National Association of Women Artists and NAWA Florida Chapter Present Juried Exhibition “DAYDREAMING” At Coral Springs Museum Of Art. Public Reception Saturday, October 6th

The National Association of Women Artists & the National Association of Women Artists-Florida Chapter (NAWA & NAWAFL) are co-hosting , “DAYDREAMING”.  The art exhibit takes  place at the Coral Springs Museum of Art, with a Public Opening Reception on Saturday, October 6th.  This is a joint effort that promises to bring some of the finest professional women artists working in the country today to the Coral Springs arts community. It is also a rare opportunity for Florida residents to enjoy and take inspiration from the first women’s fine art organization in the country and their celebrated membership. The Rickie Report shares the details and some sneak peeks.










Reception and Award Presentation:

October 6, 2018

11 am – 1 pm


Coral Springs Museum of Art

2855 Coral Springs Drive       Coral Springs, Florida 33065


Exhibition Dates:  September 29 – November 17, 2018





The National Association of  Women Artists is a vibrant community of professional women artists that strive to support its members and women artists largely through exhibitions, programs and education. The history of NAWA is a testament to the strength and resilience of a group of strong women in 1889 who would not accept being shut out of the art salons, galleries and art exhibitions open to male artists during the 19th century. Despite adversity and discrimination – which many feel extends to our present day — women remain an integral and invaluable part of the arts community. NAWA members represent all areas of the visual arts including painting, sculpture, photography, print-making, encaustic, video art, installations and mixed media.


Sneak peek of the gallery



Established in 1995, the Florida Chapter is proud to carry on the work of Liana Moonie, its founder, and its first president, Madeline Weiss. The Florida Chapter continues to extend the mission of our National organization by providing highly visible Florida venues, designing art education opportunities for its members and promoting art education to Florida communities. We continue to encourage the next generation of women artists to strive for even more visibility in the art world at large.  Distinguished artist and longtime NAWA member Dorothy Cochran served as the Entry Juror for the exhibition and the Juror for Awards is Florida resident Elaine Baker of the Sponder Gallery in Boca Raton.

Sneak peek of the gallery





Established in 1996, The Coral Springs Center for the Arts (a performance theater and art museum with its impressive 30,000 square foot center for the arts building) houses the equally impressiveCoral Springs Museum of Art which was incorporated in January of 1997. Their mission is “To engage our diverse communities with dynamic exhibits, exceptional art education, stimulating specialty programs and inspired events to ignite cultural enrichment “. Since their inception they have been an inspiring creative center within their Community. To read more:

To learn more about NAWA & NAWAFL please go to:





For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

8th Annual Boca Raton Fine Art Show™ Features Budding Artists Among 165 Internationally And Locally Acclaimed Creators

Stop by on January 28 and 29 for Hot Works 8th annual Boca Raton Fine Art Show™ in downtown Boca Raton, on Federal Highway at Palmetto Park Road. Voted on of the top 100 art fairs in the U.S., this outstanding art festival features paintings, drawings, pastels, photography, ceramics, clay, glass, sculpture, wood working, carvings, fiber art and art jewelry from the ateliers, studios and workshops of 165 local and internationally acclaimed artists.  The Rickie Report shares the details and urges everyone to meet the “Budding Artists” as well.







Saturday, January 28, 2017


Sunday, January 29, 2017



Free admission and Free parking


Downtown Boca Raton on Federal Highway at Palmetto Park Road




Sanborn Park Square and along North Federal Highway between N.E. 2nd Street and Palmetto Park Road.

Live low-key jazzy entertainment

Gourmet food from Potions in Motions





Director, Patt Narozny tells The Rickie Report, “The artists taking part in the show are chosen from a large pool of applicants by a panel of judges who have 120+ years combined art experience and/or art education. To encourage participating artists to bring their finest work to the show, a second round of judging occurs on site on the first day of the art show. The results are announced on Sunday, with the best artists in each category receiving ribbons, purchase awards and cash prizes. The festival’s Executive Producer Patty Narozny also takes special precautions to ensure that all the artwork on display is personally made by the artists participating in the show. This gives attendees the confidence that they are not only seeing artists and artwork not available at other Florida art fairs, but that when they make a purchase, they are getting original, high-quality work”.





