Pompano Beach Offers Series Of Workshops At Multiple Venues For Artists At All Levels

Artists of all levels will be engaged, educated, and delighted at this series of workshops at multiple venues in Pompano Beach:  “Streaming from the Studio” (Pompano Beach Cultural Center) on August 10, “Pen & Ink Illustration”  (Bailey Contemporary Arts) on September 14, and “Creative Workshops” (Blanche Ely House) on the 3rd Saturday of the month-September 21.  The Rickie Report shares the details and urges our readers to take advantage of these three outstanding upcoming opportunities.

 

 

 

 

POMPANO      BEACH      CULTURAL       DIVISION

 

   P  R  E  S  E  N  T  S:

 

 

L E T ‘S       G E T       C R E A T I V E !  

 

  AUGUST  &   SEPTEMBER   SCHEDULE:

 

 

 

 

 

 

Pompano Beach Cultural Center

 

 50 W Atlantic Blvd.   Pompano Beach, FL

 

Streaming from the Studio at

The Pompano Beach Cultural Center

 

 

 

 

Presented by Dimitry Chamy, Designer

Saturday, AUGUST 10

1 – 4 PM

RSVP required for this FREE event at: streamfromthestudio.eventbrite.com

 

 

With today’s rapid advancement of technology, artists have access to a wide array of new tools to propel their professional careers. Creating video has become an integral part of captivating potential audiences and promoting art in the digital age.  Video Skills for Creatives, made possible by the PNC Foundation’s PNC Arts Alive and the Broward County Cultural Division, provides free workshops designed to lay the groundwork for artists to harness the power of video media and reach a wider audience.

In this FREE workshop, artists will learn how they can use their studio time to connect with others, share their expertise, build community and find buyers for their work — all while making art!  Join us for a 3-hour workshop lead by Dimitry Chamy, designer, artist and faculty mentor at FIU’s Ratcliffe Art + Design Incubator.

 

Dimitry Chamy is a multidisciplinary designer and educator experienced in graphic design, coding, and animation who has a passion for pattern, 3D modeling & visualization, visual languages and systems, and creative workflows. He excels at directing projects from concept to completion while tying multiple strands and media into a unified experience.

Chamy has a long track record of creating exceptional branding and design work for new and established brands across many sectors including education, finance, fashion, technology, banking, law, and cultural non-profits. He has taught at six universities, mentors younger designers & developers, and trains his own clients while exploring new ways to use design as a force for good.

 

 

 

 

 

 

 

Bailey Contemporary Arts

 

41 NE 1st Street, Pompano Beach, FL 33060

 

 

 

Pen & Ink Illustration at Bailey Contemporary Arts

Saturday, September 14, 2019

11 am – 3 pm

Registration: $40, all supplies included

 

Learn techniques to combine drawing and painting in exciting ways. Explore the thrill of combining ink and water to produce intriguing translucent images. The workshop will demonstrate how to make and techniques on how to use ink wash along with sketch pen techniques to create texture. Participants will combine ink wash & pen to create a complete Pen & Ink Illustration. Work from your own or supplied photos. All supplies provided.  Instructor Kimberley Maxwell was born in Canada and resides in South Florida. She earned her MFA at Florida Atlantic University and was awarded the 2004 South Florida Cultural Consortium Visual and Media Artist Fellowship.

 

 

 

 

 

The Blanche Ely House

 

 

(Photo courtesy of lafamialdebroward.com)

1600 NW 6th Avenue, Pompano Beach, FL 33060

 

 

Creative Workshops at The Blanche Ely House

3rd Saturdays

Saturday September 21

11 am 

$5 includes supplies

 

Explore your artistic side and build new friendships! Every month, our instructors will introduce guests to an exciting art form providing both introductory and intermediate techniques that will enhance your skills. Learn how exciting becoming a creative can be!

 

 

 

 

 

For more information visit, www.pompanobeacharts.org or call 954-545-7800.

