Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

A Top Artist Advocate, Rickie Leiter, Is Interviewed By Artsy Shark Founder, Carolyn Edlund. Meet Rickie On November 2-3 At Artists And Charities Hand In Hand Event At Palm Beach County Convention Center

Artsy Shark, a leading art blog, recently interviewed Rickie Leiter, publisher of The Rickie Report about what artists need to know to thrive in today’s changing art market. Founder, Carolyn Edlund, asked about the biggest challenges that artists face, how to stand out, and more.  We are honored to share this interview with you and we suggest you add your name to Carolyn’s blog of helpful resources for all artists who want to build better businesses! Come to the Artists and Charities Hand in Hand Fine Art Show on November 2-3 at the Palm Beach County Convention Center to meet Rickie.  Stop by and introduce yourself!

 

 

 

 

 

 

A Top Artist Advocate, Rickie Leiter,  Speaks

by Carolyn Edlund

 

 

 

Carolyn Edlund Graham

 

 

 

Arts advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry, and what artists must know.

 

 

 

 

Rickie Leiter leads conversation at an arts industry networking event. Photo courtesy of Samantha Castro

 

 

AS:  In your experience, what are the biggest challenges visual artists face today? Have they changed significantly in recent years?

RL:  The biggest challenge visual artists face is deciding how and where to market their artwork. Because most artists have little or no business background, it is easy to fall into the “starving artist” syndrome, which is truly unnecessary. There are so many vetted resources that can guide them! Some major challenges they face are:

  • Maintaining a business model (updated website, constant social media about their artistry, marketing, and advertising, expenses to apply to exhibits, insurance of their artwork, how to pay themselves)
  • How to decide which gallery is the best fit for their artwork
  • Pricing their work
  • Maintaining an inventory
  • Standing out in the crowd
  • Understanding their niche market (if you try to be everything to everyone, you will burn out).

The proliferation of online art sales has become a reality. Brick and mortar galleries are folding under severe economic pressures to maintain the quality of art being offered, engaged art patrons, and continual sales.

Clients are eager to see the newest artwork available, which gives digital marketing an edge. Virtual galleries are being born constantly which eschew the normal expenses that physical galleries have. These expenses include electricity, water, property insurance, and insurance for the art, among others.

Even with virtual art marketing websites, artists must read the fine print of every contract! Does the artist maintain ownership of their images? How are sales tracked? How does an artist enter an art piece in another exhibit that just became available and fits their niche market?

In essence, artists have to ask themselves who their advocate will be. If they are relying on themselves, they must have reliable legal and financial advisors. It all boils down to a business plan. Creating is the “fun” part. You have to do the “hard” business part too, in order to be successful.

AS:  With galleries in decline and the art market in transition, individual artists must become self-determining. How do you view this trend?

RL:  Self-determination allows artists to network more freely, which I strongly believe is the ultimate marketing tool.

Artists need to do their homework, and move forward with a flexible but anchored plan. Go to a physical gallery and see if your work will fit in. See how the gallery staff responds to art lovers (not all of whom will be art patrons). Go to an opening reception and see who the clientele is. Do you see yourself there? Then, make an appointment to show your work; never just show up with a portfolio. If you are interested in a virtual gallery, contact some of the artists who use it, and ask for their feedback.

AS:  What is your best advice for artists entering the market today? How can they get ahead?

RL: I am not a car mechanic. When my car needs servicing, I take it to a dealership whose reputation I trust. I am not a web designer. When I gave birth to The Rickie Report, I surrounded myself with a knowledgeable webmaster who speaks in plain language, a business manager, an accountant who set up our billing and payment systems, and a graphic designer. I still rely on these experts at different times.

Take a business class. Make a business plan. Have a business consult.

AS: What are your best tips for standing out from the crowd?

RL:  I believe in dreaming big. And I dream “out of the box.” Here’s how to get started:

  • Make a list of the people you know in your life (living anywhere).
  • Share your passion (i.e. your artistry) with them.
  • Follow my two-foot rule: share your passion with anyone who comes within two feet of you.
  • Remember this is a moment for sharing, not selling.
  • When people feel your passion, they are eager to share it.
  • How can they help you? First you must tell other people about your work!

AS: Who else can an artist share their work with?

