Professional Behavior at an Art Show or Exhibit-Helpful Tips From Rickie

Exhibits and art festivals are taking place all over!  The Rickie Report shares some helpful tips that will benefit artists of all mediums, about professional behavior at an art show or exhibit.  Our goal is to empower you to make your business more successful!

 

 

Professional Behavior

at an

Art Show or Exhibit

 

 

 

Does Your exhibit space reflect YOU and what you are selling?

 

  • Is your business name front and center?
  • Are your business cards available?
  • Is your guest book ready?
  • Is your display so intricate that what you’re selling gets lost?    When people comment on your display more than your items, you are in trouble!
  • Is everything priced?  Potential buyers are often uncomfortable asking how much something costs.  It is human nature.
  • Are you dressed appropriately?  Dress for the occasion.  At an outdoor Art Fair, shorts are more appropriate than a three-piece suit!  If in doubt, always ask the coordinator of the event – BEFORE you get there.  Cleanliness of clothing and brushed teeth go a long way in customer relations.
  • Did you bring a small project to work on during the event?  Art patrons are eager to learn “how” it is created.  You don’t have to give away any trade secrets.  Perhaps, a sketch pad to doodle some new ideas. Look up OFTEN, so visitors NEVER feel they are intruding!  The point is to give them an opportunity to ask about your work or comment – and break the ice!
  • There is a fine balance between  being involved with your project and ignoring potential customers.  Potential buyers feel they are intruding when you are on the phone, reading or talking to a fellow art-show creator.  

 

 

Where to position yourself

In a small space, art patrons need room to maneuver within your exhibit set-up.   If possible, sit just outside your booth, ready for questions and ready to welcome your guests.  If you must be inside your space, studies show that hovering around the front center is off-putting to potential customers.  Try to remain in the back, VISIBLE but not intrusive as visitors look at your creations.  Bring a chair that is higher than your displays – you want to be eye level with your customers, not have them looking down to see you.

Everyone can be a potential buyer!  To result in a sale, there is a process of connecting with you and your work.

 Are you making it easy?  

What to Say

 

  • Greet your customers AFTER they walk into your space.  They need a moment to transition from the previous exhibitor’s booth and yours. SMILE. Be welcoming!

 

  • NEVER ask a question that can be answered with “Yes” or “No”. Half the time, you are going to lose.

 

  • “Let me know if I can help you” is a good ice breaker.

 

  • Another is, “It is okay to pick things up” (IF that is true)

 

  • “Feel free to try things on” works well when you are selling wearable art.  Note: If you are concerned about clean hands, have some wet wipes readily available.

 

  • Use plain language to respond to a question.  Not everyone knows as much as you about your medium or technique.  You’re not giving a college lecture.  You’re trying to educate a potential art patron.

 

  • Leave room for silence.   Too much information is overload, especially when a visitor is at a large art or craft fair.  Short, informative answers leave room for more dialogue if they are interested in buying.  No one buys because you wore them down with your oration and no one likes to be “talked at”.

 

  • Be sincere. Be you – the creator and maker of these items.  Your love of your artistry will come through!   To become more comfortable, role playing with another artist or friend can be helpful.

 

 

What Not to Say (Even if You are Asked…Even if it is true)

 

  • “My work is the finest you’ll see at this show”  It may be true, but no one likes a braggart.  (You weren’t the only one to be juried in….)
  • “This is a terrible show and I will never do it again”
  • “Another exhibitor is a fraud” 
  • “I hate my location and can’t understand why no one is stopping in to buy”
  • Ignore people who walk into your booth because they don’t look like they can afford your work (Read “The Millionaire Next Door”)
  • Scream at someone who is touching what should not be touched.  It is helpful to have some objects related to your work that small hands can explore while adults are shopping in your booth.  Show a video of your studio and of you working on your art creations!
  • Leave before the show is over.  Unless it is an emergency, NEVER pack up and leave before the event closes.  IF you MUST leave, alert the Show Coordinator!