Pompano Beach Cultural Center is located at  50 W Atlantic Blvd.   Pompano Beach, FL  33060

 

Bailey Contemporary Arts is located at 41 NE 1st Street, Pompano Beach, FL 33060

The Blanche Ely House is located at 1600 NW 6th Avenue, Pompano Beach, FL 33060

 

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

John R. Math Discusses “Online Art Galleries” As a Marketing Tool And Provides Artists Exposure To A World Wide Audience

The Rickie Report invited John R. Math of Light Space & Time Online Gallery to share information about different types of online art galleries.  John is a Florida landscape and wetlands fine art photographer as well as a well respected business person in the art world. Since 2006, his Gallery has conducted monthly themed art competitions and art exhibitions for new and emerging artists on a worldwide basis. The gallery was created primarily to help new and emerging artists gain experience in applying for, participating in art competitions and getting solid exposure to the decision makers in the art world. Through Light Space & Time, artists are able to not only gain experience but also add and develop their art resumes, all in the hopes of someday selling their work and having a successful art career. The Rickie Report shares the details here.  

 

John R. Math

 

 

 

How Online Art Galleries Can Help You Market Your Artwork

By John R. Math

In the last 5 years online art galleries have become a popular means for artists to market and sell their art. If an artist is not taking advantage of this platform they are at a very distinct disadvantage in terms of marketing and selling their art. There are several types of online galleries and using them has numerous benefits for the artist.

 

Print on Demand Online Art Galleries:

These type of galleries provide a profile page followed by gallery pages for the artist’s artworks. (They may or may not charge an administrative fee). The gallery acts as a “go between” for the buyer and the artist. They print and ship the artist’s work for the purchaser, which is how the gallery makes their money.

 

Online Art Galleries that Market and Sell Art:

This type of gallery sells the artist’s art and collects a percentage of each sale (much like a brick and mortar gallery when they sell an artist’s artwork). They usually provide the artist with a profile, a storefront and the means to charge and collect from the buyer.
Hopefully, these online art galleries do a lot of marketing and promotion to bring traffic to their website in order to help sell the artist’s art.

 

Online Art Competition Galleries:

For an artist’s work to appear on these sites, the artist will go through a judging or a competition process. The selection of the art is the result of a themed art competition. Online art galleries (in any form) provide artists with very low costs and wide-ranging exhibition opportunities that were not available in the past.  “Brick and Mortar” art galleries have built-in overhead and expenses that make them less able to compete with online art galleries regarding artist entry fees and exhibition costs.

Online galleries offer ease of submitting and managing electronic files versus physically shipping entire works. Using online galleries is both a time-saving and cost-effective alternative for the artist. Matting and framing, shipping, and storing are no longer issues.
The Internet offers broad international exposure to artists who compete, win, and exhibit their artwork. This exposure can be tapped into by both “brick and mortar” and online galleries. It is critical for any gallery that an artist partners with, is to make full use of available marketing and promotional opportunities.

 

What are the advantages and benefits for an artist to enter and compete in an online art competition? The following are the top benefits for an artist when entering online art contests:

• Ease of Entering/Posting Art
• Cost of Entering/ Membership
• Online Promotion & Marketing
• Low Administrative Costs
• Unequalled Exposure for the Artist

 

Choosing the Right Online Gallery:

When selecting an online art gallery, be sure to ask about their overall marketing program. Online galleries tend to have digital marketing expertise as their entire world is electronic, but not all galleries are the same.

As an artist, you want broad and quality coverage for your work.

What is your desired market?

While the whole world is available to you, partnering with an online art gallery that caters to those who like your art is essential.

Light Space & Time Online Art Gallery conducts monthly themed online art competitions and art exhibitions for new and emerging artists on a worldwide basis. It is the Gallery’s intention to help today’s artists to successfully market their art to a worldwide audience.  

For more information:

 www.lightspacetime.art 

888-490-3530

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

“The Art Of Marketing Your Art” Next Seminar Facilitators Include: Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill

Under the auspices of En Plein Air International Studios, Ilene Gruber Adams, Rickie Leiter and Hugh O’Neill will present “The Art of Marketing Your Art” in a two-part series. Ilene is a well respected marketing professional for businesses of all types, a graphic designer and a fine artist. Rickie publishes The Rickie Report, a free-to subscribe website that promotes the art scene in Southeast Florida with a world-wide readership. Hugh O’Neill is an internationally acclaimed artist who has brought plein air painting back into the limelight in the U.S., and offers art workshops in Ireland and Europe, in addition to his own award-winning paintings.  The Seminars take place on December 1st and 15thWe share the details here and look forward to empowering YOU!  Spaces are limited to a small group so everyone receives the personal attention necessary to succeed.  

