Award-Winning Artist, Lois Perdue Answers Your Questions About Abstract Art

Lois Perdue, an award-winning abstract artist, answers some questions about this exciting and sometimes challenging genre. Lois addresses issues for artists and art patrons, as The Rickie Report shares her responses and some sneak peeks at her latest works of art.

 

L O I S         P E R D U E:

 

UNDERSTANDING    ABSTRACT    ART

 

 

Lois Perdue  explains to The Rickie Report, “As an abstract expressionist, I am frequently asked the same two questions about my paintings:  ‘How do you start one of those paintings?’ And, the next one is usually: ‘How do you know when it is finished?’  Maybe for those reasons alone, buying abstract art is a challenge!  But with a better understanding of this exciting genre and its potential investment opportunities, collecting abstract art can be a win-win”.

First, What is Abstract Art?

The most important difference between abstract art and representational or subjective art is that you just cannot find a subject in an abstract painting.

It doesn’t relate to anyone or anything or try to resemble something. Instead, color and form are the subjects of the painting.

 

 

 

“Chasing The Blues Away” Mixed Media on Yupo Best Of  Show Florida Gold Coast Watercolor Society 2018, by Lois Perdue

 

What to Look for in Original Abstract Art:

New art collectors should look for vibrant colors, rich brush strokes, intriguing designs, intricate details, touchable textures and a focal point.

If the work is painted on canvas, even the smell of an original work is an experience, particularly if it is an oil painting.

But what sets original abstract artwork apart so you can begin to make wise decisions?

There are dozens of well-known abstract artists, including Picasso, Klee, Mitchell and Diebenkorn, to name a few. A quick search on the Internet will familiarize you with dozens of different artists and their techniques of painting.

 

How Do You Want to Use Your Abstract Art?

Here are some questions to ponder in order to find the best placement for your purchases.

Have you started noticing abstract artists whose work you admire? Each has a distinct style.

Have you thought about beginning to collect this type of art? Or do you simply want the paintings to complete the interior design plan of your home’s new modern/contemporary concept?

Are you working with an interior designer to find art for your yacht? Or is it for corporate use for offices, hospitals or the hospitality industries to furnish hotels or restaurants?


“Antelope Canyon” by Lois Perdue

Why Buy Original Abstract Art: An Emotion or an Investment?

A majority of art professionals (86 percent) surveyed said clients buy art and collect art for emotional reasons, but also focus on investment value, according to Deloitte’s Art & Finance Report 2017.

Wealth managers (54 percent) sell art as a way to safeguard value — up 3 percent since 2016.

And 88 percent of wealth managers surveyed (up 10 percent) think art and collection should be included as part of their investment strategies.

“People buy because they simply love the painting or it connects with them on an emotional level,” said. Linda Jerrell, co-owner of Heritage Art Galleries. “Others buy art because of its ‘worth’ or what it will be worth in the future.”

Co-owner Claudio Tomassone believes people buy abstract art because it is a matter of taste.

“Some people just prefer not to have a conventional shape or form in their artwork,” he said. “Others look at textures or the strokes in the paint, etc. And in some cases when a painting is being purchased for a public space, an abstract is preferred because it will bring ‘warmth’ to a space while keeping a ‘neutral’ feeling. Abstract art leaves more room for one’s imagination.”

 

“Pieces of 8”, Mixed Media on Yupo, “Honorable Mention” at 42nd Annual Members’ “Love Watercolor” Gold Coast Watercolor Society 2017, by Lois Perdue

 

Where to Buy Abstract Art: Directly from a Gallery?

One of the best ways to find an artist who works locally is at art galleries around the cities in which they live.

When buying from a gallery, they have done the leg work for you, vetting the artists they represent.

According to Linda, their gallery invests in local artists because it helps to support the local art and cultural communities.

“We also look for artists who stand out while always keeping trends and clients’ aesthetic desires in mind,” she said.

“Whether we are representing new or established talent, we do a great deal of research to determine if their art is marketable and a good investment. We look at their current following, pricing and level of interest in their work.”