RL:  Think about different, unexpected ways your artwork intersects with other people’s lives.

Are you a member of Costco? Send a link to your art website with a short note about how much you enjoy the Costco experience. You might be chosen for a highlight in their member’s magazine. This kind of publicity…. wow!

Are you exhibiting at a unique event? Contact AAA (Automobile Association of America) and ask about a virtual listing of your event, with a link to your website. They have lots of readers and give you lots of exposure, even if they can’t make the event.

Partner with a charity who invites their patrons to an event. When you sell your artwork, offer a portion of the sales to the charity. This is a win/win and the art patrons will feel good about it! Give out business cards that offer a percentage of the next sale to the charity as well. That brings repeat clients and helps you build a collector relationship.

Do you understand your market niche? I know an artist who creates hearts in her paintings. Who can she network with, knowing clients will be in tune with her artistry? Connections I suggest include the American Heart Association, medical practices of cardiologists, Valentine’s Day events, Red Dress events for women’s heart health, hospital gift shops, etc. I could go on and on with ideas, which is why I enjoy doing consults with artists.

AS:  Your online newsletterThe Rickie Report   provides opportunities, publicity and updates for artists in the South Florida region. What other resources do you recommend to artists?

RL:  Artsy Shark is one of the best resources I know. Besides websites which are specific to art exhibits and entry opportunities, I find some of my best kernels of creative ideas from business magazines. They may or may not be art related, but I read them and take notes. Here’s my top list:

Additionally, I recommend that artists refer to publications, especially Entrepreneur Magazine, Inc. Magazine, and Handmade Business, which often have great articles for artists and other creative business people. They can often be read free of charge at libraries.

Stay in touch with Rickie Leiter by subscribing to The Rickie Report, and following her on Facebook.

 

 

Interview link: https://www.artsyshark.com/2019/10/02/a-top-artist-advocate-speaks/

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

Carolyn Edlund:  410.977.2915

Carolyn@ArtsyShark.com

www.ArtsyShark.com

 

 

 

MEET  RICKIE  AT  THIS  EVENT:

 

Saturday, November 2, 2019

Sunday, November 3, 2019

    11 am – 5 pm

 

Benefits:

Armory Art Center

Dreyfoos School of the Arts Foundation

Peggy Adams Rescue League

 

 

artistsandcharities.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Marketing Your Art Business Is Focus Of Martin Artisans Guild Meeting On October 16, Featuring Rickie Leiter, Publisher Of The Rickie Report

The Martin Artisans Guild announces their October 16th meeting, which will focus on marketing your art business.  Guest speaker will be Rickie Leiter, publisher of The Rickie Report. She will include several types of marketing tools and resources for artists and artisans to improve their business acumen.  Attendees should bring their business cards, as their entry for a drawing for a free article in The Rickie Report.  We share the details in this article. Non-members are invited!

 

 

 

 

 

 

 

 

 

ANNOUNCES  OCTOBER  MONTHLY  MEETING:

 

 

“MARKETING  RESOURCES”  

 

 

Guest Speaker:

 

RICKIE  LEITER,

Publisher   of   The   Rickie   Report

 

 

*  Bring Your Business Cards

 

 

Wednesday, October 16, 2019

6  –  8  pm

 

Non-members are invited!

COURT   HOUSE   CULTURAL     CENTER

80 Southeast Ocean Boulevard    Stuart, FL 34994

 

 

For more information:

www.martinarts.org

 

 

 

 

The Martin Artisans Guild

A FLORIDA 501(3)C NON-PROFIT

The Martin Artisans Guild was created to nurture the production of Fine Art and Craft, increase awareness of local art, facilitate development and networking among Working Artists and create marketing venues for our members.·        

  • To promote Martin County, Florida as a center of art.
  • To provide opportunity for artists to exhibit original work to the public.
  • To develop a sense of shared community and support among artists.
  • To foster the concept that success for one artist benefits all artists.
  • To present Artists’ Open Studios as a venue for purchasing art.

The group accepts membership of individuals without discrimination.Yearly Dues:

  • $35/year for Professional Members
  • $30/ year for Emerging members
  • $20/year for Student Members
  • $35/year for Supporting Members

ALL Guild members are required to serve on at least one volunteer committee.ALL NEW Guild members are required to be JURIED into the Guild; You will be accepted as either a Professional Level Artist member or an Emerging Level Artist member.

