Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

The Thriving Art Exchange Continues With A Virtual Town Hall On Monday, April 1. Stay Involved And Let’s Make Our Goals Realities! Free To Attend. Register Now!

The Clark Hulings Fund For Visual Artists continues The Thriving Art Exchange at a Virtual Town Hall on Monday, April 1. Even if you didn’t participate in our first exchange at CJR Fine Arts & Frame, everyone is welcome to engage in the important work of building and maintaining our visual art community in Southeast Florida.  Honoring Rickie Leiter, publisher of The Rickie Report, for her work in bringing together diverse artists, art lovers, and institutions, was only the first step. We look forward to hearing your voice in this online community exchange, so register (free) NOW!  Join Daniel DiGriz (CHF), Neil Capozzi (Martin Arts Council), Rickie Leiter (TRR), and Elayna Toby Singer (Art in Public Places PB County). Let’s take the next step together!  The Rickie Report shares the links to register, listen, and ask questions.

 

 

 

 

 

Clark Hulings Fund for Visual Artists

 

 

 

The Clark Hulings Fund will host another online community exchange:

Monday,  April 1, 2019

4:00 p.m.

Even if you didn’t participate in the first exchange,

You are invited to take part in this one!  

 

Please feel free to share this information with your visual arts colleagues.

 

To view the live broadcast April 1st 4:00 PM (or the recording afterward) visit: 
https://www.youtube.com/watch?v=lHV1zukpnbI

 

 

That link includes the chat window for asking questions.

To ask questions, you’ll just need to log in with your google account.

We will also take questions and comments from Twitter that use the hashtag #CHF.

 

 

 

 

REGISTER (Free):  clarkhulingsfund.org/taewelcome

 

 

 

 

 

 

 

As promised, we are following up on our recent events in South Florida with a Thriving Art Exchange Virtual Town Hall! Please join us Monday, April 1st at 4:00 PM (Eastern) to continue to discuss the state of the visual art industry in South Florida, and brainstorm ways to better meet the needs of its stakeholders. We are delighted to welcome panelists including Rickie Leiter, publisher of The Rickie Report; Elayna Toby Singer, artist and Palm Beach County Art in Public Places administrator; and Neil Capozzi, chair of the Arts Council of Martin County, owner of Stuart Art Supply & Studio, and board member of Martin Artisans Guild.

 

 

The Thriving Art Exchange brings together the art world’s various players to engage in constructive dialogue, structured brainstorms, and honest debates about the future of the industry, locally, regionally, and nationally. The ultimate goal is to foster positive transformation and build a vibrant community that serves all its members.

 

 

Elizabeth Hulings tells The Rickie Report, “After our live learning events have ended, we always hear from participants who tell us how much they’ve been impacted by the experience. That feedback is only part of the story, though. The other part is how much WE learn from all of you”. Rickie Leiter is proud to be named to the Advisory Board of the Clark Hulings Fund!

 

Debut of The Thriving Art Exchange:

 

 

On January 31st, we kicked off three days of art-business talk in south Florida with a reception at Claire and Jack Rosen’s CJR Fine Arts & Frame gallery in Royal Palm Beach. The event marked the debut of CHF’s Thriving Art Exchange, which brings together leading voices from all facets of the art world to foster dialogue in the industry—both in person and online. In this time of upheaval, we’re encouraging collaboration and helping to build an art industry where everyone can thrive.

 

Rickie Leiter, Publisher of The Rickie Report details our discussion questions at the inaugural Thriving Art Exchange at CJR Fine Art & Frame

 

 

The following morning marked the start of our Ft. Lauderdale Art-Business Conference at ArtServe, co-hosted by the Broward County Cultural Division and sponsored by Wells Fargo. The event drew an impressive and inspiring bunch of artists! South Florida’s arts community is in savvy and passionate hands. Our interactive workshops are designed to be their own kind of Thriving Art Exchange, fostering dialogue and collaboration. We provided these artists with a strong foundation for growing their businesses, and they in turn shared their stories and offered us terrific suggestions that we’ll be incorporating into future conferences and CHF curricula.

