Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Doug Marlowe Helps Harness The Power Of Technology For Individuals And Businesses, With A Specialty Niche For Artists. “teachITnow” Alleviates Frustration And Confusion

Doug Marlowe describes himself as “a curious sort”. His passion with art began at age 10, with the first roll of film he developed. That led him to the Rochester Institute of Technology with a degree in Photo Science and Engineering. He pioneered many of the processes used to go from the camera to the computer and from the computer to the printing press. Doug moved to telecommunications and was a “midwife” at the birth of the public Internet. Doug’s communication skills led him to decades of engineering project management and workplace education. Who has not dealt with some type of  technology issue?  Through teachITnow,Inc., Doug can help individuals, groups, and businesses corral their technology dysfunction and move forward with a sense of confidence toward success.

 

 

 

 

 

 

 

Could   you   benefit   from   Technotherapy?

 

 

 

 

 

 

 

 

With the rapid development of the Internet, computers, digital cameras, and cell phones, Doug was driven to educate those who are confused and frustrated with these technologies; especially artists, whose existence revolves around communications.

 

 

 

I don’t know if anyone else – no matter how creative she might ”think” she is – doesn’t arrive at the Wall of Exasperation! “What am I missing? I need a new set of eyes!” That’s how I felt when I called Doug to walk me through some various social media platforms for my very busy real estate career. Two days later, I took all my questions, my media campaigns, branding questions and sat with my ever patient brain trust named Doug Marlowe. Whether its formatting local or global campaigns or analyzing where the “new frontier” of promotion might be, I thank Doug for opening some areas to explore.
 
 
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Toni Lee Real Estate

 

 

Doug helps to “Do it better, Do it faster, and Deliver results.”

 

 

 

 

 

Doug’s company, teachITnow, Inc. has been helping the “bewildered and confused” harness the power of their technology since 2008. 

 

 

 

Doug Marlowe has been my IT guy for ten years. His creative and patient teaching style has enabled me to feel confident in my ability to control the technologies I need to create my art. I trust Doug implicitly with many aspects of my gallery’s operations, social media, and marketing. I recommend Doug highly.

Yaacov Heller, Artist and Gallery Owner 
Gallery 22 International, Inc    

 

 

 

 

 

 

For the art community, and assistance with PC & Mac issues, Adobe Creative Suite, Microsoft Office, Facebook, Instagram, Twitter, Web Sites (new and updates), Online Stores and Sales (Square, PayPal, etc.), and, of course, training.

 

 

I was in desperate need of revising my web site in time for my SOLO show and knew it needed professional help. My anxieties were dashed within days and my web site looks great at a reasonable cost.  I will continue to call on Doug for help with marketing on social media.  He was a pleasure to work with.  I highly recommend Doug!

 

 

 

 

 

 

Kitty Burri

Kitty Burri Fine Art

 

 

 

 

 

A portion of Doug’s client list includes: Ingrid Robinson, Artists and Charities Hand in Hand, Karen Lynne Gallery, Yaacov Heller Gallery 22, Kitty Burri Fine Art, Marian Kraus Photography, PC Professor, Toni Lee Real Estate, ArtsPlosure Decorating, ArtRageous Art & Frame, and many more.

 

 

 

 

 

 

For more information and to get in touch with Doug:

 

 

 

 

 

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Art Marketing Seminar Being Offered In Wellington Area With Ilene Adams, Rickie Leiter And Jean Bootz

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Bootz Cultural Arts Center, Ilene Gruber Adams, Rickie Leiter and Jean Bootz will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required for the sessions on April 19th and 26th. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar. The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

Art-of-Marketing-Your-Work-InviteBootz

 

 

 

 

The Art of Marketing Your Art

Presented by:

 

Ilene Gruber Adams

Rickie Leiter

Jean Bootz

 

 

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: April 19th | 7 – 9 pm

Session 2: April 26th | 7 – 9 pm

at

Bootz Cultural Arts Center

420 State Road 7   Suite 120

Royal Palm Beach, FL

561.290.2753

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

ARTNADO Invites Local Art Associations And Art-Related Non-Profits To Receive FREE Booth Space- Plus New Artist Discounts

