Patrick McCallister Shares Insights And Suggestions For Artists, Art Show Producers, And The Public. April Is Autism Awareness Month

World Autism Awareness Day (WAAD) is observed every year on April 2nd.  Patrick McCallister shares some of his insights when he attended an art show, to raise public awareness of autism. The Rickie Report includes some helpful points which enhance not only the experience for the art lover, but increase sales for the artists. WAAD highlights the need to help and improve the quality of life of those with autism so that they can lead full and meaningful lives as an integral part of society.  While we are physically distanced and our awareness is more heightened, we can learn some new behaviors when we go back to our new “normal”.

 

 

 

 

If you’ve met one person with autism, you’ve met one person with autism.

– Dr. Stephen Shore   www.autismspeaks.org

 

 

 

April   is   Autism   Awareness   Month

Awareness and Acceptance Are Good For Artists

 

 

By Patrick McCallister, With Rickie Leiter

 

 

 

To raise Autism Awareness, we must first become informed.  The aim of sharing this is to increase understanding and acceptance of people with autism, foster worldwide support and inspire a kinder, more inclusive world.

 

Patrick shares, “As Deborah and I walked onto the crowded street for the art show, I could hear myself making involuntary guttural sounds. I put in my earplugs and set a pair of industrial earmuffs over them to block almost all sound”.

 

“Fortunately that show was laid out in such a way that it minimized the amount of multi-directional pedestrian traffic I’d encounter. If it wasn’t set up like that, I couldn’t have been there. We would have left before walking into the art show, altogether. Still, throughout our visit my head was on a proverbial swivel as I nervously watched out for anyone getting too close to me. Incidental touches are more than disturbing to me — they’re painful, which is something many people find hard to believe or understand”.

 

“When I stopped to look at pieces that caught my eye, artists and other sellers started friendly, but quickly got visibly annoyed”.

“I’m used to that….”, Patrick tells The Rickie Report.

“Yeah, it’s hard for many folks to talk to me when I’ll expose just one ear, and then only partially. Yeah, it’s hard for them to understand I might not seem to be looking at them or things they’re trying to show me, but I see a lot more with peripheral sight than people realize. I can’t explain these things on the spot, so as soon as people seem annoyed I walk away to spare us all grief”.

 

“The wares of George Tortorelli, of Medicine Wind Music, caught my eye at this show. I’m a primitive flute and musical whistle player. I stopped to admire his handmade instruments. He approached, then visibly paused and slowed his hand movements. He kept his hands back as he gently gestured toward instruments while we talked. He paused when I checked behind me for people, and picked up where he was when I turned back as though it was normal interaction”.

 

“People approached his booth. My chest tightened. I was instantly ready to leave. Deborah stepped between the newcomers and me — a natural motion to other people’s eyes  – that’s a protective measure for me. George moved aside and said, ‘You can step behind my table if you want’.  I took him up on the offer. I analyzed his wares for what must have been 15 minutes. George took care of other customers on the public side of his table as I did this. I’d laid out the instruments I would choose from in an impromptu but systematic organization. Then I made my picks and my purchase. It was the only thing I bought at the show that day. George nodded to thank me. He made no attempt to shake my hand”.

 

“George wasn’t being rude. By intuition or background he picked up on the fact I’m autistic, whether by name or not, and adapted to my needs.  And he got my business! Odds are I’ll buy from him again. (I spend more time on his website than I should, looking at his gorgeous instruments. I know from owning one are also high quality)”.

 

Patrick conveys, “There’s a moral to this whole story. Awareness, acceptance, adaption, and accommodation = art sales”.

 

He adds,”It’s difficult to summarize autism, which is why “spectrum” was added to the diagnostic terminology — autism spectrum disorder. Autism is a developmental condition usually typified by weakened social drives, which often shows as social awkwardness. This is most often accompanied by other manifestations such as delayed, underdeveloped verbal communication, sensory problems, often aversion to sounds, and others, such as repeated gestures referred to as “stimming.” Some recoil from calling autism a “disorder,” and prefer terms such as “neurodiversity.” In diagnostic terms, “disorder” simply means someone’s learning or mental processing is different from norms.  

 

Some people with autism live and work autonomously with varying levels of support. Others can’t. Patrick tells us, “What makes a huge difference between an autistic adult being able to live and work independently, or needing lifelong care, is the presence or lack of an aware, accepting and accommodating society”.

 

Readers cannot take Patrick’s narrative and use it as a template for identifying other autists. He shares, ” Yes, ‘autist’ is a dictionary word for someone with autism.  If you’ve met one autist …you’ve met one autist!  There are some general clues you are talking with an autist, for example when the person seems bothered by sounds or movements. They may have a tendency to look away while speaking or have a tendency to articulate a specialized knowledge without apparent regard to social norms”.

 

Our take-away from this?

 

Fortunately it doesn’t take specialized knowledge to converse with those with autism. Watch and listen to people and follow their cues. This works for everything from affective disorders, such as depression, to anxiety disorders and mental-heath conditions such as post-traumatic stress disorder. You’ll meet people with all of these and many more, when displaying art. Throw “weird” out of your thinking and replace it with “uncommon” and let those ‘less common’ customers lead you to how to interact with, and sell to, them.

 

 

Patrick reminds us, “We love and want art, too”.

 

Patrick McCallister is a longtime journalist who was diagnosed with Asperger’s syndrome in 1993. Like a lot of people with developmental differences, he hid the diagnosis for years. Today he advocates for people with disabilities in various areas, but especially transportation.

For more information:

 

In 1970, the Autism Society launched an ongoing nationwide effort to promote autism awareness and assure that all affected by autism are able to achieve the highest quality of life possible.  In 1972, the Autism Society launched the first annual National Autistic Children’s week, which evolved into National Autism Awareness Month (NAAM). This April, we continue our efforts to spread awareness, promote acceptance, and ignite change.