 

 

 

Participants in the Ft. Lauderdale Art-Business Conference February, 2019

 

 

 

Smack in the middle of the workshops, four leaders from the local arts community graciously shared their expertise in our Roundtable Q&A: Ilene Adams, marketing expert, graphic designer, and artist; Deborah Bigeleisen, painter and former owner of a global textile print-design company; Janeen Mason, artist, curator, author, illustrator, speaker, and arts advocate; and Rickie Leiter, publisher of The Rickie Report (which covers southeastern Florida’s visual-art scene) and guest of honor at our Thriving Art Exchange Reception. (To learn more about all four, read their full bios on our event page.)

 

 

Janeen Mason, Rickie Leiter, Ilene Gruber Adams, Deborah Bigeleisen

 

 

 

 

These amazing women led a spirited discussion that covered a lot of ground, including how to find public art and grant opportunities; getting involved with south Florida’s local gallery scene; and making art fairs work for you. Ultimately, participants learned that art-business success requires engaging with people in honest and meaningful ways. It’s not about sales but rather true connections.

 

 

Daniel DiGriz, Education Director at CHF tells The Rickie Report, “The single most important statistical predictor of life expectancy is that you’re alive. The longer you’re alive, the longer you’re going to live. It’s funny, but it underscores the incredible power of inertia”.

 

Thriving Art Exchange Inaugural Event at CJR Fine Arts & Frame

 

 

“When I see people on the verge of changing their lives and careers, really propelling themselves forward in quantum bounds, the single biggest predictor of whether they will actually do it, is the step they’re taking right now. If they’re not doing something about it at this very moment, the likelihood and the opportunity plummets”.

 

“I want to see artists make irrevocable changes that accelerate their businesses—so that they mark a before this moment and after this moment on their professional calendars. So it’s not rhetoric to say that this is your last chance. Every chance is your last. Every opportunity missed reduces the likelihood of another opportunity”.

 

JOIN IN OUR VIRTUAL TOWN HALL DISCUSSION!

 

REGISTER (Free):  clarkhulingsfund.org/taewelcome

 

 

 

For more information, please visit https://clarkhulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Visual Artists: How Will You Optimize Your Business? Come With The Rickie Report To The Next Art-Business Conference February 1-2

Artists and creative professionals lead busy  – heck, not just busy, INDUSTRIOUS – lives!  That’s the key reason The Clark Hulings Fund For Visual Artists brings art-business education to regions of the country (Dallas, New York City, Santa Fe, Denver, and Ft. Lauderdale).  CHF gives working artists key opportunities to accelerate their careers and optimize their businesses without  committing to a residency far from their studios or to return to their alma mater and ask, “Why was this not built in from the start?”  The next Art-Business Conference takes place in Ft. Lauderdale on February 1-2.  Save an extra $50 with a special discount code for our readers!  This is open to ALL visual artists.  Rickie will be appearing on one of the panels. 

 

 

 

 

 

 

 

 

 

 

 

Arts organizations are already on the ground in these communities, and each one seeks to serve its local constituency. The Art-Business Conference is a way for CHF to collaborate with those groups to extend their mission, bring in powerful expertise, and create more engagement and awareness around what they offer. We do this by inviting those organizations to participate directly, through logistics and sponsorship.

 

 

 

Local and enterprise businesses have more in common with artists than they often realize. Creative professionals are not only powerful economic contributors, but they utilize other businesses, creating a net gain for both sides. Many companies have already declared a cultural mission or made a commitment to corporate social responsibility, and CHF provides a way, through commercial sponsorships, to achieve those aims while also connecting them with new customers and loyal brand advocates.

 

 

 

Other community groups focus on goals such as creating a resilient local culture, sponsoring minority and women’s participation in career growth and economic development, and fostering a more robust business community. These groups are natural partners that find in CHF an organization that “gets it” and offers creative ways to do something that’s visible and garners publicity, yet also substantive, producing a measurable effect, through solid data, metrics, and analytics.

 

 

It doesn’t end with live learning or professional networking events. CHF offers follow-up programs to every event attendee, including a digital learning portal, online community, and—for those who are interested—our rigorous Art-Business Accelerator Fellowship (for which we are currently reviewing the 2019 applicants).

 

 

FORT LAUDERDALE: It’s still early enough to get involved (as an artist or entity) in the Ft. Lauderdale Art-Business Conference, February 1-2, 2019.

 

 

Artists and creative professionals will be blueprinting their careers, developing an action plan to make their businesses thrive, creating a brand narrative to win significant audience share, and building a strategy to optimize their income streams.