The Institute for the Arts & Education is our 501c3 non-profit arm which focuses on visual arts, diversity, community enrichment, and fostering art education amongst youth. As part of our commitment to include art education in the Boca Raton Fine Art Show and the community, please visit the Budding Artist Art competition, which is integrated into the event. It will showcase the artistry of  Young artists in grades 6-12 or ages 9-19 are invited to apply with their original and personally handmade art. 


See Art, Love Art, Buy Art! See You There!
Contact Patty Narozny, Executive Director
Office: 941-755-3088





For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher  561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986


Wellington Art Society Invites You To City Hall Reception and Monthly Meeting

The Wellington Art Society (WAS) invites the public to the Opening Reception on Tuesday, October 13th at Wellington City Hall.  Enjoy the exhibit of 36 paintings and photographs by WAS artist members.  Lucy Keshavarz, founder of Art & Culture Group, Inc. will be the featured speaker for the Wellington Art Society meeting on October 14th, 2015 at Bootz Culture Camp in Royal Palm Beach. The meet and greet with refreshments begins at 6:30, followed by a member spotlight and a brief meeting. Lucy’s talk will be the highlight of the meeting. The last item on the agenda is a fabulous raffle. All artists and art lovers are welcome to join us, enjoy meeting fellow artists and learn about the Wellington Art Society.  The Rickie Report shares the details of both events and gives you a glimpse of Lucy’s artistic reach through art into the environment.

















Open To The Public

Tuesday, October 13, 2015

5:30 – 7 pm

12300 West Forest Hill Blvd.   Wellington, FL



The Wellington Art Society will host a reception on Tuesday, October 13th, 2015 from 5:30 – 7 pm  to showcase their exciting new exhibit in the beautiful Wellington City Hall Gallery. The reception is free to the public and there will be fun door prizes for guests and light refreshments. The exhibit features thirty six paintings and photographs by thirteen of the Wellington Art Society’s artists.




Everyone Welcome!


Wednesday, October 14th

6:30 – 9:00 pm

Featuring  Lucy Keshavarz


Bootz Culture Camp

420 State Road 7         Royal Palm Beach, FL





“Environmentally Engaged”



Lucy Keshavarz, founder of Art & Culture Group, Inc. will be the featured speaker for the Wellington Art Society meeting on October 14th, 2015 at Bootz Culture Camp, 420 State Road 7, Royal Palm Beach. The meet and greet with refreshments begins at 6:30, followed by a member spotlight and a brief meeting. Lucy’s talk will be the highlight of the meeting. The last item on the agenda is a fabulous raffle. We invite all artists and art lovers to join us, enjoy meeting fellow artists and learn about the Wellington Art Society.




“Native Impressions” by Lucy Keshavarz

Lucy Keshavarz had a vision and passion to create a connection between art and communities. This passion led to the formation of the Art & Culture Group, Inc. in 1999. Since then they have completed arts projects in Palm Beach County and throughout the country. They specialize in bringing project-specific solutions based on the needs of the client and community. This leads to authentic and original results. The group has won two awards for EcoArt projects.




Lucy Keshavarz





The Art & Culture Group has worked with public, private and nonprofit organizations in facilitating Art in Public Places. They design, fabricate and install Public Art and EcoArt. They promote and manage two multi-media exhibitions by artist Michael Nye, traveling the United States. Lucy has written a guide book used with “Children of Children: Portraits of Teenage Parents”, by artist Michael Nye.  Lucy says that everything she does and all that she comes in contact with, adds to her artistic reservoir that she draws from. She is compelled to capture ideas and concepts that are often overlooked. She says, “My master is our natural world and the creative spirit that resides within”.



Babbling Brook Eco Art Project 

Above photo from Babbling Brook in Westgate Community Redevelopment Agency, Unincorporated Palm Beach County.  Materials: Soil, unite, Pebble Tec, recycled concrete sidewalk slabs and over 70 species of Florida native plants.  Dimensions: 500 ft. by 125 ft.  Commissioned by Westgate CRA.  Location: SW corner of Seminole Blvd & Chickamauga Ave in Westgate CRA.