Artistic Synergy Inc., through it’s inaugural show ARTNADO, has established two main goals. The first is to provide a robust indoor environment designed to showcase the artists and their work in ways that cannot be accomplished with the traditional outdoor tent shows. The second is to help promote the arts in Southeast Florida.  The Rickie Report shares the details for Art Associations and Art-Related Non-Profits Organizations to receive FREE 10 x 10 booth spaces. Individual artists who are part of any Non-Profit or Art Association taking booth space will be entitled to a discount on their OWN booth! Artists who have taken part in any Art Marketing Seminar with Rickie Leiter are also eligible for a discount on their own booth space!  Don’t miss  the August 1st cut off for a 15% general discount on other booth spaces! More details will follow about the Student Art Contest.  We remind our readers that ARTNADO and Artistic Synergy Inc. is a different entity from Art Synergy/Art Palm Beach.

 

 

 

artnado-ad-1-30-15

 

 

 Jack Busa, Chief Creative Executive, is announcing a gift of FREE 10×10 space for all area Art Associations and Art related Non-Profits.  He tells The Rickie Report, “This will enable your organization to inform the public about what you do, in addition to offering membership opportunities and displaying examples of past and current events. Your members will be able to display but not sell their work from your space. Because ARTNADO is already offering the lowest price per square foot for juried art shows, we understand that artists are concerned about their expenses. Therefore, any member of an organization that takes advantage of this offer, will be given a 10% rebate on the price of the exhibition space they choose to display and sell their art.”

 

Any artists who has taken part in an Art Marketing Seminar involving Rickie Leiter, Publisher of The Rickie Report will be eligible for a 15% rebate on individual booth space.  Fill out the ZAPP and then send a separate email to Artistic Synergy Inc telling them you have been a participant.

 

Jack explains, “Since all applications need to be submitted through ZAPP there is no provisions for a two-tier pricing structure. Hence a refund check will be issued ARTNADO’s  move-in date on November 13th.”

 

This offer, when combined with the options of either a 10×10, 10×20 and even a 20×20 “personal gallery” exhibition area, offers an unprecedented exposure for most of the area’s artist.

 

UPCOMING STUDENT ART CONTEST

 

 In addition, a Student Art Contest will be formally announced soon. If you know  any young artists who would like to get an early start, the information is available on our website artisticsynergy.org.

 

 

ARTNADO is looking for partners to be Drop-Off Centers for Student Artwork around the County.  Please email or call to make arrangements.  You will be included in future advertising, marketing and promotions!

 

 For more information send an e-mail to artisticsynergy@mail.com requesting a space and  you will be called to confirm the details.

If you have any questions, please call  561-557-8741 and ask to speak directly to Jack Busa.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Artist/Gallery Relationship

The relationship between an artist and gallery is a significant one. The Rickie Report hears from both entities, sharing concerns and questions about behavior and standards.  We look at the nuances that may not be spelled out in a contract and more in this article.  This includes 2D , 3D and wearable art.

 

 

The Artist/Gallery Relationship

 

 

In this article, when we speak of “galleries”, the reader should understand the term to include consignment galleries, vanity galleries, cooperative galleries and traditional galleries.  This also includes outdoor or indoor shows…basically, any place you are exhibiting your artistry.

 

Notification of Your Acceptance

Great news!  

Your artwork has been accepted to be in an exhibit or show!  

Now what?

 

Read every word and every page before you sign a contract!

 

 

  • Do you understand the contract?

 

  • If you have a question, has the issuer of the contract been helpful in explaining your concerns?

 

  • Can you meet the requirements of the contract?

 

  • Is there something you would like to change in the contract?

 

  • Is this acceptable to the issuer?

 

  • If you cannot meet the requirements, it is your obligation to discuss the issues with the gallery or show where your work will be exhibited!

 

  • Mark down important dates: drop off of artwork, reception and pick up of unsold work and date of expected payment for sold work.