The Autism Society of America, the nation’s oldest leading grassroots autism organization, is is proud to celebrate National Autism Awareness Month  in April 2020 with the its new “Celebrate Differences” campaign. Designed to build a better awareness of the signs, symptoms, and realities of autism, #CelebrateDifferences focuses on providing information and resources for  communities to be more aware of autism, promote acceptance, and be more inclusive in everyday life.

The Autism Society recognizes that the prevalence of autism in the United States has risen from 1 in 125 children in 2010 to 1 in 59 in 2020 – recognizing this continued increase, the goal for NAAM is to further increase awareness about autism signs, symptoms and opportunities through: information and referrals, events, printable and digital resources, and community partnerships with businesses and organizations dedicated to building inclusive experiences.

The Autism Society has a variety of resources designed to inform and encourage communities to celebrate differences, and become more inclusive of individuals with autism. The campaign will overlap with World Autism Awareness Day on April 2nd, and continue throughout the month. These resources will be made available on social media for sharing as well as on www.autismawarenessmonth.org for download.

 

 

Being a part of a community and feeling included is extremely important in people’s lives. Being part of a community doesn’t mean that it has to be necessarily one’s neighborhood/geographic community. People can experience and explore different communities by traveling and/or taking vacations. People can meet new people and try new things when they go to various camps or retreats. Some may find community among a religious belief they share with others.

 

There are many communities in which people can be a part of such as work and/or social communities which are centered on leisure activities or hobbies. But being a part of any of these communities does not mean simply that the individual is present. To have true community inclusion, the individual needs to be participating and accepted by the other individuals. Becoming a part of any community takes time and effort. Individuals will have to learn practices of the community and have to get accustomed to new things and people. Similarly, the members of the community will have to learn and get accustomed with the new member. Community inclusion is not always a fast process, especially when it causes people to get out of their comfort zone. But with proper supports and effort, community inclusion is extremely rewarding and life-altering.  www.autism-society.org

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Artists Doing Their Thing During A Crisis: Free Webinar, Financial Relief Resources, How To Acquire Your Own Patrons, Let Your Craft Be An Essential Saving Grace

Trina Slade-Burks and Anthony Burks Sr. continue to be significant supporters of artists, by offering a FREE Webinar “So You Want To Be A Curator” tomorrow, Thursday, March 26. The video will be available for 24 hours after viewing. They also share important financial and other resources in this Rickie Report article. Feel free to share this timely information.  Physical distancing does not mean we have to be socially distanced.  Let’s stay connected!!

 

 

 

 

 

 

 

 

ARTISTS    DOING    THEIR   THING

DURING    A    CRISIS

 

 

So You Want to Be a Curator Free Webinar

(Facebook live)

 

THURSDAY,  MARCH 26         1PM

 

YOU  MUST  RSVP!

 

Big or small curating an event takes a lot of planning. When you attend events, do you think to yourself “This is so easy. I can do this.”.

With COVID-19 situation happening right now & everyone social distancing for the time being, a webinar-style, Facebook Live type of event is the best option.

Once you RSVP we will connect via FB & Trina will give you access to the private group. You will keep access to the group & have access to the video for 24 hours after the original airing of the webinar.

 

RSVP HERE

https://www.eventbrite.com/e/so-you-want-to-be-a-curator-webinar-facebook-live-tickets-100479729576

 

 

 

 

Join Patreon & Acquire your Own Patrons

 

 

 

 

 

What is a patron?   They are a person who supports with money, gifts, efforts, or endorsements to creatives, institutions, causes, events etc…

Want to find a way to link up with other creatives or provide exclusive content to people who want to support your visions?

 

Financial Relief Resources for Artists

During COVID-19

 

 

 

We know that many artists have lost some of their fiscal opportunities due to the present crisis. Teaching gigs, mural projects and art exhibitions have come to a halt because we have been sequestered, schools and institutions are closed, and we must be socially distance ourselves from the public. But bills still need to be paid!  There are financial options in place for you. 

Find the list 

HERE

 

https://www.artworkarchive.com/blog/financial-relief-resources-for-artists-during-covid-19

 

 

 

Let your Craft be an Essential Saving Grace

Lake Park business 3D printing face shields to protect healthcare workers from coronavirus

 

 

 

 

Here’s a challenge. We are in an international crisis. Evaluate your talent resources. Can your talent help someone? 

 

Here is an example

 

You may have a lot to offer and you didn’t know you could. 

How can you make a difference?

Put your thinking cap on and assist an immediate need.

 

 

 

Working on Something New? Go Live

 

 

“Ethnic Mermaid” by Anthony Burks, Sr

 

 

So you are tired of this social distancing thing and you are cooped up in your studio.  Why not go live and let the world see your talent.  Artists, DJ’s, singers & even yoga instructors are using Facebook, IG and Youtube as a tool to get the audience to see their creativity. 

This is REAL EXPOSURE at your convenience. 

 

 

 

 

 

About ATB Fine Artists & Designers LLC:

 

ATB is an all Art business and art-consulting firm created in 1993.  Its mission is to provide professional image building opportunities for artists and businesses through creative and unique concepts.  ATB has been educating, promoting and creating artistic concepts and visions for two decades.

The ATB Fine Artists & Designers LLC, please visit http://www.atbfineartists.com/, follow us @atbfineartists on IG, or https://www.facebook.com/atbfadllc or contact us at 561-714-6674.

