A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291