 

  • If you decide NOT to sign the contract, it is up to you to inform the gallery or show manager!  Being polite and considerate goes a long way…you never know when you may encounter the same players in the art world again.

 

I’ve Signed A Contract!

What is the first thing you need to do?

 

  • Employ “Rickie’s Two Foot Rule”!  Share your good news with anyone who comes within 2 feet of you!  This is NOT a time to “sell” but to “celebrate”! Share your passion of creativity with everyone!  

 

  • Get your publicity and marketing ducks in a row!  Send out press releases to print and email resources ( including The Rickie Report) – DO NOT WAIT until a few weeks before your public reception, grand opening or event to take place.

 

  • Share your good news in your social media circles and once you have the date (see above), ask THEM to share it with their friends!

 

  • Has the gallery provided postcards marketing the exhibit or show?

 

  • Send them out to your client list, giving them plenty of notice so they can attend!  This is an important part of the marketing process. The gallery is counting on you to follow through!  

 

  • Another thought about sending out postcards: a personal note goes a long way.  Again, it is about the relationship between you and your clients. It is not just about the sale!

 

 

Enjoy The Show

 

Before the exhibit or show opens, touch base with the manager.  What are the gallery’s expectations of the artists during the event?

 

  • Show up on time!

 

  • What is the preferred mode of dress?

 

  • Can you bring a guest?

 

  • Is there a cover charge for guests and other attendees?

 

  • Be respectful of the other attendees.  Not everyone is here to see your work. ( We know, this sounds harsh, but we’re trying to be realistic and helpful).

 

  • Are you expected to make a presentation about your work?  How long will you speak? When will this take place within the reception time frame?

 

  • Is it OK to hand out business cards?  

 

  • Can you have your own sign-in book?

 

  • If you are supposed to bring a beverage or snack to share, check to see what the gallery prefers ( if they always provide a cheese tray, perhaps choosing a different pick-up refreshment is best; have they requested wine or only soft-drinks?)

 

  • How long are you expected to stay?

 

  • Different types of galleries call for you knowing information beyond your own work. Have you done your homework and learned a bit about the other exhibitors’ artistry?

 

  • If someone asks a question and you are unsure of the answer, KNOW who to ask!

 

  • Do we need to tell you? NEVER speak poorly of another piece of artwork! Everyone has different taste in food, fashion and artwork!

 

The Party’s Over And So Is The Exhibit

  • Be prompt when picking up your artwork.  

 

  • Bring a copy of your list of work dropped off with prices.

 

  • If you have a problem in picking up your work at the specified time, contact the gallery manager immediately.

 

  • Send a thank you note to the gallery and manager.  Personal relationship, remember?

 

My Work Sold!  Now What?

 

  • The contract should specify when you will be paid and how much the gallery will keep as commission.

 

  • Be aware of the date you should expect payment and stay in touch with the gallery manager.

 

  • Some galleries cut checks immediately and others only monthly.

 

  • Does the contract specify if the gallery will tell you who the customer is? 

 

 

  • When a non-profit organization asks you for a donation of your artwork, does the contract specify that you will be told who the client is who purchased your work?  The Rickie Report suggests you inquire about this BEFORE signing the contract and possibly adding it in, if it is not mentioned.  It is gracious of you to donate and important for YOUR marketing and art business to know who to add to your client list.

 

 

In the very least, the exhibition or show should be added immediately to your website.

 

 

You forgot to pick up your work

for over a month… Now what?

 

  • Go back and read the contract.
  • Some galleries will charge storage fees. Be prepared to pay.  Remember – they have been caretakers of your work.
  • Some galleries will take possession of your work.  They may choose to be benevolent and return your work or they may, according to the contract, sell your work to benefit a charity.

 

Life Is A Learning Experience

 

Exhibiting at a gallery or show is a wonderful opportunity for you to share your creativity with the world!  The Rickie Report hopes that these helpful hints make your experiences easier and more productive.

 

Stay tuned for more marketing strategies in The Rickie Report!

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291