WITVA (Women In The Visual Arts) Starts Season Off With Zoom Seminar Focused On Good Business Practices For Artists Featuring Rickie Leiter

Women In The Visual Arts (WITVA) announces their kick off meeting on Friday, September 25 via Zoom.  Rickie Leiter, publisher of The Rickie Report will present two topics: “Why You Need An Artist Statement” and “Marketing During A Pandemic”.  There will time for questions and answers from participants.  This event is Free but you must RSVP by September 22 to receive the Zoom link information.  WITVA grants art scholarships, holds an annual competitive exhibition with awards, offers educational forums relating to specific forms of art,  presents art exhibitions and competitions, and serves as a networking forum for members and guests.  WITVA also donates group art to other non-profits. Join WITVA today!

 

 

 

 

 

 

 

 

 

 

Rickie Leiter,  Publisher of The Rickie Report 

Presents:

 

 

“Why You Need An Artist Statement”

&

“Marketing Art During A Pandemic”

 

 

FRIDAY, SEPTEMBER 25

1:00 pm

Via Zoom

 

RSVP to get the Zoom link:  KGHENKE@gmail.com

 

 

 

 

 

 

Rickie Leiter has always been fascinated by the creative process. A former art consultant in her native Massachusetts, her instinct to connect with creatives in her new Florida home led her to found The Rickie Report in 2011. This free online publication features artist stories, helpful tips for marketing, a calendar of upcoming art events, and calls to artists/artisans for both juried and non-juried shows. Rickie’s goal is to help artists, galleries, and visual arts-related organizations achieve their potential by connecting with other artists, art lovers, and patrons. Rickie’s mission is to help emerging artists achieve meaningful careers and to guide professional artists in finding their niches. She has juried exhibits, offered Art Marketing Seminars, and been a featured speaker at many art-related events. Rickie is an active member of numerous art coalitions in southeast Florida. She is always looking for a way to connect emerging artists, established artists, art promoters, and art patrons together, sometimes in the most unexpected ways.

 

 

 

Rickie earned an MSW and worked as a psychiatric social worker before changing professional paths as an art consultant. While her own creativity includes a successful career as a jewelry artist and a mosaicist, she is open to new knowledge, growth and experiences. Rickie has served as a long-time volunteer in national and international non-profits, providing her with a solid on-the-ground education for marketing, communication and leadership training. She and her husband, Jeff, publish The Rickie Report while enjoying the cultural bounties around them. Being involved with her community is important to Rickie, as she volunteers with the Ft. Pierce Jazz Society and co-chaired a juried art show in PGA Village Verano. She previously worked in Development with Dana Farber Cancer Institute and is a long- standing leader with Hadassah.

 

 

 

 

For more information on events, membership, or supporting WITVA, Inc. please visit:

 

www.witva.org

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Armory Art Salon Features Erica Ando, Presenting : “Who Is The CEO Of Your Art Business? Career Coaching For Artists” On Tuesday, February11.

The Armory Art Center brings Erica Ando to the next Art Salon, led by Elle Schorr on Tuesday, February 11.  The public is invited to hear Erica speak about “Career Coaching for Artists”. Erica Ando is an independent curator and art writer.  In another life, she owned and operated a profitable fashion accessories company for eight years. (Fun Fact: her first client was the store at MOMA).  The Rickie Report gives you the details and some sneak peeks.Kudos, Elle, for bringing us internationally, nationally, and locally based artists who help us better understand the creative process!

 

 

 

811 Park Place   West Palm Beach, Florida 33401

(561) 832-1776armoryart.org

 

 

AT    THE    ART    SALON:

Tuesday , February 11, 2020

6:30 – 8:30 pm

 

Featured Artist:

 

ERICA  ANDO

 

 

 

“Career Coaching For Artists”

 

 

 

IN  THE  ARMORY  ART  CENTER  MEDIA  ROOM

 

There’s a $10 fee to attend.
If you’d like to bring some snacks or drinks to share, that would be much appreciated. Feel free to share this announcement with friends.