About No More Starving Artists Foundation (NMSAF):

 

NMSAF is a 501(c)3 founded 2018 whose mission is to build the legacies for artists from Palm Beach County.  It was established to help primarily Palm Beach County artists be sustainable by providing opportunities and services. For more information about NMSAF visit http://www.nmsaf.org/ follow us @nmsafpbc on twitter and IG, or https://www.facebook.com/nmsaf/ or contact us on 561-714-6674.

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Neil Capozzi Speaks About News, Tools And Resources For Artists Beyond Paint, Paper And Supplies. Staying Safe From An Artist Scam And What To Do If It Happens

Scammers take advantage of emotions when approaching their victims. Visual artists are just as vulnerable as other scam victims. Art scammers play on your emotions and your desire/need to make a living from your art. Now that galleries, art shows, and art exhibits are closed due to the Covid19 outbreak, we are more vulnerable than ever!  We all know internet art scams exist, but sometimes it’s easy to forget about the warning signs with the excitement of a potential sale.  The Rickie Report speaks with Neil Capozzi, owner of Stuart Art Supply & Artists’ Nook Studio about the latest scams exploiting visual artists, how to avoid being a victim, and what you can do if you’ve been victimized.

 

 

 

 

 

Stuart Art Supply  & Artists’ Nook Studio

43 SE Kindred Street  Stuart, FL 34990

http://www.stuartartsupply.com

772.220.4500

n.capozzi@stuartartsupply.com

MONDAY – FRIDAY  10 AM – 5 PM

SATURDAY  10 AM – 3 PM

 

 

 

 

WARNING!   WARNING!   WARNING!

 

 

 

TRR:   Tell us some of the aspects of an artist scam

NC:

People figuring out how to exploit striving artists is nothing new, but technology and changing market structures have opened up some new ways to do it.  While I don’t subscribe to the notion that all artists are “struggling” or “starving”, these are creative people who are at their most vulnerable when approached for a “big sale”.

 

As a small business owner, I’ve experienced many unusual events throughout the years and one instance seems to be recurring. This is a good time to remind those in the creative sector to be careful with their online presence. If you get an offer to purchase something you sell, be attentive. Sometimes if an offer is too good to be true then it most likely leads you into a trap.

 

I was recently contacted by a client/artist (we’ll refer to as “A”) who is a novice in the online art world. Like so many, she posts her images on the web on various social media sites and her own website. “A” mentioned that she was contacted from her website by someone who was interested in purchasing some art as a gift for her husband. Since this was a cold contact via a website that doesn’t offer online sales, I was immediately suspect!

 

I asked “A” where she was in the transaction and she said they’d agreed on a price and the method of payment, shipping and how to compensate the shipper. I instantly suggested she not do anything else.  Understandably, she became nervous and we agreed that she would no longer make any attempts to move the process forward. The buyer continued to email “A” and praised the work she saw on her website. “A” called me, and we talked some more, and we decided to play along. The buyer would not give her address or her telephone number. The excuse was that this was a gift and that she uses a local company to ship the order anyway so there was no need for her to provide the information to the artist. The only contact was via email.

 

“A” was contacted via email by the buyer with updated payment information. The buyer said she issued a bank draft and gave”A” the UPS tracking number. “Wow, the buyer still seemed serious”, “A” thought!  “What should I do?” I told her to wait until the check arrived. The check arrived a day later. “A” was tense – “what do I do now?”. The amount on the check was $2500 and this amount was well above the agreed upon purchase amount. The buyer’s instructions were to pack the purchase and she would send her shipper to pick up the items and send them to her, the shipper would collect the balance of the $2500 check in cash.

 

I told “A” to call the bank on the check and asked if there were sufficient funds. When she did, the bank told her that the check was drawn on a fake account. So, if my client proceeded with the transaction, she would have been out the art and the cash she gave the shipper. It’s an old scam and it continues to catch people off guard. Remember, if you get an offer that is to good to be true it usually is!

 

 

 

TRR:  Preying on the vulnerability of an artist, whose ego is what is on the canvas, in a sculpture, or part of any visual art is appalling.  This is not the first time I have heard about this, which is why we want to share some specific information to avoid being scammed.  What are the “red flags”?

 

 

 

 

 


NC:

 

RED FLAGS

1. Impersonal Stories

The “buyer” uses a story to hook you about their wife liking your work or wanting art for a new home, but it sounds stunted and impersonal. A big tip off is that they do not even address you by name, but simply start with “Hello”. This way they can send the same email to thousands of artists.

2. A Foreign Emailer

The “buyer”usually claims to live in another country — far from where you live — to make sure the art has to be shipped. This is all part of their dastardly plan.

3. A Sense of Urgency

The “buyer” claims they need your art quickly. That way the art will be shipped before you find out the check or credit card details are fraudulent.

4. A Fishy Request

The “buyer” requests your personal information, including back accounts

The request doesn’t add up. For instance, the “buyer” wants to buy three pieces and asks for prices and dimensions, but doesn’t include the pieces’ names. Or, they want to purchase a piece that is marked as sold on your website. It will reek of suspicious activity.

5. Poor Language/ Spelling and Phrasing Errors

The email is riddled with spelling and grammatical errors and doesn’t flow as a normal email should.

6. Strange Spacing

The email is oddly spaced. This means the weasel carelessly copied and pasted the same message to thousands of artists, hoping some will fall for the scam.

7. A Cashier’s Check Request

 The “buyer” suggests non-traditional payment transactions or sending money to a third party.

The “buyer” insists that they can only pay by cashier’s check. These checks will be fake and you could be blamed when your bank discovers the fraud. However, by the time this happens the scammer will have already received your art.

8. Outside Shipping Wanted

They want to use their own shipper–which is usually a fake shipping company that is in on the scam. They often say they are moving and will have their moving company pick up your artwork.

