Neil Capozzi Speaks About News, Tools And Resources For Artists Beyond Paint, Paper And Supplies. Staying Safe From An Artist Scam And What To Do If It Happens

Scammers take advantage of emotions when approaching their victims. Visual artists are just as vulnerable as other scam victims. Art scammers play on your emotions and your desire/need to make a living from your art. Now that galleries, art shows, and art exhibits are closed due to the Covid19 outbreak, we are more vulnerable than ever!  We all know internet art scams exist, but sometimes it’s easy to forget about the warning signs with the excitement of a potential sale.  The Rickie Report speaks with Neil Capozzi, owner of Stuart Art Supply & Artists’ Nook Studio about the latest scams exploiting visual artists, how to avoid being a victim, and what you can do if you’ve been victimized.






Stuart Art Supply  & Artists’ Nook Studio

43 SE Kindred Street  Stuart, FL 34990












TRR:   Tell us some of the aspects of an artist scam


People figuring out how to exploit striving artists is nothing new, but technology and changing market structures have opened up some new ways to do it.  While I don’t subscribe to the notion that all artists are “struggling” or “starving”, these are creative people who are at their most vulnerable when approached for a “big sale”.


As a small business owner, I’ve experienced many unusual events throughout the years and one instance seems to be recurring. This is a good time to remind those in the creative sector to be careful with their online presence. If you get an offer to purchase something you sell, be attentive. Sometimes if an offer is too good to be true then it most likely leads you into a trap.


I was recently contacted by a client/artist (we’ll refer to as “A”) who is a novice in the online art world. Like so many, she posts her images on the web on various social media sites and her own website. “A” mentioned that she was contacted from her website by someone who was interested in purchasing some art as a gift for her husband. Since this was a cold contact via a website that doesn’t offer online sales, I was immediately suspect!


I asked “A” where she was in the transaction and she said they’d agreed on a price and the method of payment, shipping and how to compensate the shipper. I instantly suggested she not do anything else.  Understandably, she became nervous and we agreed that she would no longer make any attempts to move the process forward. The buyer continued to email “A” and praised the work she saw on her website. “A” called me, and we talked some more, and we decided to play along. The buyer would not give her address or her telephone number. The excuse was that this was a gift and that she uses a local company to ship the order anyway so there was no need for her to provide the information to the artist. The only contact was via email.


“A” was contacted via email by the buyer with updated payment information. The buyer said she issued a bank draft and gave”A” the UPS tracking number. “Wow, the buyer still seemed serious”, “A” thought!  “What should I do?” I told her to wait until the check arrived. The check arrived a day later. “A” was tense – “what do I do now?”. The amount on the check was $2500 and this amount was well above the agreed upon purchase amount. The buyer’s instructions were to pack the purchase and she would send her shipper to pick up the items and send them to her, the shipper would collect the balance of the $2500 check in cash.


I told “A” to call the bank on the check and asked if there were sufficient funds. When she did, the bank told her that the check was drawn on a fake account. So, if my client proceeded with the transaction, she would have been out the art and the cash she gave the shipper. It’s an old scam and it continues to catch people off guard. Remember, if you get an offer that is to good to be true it usually is!




TRR:  Preying on the vulnerability of an artist, whose ego is what is on the canvas, in a sculpture, or part of any visual art is appalling.  This is not the first time I have heard about this, which is why we want to share some specific information to avoid being scammed.  What are the “red flags”?









1. Impersonal Stories

The “buyer” uses a story to hook you about their wife liking your work or wanting art for a new home, but it sounds stunted and impersonal. A big tip off is that they do not even address you by name, but simply start with “Hello”. This way they can send the same email to thousands of artists.

2. A Foreign Emailer

The “buyer”usually claims to live in another country — far from where you live — to make sure the art has to be shipped. This is all part of their dastardly plan.

3. A Sense of Urgency

The “buyer” claims they need your art quickly. That way the art will be shipped before you find out the check or credit card details are fraudulent.

