Rickie Leiter Presents “Marketing Smarts for the Arts” A Small Group Discussion At Mandel Public Library

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th.   This event is open to all artists who are interested in moving ahead in their careers.  More details are in this article.

 

 

 

 

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The Rickie Report

 

Presents:

An Intimate Group Seminar with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

  at  the

Mandel Public Library

 

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street        W.Palm Beach, FL

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report.  Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country.  An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th.  The seminar  includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

The cost of the event is $25.00 and the number of registrants is limited.  attendees must pre-register by November 4th.  Send your check, payable to The Rickie Report and registration form to  PO Box 33423  Palm Beach Gardens, FL 33420.  For more information please email rickie @therickiereport.com or call 561-537-0291.  Please note:  This information will NOT be shared.  PLEASE PRINT

 

REGISTRATION FORM

Name:

 

Phone:

 

Street Address:

 

City:                                                                                       State:                              Zip:

 

Email address:

 

 

Artist medium (s):

 

 

Top 2 issues of interest to you:

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

How Do You Approach A Gallery About Exhibiting Your Work?

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Caren interviewed Mary Woerner (owner of Mary Woerner Fine Arts), Mary Coyle (an exhibiting artist and manager of ArtHouse 429) and Ann Griffith (owner and exhibiting artist at Studio E Gallery) .  This article focuses on how to approach a gallery to exhibit your work.  The Rickie Report shares this information to inform, help and encourage artists to move beyond their own studio and share their creativity with the world.

 

 

How To Approach A Gallery

To Exhibit Your Work

 

 

Question:  “I am an artist. I would like to approach an art gallery about exhibiting my work. What is the best way to do this?

 

Caren Hackman, on behalf of The Rickie Report, met with three art gallery owners or managers to help answer this question. All of them were extremely helpful. The Rickie Report wants to everyone for sharing their time and suggestions. 

 

The Participants:

 

  • Mary Woerner, owner of Mary Woerner Fine Arts at 3700 South Dixie Highway, West Palm Beach, FL.

 

  •  Mary Coyle, an exhibiting artist and manager of ArtHouse 429, located at 429 25th Street, West Palm Beach, FL.

 

  •  Ann Griffith, owner and exhibiting artist at Studio E Gallery in the PGA Commons East, 4600 PGA Blvd, Suite 101, Palm Beach Gardens, FL

 

 

 

Trying to find a gallery where your work and level of experience will be a good fit can be challenging.  All three of the galleries recommended that artists visit a prospective gallery or closely study the gallery’s website.  Each of the galleries have a description of their submission process online. However, visiting the galleries and speaking with the owners or managers helps to further clarify these preferences.

 

 

Bjorn Davidson with his painting at Studio E

Bjorn Davidson with his painting at Studio E

 

 

Galleries often offer clues on their website where they describe the kind of work that they exhibit and sell. For example, Studio E Gallery states their mission clearly on the “About Us” page of their website.

“Our mission is to support living artists. In our effort to be effective advocates for living art we seek to represent only committed career artists. We specialize in mid-career artists who are making their living as an artist.” 

 

 

Mary Woerner with "Green Dress" by Ida Fry

Mary Woerner with “Green Dress” by Ida Fry

 

 

Mary Woerner emphasized that she likes to hear the artists’ voice. Artists should submit fairly current work that is related by theme, style, or subject matter with a personal explanation about the pieces. She suggested that artists search for gallery representation outside of areas where they might already have achieved a level of saturation. Mary rarely takes on new artists. When she does she is looking for well-crafted work that is ready to hang. Although Mary likes figurative work, she admits that it is harder to sell. She likes colorists and artists who really know how to apply paint and can handle texture.

 

Mary Coyle with "Watermelon Jack" Photo by

Mary Coyle with “Watermelon Jack”  by Alec Monopoly

 

 

Mary Coyle of ArtHouse 429 explained that the gallery looks for artists who have developed their craft, and have a point of view or “voice.” ArtHouse 429 likes to see artists who have honed their skills and are ready to show work. For established artists, the gallery is looking for newer work that is part of an evolving body. Submissions are reviewed by the curator Bruce Helander and gallery owner William Halliday, who is also an exhibiting artist. He is interested in exhibiting work that is fresh, relevant, and of high quality.

 

E.Ann Griffith with her painting at Studio E

Ann Griffith with her painting at Studio E

 

 

Ann Griffith and her husband Evan, of Studio E Gallery, say that art is about feeling. “We use our hearts when selecting art. We are looking for a balance in the gallery, and generally emphasize artists located in the Southeastern U.S.” When I visited, Evan was traveling to look for new artwork to exhibit.