 

 

 

 

 

 

Erica Ando asks a very important question: “WHO’S THE CEO OF YOUR ART BUSINESS?” Our next Art Salon is a ‘Take It To The Bank’ Salon, something we haven’t done in a long time. Erica has founded “The Empowered Artist”, a new business & career coaching service and resource for artists, and will be sharing some of the career building secrets that she’s learned during her over 20 year career working with artists, non-profits, museums and commercial galleries, and as a curator of exhibitions and public programs. Erica has also been a successful grant writer, editor and project manager, as well as a respected art writer for regional, national and international publications, like BOMB, Sculpture, ArtPress, Art Papers, The Miami Rail, and others.

 

 

Erica earned a BFA from Parsons School of Design and an MFA from Tyler School of Art. She went back to school in her 40s and earned a PhD from Florida Atlantic University in the Fine and Performing Arts.  In another life, she owned and operated a profitable fashion accessories company for eight years. (Fun Fact: her first client was the store at MOMA).  Through all of her adventures, she’s learned the hard way about how important it is to balance the creative and business sides of work. She’s also learned about selling and marketing, which, as an introvert, did NOT come naturally!

 

 

It’s her personal mission to empower artists to thrive creatively, build a successful career with purpose and authenticity, make more money, and have the knowledge and confidence to keep it going.  In this presentation, Erica will be talking about her background and what inspired her to start “The Empowered Artist”. In the second hour of the Salon, she’ll be answering your art business and career questions! This is definitely a “Don’t Miss” Salon.

 

 

Art Salons meet in the Armory Art Center Library on Tuesday nights, usually the first Tuesday of each month, 6:30 – 8:30 pm, from October through May. Salons are open to anyone who would like to participate in these lively discussions. 

 

 

 

The Armory Art Center’s art school and galleries provide creative opportunities to enhance your life. The Armory has served the community for over 30 years. The mission of the Armory Art Center is to inspire the creation and experience of art and the Armory’s vision is to be the leading community resource for arts education. Serving over 3,000 students annually, the Armory Art Center offers 160 courses per term in six terms throughout the year to students ranging in age from pre-school to retiree. Classes in drawing, painting, photography, jewelry, fiber, ceramics, and sculpture are held in 12 state-of–the-art studios. Twelve exhibitions are hosted annually in three galleries.

Exhibitions, lectures, and special events are open to the public.

For more information, visit www.armoryart.org or call (561) 832-1776

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

 

 

Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

A Top Artist Advocate, Rickie Leiter, Is Interviewed By Artsy Shark Founder, Carolyn Edlund. Meet Rickie On November 2-3 At Artists And Charities Hand In Hand Event At Palm Beach County Convention Center

Artsy Shark, a leading art blog, recently interviewed Rickie Leiter, publisher of The Rickie Report about what artists need to know to thrive in today’s changing art market. Founder, Carolyn Edlund, asked about the biggest challenges that artists face, how to stand out, and more.  We are honored to share this interview with you and we suggest you add your name to Carolyn’s blog of helpful resources for all artists who want to build better businesses! Come to the Artists and Charities Hand in Hand Fine Art Show on November 2-3 at the Palm Beach County Convention Center to meet Rickie.  Stop by and introduce yourself!

 

 

 

 

 

 

A Top Artist Advocate, Rickie Leiter,  Speaks

by Carolyn Edlund

 

 

 

Carolyn Edlund Graham

 

 

 

Arts advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry, and what artists must know.

 

 

 

 

Rickie Leiter leads conversation at an arts industry networking event. Photo courtesy of Samantha Castro

 

 

AS:  In your experience, what are the biggest challenges visual artists face today? Have they changed significantly in recent years?