 

Everything CHF stands for can be understood from what we’re doing on the ground in locations all over the US. If you want to learn more, recruit us as a partner to your company or organization, or plug into one of our programs. Visit us at clarkhulingsfund.org to let us know you’re interested.

 

 

 

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

The Artist/Gallery Relationship

The relationship between an artist and gallery is a significant one. The Rickie Report hears from both entities, sharing concerns and questions about behavior and standards.  We look at the nuances that may not be spelled out in a contract and more in this article.  This includes 2D , 3D and wearable art.

 

 

The Artist/Gallery Relationship

 

 

In this article, when we speak of “galleries”, the reader should understand the term to include consignment galleries, vanity galleries, cooperative galleries and traditional galleries.  This also includes outdoor or indoor shows…basically, any place you are exhibiting your artistry.

 

Notification of Your Acceptance

Great news!  

Your artwork has been accepted to be in an exhibit or show!  

Now what?

 

Read every word and every page before you sign a contract!

 

 

  • Do you understand the contract?

 

  • If you have a question, has the issuer of the contract been helpful in explaining your concerns?

 

  • Can you meet the requirements of the contract?

 

  • Is there something you would like to change in the contract?

 

  • Is this acceptable to the issuer?

 

  • If you cannot meet the requirements, it is your obligation to discuss the issues with the gallery or show where your work will be exhibited!

 

  • Mark down important dates: drop off of artwork, reception and pick up of unsold work and date of expected payment for sold work.

 

  • If you decide NOT to sign the contract, it is up to you to inform the gallery or show manager!  Being polite and considerate goes a long way…you never know when you may encounter the same players in the art world again.

 

I’ve Signed A Contract!

What is the first thing you need to do?

 

  • Employ “Rickie’s Two Foot Rule”!  Share your good news with anyone who comes within 2 feet of you!  This is NOT a time to “sell” but to “celebrate”! Share your passion of creativity with everyone!  

 

  • Get your publicity and marketing ducks in a row!  Send out press releases to print and email resources ( including The Rickie Report) – DO NOT WAIT until a few weeks before your public reception, grand opening or event to take place.

 

  • Share your good news in your social media circles and once you have the date (see above), ask THEM to share it with their friends!

 

  • Has the gallery provided postcards marketing the exhibit or show?

 

  • Send them out to your client list, giving them plenty of notice so they can attend!  This is an important part of the marketing process. The gallery is counting on you to follow through!  

 

  • Another thought about sending out postcards: a personal note goes a long way.  Again, it is about the relationship between you and your clients. It is not just about the sale!

 

 

Enjoy The Show

 

Before the exhibit or show opens, touch base with the manager.  What are the gallery’s expectations of the artists during the event?

 

  • Show up on time!

 

  • What is the preferred mode of dress?

 

  • Can you bring a guest?

 

  • Is there a cover charge for guests and other attendees?

 

  • Be respectful of the other attendees.  Not everyone is here to see your work. ( We know, this sounds harsh, but we’re trying to be realistic and helpful).

 

  • Are you expected to make a presentation about your work?  How long will you speak? When will this take place within the reception time frame?

 

  • Is it OK to hand out business cards?  

 

  • Can you have your own sign-in book?

 

  • If you are supposed to bring a beverage or snack to share, check to see what the gallery prefers ( if they always provide a cheese tray, perhaps choosing a different pick-up refreshment is best; have they requested wine or only soft-drinks?)

 

  • How long are you expected to stay?

 

  • Different types of galleries call for you knowing information beyond your own work. Have you done your homework and learned a bit about the other exhibitors’ artistry?

 

  • If someone asks a question and you are unsure of the answer, KNOW who to ask!

 

  • Do we need to tell you? NEVER speak poorly of another piece of artwork! Everyone has different taste in food, fashion and artwork!

 

The Party’s Over And So Is The Exhibit

  • Be prompt when picking up your artwork.  

 

  • Bring a copy of your list of work dropped off with prices.

 

  • If you have a problem in picking up your work at the specified time, contact the gallery manager immediately.

 

  • Send a thank you note to the gallery and manager.  Personal relationship, remember?

 

My Work Sold!  Now What?

 

  • The contract should specify when you will be paid and how much the gallery will keep as commission.

 

  • Be aware of the date you should expect payment and stay in touch with the gallery manager.

