A Top Artist Advocate, Rickie Leiter, Is Interviewed By Artsy Shark Founder, Carolyn Edlund. Meet Rickie On November 2-3 At Artists And Charities Hand In Hand Event At Palm Beach County Convention Center

Artsy Shark, a leading art blog, recently interviewed Rickie Leiter, publisher of The Rickie Report about what artists need to know to thrive in today’s changing art market. Founder, Carolyn Edlund, asked about the biggest challenges that artists face, how to stand out, and more.  We are honored to share this interview with you and we suggest you add your name to Carolyn’s blog of helpful resources for all artists who want to build better businesses! Come to the Artists and Charities Hand in Hand Fine Art Show on November 2-3 at the Palm Beach County Convention Center to meet Rickie.  Stop by and introduce yourself!

 

 

 

 

 

 

A Top Artist Advocate, Rickie Leiter,  Speaks

by Carolyn Edlund

 

 

 

Carolyn Edlund Graham

 

 

 

Arts advocate Rickie Leiter has worked tirelessly to provide support and resources for artists of all types. She offers her views on the current state of the industry, and what artists must know.

 

 

 

 

Rickie Leiter leads conversation at an arts industry networking event. Photo courtesy of Samantha Castro

 

 

AS:  In your experience, what are the biggest challenges visual artists face today? Have they changed significantly in recent years?

RL:  The biggest challenge visual artists face is deciding how and where to market their artwork. Because most artists have little or no business background, it is easy to fall into the “starving artist” syndrome, which is truly unnecessary. There are so many vetted resources that can guide them! Some major challenges they face are:

  • Maintaining a business model (updated website, constant social media about their artistry, marketing, and advertising, expenses to apply to exhibits, insurance of their artwork, how to pay themselves)
  • How to decide which gallery is the best fit for their artwork
  • Pricing their work
  • Maintaining an inventory
  • Standing out in the crowd
  • Understanding their niche market (if you try to be everything to everyone, you will burn out).

The proliferation of online art sales has become a reality. Brick and mortar galleries are folding under severe economic pressures to maintain the quality of art being offered, engaged art patrons, and continual sales.

Clients are eager to see the newest artwork available, which gives digital marketing an edge. Virtual galleries are being born constantly which eschew the normal expenses that physical galleries have. These expenses include electricity, water, property insurance, and insurance for the art, among others.

Even with virtual art marketing websites, artists must read the fine print of every contract! Does the artist maintain ownership of their images? How are sales tracked? How does an artist enter an art piece in another exhibit that just became available and fits their niche market?

In essence, artists have to ask themselves who their advocate will be. If they are relying on themselves, they must have reliable legal and financial advisors. It all boils down to a business plan. Creating is the “fun” part. You have to do the “hard” business part too, in order to be successful.

AS:  With galleries in decline and the art market in transition, individual artists must become self-determining. How do you view this trend?

RL:  Self-determination allows artists to network more freely, which I strongly believe is the ultimate marketing tool.

Artists need to do their homework, and move forward with a flexible but anchored plan. Go to a physical gallery and see if your work will fit in. See how the gallery staff responds to art lovers (not all of whom will be art patrons). Go to an opening reception and see who the clientele is. Do you see yourself there? Then, make an appointment to show your work; never just show up with a portfolio. If you are interested in a virtual gallery, contact some of the artists who use it, and ask for their feedback.

AS:  What is your best advice for artists entering the market today? How can they get ahead?

RL: I am not a car mechanic. When my car needs servicing, I take it to a dealership whose reputation I trust. I am not a web designer. When I gave birth to The Rickie Report, I surrounded myself with a knowledgeable webmaster who speaks in plain language, a business manager, an accountant who set up our billing and payment systems, and a graphic designer. I still rely on these experts at different times.

Take a business class. Make a business plan. Have a business consult.

AS: What are your best tips for standing out from the crowd?