 

 

 

 

 

 

 

 

The Art of Marketing Your Art

 

 

Are you ready to sell your art but don’t know where to begin?

Do you want to enter exhibits but not sure how to apply?

Do you wonder how other artists get into galleries?

 

 

Ilene and Rickie’s previous Art Marketing Seminars have taken emerging artists and hobbyists to a new level of professionalism. The information they provide in two sessions will be enhanced by Hugh O’Neill’s experience as a gallerist and international artist. The basic skills and knowledge necessary to take any individual to a more successful level will be shared through power point, hand outs, anecdotal information, suggested reading, sharing of resources and hands-on exercises.

 

 

While the seminars center of interest is on art, we welcome other entrepreneurs and business people to attend. Most of the principals are practical for anyone trying to market their ideas or products.

 

 

The two sessions will be held at En Plein Air International Studios located at 226 Center Street Unit A8 in Jupiter, FL. Pre-registration is required for the $100 two-part seminar. Payment can be made via Paypal or by personal check. Space is limited to 25 people, so everyone has enough time to share their questions. Light refreshments will be served. We will be happy to recommend local restaurants, if you want to eat dinner before the seminars,which begin promptly at 7 pm. Mark your calendars for Tuesday, December 1st and 15th and sign up now!

 

 

​To Pay by PayPal:

http://www.ileneadamsinc.com/#!the-art-of-marketing/cecc

For more information please contact:

Ilene Adams 561.346.0172

or

ileneadams@gmail.com

www.IleneAdamsInc.com
www.IleneAdamsFineArt.com
www.linkedin.com/in/ileneadams

For more information about Hugh O’Neill:

www.oneillgalleries.com

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

The Artist/Gallery Relationship

The relationship between an artist and gallery is a significant one. The Rickie Report hears from both entities, sharing concerns and questions about behavior and standards.  We look at the nuances that may not be spelled out in a contract and more in this article.  This includes 2D , 3D and wearable art.

 

 

The Artist/Gallery Relationship

 

 

In this article, when we speak of “galleries”, the reader should understand the term to include consignment galleries, vanity galleries, cooperative galleries and traditional galleries.  This also includes outdoor or indoor shows…basically, any place you are exhibiting your artistry.

 

Notification of Your Acceptance

Great news!  

Your artwork has been accepted to be in an exhibit or show!  

Now what?

 

Read every word and every page before you sign a contract!

 

 

  • Do you understand the contract?

 

  • If you have a question, has the issuer of the contract been helpful in explaining your concerns?

 

  • Can you meet the requirements of the contract?

 

  • Is there something you would like to change in the contract?

 

  • Is this acceptable to the issuer?

 

  • If you cannot meet the requirements, it is your obligation to discuss the issues with the gallery or show where your work will be exhibited!

 

  • Mark down important dates: drop off of artwork, reception and pick up of unsold work and date of expected payment for sold work.

 

  • If you decide NOT to sign the contract, it is up to you to inform the gallery or show manager!  Being polite and considerate goes a long way…you never know when you may encounter the same players in the art world again.

 

I’ve Signed A Contract!

What is the first thing you need to do?

 

  • Employ “Rickie’s Two Foot Rule”!  Share your good news with anyone who comes within 2 feet of you!  This is NOT a time to “sell” but to “celebrate”! Share your passion of creativity with everyone!  

 

  • Get your publicity and marketing ducks in a row!  Send out press releases to print and email resources ( including The Rickie Report) – DO NOT WAIT until a few weeks before your public reception, grand opening or event to take place.

 

  • Share your good news in your social media circles and once you have the date (see above), ask THEM to share it with their friends!

 

  • Has the gallery provided postcards marketing the exhibit or show?

