The Art of Display, Part I

Artists who create 2 Dimensional and 3 Dimensional work need to consider how they display their artistry.  This is part of marketing your business and can take different directions depending on the pieces being displayed, the area of your display, and your environment.  The Rickie Report looks at different aspects of displaying your work in this article, Part I of III.

 

 

The Art of Display

 

 

Easy to Read Signage

 

  • Are your signs eye catching?
  • Do not rely on hand written signs unless you are calligrapher (and we urge caution even then)
  • Avery and other companies offer labels of varying sizes which can be computer printed
  • Use an easy to read font
  • Consider that the font you pick will be read differently in print than on a computer screen 
  • Use a large type (Try different options)

                    this is 18 in Comic Sans ( great for reading an artist bio)

 
      this is 24 in Menlo
 
            this is 36 in Casual  (while it is larger than 24, it is smaller to read due to the font itself )
 
     this is 48 in Chalkboard
  • Be consistent. You can use the same font in different sizes, depending on the sign you need
  • Consider the color  you print with: yellow is difficult to see on a white background
  • Arial font, with rounded lines not only prints well but when enlarged, it is ideal for larger signs
  • 48 or 72 point font sizes are easier to read from a distance

 

 

What message do your signs convey?

 

  • Signs tell who you are and what you are selling at a quick glance
  • Patrons are more apt to stop by a display where they can easily identify what your product is
  • Your name,  your business name, and what you are selling should be easy to ascertain
  • Signs can convey messages using words as well as images
  • Will your business logo translate to an easy-to-read sign?
  • Having your logo on signage deepens the branding of your business.
  • If you are offering a % discount, have a sign with the details
  • Encourage people to sign your Guest Book.  Promise that you will not share email addresses or inundate them with mail.  The purpose of a Guest Book is to contact interested patrons  with your e-newsletter or dates of exhibition when you are back in the area.  It is also an opportunity for them to write comments about specific items you are selling.

 

Descriptions and Prices

 

  • Hand made does not mean hand written
  • Titles, medium and prices should be easy to find 
  • Without the basic information about the product, the materials and the cost, a patron may walk away rather than ask for help
  • An interesting tid-bit about your art can pique a customer’s curiosity
  • Have your business cards easily available for anyone who enters the booth
  • Have a photo album of your previous work.
  • Show your art pieces in context ( in homes, offices, yachts). It makes it easier for people to imagine in their own space. 
  • If you offer private commission art pieces, indicate that!

 

 

 

Look for The Art of Display Part II in an upcoming Rickie Report, where we will focus on other aspects of displaying your artistic creations!

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Sharon Segal SOLO Exhibit and Reception

Sharon Segal is a Florida-based artist whose artwork makes people smile.  Using various mediums, her works combine bright colors, shapes and textures. Her love for animals has led to the creation of novel, playful and unconventional cartoon-like creatures. Their eyes are so large, you just have to grin. They are so lovable, you want to take them home! A member of the Wellington Art Society, Sharon is the Featured Artist at a SOLO exhibition at Whole Foods in Wellington through August.  The Public is invited to a Reception on Friday, July 18th.  The Rickie Report shares the details here.

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Public Reception Honoring

Sharon Segal

Friday, July 18, 2014

6:30 – 8:00 pm

Art Exhibit Continues Thru August

Whole Foods Market cafe

2635 SR7     Wellington, FL

 

 

The Whole Foods Market on SR7 in Wellington has a large cafe, lined with windows which offer nice natural lighting. It’s a perfect setting to display art and Wellington Art Society is pleased to partner with Whole Foods to bring this show to the communityWhole Foods will provide music, hot and cold appetizers, and drinks.  A five-dollar donation is requested which goes to benefit the Art Society’s scholarship fund.    RSVP to Whole Foods  561.904.4000.   This year the Art Society presented five $1,000 to area high school seniors who are planning to study art in college. 

 

 

 

"Diver Owl" by Sharon Segal

“Diver Owl” by Sharon Segal

 

Born and raised in Florida, Sharon comes from an artistic and talented family.  She describes herself as a “self-taught” artist, “I’ve been doodling/drawing since I was little, but only recently thought it would be a good idea to pick up a paint brush.”  Her musical abilities enhance her creativity.

 

 

"Octopus" by Sharon Segal

Octopus” by Sharon Segal

 

 

Do you ever feel like you’re being watched?  Sharon Segal tells The Rickie Report, “My whimsical characters come to life when I envision their excessively large eyes watching over us.”  Part of her education includes a degree in computer animation, which she “feels comes out in my artwork with the those big eyes.”

 

 

"Pablo" by Sharon Segal

“Pablo” by Sharon Segal

 

 

Her experience with animation lends itself to give personality to each of her creations.  Sharon started seriously painting when she won the poster contest for the signature artist for the Coral Springs Art Fair in 2010.  “I won a free booth at the fair…and I panicked because I had no other paintings!  So I went home and painted for the next couple of months so I would have something to hang up at the booth.  It was such a great experience! ”  

 

"Kevin" by Sharon Segal

“Kevin” by Sharon Segal

 

She goes on to explain, “Using various mediums allows me to link animation with other art forms. Sharon has degrees in advertising/public relations, graphic design, computer animation and education.  She develops logos and designs for varied businesses  throughout the community. Currently Sharon is a sixth grade math teacher who integrates the arts into her classroom curriculum to enhance the learning experience for her students.   

"Pajama Party" by Sharon Segal

“Pajama Party” by Sharon Segal

Sharon’s art is whimsical, fun and young at heart. “My art really has one purpose…to make someone smile.  I love watching the reaction of people looking at my artwork!  It makes me feel so good that I made someone happy.  It’s great to forget and escape from the crazies of daily life and have even a small moment of ‘happy’…I feel my art does that for people…and it doesn’t matter their age!” Sharon looks forward to writing and illustrating a children’s book in the future.  This exhibit at Whole Foods is an ideal opportunity to introduce children to art as children will especially love her work.  


"Maria" by Sharon Segal

“Maria” by Sharon Segal


 


For more information about 
Sharon Segal’s artwork, please visit her website:

www.sharonsegalart.com

In its 34th year, The Wellington Art Society is open to artists of all mediums and patrons of the arts, providing both local and regional artists the platform to share their work, learn more about their craft and serve the community through their art.  Both local and regional artists can display their art work in local galleries, interact with other artists and serve the community through their art. The Wellington Art Society is open to any resident in Palm Beach County. Membership forms will be available if you would like to become a member.  A 501(c)(3) charitable organization, its mission is to educate and encourage originality and productivity among its members and area youth through programs designed to further the advancement of cultural endeavors in Palm Beach County.

 

 

For more information  please visit  www.wellingtonartsociety.orgwellingtonartsocietyblogspot.com .or contact W.A.S. President, Donna Donelan at:  dwdonelan325@comcast.net

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291