Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Marketing Your Art Business Is Focus Of Martin Artisans Guild Meeting On October 16, Featuring Rickie Leiter, Publisher Of The Rickie Report

The Martin Artisans Guild announces their October 16th meeting, which will focus on marketing your art business.  Guest speaker will be Rickie Leiter, publisher of The Rickie Report. She will include several types of marketing tools and resources for artists and artisans to improve their business acumen.  Attendees should bring their business cards, as their entry for a drawing for a free article in The Rickie Report.  We share the details in this article. Non-members are invited!

 

 

 

 

 

 

 

 

 

ANNOUNCES  OCTOBER  MONTHLY  MEETING:

 

 

“MARKETING  RESOURCES”  

 

 

Guest Speaker:

 

RICKIE  LEITER,

Publisher   of   The   Rickie   Report

 

 

*  Bring Your Business Cards

 

 

Wednesday, October 16, 2019

6  –  8  pm

 

Non-members are invited!

COURT   HOUSE   CULTURAL     CENTER

80 Southeast Ocean Boulevard    Stuart, FL 34994

 

 

For more information:

www.martinarts.org

 

 

 

 

The Martin Artisans Guild

A FLORIDA 501(3)C NON-PROFIT

The Martin Artisans Guild was created to nurture the production of Fine Art and Craft, increase awareness of local art, facilitate development and networking among Working Artists and create marketing venues for our members.·        

  • To promote Martin County, Florida as a center of art.
  • To provide opportunity for artists to exhibit original work to the public.
  • To develop a sense of shared community and support among artists.
  • To foster the concept that success for one artist benefits all artists.
  • To present Artists’ Open Studios as a venue for purchasing art.

The group accepts membership of individuals without discrimination.Yearly Dues:

  • $35/year for Professional Members
  • $30/ year for Emerging members
  • $20/year for Student Members
  • $35/year for Supporting Members

ALL Guild members are required to serve on at least one volunteer committee.ALL NEW Guild members are required to be JURIED into the Guild; You will be accepted as either a Professional Level Artist member or an Emerging Level Artist member.

  • Professional Level Members will not be required to jury into future Guild Exhibits, Events or Martin County Open Studio Tour. Professional Level Members MUST be a member of the Arts Council of Martin County. Membership information can be found here: https://www.martinarts.org/support_us/become_a_member/
  • Emerging Level Artists are artists who are aspiring to become Juried Professional members. Emerging members will need to be juried before each event/exhibit, and will be eligible to reapply as a Professional Level Member after 1 year.
  • Student Members MUST be students with a school ID Card or a student of a MCOST Teaching Artist.
  • Supporting Members are Supporters of the Arts in the Community.

MAG Membership Year runs 3/1- end of February yearly to coordinate with the MCOST schedule.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Free Information Session For South Florida Artists On April 30th At HATCH 1121 Explores “Artist As An Entrepreneur Institute”

Presented in conjunction with HATCH 1121, an informational session will be offered to artists in the region to learn more about the upcoming Artist as an Entrepreneur Institute (AEI) and the various services the Broward Cultural Division offers to artists in the region, including funding, professional development and networking opportunities. The Rickie Report shares the details and urges artists to attend.  This is a wonderful business opportunity!  Thanks to LULA for making this available.

 

Opportunities for South Florida Artists

Free informational session

Monday, April 30 | 6 PM – 8 PM

HATCH 1121

1121 Lucerne Avenue, Lake Worth

 

 

 

 

 

 

HATCH 1121  “Great Wall of Artists” by Fabio Onrack

 

 

Welcoming creative professionals from across South Florida, AEI will be presented at Fort Lauderdale’s ArtServe, Inc. located at 1350 E. Sunrise Boulevard  from 9 AM to 6 PM on June 2, 9 and 16. Featuring 20 dynamic modules on four consecutive Saturdays, AEI concludes on June 23 with a 9 AM to 2 PM Business Plan Clinic and Workshop.

 

For more information about this free informational workshop, contact:

Emily Theodossakos, Marketing & Program Manager 561.493.2550, or

Click here to register.

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Art Marketing Seminar Being Offered In Wellington Area With Ilene Adams, Rickie Leiter And Jean Bootz

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Bootz Cultural Arts Center, Ilene Gruber Adams, Rickie Leiter and Jean Bootz will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required for the sessions on April 19th and 26th. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar. The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

Art-of-Marketing-Your-Work-InviteBootz

 

 

 

 

The Art of Marketing Your Art

Presented by:

 

Ilene Gruber Adams

Rickie Leiter

Jean Bootz

 

 

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: April 19th | 7 – 9 pm

Session 2: April 26th | 7 – 9 pm

at

Bootz Cultural Arts Center

420 State Road 7   Suite 120

Royal Palm Beach, FL

561.290.2753

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Highly Successful “Art of Marketing Your Art” Seminar With Ilene Adams, Rickie Leiter And Raquel Williams Being Offered In February

Do you want to know how artists succeed in getting their artwork shown in galleries? This is your opportunity! Under the auspices of Arthouse429Ilene Gruber Adams, Rickie Leiter and Raquel Williams will present “The Art of Marketing Your Art” in a two-part series. Pre-registration is required. We are proud to announce that numerous previous seminar attendees have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! Don’t miss out on this hands-on practical knowledge seminar.  The Rickie Report shares the details about the next seminar here.

