rickie Leiter

Jean Bootz

 

 

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: April 19th | 7 – 9 pm

Session 2: April 26th | 7 – 9 pm

at

Bootz Cultural Arts Center

420 State Road 7   Suite 120

Royal Palm Beach, FL

561.290.2753

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

What Are Your Next Steps When Your Work Is Being Exhibited?

Congratulations! You’ve been accepted to a Gallery, Art Festival, Art Exhibit, SOLO Exhibit or you are making a presentation or doing a demo!  When you show your work anywhere, what should you do next?  The Rickie Report discusses next steps to increase public awareness, viewings and sales.

 

 

You’ve Been Accepted!  Now What?

 

 

Congratulations!  You’ve just been accepted to:

 

__          A Juried Art Exhibit/Art Show

__          A Coop Gallery

__          A Vanity Gallery

__          A Traditional Gallery

__          A Publication

__           Other  ( Presenting, Giving a Demo)

 

WHAT DO YOU DO NEXT? 

 

Tell everyone you know!  Your passion and excitement is infectious!  

You are THE BEST person to tell others about your artwork.

 

  • Social Media
  • Print Media
  • Web Media ( like The Rickie Report)
  • Radio ( some stations include local events, especially if there is a Charity involved)
  • Television ( see comment above)
  • YOUR WEBSITE  (Have you updated it to include the new event?)
  • People you meet in your daily life (Seriously, if other people overhear your conversation in the grocery line, they might want to attend!)   Have your business cards ready!

 

Once you receive your acceptance, it is time to send out a press release!  

Include:

Brief Artist Statement which can be used as a quote from you.

Brief overview of the highlights of your art career.  

Who ( you)

What (the Exhibit, Festival, Organization or Gallery)

When ( When does the exhibit or show run? Is there a special Opening Reception?)

How Much (Is there a charge to attend?)

Where ( Exact street address.  If it’s a tough-to-find locale, include GPS information)

Why ( Is this a benefit for a Charity, A special Commemorative Event?)

At least 3 good quality jpegs  ( sending low resolution for web and higher resolution for print makes the life of an editor much easier – we’ll talk about this later)

Title your jpegs AND include your name!  

Include: medium, size and price

Your Website address.

Links to Facebook and any other Social Media you are involved with.

Your phone number  (Really!  Some of us still call people to confirm pieces of information)

Kill Date – What is the latest date a publication can use your material?

An overview of the exhibit ( Does it have a theme, how many pieces were accepted, what do the Exhibit or Gallery Coordinators want the public to know?)

Email address and phone number

 

 

Making It Easy For The Editor

Include all of the information in one email or one snail mail 

Send  jpegs 

For each jpeg, please include Your Name, Title, Medium, Size and Price

No handwritten notes

Send a cohesive Press Release ( If you need help with this, we can suggest a template to get you started)

Follow up – with an email or a phone call to see if there is anything else you need to send

Other Points to Consider:

Ask the gallery or Exhibit Coordinator where their Press Releases were sent.

Ask if it is OK for you to send out a Press Release on your own behalf?

Do they want you to only use their press release or can you add some personalization to theirs?

How many exhibit or gallery cards will you be given to distribute?

While it is lots of fun to have your family and friends come to the Opening,  you also need to contact previous clients. Even if they don’t live nearby, this will pique their interest and remind them about your work.  The goal is to help bring in sales!

FINALLY:

The Rickie Report is here to help you network.  We are read by artists and art patrons around the world. We look forward to hearing from you when you get accepted into an Art Show, Gallery or Exhibit and are giving a presentation or demonstration.  Please give us at least 3-4 weeks advance notice so we can place your article in our publication in a timely manner.  (There are times when we do have openings at the last minute, so it is always good to check…but it is best for YOU to be in touch as soon as you get your acceptance).

 

Your involvement in any Art Show, Exhibit or Gallery is a partnership.  

Be sure you are doing your part in making it successful! 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Wondering How Other Artists’ Work is Being Shown in Galleries and Exhibits? Attend The Seminar With Rickie, Ilene, and Raquel

Wondering how other artists have their work accepted into galleries?  Arthouse429’s Raquel Williams, Ilene Adams and Rickie Leiter are offering an opportunity to learn how to move your artwork into a more public domain.  Their previous seminar in the Fall, 2014, yielded a gallery contract for one of the attendees and two others had their work accepted into new exhibits ( including an international art show)!  This two-part, inter-active seminar is for emerging as well as established artists.  We’ll look at basics such as business cards, websites and artist statements plus incorporate behind-the-scenes information only a gallerist can share.  The Rickie Report shares the details and looks forward to meeting you at the seminars!

 

 

Art of marketing Cardpage1

 

Art of marketing Card

 

ArtHouse 429 in Northwood

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

Learn….

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

“Marketing Your Art to Galleries” Seminars With Rickie, Ilene, and Raquel Are Open For Registration

If you have been wondering how other artists arrange for their artwork to be shown in galleries, this is your opportunity! Under the auspices of Arthouse429, Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce a success story from our first seminars!  The artwork of one of the seminar attendees, Amauri Torezin, has been been accepted into Arthouse 429! The Rickie Report shares the details about the next seminars here.  