4. A Fishy Request

The “buyer” requests your personal information, including back accounts

The request doesn’t add up. For instance, the “buyer” wants to buy three pieces and asks for prices and dimensions, but doesn’t include the pieces’ names. Or, they want to purchase a piece that is marked as sold on your website. It will reek of suspicious activity.

5. Poor Language/ Spelling and Phrasing Errors

The email is riddled with spelling and grammatical errors and doesn’t flow as a normal email should.

6. Strange Spacing

The email is oddly spaced. This means the weasel carelessly copied and pasted the same message to thousands of artists, hoping some will fall for the scam.

7. A Cashier’s Check Request

 The “buyer” suggests non-traditional payment transactions or sending money to a third party.

The “buyer” insists that they can only pay by cashier’s check. These checks will be fake and you could be blamed when your bank discovers the fraud. However, by the time this happens the scammer will have already received your art.

8. Outside Shipping Wanted

They want to use their own shipper–which is usually a fake shipping company that is in on the scam. They often say they are moving and will have their moving company pick up your artwork.

9.  Be Cautious of “Relay Calls”

People with hearing or speech difficulties legitimately use relay calls. Scammers may also use this communication service to contact you.  Do Not Accept relay calls unless you know the person using this service.  Scammers often use a “third party” who “works” for a communications company.  Often, an “overage amount” is involved.  Hang up!






Remember that a scam email might not have all of these signs, but go with your gut.


Scammers can be clever.


Stick with the old adage: “If it seems too good to be true, it probably is.”







TRR:   If you are scammed, What can you do?



Being scammed or even experiencing an unsuccessful attempt can feel incredibly frustrating and insulting. It’s normal to want to somehow “get back” at the scammer. Some people satisfy this urge by engaging with the scammer in order to “waste their time”, but honestly this is just a waste of your own valuable time. Your best response is to ignore it and move on, or possibly submit a complaint to the FTC using the link below.


TRR:    As reminds us, “It’s about emotion, not logic!”  Read the fine print of everything you sign!  If your eyes glaze over, it’s time to consider asking for legal help.  As I say in my art-marketing seminars…”do you know how to fix a car engine?  No?  So, you decide to bring it to someone who does. Then, why are you hesitating to get legal advice?”


A new scam trending upon the internet is the false premise of an online gallery.

Recently, one of InLiquid’s members received a scam. It was a “call for submissions” to a now-non-existent business called Faburry Gallery, supposedly located in Philadelphia. With a rather vague and platitudinous description of their mission, they have asked artists for submissions via email, also asking for a small fee of $5 per submission. Yes, it’s a small price, any independent contractor could eat up the loss, however it gives way to an entirely new scam-frontier: identity theft. Although we would typically suggest to deal art locally, this only further raises our eyebrows on what is considered safe. While eager to have one’s art visible on a national scale, this style of enticement couldn’t be more of a bait-and-switch. 

So to all our hard working artists out there, our only suggestion is to always be aware. Most scams come in patterns and, quite often, are too good to be true. As an organization dedicated to the promotion of artists, we will do our best to always keep you posted. 


This sickening strategy allows them to either steal your original works, money, or both. It’s crucial to know the signs and how to protect yourself, so you can continue to benefit from legitimate online opportunities. And, continue to sell your art to a whole new audience of interested, REAL buyers.





Here are some helpful websites with information on frauds and scams.  Stay a step ahead of scammers and keep yourself updated with the latest information on scams and tips to help prevent yourself from becoming a victim.

Art Advocate and colleague, Carolyn Edlund, from ArtsyShark tells us, “I have seen this exact scam, but it doesn’t even need to be a payment for an art sale. I got one from a weird address at Paypal billing me for a domain name (which I do own) but for three times the price! I didn’t bite, but contacted Paypal and they asked me to forward it to One of my clients got something similar, simply telling her there was an issue with her account and that she should log in through a link. Paypal must address these problems, because surely there are a ton of people, including artists, getting ripped off”.   Again, when in doubt, contact Paypal!  For more information, contact or visit


Read this article from Agora Gallery:

          (Look under “For Artists”  and then  “Artist Advice Blog”)

Read Kathleen McMahon’s Art Scam blog:

Federal Trade Commission – Scam Alerts

The Federal Trade Commission’s Scam Alerts page keeps consumers up to date on recent scam alerts with what to know and do about scams in the news.