Claudio added that they look for the most talented, accomplished artists. Heritage not only represents local artists, but their collection includes artists such as Turkey, Erte, Schluss and Treby, to name a few.  Buying from a gallery also provides services such as art restoration, framing and custom framing, according to Ian Jerrell, co-owner and head of the restorations and framing at Heritage.  “It’s not only how the framing and restoration are going to look, but the preservation of your artwork so its beauty continues to bring joy for many years.”

Or Do You Buy Directly from the Artist?

If you don’t go to a gallery, where will you find those artists whose work appeals to you?

You may find them at local art exhibits, libraries, festivals, museums and other venues.  I belong to more than half a dozen local art guilds and art societies in my area, and each of them hosts about half a dozen or more art exhibits each year at a variety of places that are free and open to the public.

Check your online local media’s weekend listings, library and museum listings, too. You will soon see the same artists appearing multiple times and you can begin tracking favorite ones on your way to buying/collecting.

Sometimes, the artists are at the venue and you can meet them in person to discuss their techniques, prices, etc.

Most of the time, they will have a business card or brochure near their artwork so you can reach them for further talks. Check out their websites and Instagram/Facebook profiles to see more of their collections.

“Blue Like Jazz” by Lois Perdue

Putting a Price on an Original Abstract Painting:

Whether you work with an art gallery or buy directly from the artist, it is best to set a budget first.

“A lot of factors go into the pricing of a work of art. When dealing with local artists, it is a one-on-one agreement between us and the artist,” Claudio said. “As for established and renowned artists’ originals and prints, we study the market and find out what their art is generally selling for on an international level and price accordingly,” he said.

Navigating the Cost: Sticker Shock! Crossing the Threshold Toward Buying

How do you approach an artist about the price of the work?

It is an emotional purchase. A lot of passion and hard work have gone into the artwork. Sometimes, it is difficult to put a price on an elusive emotion, but hopefully, there is a sticker attached!

The prospective buyer has to have confidence in the artist from whom they are making the purchase. The buyer can begin keeping detailed information about a favorite artist and his or her creative process; this information can most often be found on the artists’ websites along, with their resume and list of their other artistic activities.

Another confidence-builder before you go start collecting artwork is to ask for referrals from friends or associates who collect art, particularly from those who know the artists.

Does a local venue have any of the artist’s work on display? Are there any published articles about the artist and exhibits in which they have appeared?

For example, I let my clients know when and where I am going to be exhibiting on my Facebook page, Instagram and through emails — numerous times. I ask them to tell their friends and neighbors to come and see the exhibits.

I also talk about my unique techniques whenever I can, including the 10 to 15 layers of paint I use in each piece of artwork, the unusual tools I use to “paint” with, including shower squeegees and kitchen spatulas, and how and why I use certain paints.

Many of my abstract paintings begin on a plastic paper called Yupo that first has been given textural layerings to create dimension.

I apply thin washes of watercolor, many translucent glazes and then use vibrant acrylic paints, inks and nontraditional tools to create unique brush strokes and markings.

I focus on landscapes that I describe as “big, organic and intense,” reflecting my proximity to the ocean and experiences traveling worldwide.

My audience often is fascinated with the “how” and “why” and always want to hear my back story about how I wanted to paint since I was a child but didn’t pick up a paint brush (or squeeguee!) until nine years ago, when I retired!

 

 

“Time for a Cool Change” by Lois Perdue

Solving Clients’ Pay Concerns (Other Issues):

 

Clients may think that the artwork is “out of their budget” or the price too high. Remember that everyone deserves to have beauty every day in front of them!

To make it easier for some clients to buy art, some artists have credit card options or PayPal available rather taking cash or checks. Some artists will even make arrangements for credit card installment payments. Some artists lease their work on a monthly or other scheduled basis to make “beauty” more affordable in the home, workplace or on their yacht! Ask them if they have these arrangements.

