The Gilt Complex Offers Free Art Talk On May 16. Learn About Framing, Art Restoration, Conservation Services. See Diverse Mat And Frame Selections Beyond Your Expectations!

Artists, students, and art enthusiasts are invited to an Art Talk: “Best Practices In Storing, Matting, and Framing Art” on Thursday, May 16 at The Gilt Complex.  This free event includes a prize drawing and will cover topics such as affordable framing options, tips on protecting and storing your art, styles & trends in displaying art, and photography frames that have a WOW impact!  The Gilt Complex will offer an Art Talk each third Thursday of the month.  We interview Duncan Hurd about this intriguing art resourceThe Rickie Report shares the details and a few sneak peeks.

 

 

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Tuesday through Saturday from 10 to 5 

 

 

 

 

 

P R E S E N T S :

 

 

 

Art Talk:

“Best Practices In Storing, Matting, and Framing Art”

 

 

Thursday, May 16

5:30  –  8  pm

 

 

Free admission          Free parking

Free refreshments         Free prize drawing

 

 

 

 

 

 

The Rickie Report knows that art is all around us – and we just have to stop and notice!  I was checking out what was happening along Colorado Avenue, known as the “artbeart” of Stuart,  and came across a frame shop called The Gilt Complex. Intrigued, I went inside and had a fascinating conversation with Duncan Hurd, the owner.

 

 

TRR:  So, what’s with the name?

Duncan: 

Our business was founded by a gilder and art restorer in New Jersey in 1982. He has a great sense of humor and rather than call his business something like “Ye Olde Frame Shop,” he decided to have a little fun and call it “The Gilt Complex.” We took over after he retired a couple years ago, and we just love the quirkiness of the name. If nothing else, it’s a conversation starter.

 

 

An example of art restoration: You can see the more vibrant colors (left side) after this piece of artwork has been cleaned.

 

 

TRR:  Tell our readers more about your business.

Duncan: 

The Gilt Complex is a custom framing and art restoration business.  We frame everything from original art painted by the masters to your child’s masterpiece. In our restoration service, we mostly remove dirt and blemishes from the painting’s surface and repair minor damage.  Although we have been known to reline and restore significantly damaged historical works of art. 

 

 

 

TRR:  I’m in love with all your frames!

Duncan: 

Thanks.  We have what we consider to be one of the most diverse collections of frames in the area.  From historical reproduction 22-karat gold leaf finished corner frames to modern unfinished corner frames.  In order to avoid mass confusion, we organize our samples by style, with room between each frame so you can distinguish one from the other.  We have traditional, ornate gold and silver, wood veneer, contemporary and eclectic, and rustic styles, among others.  We even have a bright and colorful Coastal Collection.  

 

 

The thin black liner inside the mat opening on “Blue footed Boobies” by Katie Gianni, heightens the space and distinction between the artwork and the matting. It gives the eye a space to rest and appreciate the artwork, without being too crowded.  This frame further intensifies the feather of the subject matter, while the frame’s corners capture the look of webbed feet.

 

 

 

 

 

TRR:  What’s unique about your business?  What sets you apart?

Duncan: 

Three words: selection, service and smiles!  We have well over 2,000 frame samples in our showroom.  Beyond that, we will never compromise on quality.  We only use acid-free mats and papers, and all our glass is UV protected.  We are very careful about how we handle your art, and we take the time to fit your frame the right way.  That doesn’t mean that everything we do is expensive.  Quite the contrary.  We’re happy to work within any budget, but the quality of our work will be consistent no matter what you pay.  

TRR:  And smiles?

Duncan: 

We have a lot of fun doing what we do.  Our customers often comment about what a happy place this is.  It’s much more rewarding to establish relationships than to squeeze every nickel out of every sale.  So, we talk to you and laugh with you.  Life is too short not to enjoy what you do, and we like to share the fun we have doing it.  Thus, the smiles!

 

 

The dark mat took attention away from the art itself and the orange-toned frame was a distraction.

Now, the artwork is the main focus, bringing the blue from the art piece into the mat lining.  Look at how much brighter this piece seems!

 

 

 

 

TRR:  Who else works with you?

Duncan: 

My wife Pam is an engineer and she does everything in our workshop.  She operates our computerized mat cutter, cuts the glass, assembles the frames and puts it all together.  What I love about her approach is that she spends as much time on all the little things you will never see as she does on what’s in front of you.  Katie Gianni is an accomplished artist who brings that level of creativity to designing the ideal frame for your art, whether it’s an original or a print.  Finding the perfect marriage between the art and the frame is what Katie and I most enjoy.  

