Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Art Marketing Seminar Being Offered In Wellington Area With Ilene Adams, Rickie Leiter And Jean Bootz

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Bootz Cultural Arts Center, Ilene Gruber Adams, Rickie Leiter and Jean Bootz will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required for the sessions on April 19th and 26th. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar. The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

Art-of-Marketing-Your-Work-InviteBootz

 

 

 

 

The Art of Marketing Your Art

Presented by:

 

Ilene Gruber Adams

Rickie Leiter

Jean Bootz

 

 

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: April 19th | 7 – 9 pm

Session 2: April 26th | 7 – 9 pm

at

Bootz Cultural Arts Center

420 State Road 7   Suite 120

Royal Palm Beach, FL

561.290.2753

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Artist/Gallery Relationship

The relationship between an artist and gallery is a significant one. The Rickie Report hears from both entities, sharing concerns and questions about behavior and standards.  We look at the nuances that may not be spelled out in a contract and more in this article.  This includes 2D , 3D and wearable art.

 

 

The Artist/Gallery Relationship

 

 

In this article, when we speak of “galleries”, the reader should understand the term to include consignment galleries, vanity galleries, cooperative galleries and traditional galleries.  This also includes outdoor or indoor shows…basically, any place you are exhibiting your artistry.

 

Notification of Your Acceptance

Great news!  

Your artwork has been accepted to be in an exhibit or show!  

Now what?

 

Read every word and every page before you sign a contract!

 

 

  • Do you understand the contract?

 

  • If you have a question, has the issuer of the contract been helpful in explaining your concerns?

 

  • Can you meet the requirements of the contract?

 

  • Is there something you would like to change in the contract?

 

  • Is this acceptable to the issuer?

 

  • If you cannot meet the requirements, it is your obligation to discuss the issues with the gallery or show where your work will be exhibited!

 

  • Mark down important dates: drop off of artwork, reception and pick up of unsold work and date of expected payment for sold work.

 

  • If you decide NOT to sign the contract, it is up to you to inform the gallery or show manager!  Being polite and considerate goes a long way…you never know when you may encounter the same players in the art world again.

 

I’ve Signed A Contract!

What is the first thing you need to do?

 

  • Employ “Rickie’s Two Foot Rule”!  Share your good news with anyone who comes within 2 feet of you!  This is NOT a time to “sell” but to “celebrate”! Share your passion of creativity with everyone!  

 

  • Get your publicity and marketing ducks in a row!  Send out press releases to print and email resources ( including The Rickie Report) – DO NOT WAIT until a few weeks before your public reception, grand opening or event to take place.

 

  • Share your good news in your social media circles and once you have the date (see above), ask THEM to share it with their friends!

 

  • Has the gallery provided postcards marketing the exhibit or show?

 

  • Send them out to your client list, giving them plenty of notice so they can attend!  This is an important part of the marketing process. The gallery is counting on you to follow through!  

 

  • Another thought about sending out postcards: a personal note goes a long way.  Again, it is about the relationship between you and your clients. It is not just about the sale!

 

 

Enjoy The Show

 

Before the exhibit or show opens, touch base with the manager.  What are the gallery’s expectations of the artists during the event?

 

  • Show up on time!

 

  • What is the preferred mode of dress?

 

  • Can you bring a guest?

 

  • Is there a cover charge for guests and other attendees?

 

  • Be respectful of the other attendees.  Not everyone is here to see your work. ( We know, this sounds harsh, but we’re trying to be realistic and helpful).

 

  • Are you expected to make a presentation about your work?  How long will you speak? When will this take place within the reception time frame?

 

  • Is it OK to hand out business cards?  

 

  • Can you have your own sign-in book?

 

  • If you are supposed to bring a beverage or snack to share, check to see what the gallery prefers ( if they always provide a cheese tray, perhaps choosing a different pick-up refreshment is best; have they requested wine or only soft-drinks?)

 

  • How long are you expected to stay?

 

  • Different types of galleries call for you knowing information beyond your own work. Have you done your homework and learned a bit about the other exhibitors’ artistry?

 

  • If someone asks a question and you are unsure of the answer, KNOW who to ask!

 

  • Do we need to tell you? NEVER speak poorly of another piece of artwork! Everyone has different taste in food, fashion and artwork!

 

The Party’s Over And So Is The Exhibit

  • Be prompt when picking up your artwork.  

 

  • Bring a copy of your list of work dropped off with prices.

 

  • If you have a problem in picking up your work at the specified time, contact the gallery manager immediately.

 

  • Send a thank you note to the gallery and manager.  Personal relationship, remember?

 

My Work Sold!  Now What?

 

  • The contract should specify when you will be paid and how much the gallery will keep as commission.

 

  • Be aware of the date you should expect payment and stay in touch with the gallery manager.

 

  • Some galleries cut checks immediately and others only monthly.

 

  • Does the contract specify if the gallery will tell you who the customer is? 