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams, Rickie Leiter and Raquel Williams

at

ArtHouse 429 in Northwood

Session 1: February 3rd  | 7 – 9 pm

Session 2: February 10th | 7 – 9 pm

429 25th Street       West Palm Beach, FL 33407

561.231.0429

 

 

 

 

IleneandRickieArt of marketing P2 FB

 

Learn….

 

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“Marketing Smarts for the Arts” Seminar Deadline Approaches

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

mandelfoundationlogo

 

 

 

The Rickie Report

Presents:

 

An Intimate Group Seminar

with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

411 Clematis Street W.Palm Beach, FL

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291. Please note: This information will NOT be shared. PLEASE PRINT

 

 

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website Address:

Facebook Page:

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

Can a Business Community Succeed Without Culture? Palm Beach Chamber Of Commerce Meeting

What do business owners consider when relocating their enterprises?  The Palm Beach Chamber of Commerce invites you to breakfast and an exchange of views.  Rena Blades, President and CEO of the Cultural Council of Palm Beach County, will moderate a panel discussion on music, drama and the visual arts with three leaders in the community:  Daniel Biaggi  (Palm Beach Opera),  Hope Alswang (Norton Museum of Art)  and SueEllen Beryl (Palm Beach Dramaworks).  The Rickie Report looks forward to the event and shares the details with you here.  

 

 

 

Cover.14

Palm Beach Chamber of Commerce 2014 Guide. Cover artwork by Cheryl Maeder

 

Palm Beach Chamber of Commerce

 

 

WHAT’S CULTURE GOT TO DO WITH BUSINESS PROFITS?

CAN A BUSINESS COMMUNITY SUCCEED WITHOUT CULTURE?

 

 

 

Cultural Council of Palm Beach County

Cultural Council of Palm Beach County

 

Chamber President Kevin Lamb will open the February 13th meeting at The Breakers Palm Beach at 8:15.  Chamber members attend the monthly breakfasts at no charge.   Future members may attend by making reservations on-line at www.palmbeachchamber.com. for $40 in advance or $50 at the door.  Seating is limited.  Early reservations are encouraged.

 

 

pbdlogo-tu217

Palm Beach Dramaworks

 

 

 

Palm Beach County is poised to grow with the relocation of businesses around the country.  What do the decision-makers consider when relocating their businesses?  What are they looking for?   The BDB has long stressed the importance of location conveniences, strong educational opportunities, local talent and a community that offers a diverse cultural experience.  

 

 

 

image001

 

 

The arts are important!   Learn more about  Palm Beach County, Florida’s cultural capital and the wealth of offerings available that continue to draw new industries here.  Rena Blades, president and CEO of the Cultural Council of Palm Beach County, will moderate a panel discussion on music, drama and the visual arts with three leaders in the community:  Daniel Biaggi  (Palm Beach Opera),  Hope Alswang (Norton Museum of Art)  and SueEllen Beryl (Palm Beach Dramaworks) .

 

 

 

 

Harriet Himmel Theater, Home of Palm Beach Opera

Harriet Himmel Theater, Home of Palm Beach Opera

 

 

The Cultural Council of Palm Beach County Receives Bernays Award

for Excellence in Marketing and Public Relations

The Cultural Council of Palm Beach County received the Bernays Award for its marketing and public relations campaign surrounding “The Deep and the Shallow: Photographers Exploring a Watery World” exhibition. The award was for a project by or on behalf of a non-profit organization.
arts-tag-footer-2
The “Deep and the Shallow” campaign was deemed by the Gold Coast Public Relations Council to be the best campaign in South Florida at communicating the mission and reach of the Council in Palm Beach County, as well as the Council’s dedication to local artists through education, opportunities to exhibit, and marketing and public relations support. The awareness campaign consisted of collateral materials, news releases to local media, a catalog, exhibition, lecture series, magazine feature article and cover, all featuring the original photography of Palm Beach County artists, including the “Shark Whisperer” Jim Abernethy. “The Cultural Council is honored to receive this prestigious award,” said Marilyn Bauer, director of marketing and government affairs for the council. ‘To be recognized for our work in support of local artists is very gratifying.”

From “Deep and Shallow”

The Gold Coast Public Relations Council is the largest independent organization of public relations, marketing and communications professionals in South Florida, with members coming from Miami-Dade, Broward, Palm Beach and Martin counties. The group awarded the Cultural Council the Bernays Award during its 10th annual awards program at the Boca Dunes Golf and Country Club in Boca Raton on January 24.
175
The award is named after Edward J. Bernays, considered the “father” of public relations.  The “Deep and the Shallow” exhibition of underwater photography was held from November 21 to January 18 at the Council’s main exhibition space and headquarters in the 1940 Streamline Moderne-style Robert M. Montgomery, Jr. landmark building at 601 Lake Avenue, in Lake Worth.
header2

About the Cultural Council of Palm Beach County:

The Cultural Council is the official arts and culture support agency for Palm Beach County serving non-profit organizations, individual artists and arts districts. The Council markets the county’s cultural experiences to visitors and residents, administers grants, expands arts and cultural education, advocates for funding and arts-friendly policies and serves the arts community through capacity building training and exposure to funders and audiences.   Connect with the Council at www.palmbeachculture.com   or 561-471-2901. Gallery hours are 10 a.m. – 5 p.m. Tuesday through Saturday.

 

 

For more information please contact   Laurel Baker 655.3282 laurel@palmbeachchamber.com  or Rena Blades, 471.2901 or rblades@palmbeachculture.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291