 

The Rickie Report is happy to help you when you are preparing for a show or exhibit.  Contact Rickie to make an appointment for a consultation.  In addition, Rickie is available to meet you at your exhibit and “walk the show” with you, giving you helpful suggestions for increasing your potential for success.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

Jean “Notewell” Gibson Williams Exhibits at North Palm Beach Fall Fair and Port St. Lucie

The Rickie Report has been watching as artist, Jean “Notewell” Gibson Williams continues to emerge as an artist and author.  Most recently, she was guest speaker at the Universal Preservation Hall in Saratoga Springs, NY.  She will be appearing at two local venues in November.  The Rickie Report shares the details and suggests you stop by as she offers her special book, photography, embellished gifts and perfume.

 

 

JeanWilliamsLogophoto

 

 

 

Jean “Notewell” Gibson Williams

 

 

 

Saturday, November 1st

North Palm Beach Community Center

1200 Prosperity Farms Rd.  North Palm Beach, FL

9 am – 4 pm

 

 

and

 

Saturday, November 8th

Council of  Aging

2501 SW Bayshore Blvd.  Port St. Lucie, FL

8 am – 4 pm

 

 

Designer, Jean “Notewell” Gibson Williams will be at the North Palm Beach Recreational Center (inside) on Saturday, November 1st, 2014. The Craft Show is located at 1200 Prosperity Farms Road in North Palm Beach, FL from 9:00 am – 4:00pm. Jean will also be showcasing at the Council of the Aging in Port St. Lucie , FL. 2501 SW Bayshore Blvd. (inside), November 8th, from 8 am  – 4:00pm.

 

 

Church

Universal Preservation Hall, Saratoga Springs, NY

 

 

The author, designer and the granddaughter of the late Founder/Pastor Frank Gibson of Universal (Baptist Church) Preservation Hall, the Cultural Hub of Saratoga Springs, NY. Jean will be autographing her latest book “A Little More Cream and Sugar “featuring; Naliyah Nana’s Angel. She was at the Universal Preservation Hall 26 Washington St. Saratoga Springs, NY recently.

 

"A Little Cream

“A Little More Cream and Sugar” by Jean “Notewell” Williams

 

Naliyah has gotten her little wings and the message of hope, courage and inspiration are continuing to touch everyone’s hearts, as they read “A Little More Cream and Sugar”. We send a heartfelt thank you to everyone for the love extended unto us. The Lovelikeliyah10 Foundation events will be forth coming.

 

jeanredphoto

Jean’s newest handbag, “Red”

 

Jean will have books, embellished gifts, heart felt photography from around the world, and her limited Exclusively by Jeannie (c) Handbag Line, etc.

 

Please be on the look out for more creative news!  For additional information, speaking engagements and or products:Pick up the moving saga of a multi-talented ten year old. A Lil More Cream & Sugar featuring: Naliyah Nana’s lil Angel @Amazon, B&N, Books a Mil, U Tube, PRWeb, aired @BRVO, ENT, TRU TV, MSNBC..Purchase: Exclu. By Jeannie (c) Accessories @It’zzz..Time, LLC “Nothing”(R) Parfum but the Best to you! My direction has a purpose

NeWine03@aol.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Art of Display Part II

The Art of Display Part II looks at creating a warm and welcoming environment. If you have 2D artwork to display on walls or 3 Dimensional creations, here are some ideas you might consider when planning your exhibit space.   We advise you to visit a number of different types of exhibits to get ideas and see what might work for you.  If you are taking part in an outdoor event, remember to consider the elements (rain, wind, bright sun) and physical environment (sloping ground, pavement, rocky soil) as you make your plans. The Rickie Report shares an overview as well as some specific suggestions.  In Part III, we will look at lighting and quantities at the exhibit.  