Federal Bureau of Investigation – Common Fraud Schemes

The Federal Bureau of Investigation has developed their Common Fraud Schemes website to inform you on the most common scams that the FBI investigates and tips to help prevent you from becoming a victim. – Consumer Frauds and Scams

The Consumer Frauds and scams website hosts information and tips on how to avoid scams and fraud with a special section dedicated to current scams to be aware of.

Better Business Bureau – Scam Stopper

The Better Business Bureau’s Scam Stopper website has information on scams including top scams, the science of scams, who gets scammed and report a scam.

For more information about art supplies, art classes, or the opportunity to conduct art classes:



Check Out The Classes/Workshops  Here:


Stuart Art Supply  & Artists’ Nook Studio

43 SE Kindred Street  Stuart, FL 34990






For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986


“Artist As Entrepreneur Institute” Offers Informational Meeting At Armory Art Center In Palm Beach County

In addition to The Broward County Cultural Division‘s grant making activities, they design and convene training programs and workshops for our area’s cultural not-for-profit organizations and local artists: including visual artists, musical arts, composers, media, theater art, and performing arts.   The Rickie Report shares the details and reminds artists that to succeed, you must have business plan!   To date, more than 680 South Florida artists have graduated from the Institute.  An informational session takes place at the Armory Art Center on Monday, April 10th in the evening.  This is an opportunity for artists to learn more about the upcoming Artist as an Entrepreneur Institute (AEI) and the various services the Broward Cultural Division offers to artists in the region, including funding, professional development and networking opportunities. Make your reservation for this FREE overview now!






Armory Art Center

1700 Parker Avenue, West Palm Beach, FL 33401









Artist as an Entrepreneur Institute







Monday, April 10, 2017

5:30  – 6:30 PM


Armory Art Center

1700 Parker Avenue, West Palm Beach, FL 33401

In the Armory Library


This event is Free

Artists residing in ANY County are welcome to attend!

Please RSVP with EventBrite:





Broward Cultural Division is a local arts agency, one of thousands across the U.S. providing financial, technical and marketing assistance to artists and arts organizations.  Artist as an Entrepreneur Institute (AEI) is a course of study designed to assist individual artists, of all disciplines (visual, musicians, writers, media, theater, performing arts), by cultivating and advancing their business skills, and helping them to strengthen their operating infrastructure and expand their business. 



AEI will be presented from 9 AM – 6 PM on June 3, 10 & 17 and the Business Plan Clinic and Workshop on June 24th, 9 AM – 2 PM., and will offer a curriculum of 20 different class modules over the four Saturdays. The program will be presented at ArtServe, 1350 E. Sunrise Blvd. in Fort Lauderdale. The program is designed to help the artist community better understand their enterprise and markets, and strengthen the vitality of the larger urban arts and culture sector.






The 2017 Artist as an Entrepreneur Institute (AEI) program page:

See also background on the AEI by the Miami Herald:



For more information about the Armory Art Center meeting contact:

Jeanne Martin, Director of Communications & Marketing

Armory Art Center, (561) 832-1776 ex. 104



For more information about The Broward County Cultural Division:

James Shermer, Grants Administrator
Broward County Cultural Division
100 South Andrews Avenue, 6th Floor
Fort Lauderdale, FL 33301-1829
954-357-7502 Desk      954-357-5769 Fax
954-790-2190 Cell







For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

The State Of Art After “Season”

The Rickie Report has been writing articles about artists, art shows, art exhibits and contests for seven days a week, usually twice a day since September.  Art lovers and Art Patrons, can be reassured that art events continue to happen in Southeast Florida after “season” ends! Classes and exhibits are bountiful. Now is a good moment for Artists to consider the “business” of art.  We may not publish an article every day through the summer, but there are still events on our interactive Calendar of Events that you won’t want to miss.  




“Season” is over….

Artists keep on creating.  

Galleries still exhibit.

Arts organizations continue to program.  