And what if clients say your artwork will “clash” with their decor? Show them a similar piece with a different color palette, or offer to paint another (commissioned piece) with just the exact colors they request at the same price as the one they saw for sale at your venue. Remind them that your artwork will make the room “pop,” not the sofa!

And if a client can’t make up his or her mind, offer a gift certificate. They may not be able to select a painting or choose a color palette or whether it should be a canvas or framed painting.

By selling gift certificates in certain dollar amounts, recipients can redeem them for their preferences whenever they want. It is just smart business and oh-so-convenient!

Negotiating and/or Discounting for Art?

While these two words make most artists and gallery owners feel faint, some artists love the idea of negotiating.

I, personally, think that offering discounts devalues my work. I already have established a price based on my time, techniques, expertise, size of work, competition and uniqueness.

If I discount, then there is the notion that the price already was inflated; however, there are some artists who are ready and eager to negotiate, and you shouldn’t hesitate to inquire.

Give abstract art a look! While it is beautiful as well as mystifying, you always will find something speaking to you from within the painting if you seek it out.

This type of art should not be missed!

 

 

 

Lois Perdue is a nationally acclaimed abstract expressionist retired from communications. She is represented by Heritage Art Galleries.  Lois, who has Signature Membership in Gold Coast Watercolor Society,  has been recognized in national,  local and state juried art exhibits. She is also a member of Florida Watercolor Society, International Society for Experimental Artists, Weston and Plantation Art Guilds, Bonnet House Museum & Gardens, Coral Springs Museum of Art,  ArtServe, National League of American Pen Women, Fort Lauderdale Branch, XII Voices, “Voices Speaking for Art”, an organization of professional artists and Plantation Chamber of Commerce.  In 2017 Lois completed Broward County’s Artist as an Entrepreneur Institute.  Lois teaches workshops to veterans and beginning artists who want to learn how to “start and “finish” Abstract paintings throughout South Florida upon request!

 

 

For more information about Lois Perdue’s abstract art: 

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Lois Perdue 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Palm Beach Watercolor Society Features Live Model Paint-Ins, Workshop With Carol Z. Brody And Monthly Meeting

Looking for a place to paint with other watermedia artists? The Palm Beach Watercolor Society offers many opportunities: “Paint-Ins” on the 2nd and 4th Tuesday of every month ( March 8th and 22nd) with a live model at the Boca Raton Community Center. The Monthly Meeting is on March 10th with a demo by Sue Archer.  Carol Z. Brody offers a One-Day Workshop on March 17th.  Non-members are welcome! The Rickie Report shares the details and urges you to make your reservations! This is a terrific artist networking organization for artists to meet, learn new techniques and enjoy creating together.

 

 

 

 

PBWS LOGO

PALM BEACH WATERCOLOR SOCIETY

INVITES YOU:

 

 

PAINT-INS:

With Live Model

March 8th  and March 22nd

Non-Members Welcome!

$15.00

9:30 am – 12:30 pm

Boca Raton Community Center

150 Crawford Blvd. Boca Raton, FL.

Call for reservations: Dona Nenner (561) 362 – 5506

 

 

 

MONTHLY MEETING:

March 10th 6:30 pm

Meet Other Artists, Enjoy Refreshments, Watch a Demonstration!

Boca Raton Community Center

150 Crawford Blvd. Boca Raton, Fl

Demo Artist:Sue Archer

 

 

WomenOfWatercolor-SueArcher-Strawberries

“Strawberries” by Sue Archer

 

ONE- DAY WORKSHOP:

 

Carol Z. Brody

Thursday, March 17, 2016

$80. members/ $100. non-members

 

Boca Raton Community Center

150 Crawford Blvd. Boca Raton, Fl

9 am – 3:45 pm

Please contact Adrienne Walker
6442 Emerald Breeze Way Boynton Beach, FL 33437
To use a credit card please call

516-498-3605

 

 

WASCarolbrodyParty Papers, Ribbons and Confetti IV

“Party Papers, Ribbons and Confetti IV” by Carol Z. Brody

CAROL Z. BRODY NWS
www.carolzbrody.com
czbrody@carolzbrody.com

 

Carol tells The Rickie Report, “My paintings reflect my love of color and my fascination with texture, and are often tied to some aspect of the real world. They begin as a flow of feelings, intuition and spirit. Rather than carefully controlling my paintings, I allow them to grow and emerge, suggesting their forms, which I develop by means of many layers of glazes.  Through my work, I try to delight the viewers’ senses and bring them joy. Many remark about the beautiful colors, telling me they love the softness and emotional quality in my work. It pleases me to know I have reached them.”