RL:  I believe in dreaming big. And I dream “out of the box.” Here’s how to get started:

  • Make a list of the people you know in your life (living anywhere).
  • Share your passion (i.e. your artistry) with them.
  • Follow my two-foot rule: share your passion with anyone who comes within two feet of you.
  • Remember this is a moment for sharing, not selling.
  • When people feel your passion, they are eager to share it.
  • How can they help you? First you must tell other people about your work!

AS: Who else can an artist share their work with?

RL:  Think about different, unexpected ways your artwork intersects with other people’s lives.

Are you a member of Costco? Send a link to your art website with a short note about how much you enjoy the Costco experience. You might be chosen for a highlight in their member’s magazine. This kind of publicity…. wow!

Are you exhibiting at a unique event? Contact AAA (Automobile Association of America) and ask about a virtual listing of your event, with a link to your website. They have lots of readers and give you lots of exposure, even if they can’t make the event.

Partner with a charity who invites their patrons to an event. When you sell your artwork, offer a portion of the sales to the charity. This is a win/win and the art patrons will feel good about it! Give out business cards that offer a percentage of the next sale to the charity as well. That brings repeat clients and helps you build a collector relationship.

Do you understand your market niche? I know an artist who creates hearts in her paintings. Who can she network with, knowing clients will be in tune with her artistry? Connections I suggest include the American Heart Association, medical practices of cardiologists, Valentine’s Day events, Red Dress events for women’s heart health, hospital gift shops, etc. I could go on and on with ideas, which is why I enjoy doing consults with artists.

AS:  Your online newsletterThe Rickie Report   provides opportunities, publicity and updates for artists in the South Florida region. What other resources do you recommend to artists?

RL:  Artsy Shark is one of the best resources I know. Besides websites which are specific to art exhibits and entry opportunities, I find some of my best kernels of creative ideas from business magazines. They may or may not be art related, but I read them and take notes. Here’s my top list:

Additionally, I recommend that artists refer to publications, especially Entrepreneur Magazine, Inc. Magazine, and Handmade Business, which often have great articles for artists and other creative business people. They can often be read free of charge at libraries.

Stay in touch with Rickie Leiter by subscribing to The Rickie Report, and following her on Facebook.

 

 

Interview link: https://www.artsyshark.com/2019/10/02/a-top-artist-advocate-speaks/

Want to stay current on cutting edge business articles from Artsy Shark, plus artist features, and an invitation to the next Call for Artists? Subscribe to our twice-monthly Updates, and get a free e-book on Where to Sell Art Online right now!

YES PLEASE!

Carolyn Edlund:  410.977.2915

Carolyn@ArtsyShark.com

www.ArtsyShark.com

 

 

 

MEET  RICKIE  AT  THIS  EVENT:

 

Saturday, November 2, 2019

Sunday, November 3, 2019

    11 am – 5 pm

 

Benefits:

Armory Art Center

Dreyfoos School of the Arts Foundation

Peggy Adams Rescue League

 

 

artistsandcharities.com

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

The Clark Hulings Fund For Visual Artists Announces Art-Business Conference In Fort Lauderdale, February 1-2

The Clark Hulings Fund for Visual Artists (CHF) is excited to announce its Art-Business Conference in Fort Lauderdale, an event that seeks to inspire visual artists to “Conquer the Changing Marketplace.” This weekend-long business-development workshop will give professional working artists the chance to take a deep dive into the business side of their art careers. Scheduled for February 1 and 2, 2019, the event is funded in part by the Broward County Board of County Commissioners through the Broward Cultural Council. The two-day conference is co-sponsored by ArtServe, an active incubator for Broward County’s growing art community. The Rickie Report shares the details and urges you to sign up now for the cost-saving Early Bird (ends Nov. 15). In addition, we offer a $50 discount code for our readers! We look forward to seeing you there! This is open to all visual artists.

 

 

 

The event manifests CHF’s assertion that “Art is a business and artists should run it.” With the art market undergoing rapid and significant change—not only with regard to technology but also HOW art is marketed, bought, and sold—artists need to reclaim their rightful position at the center of the industry. The Art-Business Conference will help them to take charge of their careers, captivate their audience, maximize the extraordinary professional advantages they already possess and sell their art effectively and profitably.