 

  • Send them out to your client list, giving them plenty of notice so they can attend!  This is an important part of the marketing process. The gallery is counting on you to follow through!  

 

  • Another thought about sending out postcards: a personal note goes a long way.  Again, it is about the relationship between you and your clients. It is not just about the sale!

 

 

Enjoy The Show

 

Before the exhibit or show opens, touch base with the manager.  What are the gallery’s expectations of the artists during the event?

 

  • Show up on time!

 

  • What is the preferred mode of dress?

 

  • Can you bring a guest?

 

  • Is there a cover charge for guests and other attendees?

 

  • Be respectful of the other attendees.  Not everyone is here to see your work. ( We know, this sounds harsh, but we’re trying to be realistic and helpful).

 

  • Are you expected to make a presentation about your work?  How long will you speak? When will this take place within the reception time frame?

 

  • Is it OK to hand out business cards?  

 

  • Can you have your own sign-in book?

 

  • If you are supposed to bring a beverage or snack to share, check to see what the gallery prefers ( if they always provide a cheese tray, perhaps choosing a different pick-up refreshment is best; have they requested wine or only soft-drinks?)

 

  • How long are you expected to stay?

 

  • Different types of galleries call for you knowing information beyond your own work. Have you done your homework and learned a bit about the other exhibitors’ artistry?

 

  • If someone asks a question and you are unsure of the answer, KNOW who to ask!

 

  • Do we need to tell you? NEVER speak poorly of another piece of artwork! Everyone has different taste in food, fashion and artwork!

 

The Party’s Over And So Is The Exhibit

  • Be prompt when picking up your artwork.  

 

  • Bring a copy of your list of work dropped off with prices.

 

  • If you have a problem in picking up your work at the specified time, contact the gallery manager immediately.

 

  • Send a thank you note to the gallery and manager.  Personal relationship, remember?

 

My Work Sold!  Now What?

 

  • The contract should specify when you will be paid and how much the gallery will keep as commission.

 

  • Be aware of the date you should expect payment and stay in touch with the gallery manager.

 

  • Some galleries cut checks immediately and others only monthly.

 

  • Does the contract specify if the gallery will tell you who the customer is? 

 

 

  • When a non-profit organization asks you for a donation of your artwork, does the contract specify that you will be told who the client is who purchased your work?  The Rickie Report suggests you inquire about this BEFORE signing the contract and possibly adding it in, if it is not mentioned.  It is gracious of you to donate and important for YOUR marketing and art business to know who to add to your client list.

 

 

In the very least, the exhibition or show should be added immediately to your website.

 

 

You forgot to pick up your work

for over a month… Now what?

 

  • Go back and read the contract.
  • Some galleries will charge storage fees. Be prepared to pay.  Remember – they have been caretakers of your work.
  • Some galleries will take possession of your work.  They may choose to be benevolent and return your work or they may, according to the contract, sell your work to benefit a charity.

 

Life Is A Learning Experience

 

Exhibiting at a gallery or show is a wonderful opportunity for you to share your creativity with the world!  The Rickie Report hopes that these helpful hints make your experiences easier and more productive.

 

Stay tuned for more marketing strategies in The Rickie Report!

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

Marketing Seminar for Artists With Rickie Leiter

All artists who are interested in selling their work or gaining access to exhibits are welcome to a special seminar.  Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th. This event is open to all artists who are interested in moving ahead in their careers. More details are in this article.

 

 

 

 

WPBLFoundationimage002

 

 

The Rickie Report

 

Presents:

An Intimate Group Seminar with

 

Rickie Leiter

 

“Marketing Smarts for the Arts”

at the

Mandel Public Library

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street W.Palm Beach, FL

 

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report. Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country. An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th. The seminar includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

 

The cost of the event is $25.00 and the number of registrants is limited. attendees must pre-register by November 4th. Send your check, payable to The Rickie Report and registration form to PO Box 33423 Palm Beach Gardens, FL 33420. For more information please email rickie@therickiereport.com or call 561-537-0291.

