Rickie Leiter Presents “Marketing Smarts for the Arts” A Small Group Discussion At Mandel Public Library

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th.   This event is open to all artists who are interested in moving ahead in their careers.  More details are in this article.










The Rickie Report



An Intimate Group Seminar with

Rickie Leiter



“Marketing Smarts for the Arts”


  at  the

Mandel Public Library


Monday, November 10th

9:30 am – 12:00 Noon


411 Clematis Street        W.Palm Beach, FL


$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.



This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report.  Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country.  An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.


Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th.  The seminar  includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.


The cost of the event is $25.00 and the number of registrants is limited.  attendees must pre-register by November 4th.  Send your check, payable to The Rickie Report and registration form to  PO Box 33423  Palm Beach Gardens, FL 33420.  For more information please email rickie @therickiereport.com or call 561-537-0291.  Please note:  This information will NOT be shared.  PLEASE PRINT







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Top 2 issues of interest to you:




For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420




A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.



A Personalized Approach to Marketing



We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?




MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.


 Have you looked at your website lately?


  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.


 Are you public relations monster?  


  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.


WIIFM: What’s In It For Me?


  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.



How does your creative work transform other people?


  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?


Share something about yourself that goes beyond your art


  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)




A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.





For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420





How Do You Approach A Gallery About Exhibiting Your Work?

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Caren interviewed Mary Woerner (owner of Mary Woerner Fine Arts), Mary Coyle (an exhibiting artist and manager of ArtHouse 429) and Ann Griffith (owner and exhibiting artist at Studio E Gallery) .  This article focuses on how to approach a gallery to exhibit your work.  The Rickie Report shares this information to inform, help and encourage artists to move beyond their own studio and share their creativity with the world.



How To Approach A Gallery

To Exhibit Your Work



Question:  “I am an artist. I would like to approach an art gallery about exhibiting my work. What is the best way to do this?


Caren Hackman, on behalf of The Rickie Report, met with three art gallery owners or managers to help answer this question. All of them were extremely helpful. The Rickie Report wants to everyone for sharing their time and suggestions. 


The Participants:


  • Mary Woerner, owner of Mary Woerner Fine Arts at 3700 South Dixie Highway, West Palm Beach, FL.


  •  Mary Coyle, an exhibiting artist and manager of ArtHouse 429, located at 429 25th Street, West Palm Beach, FL.


  •  Ann Griffith, owner and exhibiting artist at Studio E Gallery in the PGA Commons East, 4600 PGA Blvd, Suite 101, Palm Beach Gardens, FL




Trying to find a gallery where your work and level of experience will be a good fit can be challenging.  All three of the galleries recommended that artists visit a prospective gallery or closely study the gallery’s website.  Each of the galleries have a description of their submission process online. However, visiting the galleries and speaking with the owners or managers helps to further clarify these preferences.



Bjorn Davidson with his painting at Studio E

Bjorn Davidson with his painting at Studio E



Galleries often offer clues on their website where they describe the kind of work that they exhibit and sell. For example, Studio E Gallery states their mission clearly on the “About Us” page of their website.

“Our mission is to support living artists. In our effort to be effective advocates for living art we seek to represent only committed career artists. We specialize in mid-career artists who are making their living as an artist.” 



Mary Woerner with "Green Dress" by Ida Fry

Mary Woerner with “Green Dress” by Ida Fry



Mary Woerner emphasized that she likes to hear the artists’ voice. Artists should submit fairly current work that is related by theme, style, or subject matter with a personal explanation about the pieces. She suggested that artists search for gallery representation outside of areas where they might already have achieved a level of saturation. Mary rarely takes on new artists. When she does she is looking for well-crafted work that is ready to hang. Although Mary likes figurative work, she admits that it is harder to sell. She likes colorists and artists who really know how to apply paint and can handle texture.


Mary Coyle with "Watermelon Jack" Photo by

Mary Coyle with “Watermelon Jack”  by Alec Monopoly



Mary Coyle of ArtHouse 429 explained that the gallery looks for artists who have developed their craft, and have a point of view or “voice.” ArtHouse 429 likes to see artists who have honed their skills and are ready to show work. For established artists, the gallery is looking for newer work that is part of an evolving body. Submissions are reviewed by the curator Bruce Helander and gallery owner William Halliday, who is also an exhibiting artist. He is interested in exhibiting work that is fresh, relevant, and of high quality.


E.Ann Griffith with her painting at Studio E

Ann Griffith with her painting at Studio E



Ann Griffith and her husband Evan, of Studio E Gallery, say that art is about feeling. “We use our hearts when selecting art. We are looking for a balance in the gallery, and generally emphasize artists located in the Southeastern U.S.” When I visited, Evan was traveling to look for new artwork to exhibit.