Museums remain open.

There is less traffic.

Classes To Learn Art Techniques are being taught .

 It is easier to get a reservation for dinner.

Art and Handmade Fine Crafts Are Still Available!

And the Calls For Entries To Artists for next “season” are just beginning!

A Word To Art Lovers and Art Patrons:

Stop by galleries and art exhibits in “off season”.  

They’ll be less crowded with visitors – and you will have a chance to linger!  

This is a terrific time to hone your art skills, learn a new technique or make a creative play date with friends!



A Few Words To Artists:



NOW is a good time for artists who have been scurrying to meet too many overlapping deadlines for the past six months to organize themselves!  


Business Cards



  1. Are your business cards up to date?  
  2. Is it time to revisit the wording, font size or photos on them?
  3. Do you have enough cards to get you through the next 12 months?  NO ONE wants to run out in the middle of their busy time…Do it now!
  4. Personally, I like being able to make a note on someone’s business card, so shiny paper or too many words/photos prevent that from happening….





The hardest part of coming back home to your studio after an exhibit or show is putting everything away and staying organized for the next one.  


  1. Check your files to make sure they are up to date
  2. Mark off pieces you have sold from your inventory ( this makes paying taxes easier for next year, too)
  3. Are you missing pieces?  Now is a good time to play detective and found out where the missing pieces are.  
  4. Most exhibits have rules about artwork that is left after pick up dates.  Check on their status before your hard work is sold without you getting a commission.
  5. Bringing artwork of any kind to exhibits, shows, and galleries produces wear and tear.
  6. Check your frames for nicks and marks that need to be fixed.
  7. Check your mats and glass to be sure everything is in its proper position and in good condition.
  8. Check your hanging devices.  Avoid being removed from a show because your wire is too loose or unsteady.
  9. Update your inventory lists.



Take a moment for a mental inventory.  

  1. Are you happy with what you are creating?
  2. Is it time to try a new technique that you just haven’t had time for?
  3. Now is a perfect time to take a short-term class or workshop!
  4. Schedule some networking time with other artists.
  5. Talk about how this “season” has been for you.  Sharing insights can be helpful, if you don’t get into a round of grousing.  If something didn’t “work”, now you have time to reflect on what you can control – how you react and plan differently.
  6. Outline your business goals – yes! if you are selling your artwork, you are in business!



Buy a 2017 Calendar

( You already have a 2016 Calendar, Right?)


  1. Start by marking the dates of all exhibit and show deadlines you are applying to in RED.
  2. NOW: Mark the dates of those acceptance announcements and drop offs in BLUE.
  3. The Rickie Report is interested in sharing your good news!  As soon as you get the acceptance notice, send us an email about the event!  
  4. We are currently booking dates through December, 2017, so don’t hesitate to contact us!
  5. You may not have all of the details, but we can save you a spot in the publication queue.
  6. To get your article published, let us know 3-6 weeks before the Exhibition or Opening Reception.  
  7. Last minute openings are possible, but please do not plan on that, especially during “season”.  
  8. Giving us  6 weeks advance notice in “season” gives you more opportunities to choose a timely date for your publication.
  9. An article includes:  Who (you/art organization), What (Type of Event), When ( Exact dates of exhibit and specific dates and time of Receptions, including Hours of Operation), Where (Exact street address, contact name and phone number to ask more questions), Why ( if this is a fundraiser or for a charity, we will happily highlight the organization and include their website and social media addresses. Also: 6 jpegs, artist statement, brief bio, website address, social media addresses and anything else you want our readers to know about your artwork and creative process.
  10. It is FREE to subscribe to The Rickie Report.  We will bill you for articles.  There is no word maximum. Call for current rates.
  11. Invest in your art business and take a monthly ad. With 3 rotations of jpegs ( change them out at no charge monthly), you bring more readers (art lovers and art patrons, gallerists, museum personnel, show directors world wide) to your website.  Your ad is seen with every article we publish. Call for current rates.


Not Sure Where To Go From Here?


