SAVING The ARTS We LOVE: Finding Resources When Economic and Public Support Falter

The staff of The Rickie Report has been involved in both the for-profit and the not-for-profit world.  Certainly, it is no surprise that the economics of our own area have affected changes in behavior, affiliation and support of our cultural institutions.  Recently, we met Wendy Weiler and had a frank discussion about some of these issues.  Because The Rickie Report sees challenges as new opportunities, we are pleased to share our discussion with Wendy and hope some of the local cultural and educational institutions will call her!

 

 

             Studies Show Art Audience Declining-

The Time is Now to bring back the LOVE OF ART

            Stop the doors from closing….

Art is here for a new generations

 

 

Consultant, Wendy Weiler

Consultant, Wendy Weiler

 

The National Endowment of the Arts began documenting participation in the arts in 1982.  An article written by 

Jacqueline Trescott, June 16, 2009, of The Washington Post, indicates,

 “

Separate national surveys gauging youth and adult participation in the arts report that visits to art museums are declining.  

A study of nearly 4,000 eighth-grade students, part of the National Assessment of Educational Progress, found dwindling field trips over the past decade. ‘The percentage of eighth-graders who reported that they visited an art museum or gallery with their classes dropped from 22 percent in 1997 to 16 percent in 2008,’ said Stuart Kerachsky, the acting commissioner for the National Center for Education Statistics, which administers the assessment.

  • The National Endowment for the Arts also released new data showing that fewer adults were choosing an art museum or a visual arts festival as a leisure-time destination.
  • From 1992 to 2001, 26 percent of adults reported that they visited such attractions, but the number for 2008 dropped to 23 percent. The decrease is small, but it may portend coming declines as the most loyal part of the museum audience ages.
  • The exception, the NEA said, was in the D.C. metropolitan area, where 40 percent of adults said they had visited a museum in 2008 — reflecting tourism and free admission at most major museums.
  • In addition, the agency noted sizable declines between 1982 and 2008 in almost every performing arts field.
  • It reported double-digit rates of decline for classical music, jazz, opera, musical theater, ballet and dramatic plays.
  • The NEA survey “shows that audiences for the arts are changing,” said Patrice Walker Powell, the acting NEA chairman. “While many now participate in arts activities available through electronic media, the number of American adults who are participating in live performing and visual arts events is declining. The findings underscore the need for more arts education to foster the next generation of both artists and arts enthusiasts.”

 

 

TRR:  

Dire predictions?  Looking at our local Palm Beach County cultural landscape, how many attend not-so-filled audiences of musical and theatrical events?  Do you have trouble finding a parking space at other cultural institutions and are they so filled that you wonder when might be a better, less crowded time to visit?  Wendy Weiler shares her observations, concerns and offers some solutions here in this interview.


WW:
The article written by Jacqueline Trescor, June 16, 2009, highlights a growing national problem.  Without the support of communities, individuals and the next generation of art lovers, museums and other educational/cultural institutions around the country will be forced to close their doors.  Membership numbers are down due to economic issues and the decline of art supporters.  As the Baby Boomer generation and their parents age, there needs to be a new generation that embraces and supports the public arts. 

TRR:   Given this crises,  what would you suggest as a call to action?

WW:  

A strategic plan of action is necessary to draw the public back to museums and make them community friendly.   Families, seniors, singles, children and teenagers need to feel at home when they experience art.  Creating events, classes and exhibits that speak to each niche market brings them closer to wanting to be a part of this inviting circle of patrons.  

Education is crucial for the next generation to feel involved and the best way to create that bond is by building a program with the schools and early childhood centers.  This way children grow up with the love of art and don’t look at art museums as a place where only adults go to learn.  It would be a normal part of their milieu.  Some unique programs that could be developed such as parent/child events.  This would be for young children to go to the art museum during the day with a parent, while other siblings are away at school, giving special time for a child and their parent.  Special hands on exhibits and classes would give parents and their children ways to express themselves together and see the venue as a “fun” place to be.  In addition, families with different cultural values will have the ability to connect with the tradition of venerating the arts and cultures of our past. 

TRR:  There are a number of places in Palm Beach County that do offer these types of programs.