Babbling Brook Eco Art Project



This was a collaborative project with CRA, civil engineers and native plant experts. Babbling Brook is a stormwater beautification EcoArt project that creates an aesthetically pleasing dry detention area and increases stormwater quality by circulating water from the Central Lake across the street through the Babbling Brook. The remaining portion of the dry detention area is landscaped with over 70 species of native Florida plant species that provide food and shelter for migrating birds and the opportunity for hands-on science (citizen scientist) for community members. This project has received “Urban Oasis Designation” from Audubon of Florida. Recycled concrete slabs taken during sewer renovations in another area of the CRA were used as sculptural pieces to line both sides of the brook channel and create the retaining wall at the head of the brook.






6 Old Dixie EcoWalk at Seabourn Cove

Materials: Custom concrete butterfly stamps, Florida cap rock boulders, custom plant ID tiles and HDL interpretive panels.  Dimensions: One quarter mile by 50 ft. – on City utility easement.  Commissioned by FM Contract Services, LLC – developers of Seabourn Cove, luxury rental apartments in Boynton Beach, FL.  Location on Old Dixie Highway two blocks north of Gulfstream Blvd, Boynton Beach, FL.




“Native Impressions” by Lucy Keshavarz




An EcoArt project that reforests a quarter of a mile utility easement with over 60 species of Florida native plants interwoven with art elements that highlight native butterfly species. The public art elements are interspersed along the quarter of a mile pathway and include: five large rock sculptures, five small rock sculptures, five educational panels on large rock bases, fifty-five custom plant IDs on small rock bases and three butterfly watering holes. And intriguing and educational place that offer people the opportunity to reconnect with the important value natural systems bring to our urban areas. In collaboration with developer, landscape architect, three scientists and City of Boynton Beach.  For more information please visit:




The Wellington Art Society is a non-profit charitable organization In its 35th year. It is open to artists of all mediums and patrons of the arts, allowing both local and regional artists to display their art work in local galleries, interact with other artists and serve the community through their art.
For further information visit



For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420



First Encounters With Art – Part Two

Welcome to Part II of “First Encounters With Art”, as we continue to look at ways to teach and be role models for future art appreciators and future artists!   The Rickie Report invited Caren Hackman to investigate how to best introduce young people to art experiences and at what age. This is the second section of a two part article, for which Caren consulted with three experts. We are grateful to Glenn Tomlinson and Lyda Barrera and Christina Barrera for taking the time to share their experiences with our readers. Caren Hackman is a fine artist, graphic designer and author of “Graphic Design Exposed”. We hope you will share these articles with friends, family and neighbors. Let’s Keep The Arts Alive!



First Encounters With Art

Part II


Glenn Tomlinson has served as the William Randolph Hearst Curator of Education at the Norton Museum of Art since January, 2001. ( Prior to that time he worked in museum education at the Philadelphia Museum of Art and at the Pennsylvania Academy of the Fine Arts. He lives in Jupiter with his family. 
Lyda Barrera has taught elementary school art in the Palm Beach County School District for 25 years. She and her daughter, Christina Barrera, also work privately with students to prepare them for auditions at Bak Middle School of the Arts ( and Dreyfoos School of the Arts (


Christina Barrera, a professional artist, is an Undergraduate Admissions Counselor at the School of Visual Arts in New York City ( She spent two years working as a Museum Educator at the Walters Art Museum in Baltimore, Maryland (



CH: What kind of programs does the Norton Museum have for young children?

GT: Every Saturday, from 10:30am-12:30pm, the Norton Museum of Art now offers a program called Family Studio Children, ages 5-12, and accompanying grown-ups participate in a gallery tour and a related art workshop. Because of demand for the 25 spaces in each week’s class, pre-registration on our website is required, but Museum admission is free to all Palm Beach County residents every Saturday.  The expansion of Family Studio and Free Saturdays are made possible thanks to the generosity of Damon and Katherine Mezzacappa.

At particular times throughout the year – especially during the summer months and during school breaks – we offer DIY Art Projects at Art After Dark .  These programs, on select Thursdays from 6-8 pm are drop-in art projects related to special exhibitions and collection themes.  On Thursday nights during the summer we have served over 100 children in these programs!  Similar projects with a Chinese theme are offered at our Moon Festival and Chinese New Year Celebrations.