  1. Rickie Leiter and Ilene Adams lead “Art Marketing Seminars” throughout Palm Beach County and are willing to travel north or south.
  2. Our seminars are 2 sessions, one week apart
  3. Our “graduates” have a high rate of new acceptances to exhibits, shows and awards, plus SALES.
  4. We are happy to book these seminars with an arts organization or gallery.
  5. Rickie Leiter is available to consult on an hourly basis. Refine your particular marketing tools, including pricing and networking on an individual basis.



Happy creating, viewing, buying and sharing!

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420










Highly Successful “Art of Marketing Your Art” Seminar With Ilene Adams, Rickie Leiter And Raquel Williams Being Offered In February

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Arthouse429Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar.  The Rickie Report shares the details about the next seminar here.






The Art of Marketing Your Art

presented by

Ilene Gruber Adams

Rickie Leiter

Raquel Williams


ArtHouse 429 in Northwood




Session 1: February 9th | 7 – 9 pm

Session 2: February 16th | 7 – 9 pm




429 25th Street West Palm Beach, FL 33407







What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…


To sign up or get more details contact Ilene :

To register:!the-art-of-marketing/cecc


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


Do Artists Need Special Insurance? A Special Report By Caren Hackman

The Rickie Report receives numerous calls and emails from artists regarding business issues they deal with.  A common concern is insurance.  We asked Caren Hackman, a fine artist and owner of a graphics business to interview Sheryl G. Wood, Esquire on this topic.  Please note: This is not intended as legal advice. Any advice will always depend on the specific facts and circumstances of a particular situation. We share their discussion here.




Insurance for Artists

Q and A


Caren Hackman, Fine artist 



Sheryl G. Wood, Esquire

Representing Collectors, Artists, Dealers and those with an interest in the Business of Art





Please note: This is not intended as legal advice. Any advice will always depend on the specific facts and circumstances of a particular situation.



CH: Insuring artwork and the contents of my studio makes sense but the task is daunting. Can you help clarify the process?



SW: Looking into insurance coverage for a professional artist is a sound business move. The cost of business insurance is not prohibitive, however, replacing your studio and not being able to work are. You may have a homeowner’s policy if you work in the home, but be sure to read your policy, they typically only provide up to $2500 for business equipment or no coverage at all for business related assets. It is estimated that less than one third of artists have their works covered under business insurance.


There are three types of coverage you may want to consider:
• For Buildings, to cover the physical structure of your studio;
• For your Personal Property, to cover the contents of your studios such as tools, equipment, raw materials, works in progress, finished works, important papers and electronic records; and finally,
• Business Interruption, that covers loss of business income due to time studio is closed for an emergency.
If you can’t afford complete coverage, purchase what you can. Some is better than none. But carefully assess what you need and avoid unnecessary coverage. It is important to insure all works in the studio, including works in progress.



CH: How will the insurance company determine what rates the artist pays and what is covered?



SW: An insurer will determine insurance based on the artist’s stance in the marketplace. What do the paintings, sculptures, or works on paper sell for? If an artist is dealing with a well-established gallery, they should have coverage spelled out in the consignment agreement. However, even some of the established galleries may require artist coverage so they don’t end up covering those losses. Larger insurers typically cover mid-level to blue chip level artists. The reason is that it is easier to underwrite them. An insurance company looks at the way your art is consistently handled. For instance, do you transport your art in a vehicle vs. using a professional shipper and do you make individual miscellaneous sales vs. selling your work through galleries and auction houses.




CH: So how would an artist find insurance for his or her artwork?


SW: Finding a good broker is important, and you can ask colleagues or friends who they use. You need to feel comfortable with whoever you choose, so it’s okay to shop around and get a few quotes. You might decide to go with a broker who represents a specific company or companies, or to go with an independent broker who directly represents you in the marketplace. If the works are very valuable, it is important to speak to a broker that specializes in fine art insurance, they can better dictate how a claim is handled. I spoke to independent broker Sarah Court, from the Aon Private Risk Management Insurance Agency in Miami. Aon specializes in Fine Art Insurance Coverage worldwide.



CH: Will an insurance company cover the all of the artist’s works, both finished and works in progress?