WW:

The Art Museums that have been successful understand how to maximize their facility by giving back to their community. They have developed programs that integrate art, music, dance, food and fun and sharing all of those experiences with their members/visitors. The museum then becomes transformed into a place to be involved in culture and not a place to visit once every couple of years.  It becomes a  “happening place” where corporations, Chambers of Commerce members, visitors and the public could join and make a difference by sharing the types of exhibits and programs they would like to support.

 

TRR: Tell our readers about your experience in this field, before your recent move to Florida

 

WW:  

As one of the creators of the first privately owned convention center in the country, my background in launching and maintaining a public facility has given me a wealth of knowledge in marketing and sales strategies.  The Meadowlands Convention Center was conceived by my colleagues and I and we pitched it to Harts Mountain who then built the center.  My role was to ensure occupancy and I did so by building an aggressive marketing campaign to promoters from around the country.  We also developed in-house events and had national entertainers.  That experience and those skills have enable me to develop promising strategies to meet the needs of  the art and cultural world we’ve been discussing.  Art Museums, galleries and other attractions are just like building attendance at a convention center.  Know your market and give them what they want and build customer loyalty for renewable revenues.
TRR:  What is EduStrategies’ mission?
WW:
As founder of EduStrategies, a marketing and sales strategy consulting firm for education, our mission is to capture a larger market share for each client.  By knowing your competitors and creating your own niche market we develop a marketing plan that ties into your sales goals to ensure success.  This formula can be transformed to any industry.  Because of my passion for art and culture,  I have chosen to divert my path from education to the art world.
TRR:  If I have a venue and am interested in hearing what you have to suggest, how would we work together?
WW:
The first step is to do an evaluation of the organization’s goals and initiatives:   to see what is working and what is not. Then we would work together to create a strategic plan with milestones and deliverables.  My role could be as an out-sourced resource or I could come into the organization and take role as Director of Business Development.
TRR:  It sounds like you have a lot to offer not only to educational institutions, museums or art-related constituents.  This is a model that can be extrapolated into any business field.  Most often, artists do not see themselves as business people.  They focus on their creative energies and find consumerism difficult to deal with. The Rickie Report believes that we need to help find a balance between the two, in order to make a living at being an artist.
WW:

If you would like to learn more about turning around your art museum, gallery or art retail store then feel free to contact: Wendy Weiler – President of EduStrategies-wendylweiler@gmail.com, phone:508-320-4710.  This consulting firm can create a road map of marketing strategies to drive membership, secure corporate partnerships and build a branding campaign to create the buzz regionally as well as nationally.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Where to Get Your Work Published

The Rickie Report is waiting to hear from those of you who get the nod to be included in any of these publications!    More publication opportunities will follow, so stayed tuned to The Rickie Report!

Stampington Company

www.stampington.com

Stampington & Company offers anyone the opportunity to get their creations published in our standing or special publications. For all publications, please follow the General Artwork Submission Guidelines as follows:
GENERAL ARTWORK SUBMISSION GUIDELINES

All artwork must arrive at our offices on or before the published deadlines.  We prefer submissions of original art.  If original art is not available, our next preference is hi-res digital images (300 dpi at 8½” x 10″).  If hi-res digital images are not available, we will very rarely consider professional-quality transparencies or color slides.  Color-copy submissions are not accepted.

All artwork must be identified with the artist’s name, address, e-mail and phone number clearly printed on a label attached to each sample.  As artwork often gets separated from instructions during our selection process, we ask that you also inscribe your name and address somewhere on each piece of art.  If you desire acknowledgment of artwork receipt, please include a self-addressed stamped postcard.

For  collaborative projects, it is the responsibility of the submitting artist to obtain permission from each participant prior to submission.  In addition, each  piece of the collaborative must be labeled with contact information of the artist who created it.  Please be aware that the collaborative project in its entirety will only be returned to the submitting artist and must have sufficient return postage.

If the artwork is three-dimensional, please attach your identification with a removable string, or pack the sample in a plastic bag with your identification. Artwork without proper identification will not be considered