 

 

 

 

 

The Art of Marketing Your Art

presented by

Ilene Gruber Adams

Rickie Leiter

Raquel Williams

at

ArtHouse 429 in Northwood

 

 

 

Session 1: February 9th | 7 – 9 pm

Session 2: February 16th | 7 – 9 pm

 

 

 

429 25th Street West Palm Beach, FL 33407

561.231.0429

 

 

TRRUPDATEDArt-of-Marketing-Your-Work-Invite

 

Learn….

What are Galleries looking for

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your work

Using Social Media

Answering Calls to Artists

and more…

 

To sign up or get more details contact Ilene : ileneadams@gmail.com

To register:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Seminar With Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill Offers Tools And Support

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Artin a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings. The Seminars take place on December 1st and 15th. We share the details here and look forward to empowering YOU! Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.

 

 

 

ArtMarketingflyerHughIleneRickie

 

The Art of Marketing Your Art:

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

 

 

For more information about Hugh O’Neill:

www.oneillgalleries.com

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

“The Art Of Marketing Your Art” Next Seminar Facilitators Include: Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Art” in a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings.  The Seminars take place on December 1st and 15thWe share the details here and look forward to empowering YOU!  Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.  

 

 

 

 

 

 

 

 

The Art of Marketing Your Art

 

 

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

For more information about Hugh O’Neill:

www.oneillgalleries.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Gearing up with Business Cards-An Editorial From The Rickie Report

Did you know that in the 17th Century, business cards were used both as advertising and as maps as there was no formal street numbering system in London?  They originated as trade cards.  Having a professional business card is a key factor in doing business – and that includes being an artist who wants to promote and sell their creative work!  In this article, The Rickie Report looks at this valuable promotional tool.  

 

B U S I N E S S   CARDS

 

 

  • Business cards are an effective promotional tool to hand out to prospective clients and customers.

 

  • They are an important part of the artist/art patron relationship

 

  • They can increase your visibility when you include an extra one when someone is purchasing a gift.

 

  • They act as a reminder for a future client to get in touch with you.

 

 

Standard business cards are 2 x 3 inch rectangles of card stock with business name, logo, person’s name, address, service or products, phone number, fax number , website, and email address. Most business cards are blank on the back, providing a place to make notes about the company’s products or the date of an appointment.

 

We’re focusing on the art world, so be creative!  Graphic design is the most important element when planning your business card.  A business card should be easy to read!  THINK: Background color for easy readability. A fancy font diminished to the size of a business card can be hard to read. Make sure you look at a “real dimension” before ordering!  Before agreeing to the order, have someone else proof read for typos, mistaken phone numbers and email addresses!  

 

 

What really NEEDS to be on a business card?

Who

Who are you?  Include your name and the name of your business!

What

What are you offering? Be specific if you work in a particular media. Include the fact that you are available for commissions, if you are. That said, do not overload your card with too much information. Be concise.

Where

If you have exhibition space, like a gallery or a place of business, give the street address and city. Include the zip code for anyone using GPS. Include your phone number and/or email address, depending on how you prefer to be reached.

Website

Your website is your “internet business card”. It gives you more space than a hand-held one, so you can go into greater depth with your information: examples of your work, brief biography, artist statement, a listing of exhibits and awards and more. Not everyone sells from their website, but if you do, be sure that your prices are the same as your work being exhibited. 

 

Handing Off Your Business Card:

 

One clever painter printed his contact information on one side of his business card, and the other side is a small portion of one of his paintings – a great way for a potential customer to remember why they took the card in the first place! A jewelry artist shows a few of her designs on her business card, again to set her card apart from the other jewelers who don’t specify. She is giving you a message along with her contact information!

 

Now What?

 

Most business cards only do half of their marketing job.

What do you want people to do with the business cards you hand out?

  • To encourage continued contact with the customer, consider offering a discount with the card for a future purchase.

 

  • Give your business card whenever a person signs up to be on your email list. This insures that you will be able to contact them in the future about upcoming shows, special events, or targeted sales. Again, it is not just about them giving you information, it is an exchange – a relationship.

 

  • If a potential customer asks a question, write a short note on the back of your business card before you hand it to them to help jog their memory once they get home.

 

Networking:

  • When you hand your business card to another professional, be sure to shake their hand and thank them.

 

  • You want to establish a relationship.

 

  • Take a minute to look at their card. This is a perfect time to ask a question about their business and hopefully find more common ground.

 

  • This also gives them the opportunity to look at your card and gives you more time to make an impression.

 

  • You only get one chance to make a first impression.

Next…

Do you have an interesting or unusual business card? Send us a jpeg of both sides and tell us how you use your business cards. We love to share ideas! 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291