SW: For works in an artist’s studio, at a minimum, the works need to be insured to cover your cost of materials and time you have put into the piece. Premiums are based on risk and the value of those works. You will also want to advise your broker if you are represented by a gallery or receive a commission to do one or more works, whether from an individual or gallery. Schedules of the works will become a part of the policy, and the policy needs to have a rotation schedule as new works come on and others are sold. Individual works should be well documented with a photo and description of work including the title if any, subject, date made, dimensions, medium, condition, frame, special notes about the work, any history of exhibitions or mention in periodicals or electronic media.



CH: Could you give me the names of some insurance companies that cover artworks about which you have knowledge?


SW: There are a handful of insurance companies that specialize in fine art coverage, all of which would need a broker such as Aon to access. Generally, premiums run between $1000 to $10,000 annually for $1,000,000 to $2,000,000 in coverage. The policies tend to cover theft, weather and other emergency damage, and damage in installation, deinstallation and transit.
XL Catlin,
Aspen Insurance,
Berkeley Asset Protection,



CH: Are there other avenues that an artist might consider when shopping for insurance?


SW: Another avenue for a smaller art business is to check for coverage from an industry specialist such as American Crafts.


The policies are relatively inexpensive and offered by different groups dependent on your medium, based on your needs, and can include Business Contents Coverage – On & off premises Coverage for Goods While at Shows & In Transit, Coverage for Tools, Equipment, Product Inventory & Supplies at installation sites, in transit and away from your premises. It would be a good idea for all artists to view this website for good tips for safekeeping your artistic records and keeping your artwork safe and secure. The Studio Protector is the first product of the Coalition for Artists’ Preparedness and Emergency Response, a national task force that was formed in 2006. There is a lot of information, so check it out.



CH: Sheryl, thank you so much for sharing your knowledge with us. How can you be reached if readers have further questions?



SW: You are very welcome. I can be reached at


This article is a Copyright of Sheryl Wood and Caren Hackman 2015




Additional information about signing agreements for exhibit and art insurance can be found at



Sarah K. Johnson Court | Director | Global Fine Art Practice
Aon Private Risk Management Insurance Agency, Inc.
1001 Brickell Bay Drive | Suite 1100 | Miami, FL, 33131
Direct: 305-961-6126 | Cell: 305-608-6375
Toll Free: 866-225-5266 FREE |
CERF+ Craft Emergency Relief Fund + Artists’ Emergency Resources




For more information about Caren Hackman:

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of a book about Graphic Design and Good Business practice:

Be sure to check out Caren’s wonderful artwork – Caren is a talented artist in her own right! She is a founding member of the Artists of Palm Beach County.





For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


“The Art Of Marketing Your Art” Seminar With Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill Offers Tools And Support

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Artin a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings. The Seminars take place on December 1st and 15th. We share the details here and look forward to empowering YOU! Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.






The Art of Marketing Your Art:

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?


Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.



While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.



The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!


​To Pay by PayPal:!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172




For more information about Hugh O’Neill:




For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


Gearing up with Business Cards-An Editorial From The Rickie Report

Did you know that in the 17th Century, business cards were used both as advertising and as maps as there was no formal street numbering system in London?  They originated as trade cards.  Having a professional business card is a key factor in doing business – and that includes being an artist who wants to promote and sell their creative work!  In this article, The Rickie Report looks at this valuable promotional tool.  





  • Business cards are an effective promotional tool to hand out to prospective clients and customers.


  • They are an important part of the artist/art patron relationship


  • They can increase your visibility when you include an extra one when someone is purchasing a gift.


  • They act as a reminder for a future client to get in touch with you.



Standard business cards are 2 x 3 inch rectangles of card stock with business name, logo, person’s name, address, service or products, phone number, fax number , website, and email address. Most business cards are blank on the back, providing a place to make notes about the company’s products or the date of an appointment.


We’re focusing on the art world, so be creative!  Graphic design is the most important element when planning your business card.  A business card should be easy to read!  THINK: Background color for easy readability. A fancy font diminished to the size of a business card can be hard to read. Make sure you look at a “real dimension” before ordering!  Before agreeing to the order, have someone else proof read for typos, mistaken phone numbers and email addresses!  