 

Please note: This information will NOT be shared. PLEASE PRINT

REGISTRATION FORM

Name:

Phone:

Street Address:

City: State: Zip:

Email address:

Website:

Facebook Page

Artist medium (s):

Top 2 issues of interest to you:

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Rickie Leiter Presents “Marketing Smarts for the Arts” A Small Group Discussion At Mandel Public Library

Rickie Leiter, publisher of The Rickie Report will offer a small group discussion focusing on marketing strategies for artists at the Mandel Public Library in West Palm Beach on Monday, November 10th.   This event is open to all artists who are interested in moving ahead in their careers.  More details are in this article.

 

 

 

 

WPBLFoundationimage002

 

 

 

 

The Rickie Report

 

Presents:

An Intimate Group Seminar with

Rickie Leiter

 

 

“Marketing Smarts for the Arts”

 

  at  the

Mandel Public Library

 

Monday, November 10th

9:30 am – 12:00 Noon

 

411 Clematis Street        W.Palm Beach, FL

 

$25.00 Registration includes:

Seminar, Refreshments, Private Tour of “Star Spangled Heroes” exhibit at the library and a unique Behind-the-Scenes Tour of the Mandel Public Library.

 

 

This is an opportunity for artists to brainstorm and network in an informal setting with a small, intimate group of like-minded creatives under the guidance of Rickie Leiter, publisher of The Rickie Report.  Rickie has been helping artists and crafters move from being hobbyists and emerging artists to selling their artwork in galleries and exhibitions around the country.  An advocate for artists, she understands the importance of networking and marketing to bring awareness and education to art lovers and art patrons.

 

Rickie will offer “Marketing Smarts for the Arts” in a small, intimate setting at the Mandel Public Library in West Palm Beach on Monday, November 10th.  The seminar  includes discussion specific to the needs of the attendees, refreshments, a private tour of “Star Spangled Heroes” exhibit and a unique behind-the-scenes tour of the Mandel Public Library.

 

The cost of the event is $25.00 and the number of registrants is limited.  attendees must pre-register by November 4th.  Send your check, payable to The Rickie Report and registration form to  PO Box 33423  Palm Beach Gardens, FL 33420.  For more information please email rickie @therickiereport.com or call 561-537-0291.  Please note:  This information will NOT be shared.  PLEASE PRINT

 

REGISTRATION FORM

Name:

 

Phone:

 

Street Address:

 

City:                                                                                       State:                              Zip:

 

Email address:

 

 

Artist medium (s):

 

 

Top 2 issues of interest to you:

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

The Art of Display, Part I

Artists who create 2 Dimensional and 3 Dimensional work need to consider how they display their artistry.  This is part of marketing your business and can take different directions depending on the pieces being displayed, the area of your display, and your environment.  The Rickie Report looks at different aspects of displaying your work in this article, Part I of III.

 

 

The Art of Display

 

 

Easy to Read Signage

 

  • Are your signs eye catching?
  • Do not rely on hand written signs unless you are calligrapher (and we urge caution even then)
  • Avery and other companies offer labels of varying sizes which can be computer printed
  • Use an easy to read font
  • Consider that the font you pick will be read differently in print than on a computer screen 
  • Use a large type (Try different options)

                    this is 18 in Comic Sans ( great for reading an artist bio)

 
      this is 24 in Menlo
 
            this is 36 in Casual  (while it is larger than 24, it is smaller to read due to the font itself )
 
     this is 48 in Chalkboard
  • Be consistent. You can use the same font in different sizes, depending on the sign you need
  • Consider the color  you print with: yellow is difficult to see on a white background
  • Arial font, with rounded lines not only prints well but when enlarged, it is ideal for larger signs
  • 48 or 72 point font sizes are easier to read from a distance

 

 

What message do your signs convey?

 

  • Signs tell who you are and what you are selling at a quick glance
  • Patrons are more apt to stop by a display where they can easily identify what your product is
  • Your name,  your business name, and what you are selling should be easy to ascertain
  • Signs can convey messages using words as well as images
  • Will your business logo translate to an easy-to-read sign?
  • Having your logo on signage deepens the branding of your business.
  • If you are offering a % discount, have a sign with the details
  • Encourage people to sign your Guest Book.  Promise that you will not share email addresses or inundate them with mail.  The purpose of a Guest Book is to contact interested patrons  with your e-newsletter or dates of exhibition when you are back in the area.  It is also an opportunity for them to write comments about specific items you are selling.