RL:  The biggest challenge visual artists face is deciding how and where to market their artwork. Because most artists have little or no business background, it is easy to fall into the “starving artist” syndrome, which is truly unnecessary. There are so many vetted resources that can guide them! Some major challenges they face are:

  • Maintaining a business model (updated website, constant social media about their artistry, marketing, and advertising, expenses to apply to exhibits, insurance of their artwork, how to pay themselves)
  • How to decide which gallery is the best fit for their artwork
  • Pricing their work
  • Maintaining an inventory
  • Standing out in the crowd
  • Understanding their niche market (if you try to be everything to everyone, you will burn out).

The proliferation of online art sales has become a reality. Brick and mortar galleries are folding under severe economic pressures to maintain the quality of art being offered, engaged art patrons, and continual sales.

Clients are eager to see the newest artwork available, which gives digital marketing an edge. Virtual galleries are being born constantly which eschew the normal expenses that physical galleries have. These expenses include electricity, water, property insurance, and insurance for the art, among others.

Even with virtual art marketing websites, artists must read the fine print of every contract! Does the artist maintain ownership of their images? How are sales tracked? How does an artist enter an art piece in another exhibit that just became available and fits their niche market?

In essence, artists have to ask themselves who their advocate will be. If they are relying on themselves, they must have reliable legal and financial advisors. It all boils down to a business plan. Creating is the “fun” part. You have to do the “hard” business part too, in order to be successful.

AS:  With galleries in decline and the art market in transition, individual artists must become self-determining. How do you view this trend?

RL:  Self-determination allows artists to network more freely, which I strongly believe is the ultimate marketing tool.

Artists need to do their homework, and move forward with a flexible but anchored plan. Go to a physical gallery and see if your work will fit in. See how the gallery staff responds to art lovers (not all of whom will be art patrons). Go to an opening reception and see who the clientele is. Do you see yourself there? Then, make an appointment to show your work; never just show up with a portfolio. If you are interested in a virtual gallery, contact some of the artists who use it, and ask for their feedback.

AS:  What is your best advice for artists entering the market today? How can they get ahead?

RL: I am not a car mechanic. When my car needs servicing, I take it to a dealership whose reputation I trust. I am not a web designer. When I gave birth to The Rickie Report, I surrounded myself with a knowledgeable webmaster who speaks in plain language, a business manager, an accountant who set up our billing and payment systems, and a graphic designer. I still rely on these experts at different times.

Take a business class. Make a business plan. Have a business consult.

AS: What are your best tips for standing out from the crowd?

RL:  I believe in dreaming big. And I dream “out of the box.” Here’s how to get started:

  • Make a list of the people you know in your life (living anywhere).
  • Share your passion (i.e. your artistry) with them.
  • Follow my two-foot rule: share your passion with anyone who comes within two feet of you.
  • Remember this is a moment for sharing, not selling.
  • When people feel your passion, they are eager to share it.
  • How can they help you? First you must tell other people about your work!

AS: Who else can an artist share their work with?

RL:  Think about different, unexpected ways your artwork intersects with other people’s lives.

Are you a member of Costco? Send a link to your art website with a short note about how much you enjoy the Costco experience. You might be chosen for a highlight in their member’s magazine. This kind of publicity…. wow!

Are you exhibiting at a unique event? Contact AAA (Automobile Association of America) and ask about a virtual listing of your event, with a link to your website. They have lots of readers and give you lots of exposure, even if they can’t make the event.

Partner with a charity who invites their patrons to an event. When you sell your artwork, offer a portion of the sales to the charity. This is a win/win and the art patrons will feel good about it! Give out business cards that offer a percentage of the next sale to the charity as well. That brings repeat clients and helps you build a collector relationship.

Do you understand your market niche? I know an artist who creates hearts in her paintings. Who can she network with, knowing clients will be in tune with her artistry? Connections I suggest include the American Heart Association, medical practices of cardiologists, Valentine’s Day events, Red Dress events for women’s heart health, hospital gift shops, etc. I could go on and on with ideas, which is why I enjoy doing consults with artists.