Depending on the publication, concise yet thorough instructions must accompany each art sample. Attach individual sample instructions to each piece of artwork and include credits for art stamp images used, as well as any other products of note. If you are able, please keep an electronic version of your instructions, as you may be requested to send those in if your work is selected for publication.Please send submissions to:   (Name of Magazine Title)             22992 Mill Creek, Suite B             Laguna Hills, CA 92653ARTWORK MANAGEMENT POLICY Sometimes, a piece of artwork submitted for one issue may be better suited for an upcoming issue. Other times, submissions are forwarded for consideration to the editors of our sister publications. For these reasons we may hold your sample for an extended period of time — 9-12 months is common.Rest assured that we will take excellent care of your artwork, but Stampington cannot be held responsible for damage or loss due to circumstances beyond our control. In the meantime, if you move, please send a postcard or e-mail to the editor with your new address.Due to the large volume of artwork we receive, Somerset Studio will return only those submissions accompanied by sufficient postage in the form of cash, check or money order made out to Stampington & Company. We can not offer delivery confirmation; however, we are happy to put insurance on the submission. If you wish to have your artwork insured for the return journey, please include sufficient funds and indicate your preference in a postcard or letter enclosed with your submission. Please do not attach postage to packaging, and do not send loose postage stamps. Contributors from outside the US, please send cash, check, or money order in US funds to Stampington & Company.
For those titles that run feature articles, please see the following Writers’ Submission Guidelines:
WRITERS’ SUBMISSION GUIDELINESIf you have a unique artistic technique you’d like to share with others, please send samples of your artwork accompanied by a query letter outlining your article idea to the respective Managing Editor at:(Name of Magazine Title) 22992 Mill Creek, Suite B   Laguna Hills, CA 92653.  Managing editors also welcome brief e-mail queries. (E-mail address can be found on the masthead of each publication.)  No telephone calls, please.  Please note that the artwork itself often sells the article. Managing editors seek first-rate projects and encourage artists who have not published articles before to submit ideas, as editorial assistance will be provided. Competitive editorial compensation is provided for all published articles.Depending on which magazine you are most interested in submitting artwork to, you are encouraged to review any additional guidelines that are unique to each magazine, which are published in each issue of all standing titles.

Belle Armoire

Inspired Artisan Designers of art-to-wear garments and accessories can find inspiration from almost anywhere. For Susanna Gordon, in our March/April 2008 issue of Belle Armoire, it was the floor-to-ceiling chalkboard menu from French cafés that inspired her handbag design. We challenge you to keep your eyes open to observe things on the ground, in the air, in and around buildings… or any other place you find yourself, to get inspired for your next art-to-wear design.  For your creation to be considered for publication for future installments of The Inspired Artisan, please send a hi-resolution digital image (300 dpi at 8″ x 10″) of the inspiration (either e-mailed to the Editor-in-Chief at beleditor@bellearmoire.com or burned on a CD) along with your actual art-to-wear creation to Belle Armoire by following the Submission Guidelines. Deadline: Ongoing.

 Student Runway Belle Armoire seeks original, handmade artwear by students and working apprentices to present as part of the Student Runway Department. To be considered for publication, please see top of page for details on mailing artwork and ensuring its return. Artwear may include garments, jewelry and accessories, and projects and techniques may encompass sewing; knitting and crochet; mixed-media adornment of clothing, jewelry and accessories; surface embellishment; beading; wirework; glass; and polymer and art metal clay. Submissions should include information on apparel, textiles, jewelry or other classes taken, as well as contact information for an instructor or professor overseeing your studies. The editor welcomes brief e-mail queries at beleditor@bellarmoire.com. Deadline: Ongoing.

On the Surface           You can’t go wrong with playing with surface treatments on a piece of fabric or favorite garment. From dyeing to painting to burning and so much more, surface treatments are an easy way to personalize an artistic garment. Whether you’re a pro at a surface treatment, or have never tried before, we’d like to see what you can do on the surface. Play with one treatment or several, show it off with a jacket, dress, or scarf — however you decide  to do it, we can’t wait to see what you can do with surface treatments! Deadline: Ongoing.

Mingle

Unique gatherings take center stage with our newest publication, Mingle! From unique theme ideas to unexpected exchanges to artistic retreats and adventures, Mingle will provide the alluring tales and extraordinary techniques of hosting exceptional gatherings with an artistic flair. For this new publication, we are looking for photos and stories from unique gatherings, inventive invitations, party planning tips, table setting designs, and any other details from get-togethers with friends and fellow artists — both large and small! Submissions can be emailed to the editor at mingle@stampington.com, or saved on a disc and sent to our physical mailing address. If selected, we will need hi-res versions of your photographs. Deadline for artwork to be received: Semiannually every May 15th and November 15th.