 

Descriptions and Prices

 

  • Hand made does not mean hand written
  • Titles, medium and prices should be easy to find 
  • Without the basic information about the product, the materials and the cost, a patron may walk away rather than ask for help
  • An interesting tid-bit about your art can pique a customer’s curiosity
  • Have your business cards easily available for anyone who enters the booth
  • Have a photo album of your previous work.
  • Show your art pieces in context ( in homes, offices, yachts). It makes it easier for people to imagine in their own space. 
  • If you offer private commission art pieces, indicate that!

 

 

 

Look for The Art of Display Part II in an upcoming Rickie Report, where we will focus on other aspects of displaying your artistic creations!

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

A Personalized Approach to Marketing

There are any number of ways artists or other professionals can choose to market themselves.  Let’s be honest:  if you want to be in business, you have to consider your marketing strategies.  The Rickie Report shares some ideas and observations in this article.

 

 

A Personalized Approach to Marketing

 

 

We all market something, even when it is not of our own making.  The clothing we wear tells our surrounding society a lot, especially items with logos, the name of your favorite bar or the latest place you’ve been on a vacation.  Let’s take that a step further.  What do you really want and need to market to be a professional artist or creative?

 

 

 

MARKETING  is an extension of your creative output, be it jewelry, paintings, sculpture, ceramics or decorative art.  Within the word itself is “MAKE” and we believe that hitting your “MARK” intensifies the word’s meaning even more.

 

 Have you looked at your website lately?

 

  • This is your face to the public.
  • Is it time to spruce it up?
  • Have you ever asked anyone to proof read it for you?
  • Let us be clear:  A “website” can be a landing page with your business information and a contact email and phone number.  It does NOT have to be complicated.

 

 Are you public relations monster?  

 

  • You can be effective and lovable without being overbearing.
  • Ten messages on Facebook in one day is overload.
  • Use different modalities to get the word out ( Facebook, Twitter, e-newsletter, The Rickie Report, print media, radio)
  • Once you are accepted to an exhibit or show, THAT is the time to contact the media.  Most media outlets need 6-8 weeks lead time, especially print.  The Rickie Report needs 3-4 weeks notice but you can always check with us in case we have an opening.
  • Have a general press release prepared. Include Who, What, When, Where,Why as well as How people can reach you.  Always include your website, Facebook page address, email and phone number.

 

WIIFM: What’s In It For Me?

 

  • Appreciate your supporters ( buyers and fans)
  • Send a thank you email to your clients when they make a purchase
  • Send an art card for Holiday wishes, birthdays and special sales
  • Give returning patrons a discount on their next purchase.

 

 

How does your creative work transform other people?

 

  • Know who your audience is
  • Who are your ideal clients?
  • Accept that you cannot meet everyone’s interests
  • How are you reaching out to your clients and potential patrons ?

 

Share something about yourself that goes beyond your art

 

  • In your Artist Statement, do you share the feelings that drive you to create?
  • Art patrons make purchases that touch their emotions.   This is an opportunity to connect with them.  Tell them the story behind your necklaces, how you began making mugs, why you chose the subject matter in a painting.
  • Do you have a favorite charity?  Tell that story.  Offer to donate a % of that day’s sales to a charity.
  • Offer to do a trunk show or exhibit for a charity.  If they receive a % of all sales, you can be sure they will let their supporters know about the event!
  • Be a little off-beat.  Have an unusual give-away which costs you minimally but will remind passersby about your artwork.  (We still use a fragment of wood as a paperweight from an artist who cut up his unusual frames into small pieces.  He took the time to sign it.  Every time we move it, his artwork comes to mind.)

 

 

 

A more personalized approach to marketing will help you connect with your audience.  It helps your audience become fans.  

For you to succeed in the business of art, you need both.

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

How Do You Approach A Gallery About Exhibiting Your Work?