AS:  Your online newsletterThe Rickie Report   provides opportunities, publicity and updates for artists in the South Florida region. What other resources do you recommend to artists?

RL:  Artsy Shark is one of the best resources I know. Besides websites which are specific to art exhibits and entry opportunities, I find some of my best kernels of creative ideas from business magazines. They may or may not be art related, but I read them and take notes. Here’s my top list:

Additionally, I recommend that artists refer to publications, especially Entrepreneur Magazine, Inc. Magazine, and Handmade Business, which often have great articles for artists and other creative business people. They can often be read free of charge at libraries.

Stay in touch with Rickie Leiter by subscribing to The Rickie Report, and following her on Facebook.

 

 

Interview link: https://www.artsyshark.com/2019/10/02/a-top-artist-advocate-speaks/

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

Carolyn Edlund:  410.977.2915

Carolyn@ArtsyShark.com

www.ArtsyShark.com

 

 

 

MEET  RICKIE  AT  THIS  EVENT:

 

Saturday, November 2, 2019

Sunday, November 3, 2019

    11 am – 5 pm

 

Benefits:

Armory Art Center

Dreyfoos School of the Arts Foundation

Peggy Adams Rescue League

 

 

artistsandcharities.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

The Thriving Art Exchange Continues With A Virtual Town Hall On Monday, April 1. Stay Involved And Let’s Make Our Goals Realities! Free To Attend. Register Now!

The Clark Hulings Fund For Visual Artists continues The Thriving Art Exchange at a Virtual Town Hall on Monday, April 1. Even if you didn’t participate in our first exchange at CJR Fine Arts & Frame, everyone is welcome to engage in the important work of building and maintaining our visual art community in Southeast Florida.  Honoring Rickie Leiter, publisher of The Rickie Report, for her work in bringing together diverse artists, art lovers, and institutions, was only the first step. We look forward to hearing your voice in this online community exchange, so register (free) NOW!  Join Daniel DiGriz (CHF), Neil Capozzi (Martin Arts Council), Rickie Leiter (TRR), and Elayna Toby Singer (Art in Public Places PB County). Let’s take the next step together!  The Rickie Report shares the links to register, listen, and ask questions.

 

 

 

 

 

Clark Hulings Fund for Visual Artists

 

 

 

The Clark Hulings Fund will host another online community exchange:

Monday,  April 1, 2019

4:00 p.m.

Even if you didn’t participate in the first exchange,

You are invited to take part in this one!  

 

Please feel free to share this information with your visual arts colleagues.

 

To view the live broadcast April 1st 4:00 PM (or the recording afterward) visit: 
https://www.youtube.com/watch?v=lHV1zukpnbI

 

 

That link includes the chat window for asking questions.

To ask questions, you’ll just need to log in with your google account.

We will also take questions and comments from Twitter that use the hashtag #CHF.

 

 

 

 

REGISTER (Free):  clarkhulingsfund.org/taewelcome

 

 

 

 

 

 

 

As promised, we are following up on our recent events in South Florida with a Thriving Art Exchange Virtual Town Hall! Please join us Monday, April 1st at 4:00 PM (Eastern) to continue to discuss the state of the visual art industry in South Florida, and brainstorm ways to better meet the needs of its stakeholders. We are delighted to welcome panelists including Rickie Leiter, publisher of The Rickie Report; Elayna Toby Singer, artist and Palm Beach County Art in Public Places administrator; and Neil Capozzi, chair of the Arts Council of Martin County, owner of Stuart Art Supply & Studio, and board member of Martin Artisans Guild.

 

 

The Thriving Art Exchange brings together the art world’s various players to engage in constructive dialogue, structured brainstorms, and honest debates about the future of the industry, locally, regionally, and nationally. The ultimate goal is to foster positive transformation and build a vibrant community that serves all its members.