Like Family Studio programs we want DIYs to be an opportunity for children to explore, play, make and learn with their elders who visit the Museum with them, whether they are parents, grandparents, aunt and uncles, whomever.  We find that the intergenerational activity is a very special part of the process.

For families that visit at other times, we offer ArtCards  in English and Spanish that suggest simple looking activities that children and accompanying adults can enjoy together.  Prompts can be about finding certain animals in the Chinese art galleries and learning why they are important, or looking across the collections for works that “tell stories,” “look like a dream,” “use warm or cool colors,” or “make you smile.”  Simple prompts like these can inspire closer looking and great conversations among family members.

Beyond our family programs, we also serve school and summer camp audiences  or . These begin with children as young as 5 (kindergarten age).  While the majority of school programs are single visits, the Museum hosts Norton School Partnerships that introduce young students to art through multiple visit programs.

Our PACE program serves children as young as 5 as well.  Through this program we work with community organizations in underserved neighborhoods around Palm Beach County to provide quality arts education to hundreds of children year ‘round.



Young visitors examine Stuart Davis’ painting at the Norton Museum of Art Photo Courtesy of LILA




CH: At what age do you believe that it is appropriate to introduce young people to art?

GT: The sooner the better!  Young children delight in discovering new things and art has so much to offer in this regard.  Their great capacity for imagination can also spur terrific conversations with just a single question or prompt from an older person. And when parents or caretakers stay engaged with the child’s responses, a really memorable experience can take shape.  The validation and encouragement of an older person can turn a single Museum visit into a lifelong interest.



CH: How do you approach the introduction to art? Example: through gallery shows and explanations or through hands on projects?

GT: Both of these avenues can be exciting and creative. Through tours we strive to make the experience an interactive one (for all ages) so rather than having staff and docents “explain” the art on view, the children discover the works, describe what they see and what they think about what they see.  These age-appropriate conversations about artworks are much more fulfilling and impactful than just passive listening. Our talented Museum docents guide the conversation and add important information about the work or artist as appropriate to the goals of the lesson and the students’ age and interest.



CH: Are there basic principles to which beginners should always be introduced as a first exposure or lesson? Or do you work with exhibits that are available in the galleries?

GT: There are so many points of entry into art.  One of the ways that we like to work is by developing literacy skills and critical thinking skills.  Exploring the elements of art (line, color, shape/form, space, texture) is a good way to help develop a vocabulary for looking at art (and everything else, by the way!).  Then, by discussing how the elements of art work together to create composition, for example, you exercise a child’s critical thinking skills.  Take it one level further, by looking at a second artwork, and comparing the second to the first… learning can happen in such meaningful ways through this kind of process.  And we can use a wide variety of artworks for these lessons, so we do use special exhibitions and the collection.


Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of a book about Graphic Design and Good Business practice: Be sure to check out Caren’s wonderful artwork – Caren is a talented artist in her own right! She is a founding member of the Artists of Palm Beach County.



For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420


HotWorks™ Announces 6th Annual Boca Raton Fine Art Show™

The 6th Annual Boca Raton Fine Art Show™ on January 24 & 25, 2015 is held in a premium location in the heart of downtown Boca Raton on Federal Highway at Palmetto Park Road.  Show Promoter, Patty Narozny shares the application information as well as details about this show every artist wants to know.  The Rickie Report is eager to hear when you are accepted into this Show so we can share your good news! You still have time to apply!!!

Hot Works™, LLC Fine Art & Craft Shows Presents

6th Annual Boca Raton Fine Art Show™

Downtown Boca Raton

On Federal Highway at Palmetto Park Road

January 24 & 25, 2015

Deadline September 5, 2014

Notifications by September 16, 2014








Event Summary


The 6th Annual Boca Raton Fine Art Show™ on January 24 & 25, 2015 is held in a premium location in the heart of downtown Boca Raton on Federal Highway at Palmetto Park Road. The location has an effect on the type of patrons it draws, who trend toward affluence with “money to spend”.  In its third year, this art fair was voted #68 in the country by Art Fair Sourcebook.