  • Professional Level Members will not be required to jury into future Guild Exhibits, Events or Martin County Open Studio Tour. Professional Level Members MUST be a member of the Arts Council of Martin County. Membership information can be found here: https://www.martinarts.org/support_us/become_a_member/
  • Emerging Level Artists are artists who are aspiring to become Juried Professional members. Emerging members will need to be juried before each event/exhibit, and will be eligible to reapply as a Professional Level Member after 1 year.
  • Student Members MUST be students with a school ID Card or a student of a MCOST Teaching Artist.
  • Supporting Members are Supporters of the Arts in the Community.

MAG Membership Year runs 3/1- end of February yearly to coordinate with the MCOST schedule.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

As “Season” Slows Down, What Happens To Our Local “Art Scene”? Hint: It Doesn’t Stop!

Less traffic on the road and less waiting for dining reservations is a sure sign that “season” is winding down. What happens to the “art scene”, which has had you trying to find a way to see three opening receptions on the same date for the past few months?  This Rickie Report article looks at the situation and shares some thoughts for artists AND art lovers!

 

 

 

“The Art Scene” After “Season”

As “Season” slows down:

  • Artists continue to create

  • Galleries still exhibit

  • Arts organizations continue to program

  • Museums remain open

  • Classes To Learn Art Techniques are being taught 

  • Original Art and Handmade Fine Crafts Are Still Available!

 

A Word To Art Lovers and Art Patrons:

 

Stop by galleries and art exhibits in “off season”.

They’ll be less crowded with visitors – and you’ll have a chance to linger!

This is a terrific time to hone your own art skills, learn a new technique or make a creative play date with friends!

Check The Rickie Report and search for “classes”, “workshops”, “meet the artists” and remember to look at our interactive Calendar of Events!  If you see something that interests you, click on the event. You’ll be brought to the original article for all of the details.  

We might not be publishing daily, but we still have the information you need to stay active in the art scene!

 

Sharing Some Thoughts With Artists:

 

NOW is a good time for artists who have been scurrying to meet too many overlapping deadlines for the past six months to organize themselves!

Calls For Entries To Artists continue to appear and now is the time to prepare for the annual events for next “season” 

 

Business Cards:  

It is time to revisit the wording, font size or photos on them.

Do you have enough cards to get you through the next 12 months? (NO ONE wants to run out in the middle of their busy time…Do it now)!

I make notes on business card ( galleries, exhibits, or organizations I’ll recommend the artist connect with; what is exceptional about their artwork)…

So, consider this before choosing shiny paper and having too many words/photos on your business cards.

 

Artwork:

Staying organized is one of the hardest parts of returning to your studio after an exhibit or show and putting everything away.

Staying organized for the next event is KEY!

Check your written files to make sure they are up to date.

Mark pieces “SOLD” from your inventory (it makes paying taxes easier for next year).

Is a piece of artwork missing?  Find it now, before the exhibitor or gallery takes possession of it.  (Read the fine print whenever you enter to see what their policy is for work that is left)

 

Wear And Tear:

Bringing artwork of any kind to exhibits, shows, and galleries produces wear and tear.
Check all frames for nicks and marks that need repair.
Check mats and glass to be sure everything is in proper position and in good condition.
Check all hanging devices.

Inventory:

Update your inventory list.

Take a moment for a mental inventory.

Are you happy with what you are creating?

Is it time to try a new technique that you just haven’t had time for?

Now is a perfect time to take a short-term class or workshop!

Schedule some networking time with other artists.

Talk about how this “season” has been for you. Sharing insights can be helpful, if you don’t get into a round of grousing. If something didn’t “work”, now you have time to reflect on what you can control – how can you react and plan differently?

 

Outline your business goals – YES! If you are selling your artwork, you are “in business”!

Look at a 2018 Calendar:

Start by marking the dates of all exhibit and show deadlines you are applying to in RED.

NOW: Mark the dates of those acceptance announcements and drop offs in BLUE.

 

The Rickie Report is interested in sharing your good news!

As soon as you get the acceptance notice, send us an email about the event!