 

Please send your questions, no more than 250 words to:

rickie @therickiereport.com

 

 

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

Wellington Art Society Opening Meeting Welcomes JB Burkow

The first regular meeting of the 2013-2014 season of the Wellington Art Society promises to be a great one, showcasing many artists and unveiling the calendar filled with events, lectures and artist demonstrations.  The Rickie Report urges you to attend the presentation of JB Berkow.   She has had an unusual background of not only being an internationally known artist, but also an artist that has worked intimately with other artists.  Details are in this article.

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Wellington Art Society

First Meeting of the Season

Open House For the Public

 

Presentation by JB Berkow

 

September 11th

6:30pm

Greenview Room at the Wellington Community Center

12150 West Forest Hill Blvd.

 

 

The first regular meeting of the 2013-2014 season for the Wellington Art Society promises to be a great one, showcasing our many artists and unveiling the calendar filled with events, lectures and artist demonstrations.

 

This evening is a chance for artists and art lovers to hear about the exciting new offerings that the Wellington Art Society has planned for the coming year. Fabulous artwork is on display in the Society’s exhibit space at the Wellington City Hall and the Wellington Community Center. These original works are available for sale and are rotated quarterly. The art society also has ongoing exhibitions at the Wellington Whole Foods that feature art society members for a three month long show.

 

The W.A.S. meeting will be held Wednesday, September 11th, at 6:30pm, in the Greenview Room at the Wellington Community Center, 12150 West Forest Hill Blvd. Refreshments will be served beginning at 6:30pm when we will feature our Member Spotlight and have an opportunity to view their work. Members are asked to bring one piece of art that they created over the summer. There will a raffle with fabulous items perfect for artists and art lovers, which is open to all attendees.

 

The general meeting begins at 7:00PM when the year’s events will be discussed, which includes calls to artists, exciting demonstrations by well-known artists, exhibit opportunities, gallery tours, and outreach to create an even better art community. Once again, WAS will also present ArtFest on the Green, a 2-day event with artist and vendors from around the county.  The event will be held January 25 and 26, 2013 at the Wellington Amphitheater.  More information and applications are available at wellingtonartsociety.blogspot.com

 

The presentation for the first meeting will be by JB Berkow. She has had an unusual background of not only being an internationally known artist, but also an artist that has worked intimately with other artists.  At the age of 26, Berkow founded the cooperative gallery in Washington, DC, Touchstone Gallery.  She also founded Frenchman’s Art Gallery and Studio, Inc. and in 2003, Rosetta Stone Fine Art Gallery in Jupiter.  She has always felt a strong need to mentor and promote other artists. She published a book, “What They Don’t Teach You in Art School”, a culmination of many years of experience and in-depth research. Her books will be available for sale.

 

Founded in 1981, The Wellington Art Society is open to artists of all mediums and patrons of the arts, providing both local and regional artists the platform to share their work, learn more about their craft and serve the community through their art. The Wellington Art Society is open to any resident in Palm Beach County. Membership forms will be available at the Open House if you would like to become a member.

 

A 501(c)(3) charitable organization, its mission is to educate and encourage originality and productivity among its members and area youth through programs designed to further the advancement of cultural endeavors in the western communities.

 

For more information, visit  www.wellingtonartsociety.org or wellingtonartsociety.blogspot.com .

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

How to Pitch a Story to a Jewelry Magazine

Jewelry artists are invited to share their techniques, tips and projects with an internationally distributed magazine.  The Rickie Report hopes you will take advantage of this opportunity – and let us know when you get accepted!

 

How to Pitch a Story Idea to

Art Jewelry Magazine

 

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1)      Decide what jewelry-making techniques or tips you want to share with readers. (You could do a project, like how to make a ring, in order to teach multiple techniques, or you could teach a general technique, like how to etch metal.)

2)    Make or choose a piece of your jewelry that’s a good example of those techniques, or make samples that illustrate your idea. (So, you’d choose a ring if your project were how to make a ring, or send in an etched panel as a sample that shows your etching technique.)

 

 3)     Send a couple paragraphs (e-mail or snail mail is fine) outlining your idea (share key points your article will cover or what tips and techniques readers will learn from seeing how you make your jewelry), and include a picture of your jewelry or sample.

Mail to Editor, Art Jewelry at the appropriate address (see below). If you’re sending the actual piece, please let us know how much you’d like the piece insured for upon return.

 

4)      Sit back and relax. If your story idea is accepted, an editor who is knowledgeable in your field will get in touch with you within a month to walk you through the submission process.