9.  Be Cautious of “Relay Calls”

People with hearing or speech difficulties legitimately use relay calls. Scammers may also use this communication service to contact you.  Do Not Accept relay calls unless you know the person using this service.  Scammers often use a “third party” who “works” for a communications company.  Often, an “overage amount” is involved.  Hang up!

 

 

 

 

 

Remember that a scam email might not have all of these signs, but go with your gut.

 

Scammers can be clever.

 

Stick with the old adage: “If it seems too good to be true, it probably is.”

 

 

 

 

 

 

TRR:   If you are scammed, What can you do?

 

NC:

Being scammed or even experiencing an unsuccessful attempt can feel incredibly frustrating and insulting. It’s normal to want to somehow “get back” at the scammer. Some people satisfy this urge by engaging with the scammer in order to “waste their time”, but honestly this is just a waste of your own valuable time. Your best response is to ignore it and move on, or possibly submit a complaint to the FTC using the link below.

 

TRR:    As AARP.org reminds us, “It’s about emotion, not logic!”  Read the fine print of everything you sign!  If your eyes glaze over, it’s time to consider asking for legal help.  As I say in my art-marketing seminars…”do you know how to fix a car engine?  No?  So, you decide to bring it to someone who does. Then, why are you hesitating to get legal advice?”

 

A new scam trending upon the internet is the false premise of an online gallery.

Recently, one of InLiquid’s members received a scam. It was a “call for submissions” to a now-non-existent business called Faburry Gallery, supposedly located in Philadelphia. With a rather vague and platitudinous description of their mission, they have asked artists for submissions via email, also asking for a small fee of $5 per submission. Yes, it’s a small price, any independent contractor could eat up the loss, however it gives way to an entirely new scam-frontier: identity theft. Although we would typically suggest to deal art locally, this only further raises our eyebrows on what is considered safe. While eager to have one’s art visible on a national scale, this style of enticement couldn’t be more of a bait-and-switch. 

So to all our hard working artists out there, our only suggestion is to always be aware. Most scams come in patterns and, quite often, are too good to be true. As an organization dedicated to the promotion of artists, we will do our best to always keep you posted. 

 

This sickening strategy allows them to either steal your original works, money, or both. It’s crucial to know the signs and how to protect yourself, so you can continue to benefit from legitimate online opportunities. And, continue to sell your art to a whole new audience of interested, REAL buyers.

RESOURCES:

 

 

TRR:

Here are some helpful websites with information on frauds and scams.  Stay a step ahead of scammers and keep yourself updated with the latest information on scams and tips to help prevent yourself from becoming a victim.

Art Advocate and colleague, Carolyn Edlund, from ArtsyShark tells us, “I have seen this exact scam, but it doesn’t even need to be a payment for an art sale. I got one from a weird address at Paypal billing me for a domain name (which I do own) but for three times the price! I didn’t bite, but contacted Paypal and they asked me to forward it to spoof@paypal.com. One of my clients got something similar, simply telling her there was an issue with her account and that she should log in through a link. Paypal must address these problems, because surely there are a ton of people, including artists, getting ripped off”.   Again, when in doubt, contact Paypal!  For more information, contact Carolyn@ArtsyShark.com or visit www.ArtsyShark.com

 

Read this article from Agora Gallery:   https://www.agora-gallery.com

          (Look under “For Artists”  and then  “Artist Advice Blog”)

Read Kathleen McMahon’s Art Scam blog:  www.kathleenmcmahon.com

Federal Trade Commission – Scam Alerts

 

www.ftccomplaintassistant.gov

The Federal Trade Commission’s Scam Alerts page keeps consumers up to date on recent scam alerts with what to know and do about scams in the news.

www.consumer.ftc.gov/scam-alerts

Federal Bureau of Investigation – Common Fraud Schemes

The Federal Bureau of Investigation has developed their Common Fraud Schemes website to inform you on the most common scams that the FBI investigates and tips to help prevent you from becoming a victim.

www.fbi.gov/scams-safety/fraud

USA.gov – Consumer Frauds and Scams

The USA.gov Consumer Frauds and scams website hosts information and tips on how to avoid scams and fraud with a special section dedicated to current scams to be aware of.

www.usa.gov/topics/consumer/scams-fraud.shtml

Better Business Bureau – Scam Stopper

The Better Business Bureau’s Scam Stopper website has information on scams including top scams, the science of scams, who gets scammed and report a scam.

www.bbb.org/council/bbb-scam-stopper/

For more information about art supplies, art classes, or the opportunity to conduct art classes:

 

 

Check Out The Classes/Workshops  Here:

 

Stuart Art Supply  & Artists’ Nook Studio

43 SE Kindred Street  Stuart, FL 34990

http://www.stuartartsupply.com

772.220.4500

n.capozzi@stuartartsupply.com

MONDAY – FRIDAY  10 AM – 5 PM

SATURDAY  10 AM – 3 PM

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

Rickie Leiter Presents A Two Part Art Marketing Seminar At The Gilt Complex In Stuart Offering Strategies And Tips For A Successful Art Business

Artists who want to sell their artwork need a clear and easy business plan!  The Gilt Complex in Stuart is offering a 2-part workshop with Rickie Leiter, publisher of The Rickie Report and the knowledgable staff of the Gilt Complex on February 12 and 19. Don’t miss out on this hands-on practical knowledge seminar, including how to frame and hang your work to show your best advantage!  Numerous past seminar attendees and consultation clients have been accepted into traditional galleries, juried exhibits, won awards, and made major sales at Florida venues as well as at international venues. The skills they learned through these seminars and mentoring have taken them from hopeful to successful! The Rickie Report shares the details about the next seminar here.  Advanced registration is a must.  