As part of the Hot Works™ family of events, the Boca Raton Fine Art Show™ has earned a reputation for quality and profitability in a relatively short time, having just celebrated its 5th Anniversary earlier this year. Patty Narozny is a wonderful promoter who cares about the artists. Strong crowds and sales are reasons most artists will return. In 2014, average reported sales were $4,709.91, which included a painter who zeroed out. Great selection of artists with high quality work. All work is original and personally handmade by the artist in the show. Hot Works events are juried by art professionals who each have more than 30 years of art education and art fair experience. Supreme advertising and promotional campaign on broadcast TV, radio, print, social media, banners, posters, post cards, and more.




“Nobody cares more about the quality of her shows and the honesty and integrity of her artists than Patty Narozny.”

Les Slesnick, Retired Photographer, Orlando, FL


“Thanks so much for all that you do to put on a great show.  I especially appreciate your personal attention.  You are among the finest show promoters in the business; you always consider artists’ needs first and that is rare.”

John Wayne Jackson, Sculpture, Black Mountain, NC


“Park understands the serious effort and dedication required to produce a successful art show. Moreover, she had very kind words for a person whom she sees as a leader in that regard. The show promoter who is hands down the most concerned about the well-being of her artists and consistently puts on a great show is….Patty Narozny (of) Hot Works.”

Herion Park, Fiber, Sarasota, FL, June 2014 – Sunshine Artist Magazine



“We very much enjoy working with you and participating in your events. Just let us know if there is anything we can do to help grow your business, so that we can do more shows with you. You are a breath of fresh air in an industry that typically see no problem taking advantage of artists for their own financial gratification – whether it’s other private promoters or “non-profit” groups that use artists to “fundraise” for their own purposes.”

Lee Wilson, Painting, Nashville, TN



The Community



Boca Raton, FL is centrally located along South Florida’s east coast, equidistant from West Palm Beach to the north and Fort Lauderdale to the south. The City of Boca Raton provides a unique blend of urban and suburban lifestyles. The 24th most populous city in Florida, Boca Raton covers over 29 square miles and enjoys five miles of oceanfront. The Boca Raton Fine Art Show™ is held outdoors in the heart of the city, Downtown Boca, on north Federal Highway, between Palmetto Park Road and N.E. 2nd Street, within Sanborn Square Park. The location has an effect on the type of patrons it draws, who trend toward affluence with “money to spend”. In its third year, this art fair was voted #68 in the country by Art Fair Sourcebook™, one of the nation’s leading art festival periodicals.


The City of Boca Raton has become a regional business leader attracting cutting edge businesses and corporate headquarters over the last several decades benefiting from a stable business environment. However, this is not the time to simply rest on one’s laurels. Increased competition and global economic conditions require a pro-active approach to future economic development. Attracting and retaining successful businesses means that Boca Raton will continue to have the high quality of life that makes it the premier community in South Florida. In the next year, more than 1,000 residences will be added to Downtown Boca by 2015.



• 30 years of event and media experience

• Focus is on visual arts and juried by art professionals

• Every effort made to eliminate buy/sell

• Enormous advertising campaigns – TV, Radio, Print, Social Media, Posters, Banners, Post Cards, etc.

• A Promoter who cares about the artists

• Several shows to choose from throughout the year – dealing with one organization

• Professionally managed

• Friendly and experienced professional event crew

• Booth sitters available

• Artist awards in every event

• Overnight security provided

• Friday move-in

• Complimentary cold water throughout the event

• Ease of drive in and move out; large trucks welcome

• More!




Artist Awards



There is $1,500 in artist awards: two $500 Purchase Award Prizes, and five $100 Awards of Excellence. In addition, there are five non-monetary Awards of Distinction, of which the purpose is to increase sales for five additional artists. All award winners, regardless of award level, receive one of our eye-catching, gorgeous two-foot-long ribbons that draw people into the booth. Awards are given at judges’ discretion based on same rules for jurying, which is technique/execution, quality, originality and booth appearance. The winning artists are automatically invited to participate in the following year’s event and the jury fee is waived.