The Rickie Report is already booking dates through December, 2017, so don’t hesitate to contact us!
You may not have all of the details, but we can save you a spot in the publication queue.
To get your article published, let us know 3-6 weeks before the Exhibition or Opening Reception.
Last minute openings are possible, but please do not plan on that, especially during “season”.
Giving us 6 weeks advance notice in “season” gives you more opportunities to choose a timely date for your publication.

An article includes: Who (you/art organization), What (Type of Event), When ( Dates of exhibit and specific dates and time of Receptions, including Hours of Operation), Where (Street address, contact name and phone number to ask more questions), Why ( if this is a fundraiser or for a charity, we will highlight the organization and include their website and social media addresses). Also: 5 jpegs, artist statement, brief bio, website address, social media addresses and anything else you want our readers to know about your artwork and creative process.

 

It is FREE to subscribe to The Rickie Report.

We will bill you for articles. There is no word maximum. Call for current rates.
Invest in your art business and take a monthly ad. With 3 rotations of jpegs (change them out at no charge monthly), you bring more readers (art lovers and art patrons, gallerists, museum personnel, show directors world wide) to your website. Your ad is seen with every article we publish. Call for current rates.

 

Not Sure Where To Go From Here?

Rickie Leiter and Ilene Adams regularly lead “Art Marketing Seminars”. We’re preparing for our next one soon.
Our “graduates” have a high rate of new acceptances to exhibits, shows and awards, plus SALES.
We book these seminars with arts organizations or galleries, so please contact Rickie if you are interested.

 

Individual Consulting:

Rickie is available for individual consultation on an hourly basis. Topics can include, but are not restricted to: Refining your particular marketing tools, Pricing your artwork, Where to network with other artists, Find exhibits and galleries specific for your artistry, Edit your artist statement, and Polish your website presence.

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

The State Of Art After “Season”

The Rickie Report has been writing articles about artists, art shows, art exhibits and contests for seven days a week, usually twice a day since September.  Art lovers and Art Patrons, can be reassured that art events continue to happen in Southeast Florida after “season” ends! Classes and exhibits are bountiful. Now is a good moment for Artists to consider the “business” of art.  We may not publish an article every day through the summer, but there are still events on our interactive Calendar of Events that you won’t want to miss.  

 

 

 

“Season” is over….

Artists keep on creating.  

Galleries still exhibit.

Arts organizations continue to program.  

Museums remain open.

There is less traffic.

Classes To Learn Art Techniques are being taught .

 It is easier to get a reservation for dinner.

Art and Handmade Fine Crafts Are Still Available!

And the Calls For Entries To Artists for next “season” are just beginning!

A Word To Art Lovers and Art Patrons:

Stop by galleries and art exhibits in “off season”.  

They’ll be less crowded with visitors – and you will have a chance to linger!  

This is a terrific time to hone your art skills, learn a new technique or make a creative play date with friends!

 

 

A Few Words To Artists:

 

 

NOW is a good time for artists who have been scurrying to meet too many overlapping deadlines for the past six months to organize themselves!  

 

Business Cards

 

 

  1. Are your business cards up to date?  
  2. Is it time to revisit the wording, font size or photos on them?
  3. Do you have enough cards to get you through the next 12 months?  NO ONE wants to run out in the middle of their busy time…Do it now!
  4. Personally, I like being able to make a note on someone’s business card, so shiny paper or too many words/photos prevent that from happening….

 

 

Artwork

 

The hardest part of coming back home to your studio after an exhibit or show is putting everything away and staying organized for the next one.  

 

  1. Check your files to make sure they are up to date
  2. Mark off pieces you have sold from your inventory ( this makes paying taxes easier for next year, too)
  3. Are you missing pieces?  Now is a good time to play detective and found out where the missing pieces are.  
  4. Most exhibits have rules about artwork that is left after pick up dates.  Check on their status before your hard work is sold without you getting a commission.
  5. Bringing artwork of any kind to exhibits, shows, and galleries produces wear and tear.
  6. Check your frames for nicks and marks that need to be fixed.
  7. Check your mats and glass to be sure everything is in its proper position and in good condition.
  8. Check your hanging devices.  Avoid being removed from a show because your wire is too loose or unsteady.
  9. Update your inventory lists.

 

 

Take a moment for a mental inventory.  