608 Colorado Avenue  Stuart, FL  34944

772.463.0125     www.TheGiltComplex.com

Open Monday through Saturday from 10 to 5

(Or By Appointment)

 

 

 

 

P R E S E N T S :

 

 

 

 

Learn….

How to approach Galleries

Preparing a portfolio

Presenting your work

Pricing Your Work

Marketing your Work

Using Social Media

Answering Calls to Artists

and more…

Session 1: February 12th | 6 – 9 pm

Session 2: February 19th | 6 – 9 pm

$100 per person

RSVP by January 3, 2020

Reserve Your Seat  772-463-0125  

 

 

 

 

For more information:

The Gilt Complex

608 Colorado Avenue    Stuart, FL 34994

772-463-0125     www.TheGiltComplex.com

Facebook

Instagram:  @thegiltcomplex

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

A Top Artist Advocate, Rickie Leiter, Is Interviewed By Artsy Shark Founder, Carolyn Edlund. Meet Rickie On November 2-3 At Artists And Charities Hand In Hand Event At Palm Beach County Convention Center

Artsy Shark, a leading art blog, recently interviewed Rickie Leiter, publisher of The Rickie Report about what artists need to know to thrive in today’s changing art market. Founder, Carolyn Edlund, asked about the biggest challenges that artists face, how to stand out, and more.  We are honored to share this interview with you and we suggest you add your name to Carolyn’s blog of helpful resources for all artists who want to build better businesses! Come to the Artists and Charities Hand in Hand Fine Art Show on November 2-3 at the Palm Beach County Convention Center to meet Rickie.  Stop by and introduce yourself!

 

 

 

 

 

 

A Top Artist Advocate, Rickie Leiter,  Speaks

by Carolyn Edlund

 

 

 

Carolyn Edlund Graham

 

 

 

Arts advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry, and what artists must know.

 

 

 

 

Rickie Leiter leads conversation at an arts industry networking event. Photo courtesy of Samantha Castro

 

 

AS:  In your experience, what are the biggest challenges visual artists face today? Have they changed significantly in recent years?

RL:  The biggest challenge visual artists face is deciding how and where to market their artwork. Because most artists have little or no business background, it is easy to fall into the “starving artist” syndrome, which is truly unnecessary. There are so many vetted resources that can guide them! Some major challenges they face are:

  • Maintaining a business model (updated website, constant social media about their artistry, marketing, and advertising, expenses to apply to exhibits, insurance of their artwork, how to pay themselves)
  • How to decide which gallery is the best fit for their artwork
  • Pricing their work
  • Maintaining an inventory
  • Standing out in the crowd
  • Understanding their niche market (if you try to be everything to everyone, you will burn out).

The proliferation of online art sales has become a reality. Brick and mortar galleries are folding under severe economic pressures to maintain the quality of art being offered, engaged art patrons, and continual sales.

Clients are eager to see the newest artwork available, which gives digital marketing an edge. Virtual galleries are being born constantly which eschew the normal expenses that physical galleries have. These expenses include electricity, water, property insurance, and insurance for the art, among others.

Even with virtual art marketing websites, artists must read the fine print of every contract! Does the artist maintain ownership of their images? How are sales tracked? How does an artist enter an art piece in another exhibit that just became available and fits their niche market?

In essence, artists have to ask themselves who their advocate will be. If they are relying on themselves, they must have reliable legal and financial advisors. It all boils down to a business plan. Creating is the “fun” part. You have to do the “hard” business part too, in order to be successful.

AS:  With galleries in decline and the art market in transition, individual artists must become self-determining. How do you view this trend?

RL:  Self-determination allows artists to network more freely, which I strongly believe is the ultimate marketing tool.

Artists need to do their homework, and move forward with a flexible but anchored plan. Go to a physical gallery and see if your work will fit in. See how the gallery staff responds to art lovers (not all of whom will be art patrons). Go to an opening reception and see who the clientele is. Do you see yourself there? Then, make an appointment to show your work; never just show up with a portfolio. If you are interested in a virtual gallery, contact some of the artists who use it, and ask for their feedback.

AS:  What is your best advice for artists entering the market today? How can they get ahead?

RL: I am not a car mechanic. When my car needs servicing, I take it to a dealership whose reputation I trust. I am not a web designer. When I gave birth to The Rickie Report, I surrounded myself with a knowledgeable webmaster who speaks in plain language, a business manager, an accountant who set up our billing and payment systems, and a graphic designer. I still rely on these experts at different times.

Take a business class. Make a business plan. Have a business consult.

AS: What are your best tips for standing out from the crowd?

RL:  I believe in dreaming big. And I dream “out of the box.” Here’s how to get started:

  • Make a list of the people you know in your life (living anywhere).
  • Share your passion (i.e. your artistry) with them.
  • Follow my two-foot rule: share your passion with anyone who comes within two feet of you.
  • Remember this is a moment for sharing, not selling.
  • When people feel your passion, they are eager to share it.
  • How can they help you? First you must tell other people about your work!

AS: Who else can an artist share their work with?

RL:  Think about different, unexpected ways your artwork intersects with other people’s lives.

Are you a member of Costco? Send a link to your art website with a short note about how much you enjoy the Costco experience. You might be chosen for a highlight in their member’s magazine. This kind of publicity…. wow!

Are you exhibiting at a unique event? Contact AAA (Automobile Association of America) and ask about a virtual listing of your event, with a link to your website. They have lots of readers and give you lots of exposure, even if they can’t make the event.

Partner with a charity who invites their patrons to an event. When you sell your artwork, offer a portion of the sales to the charity. This is a win/win and the art patrons will feel good about it! Give out business cards that offer a percentage of the next sale to the charity as well. That brings repeat clients and helps you build a collector relationship.