 

Snail mail:

For USPS: Art Jewelry, P.O. Box 1612, Waukesha, WI 53187-1612
For UPS, Fed Ex, etc.: Art Jewelry, 21027 Crossroads Cir., Waukesha, WI 53186

How to send stuff:

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Caren Hackman Talks About Sharing Your Portfolio On-Line

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Today’s topic is on-line resources to share your portfolio.  

 

Sharing Your Portfolio On-Line

 

Question:  I am not represented by a gallery or agent. How can I increase the number of people looking at my portfolio?   Mary N., West Palm Beach

 

Caren Hackman says, “There are so many options for you to show your work that I can only scratch the surface in this column. I hope that the list of resources mentioned here will serve as a jumping off point for you to find the best possible way to display your portfolio and extend exposure for your artwork.”

 

“A well-rounded multi-media approach will help your work get seen. Be prepared for publicity opportunities by using a combination of print and web media. Your print arsenal should include a business card, printed samples of work, a CV and/or personal statement. The web arsenal should include samples of work, CV, personal statement, email blast capability and regular interaction with at least one social media outlet.”

 

Caren will address some web related outlets today and discuss print in the near future.

 

“Having a website that showcases your work is essential. Content management solutions such as wordpress offer the advantage of having a customized website that can be easily updated. For artists who find the task of building their own site intimidating there are many free online portfolio sites.  Check out this list taken from design instruct.com (http://designinstruct.com/roundups/free-online-portfolio/).

Being able to send out mass emails, be they media releases or invitations to openings, should always be done using an email client. Never, never, never send an email to multiple recipients from your personal email account. Protect the privacy of intended email recipients and protect yourself from being categorized as a SPAM sender by using bulk email programs. Many of these programs are free or low cost and easy-to-use.  A few that you might like to research are mailchimp.comconstantcontact.comstreamsend.com and madmimi.com.”

 

“Blogging and social media sites such as Facebook, Linkedin, Twitter, and Pinterest are avenues for artists to help collectors keep current on their work.  If working all social media sites seems a little daunting try concentrating on developing a following on just one or two of the sites. Consider using a feed program to automatically send updates from a blog to your favorite social media outlets.”

 Please send your questions, no more than 250 words to:

rickie @therickiereport.com.

 

 

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Sharing at Mixed Media Art Salon with Peter Hammar

 Start your new year with a sneak preview of Peter Hammar’s solo exhibition at the Hollywood Art and Culture Center in September, 2013. Join the Artists of Palm Beach County and the Armory Art Center for a discussion about mixed media art on January 8th. The MIXED / MULTI-MEDIA SALON continues its discussion of contemporary art themes, practices, and techniques.

 

 

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MIXED / MULTI-MEDIA SALON

FIRST TUESDAY AT THE ARMORY

( SECOND TUESDAY FOR JANUARY ONLY)

Tuesday, Jan 8th, 2013

6:30 – 8:30 PM

Armory Art Center
1700 Parker Ave
West Palm Beach, FL 33401

This Is An APBC and Armory Art Center Sponsored Event

On Tuesday, January 8, PETER HAMMAR will be sharing work he has been doing as a resident artist at the Art Center of South Florida, where his studio installation is currently on view, He has a delightful way of using and combining all sorts of materials, always with a conceptual foundation that adds levels of meaning to each piece, separately and as an installation. Peter was born and raised in Stockholm, Sweden and has a background in advertising as an Art Director in New York. Between 1998 and 2002, he worked in New York City, exhibiting nationally and abroad. Peter has been featured in The New York Times, Elle Interior and Plaza Interior magazines. He is an Exhibiting Life Time Member at The National Arts Club in New York, and recently completed his MFA from Florida International University.  

At the Mixed / Multi Media Salon, we examine the work of some of the most important artists showing work in museums today, and also meet local artists who are emerging into the larger art world. We’re covering the broader world of conceptual art and where we as artists fit into the big picture. ******* We usually meet on the first Tuesday of each month from 6:30-8:30 pm in studio 101, but because New Year’s Day falls on the first Tuesday in January, and because there are five Tuesdays in January, Salons will be on the second and fourth Tuesdays. *******

 

If you’d like to present the work of an influential artist, or share your own work, please contact Elle Schorr, coordinator of the Salon. Either the actual work or PowerPoint presentations can be shown.

The Armory Art Center is now hosting three different art salon-style groups. All salons are $10, payable at the door. You do not need to be a member of the Armory or APBC to attend. All Salons are in Studio 101, in the long 2 story building behind the garden. Bring snacks to share if you’d like. 

Armory Art Center Contact Information: www.armoryart.org

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291