Youth Art Competition

As part of our commitment to include art education in the Boca Raton Fine Art Show™ and the southeast Florida community as a whole, a youth art competition for grades 6-12 or ages 9-19 is integrated into the art fair. Sponsored by Hot Works, LLC and the Institute for the Arts & Education, Inc., a 501c3 non-profit organization, young artists are invited to apply with their original and personally handmade art. The competition gives budding, young artists a golden opportunity to begin learning the rules of being part of a professional art show and exhibition. This youth art competition is provided with prime space within the show to display all of the youth art entries, and $250 in cash awards is provided for the young winners.


As art programs are being dramatically cut and eliminated in schools nationwide, the need for such initiatives is made even more relevant. Students are encouraged to speak with the professional artists in the show, and to ask them questions about participating in art shows as a career. They are asked not to interrupt an artist if he/she is busy with a patron in the booth. The art fair provides these students with an unmatched learning experience, and exposes family to art work that they would not have otherwise seen. Criteria for judging the youth art are based on technique/execution and originality.

The Promise

We are committed to your success. Please feel free to call with any questions or concerns at any time. We are artist-focused and seek to provide a venue that enhances your work and simplifies your participation. At Hot Works™, your success is our success!
Please keep us in mind for any of our Hot Works™ Fine Art & Fine Craft Shows including:

November 15 & 16, 2014
14th Bi-Annual Estero Fine Art Show™ (Miromar Outlet Mall, Estero, FL) – outdoor

January 3 & 4, 2015
15th Bi-Annual Estero Fine Art Show™ (Miromar Design Center, Estero, FL) – outdoor

January 24 & 25, 2015
6th Annual Boca Raton Fine Art Show™ (FL) – outdoor
Voted #68 in the country by Art Fair SourceBoook 



The Rickie Report urges all artists to request being placed on™’s application list.  This show brings crowds and offers prize monies as well as sale opportunities.   For more information about™ please contact:  Patty Narozny, Executive Director Boca Raton Fine Art Show™  or at  or call 941-755-3088


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420



SAVING The ARTS We LOVE: Finding Resources When Economic and Public Support Falter

The staff of The Rickie Report has been involved in both the for-profit and the not-for-profit world.  Certainly, it is no surprise that the economics of our own area have affected changes in behavior, affiliation and support of our cultural institutions.  Recently, we met Wendy Weiler and had a frank discussion about some of these issues.  Because The Rickie Report sees challenges as new opportunities, we are pleased to share our discussion with Wendy and hope some of the local cultural and educational institutions will call her!



             Studies Show Art Audience Declining-

The Time is Now to bring back the LOVE OF ART

            Stop the doors from closing….

Art is here for a new generations



Consultant, Wendy Weiler

Consultant, Wendy Weiler


The National Endowment of the Arts began documenting participation in the arts in 1982.  An article written by 

Jacqueline Trescott, June 16, 2009, of The Washington Post, indicates,


Separate national surveys gauging youth and adult participation in the arts report that visits to art museums are declining.  

A study of nearly 4,000 eighth-grade students, part of the National Assessment of Educational Progress, found dwindling field trips over the past decade. ‘The percentage of eighth-graders who reported that they visited an art museum or gallery with their classes dropped from 22 percent in 1997 to 16 percent in 2008,’ said Stuart Kerachsky, the acting commissioner for the National Center for Education Statistics, which administers the assessment.

  • The National Endowment for the Arts also released new data showing that fewer adults were choosing an art museum or a visual arts festival as a leisure-time destination.
  • From 1992 to 2001, 26 percent of adults reported that they visited such attractions, but the number for 2008 dropped to 23 percent. The decrease is small, but it may portend coming declines as the most loyal part of the museum audience ages.
  • The exception, the NEA said, was in the D.C. metropolitan area, where 40 percent of adults said they had visited a museum in 2008 — reflecting tourism and free admission at most major museums.
  • In addition, the agency noted sizable declines between 1982 and 2008 in almost every performing arts field.
  • It reported double-digit rates of decline for classical music, jazz, opera, musical theater, ballet and dramatic plays.
  • The NEA survey “shows that audiences for the arts are changing,” said Patrice Walker Powell, the acting NEA chairman. “While many now participate in arts activities available through electronic media, the number of American adults who are participating in live performing and visual arts events is declining. The findings underscore the need for more arts education to foster the next generation of both artists and arts enthusiasts.”