 

 

Elizabeth Hulings tells The Rickie Report, “After our live learning events have ended, we always hear from participants who tell us how much they’ve been impacted by the experience. That feedback is only part of the story, though. The other part is how much WE learn from all of you”. Rickie Leiter is proud to be named to the Advisory Board of the Clark Hulings Fund!

 

Debut of The Thriving Art Exchange:

 

 

On January 31st, we kicked off three days of art-business talk in south Florida with a reception at Claire and Jack Rosen’s CJR Fine Arts & Frame gallery in Royal Palm Beach. The event marked the debut of CHF’s Thriving Art Exchange, which brings together leading voices from all facets of the art world to foster dialogue in the industry—both in person and online. In this time of upheaval, we’re encouraging collaboration and helping to build an art industry where everyone can thrive.

 

Rickie Leiter, Publisher of The Rickie Report details our discussion questions at the inaugural Thriving Art Exchange at CJR Fine Art & Frame

 

 

The following morning marked the start of our Ft. Lauderdale Art-Business Conference at ArtServe, co-hosted by the Broward County Cultural Division and sponsored by Wells Fargo. The event drew an impressive and inspiring bunch of artists! South Florida’s arts community is in savvy and passionate hands. Our interactive workshops are designed to be their own kind of Thriving Art Exchange, fostering dialogue and collaboration. We provided these artists with a strong foundation for growing their businesses, and they in turn shared their stories and offered us terrific suggestions that we’ll be incorporating into future conferences and CHF curricula.

 

 

 

Participants in the Ft. Lauderdale Art-Business Conference February, 2019

 

 

 

Smack in the middle of the workshops, four leaders from the local arts community graciously shared their expertise in our Roundtable Q&A: Ilene Adams, marketing expert, graphic designer, and artist; Deborah Bigeleisen, painter and former owner of a global textile print-design company; Janeen Mason, artist, curator, author, illustrator, speaker, and arts advocate; and Rickie Leiter, publisher of The Rickie Report (which covers southeastern Florida’s visual-art scene) and guest of honor at our Thriving Art Exchange Reception. (To learn more about all four, read their full bios on our event page.)

 

 

Janeen Mason, Rickie Leiter, Ilene Gruber Adams, Deborah Bigeleisen

 

 

 

 

These amazing women led a spirited discussion that covered a lot of ground, including how to find public art and grant opportunities; getting involved with south Florida’s local gallery scene; and making art fairs work for you. Ultimately, participants learned that art-business success requires engaging with people in honest and meaningful ways. It’s not about sales but rather true connections.

 

 

Daniel DiGriz, Education Director at CHF tells The Rickie Report, “The single most important statistical predictor of life expectancy is that you’re alive. The longer you’re alive, the longer you’re going to live. It’s funny, but it underscores the incredible power of inertia”.

 

Thriving Art Exchange Inaugural Event at CJR Fine Arts & Frame

 

 

“When I see people on the verge of changing their lives and careers, really propelling themselves forward in quantum bounds, the single biggest predictor of whether they will actually do it, is the step they’re taking right now. If they’re not doing something about it at this very moment, the likelihood and the opportunity plummets”.

 

“I want to see artists make irrevocable changes that accelerate their businesses—so that they mark a before this moment and after this moment on their professional calendars. So it’s not rhetoric to say that this is your last chance. Every chance is your last. Every opportunity missed reduces the likelihood of another opportunity”.

 

JOIN IN OUR VIRTUAL TOWN HALL DISCUSSION!