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  Caren interviewed Mary Woerner (owner of Mary Woerner Fine Arts), Mary Coyle (an exhibiting artist and manager of ArtHouse 429) and Ann Griffith (owner and exhibiting artist at Studio E Gallery) .  This article focuses on how to approach a gallery to exhibit your work.  The Rickie Report shares this information to inform, help and encourage artists to move beyond their own studio and share their creativity with the world.

 

 

How To Approach A Gallery

To Exhibit Your Work

 

 

Question:  “I am an artist. I would like to approach an art gallery about exhibiting my work. What is the best way to do this?

 

Caren Hackman, on behalf of The Rickie Report, met with three art gallery owners or managers to help answer this question. All of them were extremely helpful. The Rickie Report wants to everyone for sharing their time and suggestions. 

 

The Participants:

 

  • Mary Woerner, owner of Mary Woerner Fine Arts at 3700 South Dixie Highway, West Palm Beach, FL.

 

  •  Mary Coyle, an exhibiting artist and manager of ArtHouse 429, located at 429 25th Street, West Palm Beach, FL.

 

  •  Ann Griffith, owner and exhibiting artist at Studio E Gallery in the PGA Commons East, 4600 PGA Blvd, Suite 101, Palm Beach Gardens, FL

 

 

 

Trying to find a gallery where your work and level of experience will be a good fit can be challenging.  All three of the galleries recommended that artists visit a prospective gallery or closely study the gallery’s website.  Each of the galleries have a description of their submission process online. However, visiting the galleries and speaking with the owners or managers helps to further clarify these preferences.

 

 

Bjorn Davidson with his painting at Studio E

Bjorn Davidson with his painting at Studio E

 

 

Galleries often offer clues on their website where they describe the kind of work that they exhibit and sell. For example, Studio E Gallery states their mission clearly on the “About Us” page of their website.

“Our mission is to support living artists. In our effort to be effective advocates for living art we seek to represent only committed career artists. We specialize in mid-career artists who are making their living as an artist.” 

 

 

Mary Woerner with "Green Dress" by Ida Fry

Mary Woerner with “Green Dress” by Ida Fry

 

 

Mary Woerner emphasized that she likes to hear the artists’ voice. Artists should submit fairly current work that is related by theme, style, or subject matter with a personal explanation about the pieces. She suggested that artists search for gallery representation outside of areas where they might already have achieved a level of saturation. Mary rarely takes on new artists. When she does she is looking for well-crafted work that is ready to hang. Although Mary likes figurative work, she admits that it is harder to sell. She likes colorists and artists who really know how to apply paint and can handle texture.

 

Mary Coyle with "Watermelon Jack" Photo by

Mary Coyle with “Watermelon Jack”  by Alec Monopoly

 

 

Mary Coyle of ArtHouse 429 explained that the gallery looks for artists who have developed their craft, and have a point of view or “voice.” ArtHouse 429 likes to see artists who have honed their skills and are ready to show work. For established artists, the gallery is looking for newer work that is part of an evolving body. Submissions are reviewed by the curator Bruce Helander and gallery owner William Halliday, who is also an exhibiting artist. He is interested in exhibiting work that is fresh, relevant, and of high quality.

 

E.Ann Griffith with her painting at Studio E

Ann Griffith with her painting at Studio E

 

 

Ann Griffith and her husband Evan, of Studio E Gallery, say that art is about feeling. “We use our hearts when selecting art. We are looking for a balance in the gallery, and generally emphasize artists located in the Southeastern U.S.” When I visited, Evan was traveling to look for new artwork to exhibit.

 

Please send your questions, no more than 250 words to:

rickie @therickiereport.com

 

 

Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. http://www.carenhackman.com/book/Graphic Design Exposed  Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

Observations from Rickie – 2013/14 “Season”

“Season 2013/14”  is coming to a close and the barrage of Art Fairs, Opening Exhibits and Art Shows will lessen.  The Rickie Report would like to share some observations.

 

 

“2013/14 Season”: Some observations

 

 

We are particularly aware that a LOT of us stay here, year-round and therefore, sharing your creativity ( visual or performing arts) is a constant. For those who are snowbirds or snowflakes, we expect to hear from you while you are away!