 

 

  • When a non-profit organization asks you for a donation of your artwork, does the contract specify that you will be told who the client is who purchased your work?  The Rickie Report suggests you inquire about this BEFORE signing the contract and possibly adding it in, if it is not mentioned.  It is gracious of you to donate and important for YOUR marketing and art business to know who to add to your client list.

 

 

In the very least, the exhibition or show should be added immediately to your website.

 

 

You forgot to pick up your work

for over a month… Now what?

 

  • Go back and read the contract.
  • Some galleries will charge storage fees. Be prepared to pay.  Remember – they have been caretakers of your work.
  • Some galleries will take possession of your work.  They may choose to be benevolent and return your work or they may, according to the contract, sell your work to benefit a charity.

 

Life Is A Learning Experience

 

Exhibiting at a gallery or show is a wonderful opportunity for you to share your creativity with the world!  The Rickie Report hopes that these helpful hints make your experiences easier and more productive.

 

Stay tuned for more marketing strategies in The Rickie Report!

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

Professional Behavior at an Art Show or Exhibit-Helpful Tips From Rickie

Exhibits and art festivals are taking place all over!  The Rickie Report shares some helpful tips that will benefit artists of all mediums, about professional behavior at an art show or exhibit.  Our goal is to empower you to make your business more successful!

 

 

Professional Behavior

at an

Art Show or Exhibit

 

 

 

Does Your exhibit space reflect YOU and what you are selling?

 

  • Is your business name front and center?
  • Are your business cards available?
  • Is your guest book ready?
  • Is your display so intricate that what you’re selling gets lost?    When people comment on your display more than your items, you are in trouble!
  • Is everything priced?  Potential buyers are often uncomfortable asking how much something costs.  It is human nature.
  • Are you dressed appropriately?  Dress for the occasion.  At an outdoor Art Fair, shorts are more appropriate than a three-piece suit!  If in doubt, always ask the coordinator of the event – BEFORE you get there.  Cleanliness of clothing and brushed teeth go a long way in customer relations.
  • Did you bring a small project to work on during the event?  Art patrons are eager to learn “how” it is created.  You don’t have to give away any trade secrets.  Perhaps, a sketch pad to doodle some new ideas. Look up OFTEN, so visitors NEVER feel they are intruding!  The point is to give them an opportunity to ask about your work or comment – and break the ice!
  • There is a fine balance between  being involved with your project and ignoring potential customers.  Potential buyers feel they are intruding when you are on the phone, reading or talking to a fellow art-show creator.  

 

 

Where to position yourself

In a small space, art patrons need room to maneuver within your exhibit set-up.   If possible, sit just outside your booth, ready for questions and ready to welcome your guests.  If you must be inside your space, studies show that hovering around the front center is off-putting to potential customers.  Try to remain in the back, VISIBLE but not intrusive as visitors look at your creations.  Bring a chair that is higher than your displays – you want to be eye level with your customers, not have them looking down to see you.

Everyone can be a potential buyer!  To result in a sale, there is a process of connecting with you and your work.

 Are you making it easy?  

What to Say

 

  • Greet your customers AFTER they walk into your space.  They need a moment to transition from the previous exhibitor’s booth and yours. SMILE. Be welcoming!

 

  • NEVER ask a question that can be answered with “Yes” or “No”. Half the time, you are going to lose.

 

  • “Let me know if I can help you” is a good ice breaker.

 

  • Another is, “It is okay to pick things up” (IF that is true)

 

  • “Feel free to try things on” works well when you are selling wearable art.  Note: If you are concerned about clean hands, have some wet wipes readily available.

 

  • Use plain language to respond to a question.  Not everyone knows as much as you about your medium or technique.  You’re not giving a college lecture.  You’re trying to educate a potential art patron.

 

  • Leave room for silence.   Too much information is overload, especially when a visitor is at a large art or craft fair.  Short, informative answers leave room for more dialogue if they are interested in buying.  No one buys because you wore them down with your oration and no one likes to be “talked at”.

 

  • Be sincere. Be you – the creator and maker of these items.  Your love of your artistry will come through!   To become more comfortable, role playing with another artist or friend can be helpful.

 

 

What Not to Say (Even if You are Asked…Even if it is true)

 

  • “My work is the finest you’ll see at this show”  It may be true, but no one likes a braggart.  (You weren’t the only one to be juried in….)
  • “This is a terrible show and I will never do it again”
  • “Another exhibitor is a fraud” 
  • “I hate my location and can’t understand why no one is stopping in to buy”
  • Ignore people who walk into your booth because they don’t look like they can afford your work (Read “The Millionaire Next Door”)
  • Scream at someone who is touching what should not be touched.  It is helpful to have some objects related to your work that small hands can explore while adults are shopping in your booth.  Show a video of your studio and of you working on your art creations!
  • Leave before the show is over.  Unless it is an emergency, NEVER pack up and leave before the event closes.  IF you MUST leave, alert the Show Coordinator!

 

The Rickie Report is happy to help you when you are preparing for a show or exhibit.  Contact Rickie to make an appointment for a consultation.  In addition, Rickie is available to meet you at your exhibit and “walk the show” with you, giving you helpful suggestions for increasing your potential for success.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291