 

REGISTER (Free):  clarkhulingsfund.org/taewelcome

 

 

 

For more information, please visit https://clarkhulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Can Visual Artists Conquer The Changing Marketplace? Clark Hulings Fund For Visual Artists Brings The Tools, Inspiration, And Support At Art Business Conference February 1 & 2

The Clark Hulings Fund for Visual Artists (CHF) announces its Art Business Conference in Ft. Lauderdale, inspiring visual artists to “Conquer the Changing Marketplace.” This weekend long business development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for February 1 and 2, 2019, the event is funded in part by the Broward County Board of County Commissioners through the Broward Cultural Council. The two-day conference is co-sponsored by ArtServe, an active incubator for Broward County’s growing art community.  This is open to all visual artists.  The Rickie Report shares a $50 discount code for our readers.  Rickie will be one of the presenters at this event.

 

 

 

 

 

 

 

 

 

 

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.

 

 

 

 

 

 

 

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.

 

Elizabeth Hulings

 

 

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.” Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. 

 

Carolyn Edlund

 

 

The event fee is $395.  Tickets are available here. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

Rickie Report readers!

Use the $50. cost savings code

RICKIE50 when you register

 

Daniel DiGriz

About The Clark Hulings Fund:

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist- formed and artist-led networks of opportunity. All of this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Don’t Miss This Important Learning Event February 1-2, 2019. “Conquer The Changing Marketplace” Explores How Art Is Marketed, Helping Artists Be In Charge!

Will you be in Fort Lauderdale with other artists who will change their careers on February 1 – 2, 2019?  Don’t miss this important learning event at ArtServe in Fort Lauderdale! The Clark Hulings Fund for Visual Artists will present an Art-Business Conference, “Conquer the Changing Marketplace”.  Use the Rickie Report Code to save $50. on registration!  Broward County artists can take advantage of financial sponsorship!  Tickets are on sale now, with early bird pricing available until January 1st.  Give yourself this gift!  Rickie will be there and can’t wait to share this experience with you!  For all the details, check out this article.

 

 

 

 

 

 

The Clark Hulings Fund for Visual Artists

Presents an Art-Business Conference

 

“Conquer the Changing Marketplace”

 February 1-2, 2019

at

 ArtServe in Fort Lauderdale   

https://clarkhulingsfund.org/events/florida/ 

 

 

The marketplace is changing—not just technology, but HOW art is marketed, bought, and sold. You, the Artist, are at the center of this. Take charge of your career, mesmerize your audience, maximize your extraordinary professional advantages, and Sell-Sell-Sell. This is going to be an amazing event.

Tickets are on sale now!

Early-bird registration pricing available until January 1, 2019

Save another $50 by using your Rickie Report Code:  RICKIE50

 

 

Broward County Artists: take advantage of an opportunity to apply for financial sponsorship to the Art-Business Conference. Broward County Cultural Division has issued a Call for Artists:

http://broward.org/Arts/Funding/Pages/ClarkHulingsFund.aspx

and will be covering all but $95 of the registration fee for in-county artists who are selected. Deadline to apply is December 28, 2018.

 

 

The conference schedule is below:

Friday, February 1st:

8:00am Registration, Mingle & Coffee

8:30am Conference Kickoff

9am Conquer the Changing Marketplace

10am PLAN: Define What You Want

11am EXECUTE: Build Your Action Plan

12pm Lunch Break

12:30pm Expert Panel Discussion

1:30pm Nail Your Brand Story

2:30pm Win Your Audience with Storytelling

3:30pm Take Your Story Live

4:30pm Rock Your Portfolio

5:30pm OPTIONAL INTERACTIVE: Brand Story Fish Tank

 

 

Saturday, February 2nd:

 

 

8:15am Mingle & Coffee

8:30am Elizabeth Hotseat

9am Multiply Your Revenue Streams

10am Price for Profit

11am How to Sell Art Online

12pm LUNCH BREAK

12:30pm OPTIONAL INTERACTIVE: Ask the Directors

1pm Recruit Your Tribe & Hunt with a Pack

2pm Squash Resistance

3pm Retool Your Plan & Go

3:50pm CONFERENCE WRAP-UP

4:00pm OPTIONAL INTERACTIVE: Sales Strategy Fishtank

6:00 pm Cocktail Party

 