Do you understand your market niche? I know an artist who creates hearts in her paintings. Who can she network with, knowing clients will be in tune with her artistry? Connections I suggest include the American Heart Association, medical practices of cardiologists, Valentine’s Day events, Red Dress events for women’s heart health, hospital gift shops, etc. I could go on and on with ideas, which is why I enjoy doing consults with artists.

AS:  Your online newsletterThe Rickie Report   provides opportunities, publicity and updates for artists in the South Florida region. What other resources do you recommend to artists?

RL:  Artsy Shark is one of the best resources I know. Besides websites which are specific to art exhibits and entry opportunities, I find some of my best kernels of creative ideas from business magazines. They may or may not be art related, but I read them and take notes. Here’s my top list:

Additionally, I recommend that artists refer to publications, especially Entrepreneur Magazine, Inc. Magazine, and Handmade Business, which often have great articles for artists and other creative business people. They can often be read free of charge at libraries.

Stay in touch with Rickie Leiter by subscribing to The Rickie Report, and following her on Facebook.

 

 

Interview link: https://www.artsyshark.com/2019/10/02/a-top-artist-advocate-speaks/

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

Carolyn Edlund:  410.977.2915

Carolyn@ArtsyShark.com

www.ArtsyShark.com

 

 

 

MEET  RICKIE  AT  THIS  EVENT:

 

Saturday, November 2, 2019

Sunday, November 3, 2019

    11 am – 5 pm

 

Benefits:

Armory Art Center

Dreyfoos School of the Arts Foundation

Peggy Adams Rescue League

 

 

artistsandcharities.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Marketing Your Art Business Is Focus Of Martin Artisans Guild Meeting On October 16, Featuring Rickie Leiter, Publisher Of The Rickie Report

The Martin Artisans Guild announces their October 16th meeting, which will focus on marketing your art business.  Guest speaker will be Rickie Leiter, publisher of The Rickie Report. She will include several types of marketing tools and resources for artists and artisans to improve their business acumen.  Attendees should bring their business cards, as their entry for a drawing for a free article in The Rickie Report.  We share the details in this article. Non-members are invited!

 

 

 

 

 

 

 

 

 

ANNOUNCES  OCTOBER  MONTHLY  MEETING:

 

 

“MARKETING  RESOURCES”  

 

 

Guest Speaker:

 

RICKIE  LEITER,

Publisher   of   The   Rickie   Report

 

 

*  Bring Your Business Cards

 

 

Wednesday, October 16, 2019

6  –  8  pm

 

Non-members are invited!

COURT   HOUSE   CULTURAL     CENTER

80 Southeast Ocean Boulevard    Stuart, FL 34994

 

 

For more information:

www.martinarts.org

 

 

 

 

The Martin Artisans Guild

A FLORIDA 501(3)C NON-PROFIT

The Martin Artisans Guild was created to nurture the production of Fine Art and Craft, increase awareness of local art, facilitate development and networking among Working Artists and create marketing venues for our members.·        

  • To promote Martin County, Florida as a center of art.
  • To provide opportunity for artists to exhibit original work to the public.
  • To develop a sense of shared community and support among artists.
  • To foster the concept that success for one artist benefits all artists.
  • To present Artists’ Open Studios as a venue for purchasing art.

The group accepts membership of individuals without discrimination.Yearly Dues:

  • $35/year for Professional Members
  • $30/ year for Emerging members
  • $20/year for Student Members
  • $35/year for Supporting Members

ALL Guild members are required to serve on at least one volunteer committee.ALL NEW Guild members are required to be JURIED into the Guild; You will be accepted as either a Professional Level Artist member or an Emerging Level Artist member.

  • Professional Level Members will not be required to jury into future Guild Exhibits, Events or Martin County Open Studio Tour. Professional Level Members MUST be a member of the Arts Council of Martin County. Membership information can be found here: https://www.martinarts.org/support_us/become_a_member/
  • Emerging Level Artists are artists who are aspiring to become Juried Professional members. Emerging members will need to be juried before each event/exhibit, and will be eligible to reapply as a Professional Level Member after 1 year.
  • Student Members MUST be students with a school ID Card or a student of a MCOST Teaching Artist.
  • Supporting Members are Supporters of the Arts in the Community.

MAG Membership Year runs 3/1- end of February yearly to coordinate with the MCOST schedule.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

 

Don’t Miss This Important Learning Event February 1-2, 2019. “Conquer The Changing Marketplace” Explores How Art Is Marketed, Helping Artists Be In Charge!

Will you be in Fort Lauderdale with other artists who will change their careers on February 1 – 2, 2019?  Don’t miss this important learning event at ArtServe in Fort Lauderdale! The Clark Hulings Fund for Visual Artists will present an Art-Business Conference, “Conquer the Changing Marketplace”.  Use the Rickie Report Code to save $50. on registration!  Broward County artists can take advantage of financial sponsorship!  Tickets are on sale now, with early bird pricing available until January 1st.  Give yourself this gift!  Rickie will be there and can’t wait to share this experience with you!  For all the details, check out this article.

 

 

 

 

 

 

The Clark Hulings Fund for Visual Artists

Presents an Art-Business Conference

 

“Conquer the Changing Marketplace”

 February 1-2, 2019

at

 ArtServe in Fort Lauderdale   

https://clarkhulingsfund.org/events/florida/ 

 

 

The marketplace is changing—not just technology, but HOW art is marketed, bought, and sold. You, the Artist, are at the center of this. Take charge of your career, mesmerize your audience, maximize your extraordinary professional advantages, and Sell-Sell-Sell. This is going to be an amazing event.

Tickets are on sale now!