 

 

The Art of Display Part II

 

 Space Planning

  • Before you arrive at the exhibit, determine how large your space will be (i.e. a 10′ x10′ space including the tent/ an 8′ table)
  • Are you providing the tent, table, chairs?
  • While it will cost more, it may be advantageous to contract with the promoter and rent these materials.
  • Will you have walls?  (Are they fabric to which velcro will adhere, wood, slat walls where you can hang special shelving, do you need U-pins?)
  • If you don’t have walls, can you build side and back barriers to better enclose your space and differentiate it from your neighbors?  (If you can, remember to use these barriers for display and storage)
  • Create a full both set-up BEFORE the show.  See how long it takes to set up everything, so you will be ready before the first customers arrive!  This is also an opportunity to ascertain if you will need helpers the day of the event.
  • Utilize every inch of your space.  That includes leaving room for people to come into your area and look around. Plan pathways for movement within your display area.

 

 

 

 A Welcoming Environment

 

  • Neatness counts!
  • Your booth should never compete with the items you are selling.  Give your customers a chance to rest their eyes on your product.
  • Don’t forget the floor.  A carpet remnant or even a large piece of canvas with colorful paint warms up your space and beckons people to step in.
  • Do you want a theme?   Warm tones of fabrics, rattan, palm leaves and sea shells convey a sea-related theme.  Wood turned bowls will look classy on fabric-covered boxes.  
  • Have you looked at your business cards?  Do they convey the same theme?
  • Consistency is a key factor!
  • Shelving depends on what you are selling.  Rustic pottery can be placed on planks with ladders on either side.  Contemporary fine crafts may need trim shelves.  Delicate items or jewelry may need to be behind glass.
  • Dress up a basic table.  Think: Scarf, placemats, table runner, table cloth with enough overhang so you can utilize the space under the table for storage.
  • Consider risers for the table legs to bring the surface closer to customers’ range of vision and reach.
  • Vary your display with objects of different heights.  You can have a lot of fun with this! Old suitcases, hatboxes, cake plates, lucite boxes or wrapped boxes are basics.
  • Think vertically!  Hanging wind chimes from the ceiling is a perfect way to bring your marketing message to customers.  If you can, place bamboo poles crisscrossing the ceiling. You can hang hand made masks or bird feeders from them.  Make sure you leave enough room for tall customers to feel comfortable without banging their heads!
  • Pedestals made with fabric sides can be used for display on 4 sides plus the top.  Bring velcro, drapery pins or U Pins to attach items to the fabric sides.
  • Pedestals of all shapes and heights can be found on the internet.  If you build your own, consider lightweight but sturdy material.  Carrying them, setting them up and being sure they will sustain a bump from a customer or gust of wind is important.
  • Make your booth memorable! If they have lost your business card and forgotten your name, they can describe your booth to another exhibitor.  Chances are, they’ll find you again!

 

 

 

The Art and Artistic Objects

 

  • Have a sign saying “If you don’t see what you are looking for, please ask”
  • Leave “white space” in between your displayed items
  • Give people’s eyes a place to rest while they are looking at your creations  (If you have too many pieces on a shelf, they will fee overwhelmed and walk away)
  • YES, some people like to “treasure hunt” through a myriad of objects. If you are selling beads, for example, it is OK to have a small box filled with beads for them to rummage through.
  •  BUT, this is not a tag sale. It is an opportunity to showcase your fine art and fine crafts, so ask a friend who will honest with you.  Is your exhibit too messy?  Too crowded?  Too sparse?
  • Have a photo album readily available for clients and potential clients to see what you have created in the past.
  • Take good quality photos
  • If you are selling artwork for walls, show photos of your artwork hanging on walls inside a home, on a yacht, in a business setting.
  • If you are selling wearable art, show your pieces on a model, not just mannequins.
  • Be ready to make an appointment to see if your artwork will actually fit on a potential client’s wall.  Your willingness to do this after the show hours shows your integrity and belief in customer service and satisfaction.

 

 

Look for The Art of Display Part III in an upcoming Rickie Report, where we will focus on other aspects of lighting your artistic creations!

 

 

 

 For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291