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Visual Artists: How Will You Optimize Your Business? Come With The Rickie Report To The Next Art-Business Conference February 1-2

Artists and creative professionals lead busy  – heck, not just busy, INDUSTRIOUS – lives!  That’s the key reason The Clark Hulings Fund For Visual Artists brings art-business education to regions of the country (Dallas, New York City, Santa Fe, Denver, and Ft. Lauderdale).  CHF gives working artists key opportunities to accelerate their careers and optimize their businesses without  committing to a residency far from their studios or to return to their alma mater and ask, “Why was this not built in from the start?”  The next Art-Business Conference takes place in Ft. Lauderdale on February 1-2.  Save an extra $50 with a special discount code for our readers!  This is open to ALL visual artists.  Rickie will be appearing on one of the panels. 

 

 

 

 

 

 

 

 

 

 

 

Arts organizations are already on the ground in these communities, and each one seeks to serve its local constituency. The Art-Business Conference is a way for CHF to collaborate with those groups to extend their mission, bring in powerful expertise, and create more engagement and awareness around what they offer. We do this by inviting those organizations to participate directly, through logistics and sponsorship.

 

 

 

Local and enterprise businesses have more in common with artists than they often realize. Creative professionals are not only powerful economic contributors, but they utilize other businesses, creating a net gain for both sides. Many companies have already declared a cultural mission or made a commitment to corporate social responsibility, and CHF provides a way, through commercial sponsorships, to achieve those aims while also connecting them with new customers and loyal brand advocates.

 

 

 

Other community groups focus on goals such as creating a resilient local culture, sponsoring minority and women’s participation in career growth and economic development, and fostering a more robust business community. These groups are natural partners that find in CHF an organization that “gets it” and offers creative ways to do something that’s visible and garners publicity, yet also substantive, producing a measurable effect, through solid data, metrics, and analytics.

 

 

It doesn’t end with live learning or professional networking events. CHF offers follow-up programs to every event attendee, including a digital learning portal, online community, and—for those who are interested—our rigorous Art-Business Accelerator Fellowship (for which we are currently reviewing the 2019 applicants).

 

 

FORT LAUDERDALE: It’s still early enough to get involved (as an artist or entity) in the Ft. Lauderdale Art-Business Conference, February 1-2, 2019.

 

 

Artists and creative professionals will be blueprinting their careers, developing an action plan to make their businesses thrive, creating a brand narrative to win significant audience share, and building a strategy to optimize their income streams.

 

Everything CHF stands for can be understood from what we’re doing on the ground in locations all over the US. If you want to learn more, recruit us as a partner to your company or organization, or plug into one of our programs. Visit us at clarkhulingsfund.org to let us know you’re interested.

 

 

 

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

The Clark Hulings Fund For Visual Artists Announces Art-Business Conference In Fort Lauderdale, February 1-2

The Clark Hulings Fund for Visual Artists (CHF) is excited to announce its Art-Business Conference in Fort Lauderdale, an event that seeks to inspire visual artists to “Conquer the Changing Marketplace.” This weekend-long business-development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for February 1 and 2, 2019, the event is funded in part by the Broward County Board of County Commissioners through the Broward Cultural Council. The two-day conference is co-sponsored by ArtServe, an active incubator for Broward County’s growing art community. The Rickie Report shares the details and urges you to sign up now for the cost-saving Early Bird (ends Nov. 15). In addition, we offer a $50 discount code for our readers! We look forward to seeing you there! This is open to all visual artists.

 

 

 

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.

 

 

 

 

 

 

 

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.

 

Elizabeth Hulings

 

 

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.” Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. 

 

Carolyn Edlund

 

 

The event fee is $395, with CHF is offering an extra early-bird price of $295, until November 15, and an early-bird price of $345 until January 1, 2019, when the regular price of $395 starts. Tickets are available here. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

Rickie Report readers!