Early-bird registration pricing available until January 1, 2019

Save another $50 by using your Rickie Report Code:  RICKIE50

 

 

Broward County Artists: take advantage of an opportunity to apply for financial sponsorship to the Art-Business Conference. Broward County Cultural Division has issued a Call for Artists:

http://broward.org/Arts/Funding/Pages/ClarkHulingsFund.aspx

and will be covering all but $95 of the registration fee for in-county artists who are selected. Deadline to apply is December 28, 2018.

 

 

The conference schedule is below:

Friday, February 1st:

8:00am Registration, Mingle & Coffee

8:30am Conference Kickoff

9am Conquer the Changing Marketplace

10am PLAN: Define What You Want

11am EXECUTE: Build Your Action Plan

12pm Lunch Break

12:30pm Expert Panel Discussion

1:30pm Nail Your Brand Story

2:30pm Win Your Audience with Storytelling

3:30pm Take Your Story Live

4:30pm Rock Your Portfolio

5:30pm OPTIONAL INTERACTIVE: Brand Story Fish Tank

 

 

Saturday, February 2nd:

 

 

8:15am Mingle & Coffee

8:30am Elizabeth Hotseat

9am Multiply Your Revenue Streams

10am Price for Profit

11am How to Sell Art Online

12pm LUNCH BREAK

12:30pm OPTIONAL INTERACTIVE: Ask the Directors

1pm Recruit Your Tribe & Hunt with a Pack

2pm Squash Resistance

3pm Retool Your Plan & Go

3:50pm CONFERENCE WRAP-UP

4:00pm OPTIONAL INTERACTIVE: Sales Strategy Fishtank

6:00 pm Cocktail Party

 

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Visual Artists: How Will You Optimize Your Business? Come With The Rickie Report To The Next Art-Business Conference February 1-2

Artists and creative professionals lead busy  – heck, not just busy, INDUSTRIOUS – lives!  That’s the key reason The Clark Hulings Fund For Visual Artists brings art-business education to regions of the country (Dallas, New York City, Santa Fe, Denver, and Ft. Lauderdale).  CHF gives working artists key opportunities to accelerate their careers and optimize their businesses without  committing to a residency far from their studios or to return to their alma mater and ask, “Why was this not built in from the start?”  The next Art-Business Conference takes place in Ft. Lauderdale on February 1-2.  Save an extra $50 with a special discount code for our readers!  This is open to ALL visual artists.  Rickie will be appearing on one of the panels. 

 

 

 

 

 

 

 

 

 

 

 

Arts organizations are already on the ground in these communities, and each one seeks to serve its local constituency. The Art-Business Conference is a way for CHF to collaborate with those groups to extend their mission, bring in powerful expertise, and create more engagement and awareness around what they offer. We do this by inviting those organizations to participate directly, through logistics and sponsorship.

 

 

 

Local and enterprise businesses have more in common with artists than they often realize. Creative professionals are not only powerful economic contributors, but they utilize other businesses, creating a net gain for both sides. Many companies have already declared a cultural mission or made a commitment to corporate social responsibility, and CHF provides a way, through commercial sponsorships, to achieve those aims while also connecting them with new customers and loyal brand advocates.

 

 

 

Other community groups focus on goals such as creating a resilient local culture, sponsoring minority and women’s participation in career growth and economic development, and fostering a more robust business community. These groups are natural partners that find in CHF an organization that “gets it” and offers creative ways to do something that’s visible and garners publicity, yet also substantive, producing a measurable effect, through solid data, metrics, and analytics.

 

 

It doesn’t end with live learning or professional networking events. CHF offers follow-up programs to every event attendee, including a digital learning portal, online community, and—for those who are interested—our rigorous Art-Business Accelerator Fellowship (for which we are currently reviewing the 2019 applicants).

 

 

FORT LAUDERDALE: It’s still early enough to get involved (as an artist or entity) in the Ft. Lauderdale Art-Business Conference, February 1-2, 2019.

 

 

Artists and creative professionals will be blueprinting their careers, developing an action plan to make their businesses thrive, creating a brand narrative to win significant audience share, and building a strategy to optimize their income streams.

 

Everything CHF stands for can be understood from what we’re doing on the ground in locations all over the US. If you want to learn more, recruit us as a partner to your company or organization, or plug into one of our programs. Visit us at clarkhulingsfund.org to let us know you’re interested.

 

 

 

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

The Clark Hulings Fund For Visual Artists Announces Art-Business Conference In Fort Lauderdale, February 1-2

The Clark Hulings Fund for Visual Artists (CHF) is excited to announce its Art-Business Conference in Fort Lauderdale, an event that seeks to inspire visual artists to “Conquer the Changing Marketplace.” This weekend-long business-development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for February 1 and 2, 2019, the event is funded in part by the Broward County Board of County Commissioners through the Broward Cultural Council. The two-day conference is co-sponsored by ArtServe, an active incubator for Broward County’s growing art community. The Rickie Report shares the details and urges you to sign up now for the cost-saving Early Bird (ends Nov. 15). In addition, we offer a $50 discount code for our readers! We look forward to seeing you there! This is open to all visual artists.

 

 

 

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.

 

 

 

 

 

 

 

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.

 

Elizabeth Hulings

 

 

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.” Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. 

 

Carolyn Edlund

 

 

The event fee is $395, with CHF is offering an extra early-bird price of $295, until November 15, and an early-bird price of $345 until January 1, 2019, when the regular price of $395 starts. Tickets are available here. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

Rickie Report readers!