Dire predictions?  Looking at our local Palm Beach County cultural landscape, how many attend not-so-filled audiences of musical and theatrical events?  Do you have trouble finding a parking space at other cultural institutions and are they so filled that you wonder when might be a better, less crowded time to visit?  Wendy Weiler shares her observations, concerns and offers some solutions here in this interview.

The article written by Jacqueline Trescor, June 16, 2009, highlights a growing national problem.  Without the support of communities, individuals and the next generation of art lovers, museums and other educational/cultural institutions around the country will be forced to close their doors.  Membership numbers are down due to economic issues and the decline of art supporters.  As the Baby Boomer generation and their parents age, there needs to be a new generation that embraces and supports the public arts. 

TRR:   Given this crises,  what would you suggest as a call to action?


A strategic plan of action is necessary to draw the public back to museums and make them community friendly.   Families, seniors, singles, children and teenagers need to feel at home when they experience art.  Creating events, classes and exhibits that speak to each niche market brings them closer to wanting to be a part of this inviting circle of patrons.  

Education is crucial for the next generation to feel involved and the best way to create that bond is by building a program with the schools and early childhood centers.  This way children grow up with the love of art and don’t look at art museums as a place where only adults go to learn.  It would be a normal part of their milieu.  Some unique programs that could be developed such as parent/child events.  This would be for young children to go to the art museum during the day with a parent, while other siblings are away at school, giving special time for a child and their parent.  Special hands on exhibits and classes would give parents and their children ways to express themselves together and see the venue as a “fun” place to be.  In addition, families with different cultural values will have the ability to connect with the tradition of venerating the arts and cultures of our past. 

TRR:  There are a number of places in Palm Beach County that do offer these types of programs.


The Art Museums that have been successful understand how to maximize their facility by giving back to their community. They have developed programs that integrate art, music, dance, food and fun and sharing all of those experiences with their members/visitors. The museum then becomes transformed into a place to be involved in culture and not a place to visit once every couple of years.  It becomes a  “happening place” where corporations, Chambers of Commerce members, visitors and the public could join and make a difference by sharing the types of exhibits and programs they would like to support.


TRR: Tell our readers about your experience in this field, before your recent move to Florida



As one of the creators of the first privately owned convention center in the country, my background in launching and maintaining a public facility has given me a wealth of knowledge in marketing and sales strategies.  The Meadowlands Convention Center was conceived by my colleagues and I and we pitched it to Harts Mountain who then built the center.  My role was to ensure occupancy and I did so by building an aggressive marketing campaign to promoters from around the country.  We also developed in-house events and had national entertainers.  That experience and those skills have enable me to develop promising strategies to meet the needs of  the art and cultural world we’ve been discussing.  Art Museums, galleries and other attractions are just like building attendance at a convention center.  Know your market and give them what they want and build customer loyalty for renewable revenues.
TRR:  What is EduStrategies’ mission?
As founder of EduStrategies, a marketing and sales strategy consulting firm for education, our mission is to capture a larger market share for each client.  By knowing your competitors and creating your own niche market we develop a marketing plan that ties into your sales goals to ensure success.  This formula can be transformed to any industry.  Because of my passion for art and culture,  I have chosen to divert my path from education to the art world.
TRR:  If I have a venue and am interested in hearing what you have to suggest, how would we work together?
The first step is to do an evaluation of the organization’s goals and initiatives:   to see what is working and what is not. Then we would work together to create a strategic plan with milestones and deliverables.  My role could be as an out-sourced resource or I could come into the organization and take role as Director of Business Development.
TRR:  It sounds like you have a lot to offer not only to educational institutions, museums or art-related constituents.  This is a model that can be extrapolated into any business field.  Most often, artists do not see themselves as business people.  They focus on their creative energies and find consumerism difficult to deal with. The Rickie Report believes that we need to help find a balance between the two, in order to make a living at being an artist.

If you would like to learn more about turning around your art museum, gallery or art retail store then feel free to contact: Wendy Weiler – President of, phone:508-320-4710.  This consulting firm can create a road map of marketing strategies to drive membership, secure corporate partnerships and build a branding campaign to create the buzz regionally as well as nationally.


For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420