 

 

TRR:  You said you’ve been around since 1982, but I didn’t even know you were here.

Duncan: 

For about a dozen years we were tucked away in a strip mall on South Dixie Highway near Port Salerno.  Last year in February we moved the store to Colorado Avenue.  We love, love, love being in downtown Stuart in what is rapidly becoming known as the arts and entertainment district.  Someone recently called it “the artbeat of Stuart.”  More and more people are finding us every day due to our more centralized location.  Just like you did!

 

 

 

 

TRR:  How else can people find you?

Duncan: 

Probably the best place is through the internet.  Our website tells our story pretty well at TheGiltComplex.com.  We are a big supporter of the Arts Council of Martin County and you can see our ad in their magazine, as well as in the Lyric Theatre’s magazine.  One of the great rewards of owning a small business is becoming an integral part of the community.  In addition to the Arts Council, we are active members of the Stuart/Martin Chamber of Commerce.  It’s hard to go anywhere without recognizing someone, and we think that’s wonderful.  

Note the red line incised around the middle of the frame and how this accentuates the outlines in the artwork.  This and the color of the frame itself offer subtle touches that enhance the artwork. 

 

 

 

 

TRR:  What framing advice can you offer our readers?

Duncan: 

An expression I often repeat when choosing a frame is, “What does the art want?”  In other words, what frame will best compliment the art and draw your attention to the painting or print?  The advantage of custom framing is having many options available to you – not only the frames, but also mats, liners and all the other components that go into creating beautiful artwork.  You can almost always find something appropriate within your budget.  But if your decision is driven by price alone, you may not even give yourself the opportunity to consider the best design solution.  

 

 

TRR:  Do you have any concluding thoughts?

Duncan: 

If you surround yourself with art, every day will be filled with joy!

 

 

 

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Carolyn Edlund Of Artsy Shark Offers Workshop “Sell Your Photography As Art” On Saturday, November 11, 2017

Understand Photography Studio in Naples, FL. is honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for “Sell Your Photography As Art” Workshop on November 11, 2017.  (This workshop was held in February and it sold out months ahead of time, so don’t procrastinate on registering)!  There is an EARLY BIRD SPECIAL to register. The Rickie Report shares the details and some photos of previous workshops.   Bonus: Understand Photography founder Peggy Farren will present: “What do judges look for in competition and for a juried position in an art show”?  Because of the personalized level of interaction, this workshop is limited to 15 artists only. Register early to avoid disappointment!

 

 

 

 

 

 

 

Carolyn  Edlund  of  Artsy  Shark

 PRESENTS:

 

 

 

 

“Sell Your Photography as Art” Workshop

Saturday, November 11, 2017

9:00 AM to 3:00 PM

 

Taking place at: Understand Photography Studio

 

2383 Linwood Ave #302, Naples, FL

 

 

Price: $169.00 /per person*

*Early Registration: $169 through October 11, 2017

Regular Price: $199 October 12 -November 11

REGISTER:

https://www.meetup.com/UnderstandPhotography/events/238395701/

 

 

Understand Photography Studio tells The Rickie Report, “We are so honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for this workshop. We held this workshop in February and it sold out months ahead of time, so don’t procrastinate on registering”!  This workshop is designed to get you prepared to take immediate action on your journey to sell your fine art photography.

 

Carolyn Edlund Photography Workshop

 

 

Topics to be covered:

Build Your Portfolio. What defines a saleable collection of photographic art? What are the common mistakes that undermine photographers? This presentation will address how to create a thoughtful, compelling portfolio designed to appeal to your chosen audience. Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

 

 

 

Know Your Audience. Successful photographers have a clear concept that appeals to their target audience. We’ll help you niche, niche, niche to really understand the psychology of who will buy your artwork and why. This presentation addresses marketing principles, sales triggers, building value, and buyer behavior. Using examples of photographers with strong core concepts, we’ll take a look at how this works – then apply it to your personal situation and goals. This essential session can be transformative!

 

Carolyn Edlund Consulting With an Artist

Tell Your Story. Excellent photography is crucial to making sales, but your story is equally important. Buying art is an emotional decision. As you learn how to best share your passion, your technique and your expertise, you make yourself as the photographer an integral part of every purchase. In this workshop, you will begin to write and hone your own artist story, and understand how to tell it.