  1. Are you happy with what you are creating?
  2. Is it time to try a new technique that you just haven’t had time for?
  3. Now is a perfect time to take a short-term class or workshop!
  4. Schedule some networking time with other artists.
  5. Talk about how this “season” has been for you.  Sharing insights can be helpful, if you don’t get into a round of grousing.  If something didn’t “work”, now you have time to reflect on what you can control – how you react and plan differently.
  6. Outline your business goals – yes! if you are selling your artwork, you are in business!

 

 

Buy a 2017 Calendar

( You already have a 2016 Calendar, Right?)

 

  1. Start by marking the dates of all exhibit and show deadlines you are applying to in RED.
  2. NOW: Mark the dates of those acceptance announcements and drop offs in BLUE.
  3. The Rickie Report is interested in sharing your good news!  As soon as you get the acceptance notice, send us an email about the event!  
  4. We are currently booking dates through December, 2017, so don’t hesitate to contact us!
  5. You may not have all of the details, but we can save you a spot in the publication queue.
  6. To get your article published, let us know 3-6 weeks before the Exhibition or Opening Reception.  
  7. Last minute openings are possible, but please do not plan on that, especially during “season”.  
  8. Giving us  6 weeks advance notice in “season” gives you more opportunities to choose a timely date for your publication.
  9. An article includes:  Who (you/art organization), What (Type of Event), When ( Exact dates of exhibit and specific dates and time of Receptions, including Hours of Operation), Where (Exact street address, contact name and phone number to ask more questions), Why ( if this is a fundraiser or for a charity, we will happily highlight the organization and include their website and social media addresses. Also: 6 jpegs, artist statement, brief bio, website address, social media addresses and anything else you want our readers to know about your artwork and creative process.
  10. It is FREE to subscribe to The Rickie Report.  We will bill you for articles.  There is no word maximum. Call for current rates.
  11. Invest in your art business and take a monthly ad. With 3 rotations of jpegs ( change them out at no charge monthly), you bring more readers (art lovers and art patrons, gallerists, museum personnel, show directors world wide) to your website.  Your ad is seen with every article we publish. Call for current rates.

 

Not Sure Where To Go From Here?

 

  1. Rickie Leiter and Ilene Adams lead “Art Marketing Seminars” throughout Palm Beach County and are willing to travel north or south.
  2. Our seminars are 2 sessions, one week apart
  3. Our “graduates” have a high rate of new acceptances to exhibits, shows and awards, plus SALES.
  4. We are happy to book these seminars with an arts organization or gallery.
  5. Rickie Leiter is available to consult on an hourly basis. Refine your particular marketing tools, including pricing and networking on an individual basis.

 

 

Happy creating, viewing, buying and sharing!

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

Highly Successful “Art of Marketing Your Art” Seminar With Ilene Adams, Rickie Leiter And Raquel Williams Being Offered In February

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Arthouse429Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar.  The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams

Rickie Leiter

Raquel Williams

at

ArtHouse 429 in Northwood

 

 

 

Session 1: February 9th | 7 – 9 pm

Session 2: February 16th | 7 – 9 pm

 

 

 

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

 

TRRUPDATEDArt-of-Marketing-Your-Work-Invite

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Seminar With Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill Offers Tools And Support

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Artin a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings. The Seminars take place on December 1st and 15th. We share the details here and look forward to empowering YOU! Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.

 

 

 

ArtMarketingflyerHughIleneRickie

 

The Art of Marketing Your Art:

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

 

 

For more information about Hugh O’Neill:

www.oneillgalleries.com

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Gearing up with Business Cards-An Editorial From The Rickie Report

Did you know that in the 17th Century, business cards were used both as advertising and as maps as there was no formal street numbering system in London?  They originated as trade cards.  Having a professional business card is a key factor in doing business – and that includes being an artist who wants to promote and sell their creative work!  In this article, The Rickie Report looks at this valuable promotional tool.  

 

B U S I N E S S   CARDS

 

 

  • Business cards are an effective promotional tool to hand out to prospective clients and customers.

 

  • They are an important part of the artist/art patron relationship

 

  • They can increase your visibility when you include an extra one when someone is purchasing a gift.

 

  • They act as a reminder for a future client to get in touch with you.