 

 

CarolZBrodyPapers and Images IV

“Papers and Images IV” by Carol Z. Brody

 

SUPPLY LIST

–several sheets of Arches paper, 140 lb. cold press, 22×30 size
(You will need a half sheet for each day’s lesson. Have extra paper for practice.)
–board for your paper (pref. masonite) slightly larger than paper—16×23
–four large metal spring clips to clip paper – get at office supply store

–assortment of watercolors – SQUEEZED OUT AND DRY – in a John Pike type palette-
(large, covered palette with large paint wells around periphery & mixing area inside)
** Fill the wells all the way, and allow about 5 days, uncovered, to DRY the paints.

–assortment of brushes: ***(I personally like synthetic brushes best.)
–1 ½” flat good painting brush – (Robert Simmons Skyflow-#278 the best of these)
(Polar Flo is a good, cheap alternative sold at Jerry’s Artarama and elsewhere)
–other flat brushes—-1″ and 1/2″, both with short hairs
–round brushes—-# 10 and # 6
–rigger brush – size 3 or 4 – optional but important (This is a thin brush with long hairs,
1″ to 1 ¼” long.)
** Watercolor brushes have short handles, as opposed to oil or acrylic brushes.

–small natural sponge

–large water container
–hair dryer

–spray bottle
–paper towels

–old toothbrush
–masking tape 1″ wide

–credit cards
–pencil and kneaded eraser

–scissors
Carol Z. Brody will bring other source material.

 

 

* If you have questions, you can call Carol at (561) 792-0806, or email czbrody@carolzbrody.com

.
**Optional: Bring one of your paintings which doesn’t quite “work”, which you want me to critique.

 

 

CarolZBrodyParty Papers, Ribbons and confetti V

“Party Papers, Ribbons and Confetti V” by Carol Z. Brody

 

 

 

Carol Z. Brody

Carol Z. Brody has been painting for over 50 years. She began working in oils, then turned to watercolors, acrylics, and collage. In addition, she has experience in various drawing media. Carol is a signature member of the National Watercolor Society, the Transparent Watercolor Society of America, Watercolor West, Florida Watercolor Society and Palm Beach Watercolor Society. She also holds elected memberships in Audubon Artists, Allied Artists, the Salmagundi Club, the Catharine Lorillard Wolfe Art Club and the National Association of Women Artists, all of which are professional multi-media organizations based in New York City, and which have annual exhibitions. Her paintings hang in numerous private and corporate spaces throughout the country.

 

 

 

Carol’s award-winning works have been published in “Splash 11,” “The Artistic Touch 4,” “Journeys to Abstraction,” and “The Best of Acrylic Painting.” They have been featured in “Watercolor Artist” Magazine and in “Watercolor” Magazine. Her work has been included in over 120 national juried shows, recently in Shenzhen, China, and has earned her over 65 awards, including 6 First Place awards.  Carol is a dynamic and inspiring teacher who has been teaching watercolor (currently at the Armory Art Center) since 1987, in addition to giving many workshops and demonstrations and serving as a show juror around the country. 

 

 

 

 

 

 

Upcoming Workshops 2016

• Jorge Leon……… 2 Day-Thursday March 31st – Friday April 1, 2016

 

 

 

For more information please contact:

Adrienne Walker adriennew4199@gmail.com

or Lynn Holland laplume366@gmail.com

or visit

www.palmbeachwatermedia.org

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291