 

 

 

 

Brand Your Business. Once your portfolio is put together, you’ll need to think about branding. This includes your website, your color schemes, your framing, and your booth design if you are doing art shows. Build a memorable brand through consistency and professionalism – we’ll show you how.

 

 

 Carolyn Edlund in Consultation

 

 

 

Create Your Plan. What vision do you have for yourself as a photographer selling your work? What goals do you have? What are the options, and different marketplaces available, and which will you choose? This part of the workshop will focus on a step-by-step plan for each attendee to move forward after the program is completed.

 
Bonus: Understand Photography founder Peggy Farren will present:

What do judges look for in competition and for a juried position in an art show?

 

Carolyn Edlund:

 

 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

 

 

 

See an interview with Carolyn by watching episode 10 of The Understand Photography Show:

http://www.understandphotography.com/episode-10-show-notes-selling-your-art-ft-carolyn-edlund/

 

 

BRING WITH YOU TO CLASS:

Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

Also pen and paper for note-taking. Prepare to be inspired!

LUNCH is included.

Recommended Hotel: Lemon Tree Inn: http://lemontreeinn.com/

 

For more information:

Social Media Profiles:
www.Facebook.com/ArtsyShark
www.Twitter.com/ArtsyShark
www.Instagram.com/artsy_shark/
https://www.facebook.com/UnderstandPhotography
https://www.youtube.com/user/NaplesPortraits

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Good Business Practices: After You’ve Made A Sale-Editorial From Rickie

Congratulations, you’ve sold a piece of your artwork! The Rickie Report shares some good business practices in this article, to not only acknowledge the sale but create opportunities for more.  We’ll focus on 2 Dimensional, 3 Dimensional and wearable art.

 

 

 

GOOD BUSINESS PRACTICES: AFTER A SALE

 

 

 

There is nothing as exciting as connecting with someone who loves your creativity as much as you!  This article’s focus is “after the sale” of 2 Dimensional, 3 Dimensional and wearable art pieces.  Now that you have sold your art piece, what are some next steps to not only acknowledge and celebrate that sale, but to bring more buyers?

 

 

IT’S THE LITTLE THINGS

 

Remember “thank you” notes?  This is the time to send one to the buyer!

 

Your effort will make an impression on the buyer – how many people actually do this? Few – which is why you will make an impression by doing so.

 

The buyer begins to realize this “sale” means more than the monetary value exchanged.

 

You are not only thanking them for their recent purchase, but you are reinforcing that this is now a relationship of artist/art patron.

 

The next time you are exhibiting, you can feel comfortable reaching out to previous buyers, letting them know about your newest work.

 

The next time the buyer is in your area, they will feel more connected to you and contact you.

 

When a buyer feels that there is a more informal relationship, you will pop up in more of their conversations – a buyer marketing for you is worth gold!

 

 

PICTURES TELL A BIGGER STORY

 

Take a photo of the buyer with your art piece!

 

Ask the buyer to send you a photo of the art piece in their home or office.  This encourages others to truly “see” your art on someone’s walls, in a niche or on a shelf.  

 

If you are selling wearable art, ask the buyer to send you a photo of you or the person gifted with the item wearing your piece.  Most buyers will be flattered to be part of your portfolio of happy clients!

 

Once you’ve established a relationship with a buyer, feel free to ask for their story which you can share on your website.  How did wearing your necklace make the new graduate feel?  How did the buyer propose, using the ring you created?  Have you just sold a piece of artwork that is destined to become a family heirloom?

 

A photo of a real person (not a model) wearing the clothing you’ve created tells other people than your wearable art is accessible and comfortable.

 

A WORD ABOUT SOCIAL MEDIA

 

Sharing your successes on social media sites is an easy way to let people know about your sales.  

Who is reading your social media site ?

 

According to business experts, you are reaching YOUR audience

 

Is that helpful for future sales?

 

Are your followers buying your artwork or merely celebrating the sale with you and “liking” that you made a sale?

Good friends will share your news about sales on social media in a different way.

Now is the time to ask YOUR social media friends to share the photo of your artwork in your client’s space with THEIR social media friends!  

 

 

Remember the buyer with whom you now have a relationship?……

Encourage your art patrons to share their excitement about their purchase with THEIR social media friends.  

Thank them for referrals!

Would your art patrons consider offering you the opportunity to have an exhibit or special showing of your work in a different space than you normally display?