Use the $50. cost savings code: RICKIE50 when you register

 

 

Daniel DiGriz

About The Clark Hulings Fund:

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist- formed and artist-led networks of opportunity. All of this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

John R. Math Discusses “Online Art Galleries” As a Marketing Tool And Provides Artists Exposure To A World Wide Audience

The Rickie Report invited John R. Math of Light Space & Time Online Gallery to share information about different types of online art galleries.  John is a Florida landscape and wetlands fine art photographer as well as a well respected business person in the art world. Since 2006, his Gallery has conducted monthly themed art competitions and art exhibitions for new and emerging artists on a worldwide basis. The gallery was created primarily to help new and emerging artists gain experience in applying for, participating in art competitions and getting solid exposure to the decision makers in the art world. Through Light Space & Time, artists are able to not only gain experience but also add and develop their art resumes, all in the hopes of someday selling their work and having a successful art career. The Rickie Report shares the details here.  

 

John R. Math

 

 

 

How Online Art Galleries Can Help You Market Your Artwork

By John R. Math

In the last 5 years online art galleries have become a popular means for artists to market and sell their art. If an artist is not taking advantage of this platform they are at a very distinct disadvantage in terms of marketing and selling their art. There are several types of online galleries and using them has numerous benefits for the artist.

 

Print on Demand Online Art Galleries:

These type of galleries provide a profile page followed by gallery pages for the artist’s artworks. (They may or may not charge an administrative fee). The gallery acts as a “go between” for the buyer and the artist. They print and ship the artist’s work for the purchaser, which is how the gallery makes their money.

 

Online Art Galleries that Market and Sell Art:

This type of gallery sells the artist’s art and collects a percentage of each sale (much like a brick and mortar gallery when they sell an artist’s artwork). They usually provide the artist with a profile, a storefront and the means to charge and collect from the buyer.
Hopefully, these online art galleries do a lot of marketing and promotion to bring traffic to their website in order to help sell the artist’s art.

 

Online Art Competition Galleries:

For an artist’s work to appear on these sites, the artist will go through a judging or a competition process. The selection of the art is the result of a themed art competition. Online art galleries (in any form) provide artists with very low costs and wide-ranging exhibition opportunities that were not available in the past.  “Brick and Mortar” art galleries have built-in overhead and expenses that make them less able to compete with online art galleries regarding artist entry fees and exhibition costs.

Online galleries offer ease of submitting and managing electronic files versus physically shipping entire works. Using online galleries is both a time-saving and cost-effective alternative for the artist. Matting and framing, shipping, and storing are no longer issues.
The Internet offers broad international exposure to artists who compete, win, and exhibit their artwork. This exposure can be tapped into by both “brick and mortar” and online galleries. It is critical for any gallery that an artist partners with, is to make full use of available marketing and promotional opportunities.

 

What are the advantages and benefits for an artist to enter and compete in an online art competition? The following are the top benefits for an artist when entering online art contests:

• Ease of Entering/Posting Art
• Cost of Entering/ Membership
• Online Promotion & Marketing
• Low Administrative Costs
• Unequalled Exposure for the Artist

 

Choosing the Right Online Gallery:

When selecting an online art gallery, be sure to ask about their overall marketing program. Online galleries tend to have digital marketing expertise as their entire world is electronic, but not all galleries are the same.

As an artist, you want broad and quality coverage for your work.

What is your desired market?

While the whole world is available to you, partnering with an online art gallery that caters to those who like your art is essential.

Light Space & Time Online Art Gallery conducts monthly themed online art competitions and art exhibitions for new and emerging artists on a worldwide basis. It is the Gallery’s intention to help today’s artists to successfully market their art to a worldwide audience.  

For more information:

 www.lightspacetime.art 

888-490-3530

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986