 

  • Some galleries cut checks immediately and others only monthly.

 

  • Does the contract specify if the gallery will tell you who the customer is? 

 

 

  • When a non-profit organization asks you for a donation of your artwork, does the contract specify that you will be told who the client is who purchased your work?  The Rickie Report suggests you inquire about this BEFORE signing the contract and possibly adding it in, if it is not mentioned.  It is gracious of you to donate and important for YOUR marketing and art business to know who to add to your client list.

 

 

In the very least, the exhibition or show should be added immediately to your website.

 

 

You forgot to pick up your work

for over a month… Now what?

 

  • Go back and read the contract.
  • Some galleries will charge storage fees. Be prepared to pay.  Remember – they have been caretakers of your work.
  • Some galleries will take possession of your work.  They may choose to be benevolent and return your work or they may, according to the contract, sell your work to benefit a charity.

 

Life Is A Learning Experience

 

Exhibiting at a gallery or show is a wonderful opportunity for you to share your creativity with the world!  The Rickie Report hopes that these helpful hints make your experiences easier and more productive.

 

Stay tuned for more marketing strategies in The Rickie Report!

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

Good Business Practices: After You’ve Made A Sale-Editorial From Rickie

Congratulations, you’ve sold a piece of your artwork! The Rickie Report shares some good business practices in this article, to not only acknowledge the sale but create opportunities for more.  We’ll focus on 2 Dimensional, 3 Dimensional and wearable art.

 

 

 

GOOD BUSINESS PRACTICES: AFTER A SALE

 

 

 

There is nothing as exciting as connecting with someone who loves your creativity as much as you!  This article’s focus is “after the sale” of 2 Dimensional, 3 Dimensional and wearable art pieces.  Now that you have sold your art piece, what are some next steps to not only acknowledge and celebrate that sale, but to bring more buyers?

 

 

IT’S THE LITTLE THINGS

 

Remember “thank you” notes?  This is the time to send one to the buyer!

 

Your effort will make an impression on the buyer – how many people actually do this? Few – which is why you will make an impression by doing so.

 

The buyer begins to realize this “sale” means more than the monetary value exchanged.

 

You are not only thanking them for their recent purchase, but you are reinforcing that this is now a relationship of artist/art patron.

 

The next time you are exhibiting, you can feel comfortable reaching out to previous buyers, letting them know about your newest work.

 

The next time the buyer is in your area, they will feel more connected to you and contact you.

 

When a buyer feels that there is a more informal relationship, you will pop up in more of their conversations – a buyer marketing for you is worth gold!

 

 

PICTURES TELL A BIGGER STORY

 

Take a photo of the buyer with your art piece!

 

Ask the buyer to send you a photo of the art piece in their home or office.  This encourages others to truly “see” your art on someone’s walls, in a niche or on a shelf.  

 

If you are selling wearable art, ask the buyer to send you a photo of you or the person gifted with the item wearing your piece.  Most buyers will be flattered to be part of your portfolio of happy clients!

 

Once you’ve established a relationship with a buyer, feel free to ask for their story which you can share on your website.  How did wearing your necklace make the new graduate feel?  How did the buyer propose, using the ring you created?  Have you just sold a piece of artwork that is destined to become a family heirloom?

 

A photo of a real person (not a model) wearing the clothing you’ve created tells other people than your wearable art is accessible and comfortable.

 

A WORD ABOUT SOCIAL MEDIA

 

Sharing your successes on social media sites is an easy way to let people know about your sales.  

Who is reading your social media site ?

 

According to business experts, you are reaching YOUR audience

 

Is that helpful for future sales?

 

Are your followers buying your artwork or merely celebrating the sale with you and “liking” that you made a sale?

Good friends will share your news about sales on social media in a different way.

Now is the time to ask YOUR social media friends to share the photo of your artwork in your client’s space with THEIR social media friends!  

 

 

Remember the buyer with whom you now have a relationship?……

Encourage your art patrons to share their excitement about their purchase with THEIR social media friends.  

Thank them for referrals!

Would your art patrons consider offering you the opportunity to have an exhibit or special showing of your work in a different space than you normally display?

Are you available to help your art patrons’ favorite charity through an exhibit and sales of your artwork?

When you have formed a relationship with your art buyer, these and more possibilities will arise.  The Rickie Report looks forward to sharing more business tips in the future.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291