 

 

 

 

 

 

 

Topics will include building an action plan, creating a brand story, rocking their portfolio, multiplying revenue streams, pricing for profit, selling art online effectively, building a strong support team, squashing resistance, sales strategies, and much more. All sessions are interactive, allowing artists to work together and engage conference leaders with their specific business questions.

 

Elizabeth Hulings

 

 

The program will be led by Elizabeth Hulings, CHF director and co-founder; Carolyn Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. “We are thrilled to be delivering tangible business skills and training in this exciting market.” Edlund, CHF sales director, and events manager; and Daniel DiGriz, CHF education director. “South Florida has emerged as an important art hub,” says Hulings. 

 

Carolyn Edlund

 

 

The event fee is $395, with CHF is offering an extra early-bird price of $295, until November 15, and an early-bird price of $345 until January 1, 2019, when the regular price of $395 starts. Tickets are available here. In addition to conference admission, ticket holders will receive one year of “Colleague”-level access to CHF’s Business Accelerator Portal, a comprehensive online learning resource for working artists.

Rickie Report readers!

Use the $50. cost savings code: RICKIE50 when you register

 

 

Daniel DiGriz

About The Clark Hulings Fund:

The Clark Hulings Fund for Visual Artists (CHF) is a 501(c)(3) nonprofit organization that champions economic sustainability for working artists. We do this by delivering business education and entrepreneurial learning through a rigorous Business Accelerator, a Digital Learning Portal, in-person education events in local communities, and a federation of artist- formed and artist-led networks of opportunity. All of this work achieves one aim: equip visual artists to thrive as self-sustaining entrepreneurs.

 

For more information, please visit https://clarkhulingsfund.org

For press needs, please contact Susan von Seggern at susan.von.seggern@clarkulingsfund.org

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

Updated Information About “Marketing & Sales Strategies For Artists” Workshop With Nationally Recognized Expert, Carolyn Edlund

On Monday, December 4th, Carolyn Edlund presents a “Marketing & Sales Strategies For Artists” in Martin County, FL.  Carolyn will be available for some private consultations before and after the workshop.  She is the Executive Director of The Arts Business Institute.  This is a FREE event to members of Martin Artisan Guild and there is a fee for non-Guild members.   The Rickie Report shares the details and how to register — or become a member of the Guild.  Do not delay – these workshops sell out quickly.

 

 

 

 

 

 

 

 

 

 

Martin Artisan Guild

 

Presents:

 

 

Carolyn  Edlund  of  The Arts Business Institue

 

Workshop:

“Marketing & Sales Strategies For Artists”

Monday, December 4, 2017
6- 8 pm

Martin County Courthouse Cultural Center

80 SE Ocean Blvd.   Stuart, FL 34994

 

 

 

FREE to members of Martin Artisans Guild/ $40 for non-Guild members

Private Consultations are $30 for a 20 minute session 

Register on website/ Join Guild:

https://mcost.org/workshops/

 

 

 http://www.mcost.org

 

Workshop Details:

 

 

MARKETING & SALES: STRATEGIES FOR ARTISTS

 

 

 

Creative Marketing for Artists
What do artists need to know before marketing themselves? How to prepare your portfolio for the most impact, present yourself professionally, and get taken seriously. How to understand your target customer and market niche, and how to craft a message that connects emotionally with potential collectors. This talk also addresses why people buy, how to use features and benefits, and marketing methods, both traditional and new.

 

Carolyn Edlund Workshop

 

Sales Strategies for Artists
This talk presents opportunities that artists have to enter different markets, and create income streams. How to leverage your art through different formats and price point ranges; how to add value to your work; ways to structure your offering, and increase every sale. Making your art collectable; driving repeat and referral sales.