 

 

Standard business cards are 2 x 3 inch rectangles of card stock with business name, logo, person’s name, address, service or products, phone number, fax number , website, and email address. Most business cards are blank on the back, providing a place to make notes about the company’s products or the date of an appointment.

 

We’re focusing on the art world, so be creative!  Graphic design is the most important element when planning your business card.  A business card should be easy to read!  THINK: Background color for easy readability. A fancy font diminished to the size of a business card can be hard to read. Make sure you look at a “real dimension” before ordering!  Before agreeing to the order, have someone else proof read for typos, mistaken phone numbers and email addresses!  

 

 

What really NEEDS to be on a business card?

Who

Who are you?  Include your name and the name of your business!

What

What are you offering? Be specific if you work in a particular media. Include the fact that you are available for commissions, if you are. That said, do not overload your card with too much information. Be concise.

Where

If you have exhibition space, like a gallery or a place of business, give the street address and city. Include the zip code for anyone using GPS. Include your phone number and/or email address, depending on how you prefer to be reached.

Website

Your website is your “internet business card”. It gives you more space than a hand-held one, so you can go into greater depth with your information: examples of your work, brief biography, artist statement, a listing of exhibits and awards and more. Not everyone sells from their website, but if you do, be sure that your prices are the same as your work being exhibited. 

 

Handing Off Your Business Card:

 

One clever painter printed his contact information on one side of his business card, and the other side is a small portion of one of his paintings – a great way for a potential customer to remember why they took the card in the first place! A jewelry artist shows a few of her designs on her business card, again to set her card apart from the other jewelers who don’t specify. She is giving you a message along with her contact information!

 

Now What?

 

Most business cards only do half of their marketing job.

What do you want people to do with the business cards you hand out?

  • To encourage continued contact with the customer, consider offering a discount with the card for a future purchase.

 

  • Give your business card whenever a person signs up to be on your email list. This insures that you will be able to contact them in the future about upcoming shows, special events, or targeted sales. Again, it is not just about them giving you information, it is an exchange – a relationship.

 

  • If a potential customer asks a question, write a short note on the back of your business card before you hand it to them to help jog their memory once they get home.

 

Networking:

  • When you hand your business card to another professional, be sure to shake their hand and thank them.

 

  • You want to establish a relationship.

 

  • Take a minute to look at their card. This is a perfect time to ask a question about their business and hopefully find more common ground.

 

  • This also gives them the opportunity to look at your card and gives you more time to make an impression.

 

  • You only get one chance to make a first impression.

Next…

Do you have an interesting or unusual business card? Send us a jpeg of both sides and tell us how you use your business cards. We love to share ideas! 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Wondering How Other Artists’ Work is Being Shown in Galleries and Exhibits? Attend The Seminar With Rickie, Ilene, and Raquel

Wondering how other artists have their work accepted into galleries?  Arthouse429’s Raquel Williams, Ilene Adams and Rickie Leiter are offering an opportunity to learn how to move your artwork into a more public domain.  Their previous seminar in the Fall, 2014, yielded a gallery contract for one of the attendees and two others had their work accepted into new exhibits ( including an international art show)!  This two-part, inter-active seminar is for emerging as well as established artists.  We’ll look at basics such as business cards, websites and artist statements plus incorporate behind-the-scenes information only a gallerist can share.  The Rickie Report shares the details and looks forward to meeting you at the seminars!

 

 

Art of marketing Cardpage1

 

Art of marketing Card

 

ArtHouse 429 in Northwood

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

Learn….

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

“Marketing Your Art to Galleries” Seminars With Rickie, Ilene, and Raquel Are Open For Registration

If you have been wondering how other artists arrange for their artwork to be shown in galleries, this is your opportunity! Under the auspices of Arthouse429, Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce a success story from our first seminars!  The artwork of one of the seminar attendees, Amauri Torezin, has been been accepted into Arthouse 429! The Rickie Report shares the details about the next seminars here.  

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams, Rickie Leiter and Raquel Williams

at

ArtHouse 429 in Northwood

Session 1: February 3rd  | 7 – 9 pm

Session 2: February 10th | 7 – 9 pm

429 25th Street       West Palm Beach, FL 33407

561.231.0429

 

 

 

 

IleneandRickieArt of marketing P2 FB

 

Learn….

 

What are galleries looking for

Preparing a portfolio

Presenting your work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:
http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291