Please send your questions, no more than 250 words to:

rickie @therickiereport.com



Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420




Chisolm Studio Hosts Artists of Palm Beach County Monthly Meeting

The Artists of Palm Beach County welcomes you to network and meet at Chisolm’s Studio in West Palm Beach. The Artists of Palm Beach County has grown in numbers and has opened its own Gallery space, Art on Park, located in Lake Park.  The opportunities for networking, sharing, and having a space to hold classes has expanded for all the member artists.  The Rickie Report understands that sales of members’ art work has increased.  We hope you will attend this event!



 Artists of Palm Beach County

Invites You

            To Their Artists Monthly Gathering

Monday, April 8, 2013

7 – 9 pm


Chisolm Art Studio/Gallery

Chisolm Art Studio/Gallery     502 Palm St. Suite 3     West Palm Beach, FL 33401 

561 267 7720    www.chisolm-art.net

Chisolm I

The Artists of Palm Beach County will hold their monthly artists’ sharing gathering on Monday, April 8, 2013 from 7:00 – 9:00 pm at 502 Palm Street, Suite 3, West Palm Beach, studio of Chisolm, renowned painter.


While attending the University of Southern Mississippi he participated in a number of art shows and represented the university in many local and regional competitions.  “Man Standing”, a figurative piece, won best in show and earned him a full scholarship to the University for the balance of his education.


Chisolm II

Chisolm is currently showing at DTR Modern Galleries and Liman Gallery in Palm Beach; the Studio 1608 in West Palm Beach and Philip Morton Gallery in Rehoboth Beach, DE.


Man Standing


The Artists of Palm Beach County is a diverse group of nurturing and caring art and cultural collaborators.


The Palm Beach County Artists’ association is a coalition created and managed by artists, for artists of all disciplines. We are dedicated to empowering individuals in the arts by reaching out to our diverse community, cultivating professional and social resources and opportunities for our members, and developing collaborative relationships.

They are offering classes and workshops at their new home, Art on Park, located at 800 Park Avenue in Lake Park, FL.  John Vincent Palozzi is leading a Drop-In Poetry Workshop ($10. per person) which meets each Saturday.  Everyone is expected to write and sharing is optional.  This workshop is open to anyone aged 16 years or older and all skill levels are welcome.  This is a perfect opportunity to improve your skill base and extend your comfort level.
 Watch the Video of the Newest Exhibit at Art on Park:

All Artists of Palm Beach County’s meetings are open to guests ( $5. fee can be put toward your annual dues of $50.) and members (free).  Please rsvp via the website if you are planning to attend this event.  For more information call: 561-345-2842 or visit: www.artistsofpalmbeachcounty.org

Refreshments and snacks are complimentary



Directions to Chisolm Studo:

Going South on 95 take the Okeechobee East Exit.  Stay on Okeechobee to Dixie Hwy.  Turn right on to Dixie Hwy going South. Palm Street is the first right turn.  Go over railroad tracks and Chisolm Studio/Gallery is on your Left.


Going North on 95 take Belvedere East Exit.  Stay on Belvedere to Dixie Hwy.  Turn left on to Dixie Hwy going North.  Palm Street is the 12th turn to the left.  Go over railroad tracks and Chisolm Studio/Gallery is on your Left



For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420



SAVING The ARTS We LOVE: Finding Resources When Economic and Public Support Falter

The staff of The Rickie Report has been involved in both the for-profit and the not-for-profit world.  Certainly, it is no surprise that the economics of our own area have affected changes in behavior, affiliation and support of our cultural institutions.  Recently, we met Wendy Weiler and had a frank discussion about some of these issues.  Because The Rickie Report sees challenges as new opportunities, we are pleased to share our discussion with Wendy and hope some of the local cultural and educational institutions will call her!



             Studies Show Art Audience Declining-

The Time is Now to bring back the LOVE OF ART

            Stop the doors from closing….

Art is here for a new generations



Consultant, Wendy Weiler

Consultant, Wendy Weiler


The National Endowment of the Arts began documenting participation in the arts in 1982.  An article written by 

Jacqueline Trescott, June 16, 2009, of The Washington Post, indicates,


Separate national surveys gauging youth and adult participation in the arts report that visits to art museums are declining.  

A study of nearly 4,000 eighth-grade students, part of the National Assessment of Educational Progress, found dwindling field trips over the past decade. ‘The percentage of eighth-graders who reported that they visited an art museum or gallery with their classes dropped from 22 percent in 1997 to 16 percent in 2008,’ said Stuart Kerachsky, the acting commissioner for the National Center for Education Statistics, which administers the assessment.