What really NEEDS to be on a business card?


Who are you?  Include your name and the name of your business!


What are you offering? Be specific if you work in a particular media. Include the fact that you are available for commissions, if you are. That said, do not overload your card with too much information. Be concise.


If you have exhibition space, like a gallery or a place of business, give the street address and city. Include the zip code for anyone using GPS. Include your phone number and/or email address, depending on how you prefer to be reached.


Your website is your “internet business card”. It gives you more space than a hand-held one, so you can go into greater depth with your information: examples of your work, brief biography, artist statement, a listing of exhibits and awards and more. Not everyone sells from their website, but if you do, be sure that your prices are the same as your work being exhibited. 


Handing Off Your Business Card:


One clever painter printed his contact information on one side of his business card, and the other side is a small portion of one of his paintings – a great way for a potential customer to remember why they took the card in the first place! A jewelry artist shows a few of her designs on her business card, again to set her card apart from the other jewelers who don’t specify. She is giving you a message along with her contact information!


Now What?


Most business cards only do half of their marketing job.

What do you want people to do with the business cards you hand out?

  • To encourage continued contact with the customer, consider offering a discount with the card for a future purchase.


  • Give your business card whenever a person signs up to be on your email list. This insures that you will be able to contact them in the future about upcoming shows, special events, or targeted sales. Again, it is not just about them giving you information, it is an exchange – a relationship.


  • If a potential customer asks a question, write a short note on the back of your business card before you hand it to them to help jog their memory once they get home.



  • When you hand your business card to another professional, be sure to shake their hand and thank them.


  • You want to establish a relationship.


  • Take a minute to look at their card. This is a perfect time to ask a question about their business and hopefully find more common ground.


  • This also gives them the opportunity to look at your card and gives you more time to make an impression.


  • You only get one chance to make a first impression.


Do you have an interesting or unusual business card? Send us a jpeg of both sides and tell us how you use your business cards. We love to share ideas! 


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


What Are Your Next Steps When Your Work Is Being Exhibited?

Congratulations! You’ve been accepted to a Gallery, Art Festival, Art Exhibit, SOLO Exhibit or you are making a presentation or doing a demo!  When you show your work anywhere, what should you do next?  The Rickie Report discusses next steps to increase public awareness, viewings and sales.



You’ve Been Accepted!  Now What?



Congratulations!  You’ve just been accepted to:


__          A Juried Art Exhibit/Art Show

__          A Coop Gallery

__          A Vanity Gallery

__          A Traditional Gallery

__          A Publication

__           Other  ( Presenting, Giving a Demo)




Tell everyone you know!  Your passion and excitement is infectious!  

You are THE BEST person to tell others about your artwork.


  • Social Media
  • Print Media
  • Web Media ( like The Rickie Report)
  • Radio ( some stations include local events, especially if there is a Charity involved)
  • Television ( see comment above)
  • YOUR WEBSITE  (Have you updated it to include the new event?)
  • People you meet in your daily life (Seriously, if other people overhear your conversation in the grocery line, they might want to attend!)   Have your business cards ready!


Once you receive your acceptance, it is time to send out a press release!  


Brief Artist Statement which can be used as a quote from you.

Brief overview of the highlights of your art career.  

Who ( you)

What (the Exhibit, Festival, Organization or Gallery)

When ( When does the exhibit or show run? Is there a special Opening Reception?)

How Much (Is there a charge to attend?)

Where ( Exact street address.  If it’s a tough-to-find locale, include GPS information)

Why ( Is this a benefit for a Charity, A special Commemorative Event?)

At least 3 good quality jpegs  ( sending low resolution for web and higher resolution for print makes the life of an editor much easier – we’ll talk about this later)

Title your jpegs AND include your name!  

Include: medium, size and price

Your Website address.

Links to Facebook and any other Social Media you are involved with.

Your phone number  (Really!  Some of us still call people to confirm pieces of information)

Kill Date – What is the latest date a publication can use your material?