 

 

Private Consult with Carolyn Edlund

 

Carolyn Edlund:

 

 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

 

For more information about Carolyn Edlund:

Social Media Profiles:
www.Facebook.com/ArtsyShark
www.Twitter.com/ArtsyShark
www.Instagram.com/artsy_shark/

 

 

For more details about this event or other events with the Martin County Artists Guild:

http://www.mcost.org

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

Carolyn Edlund Of Artsy Shark Offers Workshop “Sell Your Photography As Art” On Saturday, November 11, 2017

Understand Photography Studio in Naples, FL. is honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for “Sell Your Photography As Art” Workshop on November 11, 2017.  (This workshop was held in February and it sold out months ahead of time, so don’t procrastinate on registering)!  There is an EARLY BIRD SPECIAL to register. The Rickie Report shares the details and some photos of previous workshops.   Bonus: Understand Photography founder Peggy Farren will present: “What do judges look for in competition and for a juried position in an art show”?  Because of the personalized level of interaction, this workshop is limited to 15 artists only. Register early to avoid disappointment!

 

 

 

 

 

 

 

Carolyn  Edlund  of  Artsy  Shark

 PRESENTS:

 

 

 

 

“Sell Your Photography as Art” Workshop

Saturday, November 11, 2017

9:00 AM to 3:00 PM

 

Taking place at: Understand Photography Studio

 

2383 Linwood Ave #302, Naples, FL

 

 

Price: $169.00 /per person*

*Early Registration: $169 through October 11, 2017

Regular Price: $199 October 12 -November 11

REGISTER:

https://www.meetup.com/UnderstandPhotography/events/238395701/

 

 

Understand Photography Studio tells The Rickie Report, “We are so honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for this workshop. We held this workshop in February and it sold out months ahead of time, so don’t procrastinate on registering”!  This workshop is designed to get you prepared to take immediate action on your journey to sell your fine art photography.

 

Carolyn Edlund Photography Workshop

 

 

Topics to be covered:

Build Your Portfolio. What defines a saleable collection of photographic art? What are the common mistakes that undermine photographers? This presentation will address how to create a thoughtful, compelling portfolio designed to appeal to your chosen audience. Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

 

 

 

Know Your Audience. Successful photographers have a clear concept that appeals to their target audience. We’ll help you niche, niche, niche to really understand the psychology of who will buy your artwork and why. This presentation addresses marketing principles, sales triggers, building value, and buyer behavior. Using examples of photographers with strong core concepts, we’ll take a look at how this works – then apply it to your personal situation and goals. This essential session can be transformative!

 

Carolyn Edlund Consulting With an Artist

Tell Your Story. Excellent photography is crucial to making sales, but your story is equally important. Buying art is an emotional decision. As you learn how to best share your passion, your technique and your expertise, you make yourself as the photographer an integral part of every purchase. In this workshop, you will begin to write and hone your own artist story, and understand how to tell it.

 

 

 

 

Brand Your Business. Once your portfolio is put together, you’ll need to think about branding. This includes your website, your color schemes, your framing, and your booth design if you are doing art shows. Build a memorable brand through consistency and professionalism – we’ll show you how.

 

 

 Carolyn Edlund in Consultation

 

 

 

Create Your Plan. What vision do you have for yourself as a photographer selling your work? What goals do you have? What are the options, and different marketplaces available, and which will you choose? This part of the workshop will focus on a step-by-step plan for each attendee to move forward after the program is completed.

 
Bonus: Understand Photography founder Peggy Farren will present:

What do judges look for in competition and for a juried position in an art show?

 

Carolyn Edlund:

 

 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

 

 

 

See an interview with Carolyn by watching episode 10 of The Understand Photography Show:

http://www.understandphotography.com/episode-10-show-notes-selling-your-art-ft-carolyn-edlund/

 

 

BRING WITH YOU TO CLASS:

Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

Also pen and paper for note-taking. Prepare to be inspired!

LUNCH is included.

Recommended Hotel: Lemon Tree Inn: http://lemontreeinn.com/

 

For more information:

Social Media Profiles:
www.Facebook.com/ArtsyShark
www.Twitter.com/ArtsyShark
www.Instagram.com/artsy_shark/
https://www.facebook.com/UnderstandPhotography
https://www.youtube.com/user/NaplesPortraits

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986