Somerset Studio

     It’s nearly impossible to hear Edgar Allan Poe’s name without thoughts  of ravens and ghosts coming to mind. From “The Tell-Tale Heart” to “The  Fall of the House of Usher” to “The Raven” we’re all familiar with his  bone-chilling work.
For our next Halloween issue of Somerset Studio, we thought that Edgar  Allan Poe’s great work would be the perfect inspiration. It’s time to  brush the dust off his books and find a story to inspire your  Halloween-themed inspirations. His work is also readily available  online. We can’t wait to see what you come up with! Deadline for artwork to be received: October 15, 2012.

A Somerset Summer To me, there is no season more inspirational than summer. Nights spent outdoors, fireflies flickering in the sky, running barefoot through the grass – there’s nothing better. For the July/August 2012 issue, we’re asking for you to look past the sometimes oppressive summer heat to the beauty found only in summertime. Are you moved by the cool blues of the ocean, or do you love the look of your July garden? Whatever it is – journals, assemblages, altered books – we want to see artwork inspired by summer.  Deadline for artwork to be received: February 15, 2012.

 Cards Thank you to all artists who continue to submit dimensional works for Somerset Studio. Please also note that we have an on-going need for cards and other smaller flat works of art. This is an on-going call for each theme as outlined above. Deadline: Ongoing.

Stamper's Sampler

Put a Cork on It! Corkboard has so many crafting possibilities and creative uses. We challenge you to come up with a unique and interesting way to incorporate corkboard with stamping. Purchase thin sheets and die-cut it, cut out cute shapes, add a corkboard border to a card like Amanda B. Jones in the card pictured below, stamp onto it, use it as a panel, paint it, tear it, shred it and sprinkle it, or find another original way to add it as an embellishment. We can’t wait to see what you come with it for the July/August/September issue! Absolute Deadline — January 15, 2012

Skipping Stone Gray  Last year, we wanted to see the brightest and boldest stamped artwork you could create with sunshine yellow, and we received such an amazing assortment of cards and projects. Our annual color challenge is back, and time around, we want to tone it down a tad with the refreshing shade of skipping stone gray. Due to a printing error, the color shown in the December/January Issue doesn’t match the title. But, as it turns out, we do like the color. Moving forward, incorporate the shade of blue shown or a pale (skipping stone) gray into your cards for this challenge. The choice is up to you. Absolute Deadline is January 15, 2012

Themeless Artwork   As part of our shift to quarterly and the new and larger size of The Stampers’ Sampler, we would love to make our Feeling Themeless a recurring department! So, create to your heart’s content, free of any restraints, and remember to share the results with us. Absolute Deadline — Ongoing

A Call for Articles   We are always looking for new and innovative stamping articles. If you’re interested in submitting an idea for an upcoming issue of The Stampers’ Sampler, we would love to see it. Just send us 5–10 cards that demonstrate the same theme, a new stamping technique, a unique usage of an unexpected or interesting material, or an exciting project. Just make sure it has stamping on it! Absolute Deadline — Ongoing

Art Doll

Shelf Sitter Challenge    We love Amy Fowler-Farrell’s darling felted Knee Hugger dolls that are in our Winter issue. These cute little dolls with bendable knees are often called shelf sitters. They perch on mantles, shelves, a stack of books or wherever they can find a place to land. Shelf sitters can be created out of felt, cloth,  clay, wood, and more. So here’s our challenge to you: create a shelf sitter doll out of your preferred medium making sure it can stably sit with bended knees.  Send your doll to us at Art Doll Quarterly, Shelf Sitter Challenge, 22992 Mill Creek, Suite B, Laguna Hills, CA 92653 or email a hi-res image to artdollquarterly@stampington.com for publication consideration in the Autumn 2012 issue. For complete guidelines, visit www.stampington.com. Deadline: March 15, 2012.

Paper Personas  Inspired by Judith Thibaut’s doll “George in Drag” (Spring 2010) and in the spirit of Lynne Perrella’s book Beyond Paper Dolls, we’ve created a new department in Art Doll Quarterly that will feature one fabulous, artistic and beautifully executed paper doll in each issue. We’re looking for expressive paper personas crafted with innovative techniques and art mediums — over-the-top imaginative interpretations of the human form. Send us your thought-provoking and innovative paper personas for publication consideration. Please note “Paper Personas” on your submission. Deadline: Ongoing.

More publication opportunities to come.  Stay tuned to The Rickie Report!

For coverage of your events, listing of announcements in our events section, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291