An overview of the exhibit ( Does it have a theme, how many pieces were accepted, what do the Exhibit or Gallery Coordinators want the public to know?)

Email address and phone number



Making It Easy For The Editor

Include all of the information in one email or one snail mail 

Send  jpegs 

For each jpeg, please include Your Name, Title, Medium, Size and Price

No handwritten notes

Send a cohesive Press Release ( If you need help with this, we can suggest a template to get you started)

Follow up – with an email or a phone call to see if there is anything else you need to send

Other Points to Consider:

Ask the gallery or Exhibit Coordinator where their Press Releases were sent.

Ask if it is OK for you to send out a Press Release on your own behalf?

Do they want you to only use their press release or can you add some personalization to theirs?

How many exhibit or gallery cards will you be given to distribute?

While it is lots of fun to have your family and friends come to the Opening,  you also need to contact previous clients. Even if they don’t live nearby, this will pique their interest and remind them about your work.  The goal is to help bring in sales!


The Rickie Report is here to help you network.  We are read by artists and art patrons around the world. We look forward to hearing from you when you get accepted into an Art Show, Gallery or Exhibit and are giving a presentation or demonstration.  Please give us at least 3-4 weeks advance notice so we can place your article in our publication in a timely manner.  (There are times when we do have openings at the last minute, so it is always good to check…but it is best for YOU to be in touch as soon as you get your acceptance).


Your involvement in any Art Show, Exhibit or Gallery is a partnership.  

Be sure you are doing your part in making it successful! 


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


“Marketing Your Art to Galleries” Seminars With Rickie, Ilene, and Raquel Are Open For Registration

If you have been wondering how other artists arrange for their artwork to be shown in galleries, this is your opportunity! Under the auspices of Arthouse429, Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce a success story from our first seminars!  The artwork of one of the seminar attendees, Amauri Torezin, has been been accepted into Arthouse 429! The Rickie Report shares the details about the next seminars here.  




The Art of Marketing Your Art

presented by

Ilene Gruber Adams, Rickie Leiter and Raquel Williams


ArtHouse 429 in Northwood

Session 1: February 3rd  | 7 – 9 pm

Session 2: February 10th | 7 – 9 pm

429 25th Street       West Palm Beach, FL 33407






IleneandRickieArt of marketing P2 FB




What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…



To sign up or get more details contact Ilene :

To register:!the-art-of-marketing/cecc





For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


What to Consider When Designing a Website

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Today’s topic is what to consider when designing a website.  


Designing a Website



Question:  I am considering designing a website. Where should I begin?


I enjoy designing beautiful websites. Well-designed sites are enjoyable to visit because they have a simple user interface.  A great deal of planning should take place before building a website. All of the planning and content preparation will serve you well once the actual construction of the site begins.


• Write a short mission statement for your website. For example, “The goal of my website is to attract donations for a pet shelter.”

• Allow the mission statement to guide the information design. If donations are a primary reason for building the site, be certain that the donation button is obvious. Note: After the site is launched please test the ENTIRE donation process to confirm that it is streamlined and intuitive.

• Organize all of the content that will populate the website into a logical, clear, concise outline. The outline will become the architecture for the website. Many individuals, even super-tech-savvy ones handle this process with index cards posted on a wall.

• Once the outline has been reviewed, add content for each page.

• Check your work by asking yourself:

– Am I using the most conventional terms for links? For example, if you are selling take out food, it might be clever to call the shopping cart a picnic basket. However, customers will be searching for the conventional shopping cart.

– Are all of the planned links relevant? Avoid visual clutter by removing all unnecessary elements.

– Is the navigation clear? When the visual design process is underway be certain to create a consistent link style throughout the site so visitors can identify navigation easily. This is especially important for tablet users where the arrow curser will not turn into a hand.

– Determine how site visitors will get help or ask questions.


Now you can put on your hardhat and begin construction. If you are not constructing the website yourself, all of this preparation will help guide the person who is working with you to meet your goal:  An easy to read, easy to navigate website.



Please send your questions, no more than 250 words to:




Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice.  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420