  • The National Endowment for the Arts also released new data showing that fewer adults were choosing an art museum or a visual arts festival as a leisure-time destination.
  • From 1992 to 2001, 26 percent of adults reported that they visited such attractions, but the number for 2008 dropped to 23 percent. The decrease is small, but it may portend coming declines as the most loyal part of the museum audience ages.
  • The exception, the NEA said, was in the D.C. metropolitan area, where 40 percent of adults said they had visited a museum in 2008 — reflecting tourism and free admission at most major museums.
  • In addition, the agency noted sizable declines between 1982 and 2008 in almost every performing arts field.
  • It reported double-digit rates of decline for classical music, jazz, opera, musical theater, ballet and dramatic plays.
  • The NEA survey “shows that audiences for the arts are changing,” said Patrice Walker Powell, the acting NEA chairman. “While many now participate in arts activities available through electronic media, the number of American adults who are participating in live performing and visual arts events is declining. The findings underscore the need for more arts education to foster the next generation of both artists and arts enthusiasts.”




Dire predictions?  Looking at our local Palm Beach County cultural landscape, how many attend not-so-filled audiences of musical and theatrical events?  Do you have trouble finding a parking space at other cultural institutions and are they so filled that you wonder when might be a better, less crowded time to visit?  Wendy Weiler shares her observations, concerns and offers some solutions here in this interview.

The article written by Jacqueline Trescor, June 16, 2009, highlights a growing national problem.  Without the support of communities, individuals and the next generation of art lovers, museums and other educational/cultural institutions around the country will be forced to close their doors.  Membership numbers are down due to economic issues and the decline of art supporters.  As the Baby Boomer generation and their parents age, there needs to be a new generation that embraces and supports the public arts. 

TRR:   Given this crises,  what would you suggest as a call to action?


A strategic plan of action is necessary to draw the public back to museums and make them community friendly.   Families, seniors, singles, children and teenagers need to feel at home when they experience art.  Creating events, classes and exhibits that speak to each niche market brings them closer to wanting to be a part of this inviting circle of patrons.  

Education is crucial for the next generation to feel involved and the best way to create that bond is by building a program with the schools and early childhood centers.  This way children grow up with the love of art and don’t look at art museums as a place where only adults go to learn.  It would be a normal part of their milieu.  Some unique programs that could be developed such as parent/child events.  This would be for young children to go to the art museum during the day with a parent, while other siblings are away at school, giving special time for a child and their parent.  Special hands on exhibits and classes would give parents and their children ways to express themselves together and see the venue as a “fun” place to be.  In addition, families with different cultural values will have the ability to connect with the tradition of venerating the arts and cultures of our past. 

TRR:  There are a number of places in Palm Beach County that do offer these types of programs.


The Art Museums that have been successful understand how to maximize their facility by giving back to their community. They have developed programs that integrate art, music, dance, food and fun and sharing all of those experiences with their members/visitors. The museum then becomes transformed into a place to be involved in culture and not a place to visit once every couple of years.  It becomes a  “happening place” where corporations, Chambers of Commerce members, visitors and the public could join and make a difference by sharing the types of exhibits and programs they would like to support.


TRR: Tell our readers about your experience in this field, before your recent move to Florida



As one of the creators of the first privately owned convention center in the country, my background in launching and maintaining a public facility has given me a wealth of knowledge in marketing and sales strategies.  The Meadowlands Convention Center was conceived by my colleagues and I and we pitched it to Harts Mountain who then built the center.  My role was to ensure occupancy and I did so by building an aggressive marketing campaign to promoters from around the country.  We also developed in-house events and had national entertainers.  That experience and those skills have enable me to develop promising strategies to meet the needs of  the art and cultural world we’ve been discussing.  Art Museums, galleries and other attractions are just like building attendance at a convention center.  Know your market and give them what they want and build customer loyalty for renewable revenues.
TRR:  What is EduStrategies’ mission?
As founder of EduStrategies, a marketing and sales strategy consulting firm for education, our mission is to capture a larger market share for each client.  By knowing your competitors and creating your own niche market we develop a marketing plan that ties into your sales goals to ensure success.  This formula can be transformed to any industry.  Because of my passion for art and culture,  I have chosen to divert my path from education to the art world.
TRR:  If I have a venue and am interested in hearing what you have to suggest, how would we work together?
The first step is to do an evaluation of the organization’s goals and initiatives:   to see what is working and what is not. Then we would work together to create a strategic plan with milestones and deliverables.  My role could be as an out-sourced resource or I could come into the organization and take role as Director of Business Development.
TRR:  It sounds like you have a lot to offer not only to educational institutions, museums or art-related constituents.  This is a model that can be extrapolated into any business field.  Most often, artists do not see themselves as business people.  They focus on their creative energies and find consumerism difficult to deal with. The Rickie Report believes that we need to help find a balance between the two, in order to make a living at being an artist.

If you would like to learn more about turning around your art museum, gallery or art retail store then feel free to contact: Wendy Weiler – President of EduStrategies-wendylweiler@gmail.com, phone:508-320-4710.  This consulting firm can create a road map of marketing strategies to drive membership, secure corporate partnerships and build a branding campaign to create the buzz regionally as well as nationally.


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420