 

Life and Art and Creativity Happen Year-Round!

 

What we love:

 

Emerging artists who are trying to find a path to share their work.

Artists who are eager to help others in their community without fear of ownership.

Artists who relish sharing ideas!

Artists who understand that though they may not SELL on the internet, they NEED to have a web presence (simple website, landing page or splash page)!

 

What makes us cringe:

 

An artist with no business cards.

Artists who have paid BIG money to be part of an Art Show and have no signage (but DO have a sign saying they accept credit cards).

Entering artwork that does not meet the requirements of the exhibit ( i.e. no wire to hang their painting, no price or NFS indication, work that is still wet).

 

Waiting until the week (or 2) before your event to contact us, to help with your publicity campaign.  In the real business world, we have deadlines ( just like rent and car payments).  We want to tell the world about your event, but we need your cooperation to do it in a timely way!    Contact us as soon as you are accepted.  Your event will have a publication date.  Then, you can send us your information and jpegs. (We’ll remind you).  If you’re reading this and wondering if we want to know 6 months before the event actually takes place – the answer is “yes”.  At the same time, we understand that sometimes shows “pop-up” at the last minute.  Email us and see if there is an opening for publication – you never know.

 

 

This is a good time to take stock – not just of your physical inventory.  Take a look at HOW you go about doing business.  If you are part of an art exhibit or show, if you are paying for a space and you have price tags on your work… you are running a BUSINESS.

 

 

This is the bright spot of entrepreneurism  – Palm Beach County, in particular is a GREAT place to accomplish your goals.  And just as having a home demands certain responsibilities, so does having a business. We’re sharing a short list of the necessities for you and your business to flourish.

 

1. Professionally printed business cards that are legible (fancy fonts are artistic, but once reduced to the size of a business card, are often too difficult to read).  Please include Your Name, Business Name, Phone Number, Email, Website address.

 

2.  When you are taking part in a Show or other venue, have a legible sign with your name, business name and give us a hint about what you are selling ( how can someone remember to come back to your booth later?)

 

3.  Is everything priced?  Do you have a small card explaining the product, the process?  Good practice idea: polymer clay artists show a package of clay, a slab of conditioned clay and then a project midway.  NOW your viewers can better understand that you really didn’t paint those tiny little lines – you blended and stacked and cut until your artistic creation became what you are selling in your booth.  We’re not suggesting that you give away any of your secrets, just helping educate the public so they understand the effort that went into your product!

 

 

4. Attend local artist-oriented events (Artists of Palm Beach County, Artists Association of Jupiter, Boca Raton Museum of Art Artists’ Guild, Delray Beach Art League, Lighthouse ArtCenter, National Association of Women Artists (NAWA), Plein Air Artists of Palm Beach, Wellington Art Society just to name a few).    Go to other artists’ events.  Mingle. Network. See what is happening around you. Support other artists!

 

5. Send your name and email address to be added to the Think Tank, so you can become involved in Art Synergy and MORE  (send to Rolando Barrero:  rolandobarrero@me.com ) .   Attend a Think Tank meeting.  Meet artists of other mediums, styles and locations.  The ideas that are born there incubate into MAJOR events!

 

6. Do you have a Facebook Page? Here is the place to let everyone know your newest project or event!  Some artists show photos of newly sold artwork ( jewelry, paintings, etc) with their new owners – we LOVE this idea – it shows real people purchasing your artwork!

 

7.  Try something new.  Are you in a slump? Go to a demonstration, class or workshop that gives you the opportunity to try a new medium without making the initial investment of new materials.

 

8.   Read The Rickie Report.  Send us your suggestions for topics you’re interested in learning more about.

 

 

9. Let us know your good news – we’d love to share it!   What is the first thing you should do once you’ve been accepted to a gallery, exhibit, art show, art fair or other venue?  Send me an email with the “Who, What, Where, When”.  Let’s talk about   how you can use The Rickie Report to market you and your event.

 

10.  Not sure where to find a resource?  Send us an email.  We’ll help you network and find a solution.

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

 

561-537-0291