Are you available to help your art patrons’ favorite charity through an exhibit and sales of your artwork?

When you have formed a relationship with your art buyer, these and more possibilities will arise.  The Rickie Report looks forward to sharing more business tips in the future.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Professional Behavior at an Art Show or Exhibit-Helpful Tips From Rickie

Exhibits and art festivals are taking place all over!  The Rickie Report shares some helpful tips that will benefit artists of all mediums, about professional behavior at an art show or exhibit.  Our goal is to empower you to make your business more successful!

 

 

Professional Behavior

at an

Art Show or Exhibit

 

 

 

Does Your exhibit space reflect YOU and what you are selling?

 

  • Is your business name front and center?
  • Are your business cards available?
  • Is your guest book ready?
  • Is your display so intricate that what you’re selling gets lost?    When people comment on your display more than your items, you are in trouble!
  • Is everything priced?  Potential buyers are often uncomfortable asking how much something costs.  It is human nature.
  • Are you dressed appropriately?  Dress for the occasion.  At an outdoor Art Fair, shorts are more appropriate than a three-piece suit!  If in doubt, always ask the coordinator of the event – BEFORE you get there.  Cleanliness of clothing and brushed teeth go a long way in customer relations.
  • Did you bring a small project to work on during the event?  Art patrons are eager to learn “how” it is created.  You don’t have to give away any trade secrets.  Perhaps, a sketch pad to doodle some new ideas. Look up OFTEN, so visitors NEVER feel they are intruding!  The point is to give them an opportunity to ask about your work or comment – and break the ice!
  • There is a fine balance between  being involved with your project and ignoring potential customers.  Potential buyers feel they are intruding when you are on the phone, reading or talking to a fellow art-show creator.  

 

 

Where to position yourself

In a small space, art patrons need room to maneuver within your exhibit set-up.   If possible, sit just outside your booth, ready for questions and ready to welcome your guests.  If you must be inside your space, studies show that hovering around the front center is off-putting to potential customers.  Try to remain in the back, VISIBLE but not intrusive as visitors look at your creations.  Bring a chair that is higher than your displays – you want to be eye level with your customers, not have them looking down to see you.

Everyone can be a potential buyer!  To result in a sale, there is a process of connecting with you and your work.

 Are you making it easy?  

What to Say

 

  • Greet your customers AFTER they walk into your space.  They need a moment to transition from the previous exhibitor’s booth and yours. SMILE. Be welcoming!

 

  • NEVER ask a question that can be answered with “Yes” or “No”. Half the time, you are going to lose.

 

  • “Let me know if I can help you” is a good ice breaker.

 

  • Another is, “It is okay to pick things up” (IF that is true)

 

  • “Feel free to try things on” works well when you are selling wearable art.  Note: If you are concerned about clean hands, have some wet wipes readily available.

 

  • Use plain language to respond to a question.  Not everyone knows as much as you about your medium or technique.  You’re not giving a college lecture.  You’re trying to educate a potential art patron.

 

  • Leave room for silence.   Too much information is overload, especially when a visitor is at a large art or craft fair.  Short, informative answers leave room for more dialogue if they are interested in buying.  No one buys because you wore them down with your oration and no one likes to be “talked at”.

 

  • Be sincere. Be you – the creator and maker of these items.  Your love of your artistry will come through!   To become more comfortable, role playing with another artist or friend can be helpful.

 

 

What Not to Say (Even if You are Asked…Even if it is true)

 

  • “My work is the finest you’ll see at this show”  It may be true, but no one likes a braggart.  (You weren’t the only one to be juried in….)
  • “This is a terrible show and I will never do it again”
  • “Another exhibitor is a fraud” 
  • “I hate my location and can’t understand why no one is stopping in to buy”
  • Ignore people who walk into your booth because they don’t look like they can afford your work (Read “The Millionaire Next Door”)
  • Scream at someone who is touching what should not be touched.  It is helpful to have some objects related to your work that small hands can explore while adults are shopping in your booth.  Show a video of your studio and of you working on your art creations!
  • Leave before the show is over.  Unless it is an emergency, NEVER pack up and leave before the event closes.  IF you MUST leave, alert the Show Coordinator!

 

The Rickie Report is happy to help you when you are preparing for a show or exhibit.  Contact Rickie to make an appointment for a consultation.  In addition, Rickie is available to meet you at your exhibit and “walk the show” with you, giving you helpful suggestions for increasing your potential for success.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291