Use the $50. cost savings code: RICKIE50 when you register

 

 

Daniel DiGriz

About The Clark Hulings Fund:

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist- formed and artist-led networks of opportunity. All of this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

What Is CERF+? How Can Its Resources Help You Before And After A Disaster? Here Is CERF+ A Safety Net for Artists’ Emergencies

What happens when a disaster strikes?  We see images and hear stories of people who have lost their homes, livelihoods and loved ones.  We rarely see coverage of artists who have lost their studios, galleries, and income.  Today, Caren Hackman reports about CERF+, which comes to the aid of those creatives who need immediate relief.  When it was discovered that there was virtually no safety net for artists and their work, the Craft Emergency Relief Fund was established.  The Rickie Report shares the resources that CERF+ offers!  We hope that this article is just the beginning of a conversation with artists, galleries and other arts-related organizations.  How can each be involved, in a small, but powerful way?  

 

 

 

 

 

 

 

Artists are one group that misses all the attention when disaster strikes. It may be fire, a hurricane, a flood, or an earthquake.

 

 

Unless a museum is involved, no one seems to notice that great artworks are lost without compensation to the maker.

 

At last there is a resource with CERF+, a very unique organization that has come to the rescue of artists as a kind of safety net for their fragile careers. They know there is no way to recover from major damage to supplies and inventory.

 

When the events of life become oppressive, there is someone to help. 

 

 

 

 

As such, CERF+ advocates preparedness so that artists of all types are ready before an unforeseen event arrives. This could be a health crisis such as a personal illness or debility. Their website, CERFplus.org (https://cerfplus.org), is devoted to preserving careers through “Studio Protector” and the “Wellness for Makers” programs. Much is loaded into the comprehensive site so that artists and craftspeople can get information on grant writing, health insurance, disaster preparedness and more. New or long-term creatives can find advice on a variety of relevant topics.

 

 

A few of the artists who have been helped by CERF+

 

 

Director of Programs and Outreach, Jennifer Simon, describes the organization’s philosophy as “everything that can help the artist enjoy a sustainable and resilient career. We attempt not to duplicate information already available to artists from other worthy organizations; instead, we try to focus on ‘filling the gaps.’” She points out that the new website is actually a merging of two previous ones: CERF and Studio Protector. The result is a guide to emergency relief assistance and recovery. 

 

 

 

 

It all came about when it was discovered that there was virtually no safety net for artists and their work. Carol Sedestrom Ross, President of American Craft Enterprises in 1985 and glassblower, Josh Simpson, joined forces in the mid 80’s to establish the Craft Emergency Relief Fund. It was based on the known generosity of artists to help their community when in trouble. They formalized the former “pass the hat” tradition to an organized donation system. Lacking a website, of course, they depended on people passing through exhibitions and shows.   

 

 

 

Artists are notoriously loyal and before long, the fund grew along with the organization. They felt that “needs to be a greater presence of artists at the table when it comes to emergency assistance in general.” Artists and musicians of all callings periodically face times of dire need. And so the National Coalition for Arts Preparedness and Emergency Response was born whose members included the Actors Fund, Music Cares, South Arts, and the New York Foundation for the Arts. It is a tight knit group that is in constant communication to share ideas on resources and communal activities. 

 

 

 

 

Jenifer brings me up to date on the contemporary version of CERF+. “Our goal is to not only motivate artists to look at the website, but to implement some of the recommendations.” The organization likes to show different ways that artists can talk about sustaining resilient careers. Some are beneficiaries of $500 Get Ready Grants that enable artists to practice preparedness to mitigate disaster. She explains that “preparing for disasters is not an attractive topic for most artists, many of whom are focused on more immediate concerns such as earning a living, finding health insurance, and getting jobs. It is a challenge to get “preparedness” on an artist’s radar.” 

 

 

 

 

The site is apparently a work in process and is becoming more personalized and easy to navigate with tabs like “Studio Protector” and “Plan Ahead”. Artists are asked to focus on what they can ill afford to lose in a disaster. An explainer video helps visitors with its step-by-step approach to recovery including documenting artwork and avoiding health hazards. Jenifer Simon recounts a time when she had stored prints in her parents’ basement. After it flooded, the artwork was water logged. An article on CERF+ instructed her on damage control by placing the artwork in the freezer to reduce mold. 

 

 

 

Practical advice and vital information on topics often neglected by artists such as insurance populate the valuable website pages. Artists seldom stop their creative sessions to think about risk reduction and safety. They are also taught how to value their work in terms of cost of materials so that they understand their true profit after sales. With people like Jenifer at the helm, CERF+ has incredible reach and import. It is a wonderful mutual aid society that relies on consistent donations. In actuality, 62% of the donations come from artists; the rest is from grants! 

 

 

 

 

CERF+ has a clear future in coming to the aid of those who need immediate relief. The Federal budget does not include art supplies and musical instruments. With their thoughtful foresight, the founders of this worthy organization have created a legacy that will sustain artists well into the future to ensure the longevity of creative endeavor.    Jenifer Simon is currently working as CERF+’s Outreach Coordinator. For more information about CERF+’s programs, contact programs@cerfplus.org

 

 

If you would like to donate to CERF+ please visit https://cerfplus.org/donate.

Here are some helpful links:

Studio Protector

https://cerfplus.org/get-ready/studio-protector/

Crafting a Career

https://cerfplus.org/get-ready/craft-a-career/

8 Tips to Start Archiving Your Artwork

https://cerfplus.org/news/8-tips-to-start-archiving-your-artwork/

Shipping Artwork: Trial + Tribulation

https://cerfplus.org/news/shipping-artwork-trial-tribulation/

 

 

 

 

 

For more information about Caren Hackman:

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of a book about Graphic Design and Good Business practice: http://www.carenhackman.com/book/.

Be sure to check out Caren’s wonderful artwork – Caren is a talented artist in her own right! She is a founding member of the Artists of Palm Beach County.

www.carenhackman.com

 yogapainter.com

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986