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Updated Information Re: “Marketing & Sales Strategies For Artists” Workshop With Nationally Recognized Expert, Carolyn Edlund

On Monday, December 4th, Carolyn Edlund presents a “Marketing & Sales Strategies For Artists” in Martin County, FL.  Carolyn will be available for some private consultations before and after the workshop.  She is the Executive Director of The Arts Business Institute.  This is a FREE event to members of Martin Artisan Guild and there is a fee for non-Guild members.   The Rickie Report shares the details and how to register — or become a member of the Guild.  Do not delay – these workshops sell out quickly.









Martin Artisan Guild


Carolyn  Edlund  of  The Arts Business Institute



“Marketing & Sales Strategies For Artists”


Monday, December 4, 2017
6- 8 pm



Martin County Courthouse Cultural Center
80 SE Ocean Blvd.   Stuart, FL 34994

FREE to members of Martin Artisans Guild/ $40 for non-Guild members
Private Consultations are $30 for a 20 minute session

Register on website/ Join Guild:

Workshop Details:


Creative Marketing for Artists

What do artists need to know before marketing themselves? How to prepare your portfolio for the most impact, present yourself professionally, and get taken seriously. How to understand your target customer and market niche, and how to craft a message that connects emotionally with potential collectors. This talk also addresses why people buy, how to use features and benefits, and marketing methods, both traditional and new.


Carolyn Edlund Workshop


Sales Strategies for Artists
This talk presents opportunities that artists have to enter different markets, and create income streams. How to leverage your art through different formats and price point ranges; how to add value to your work; ways to structure your offering, and increase every sale. Making your art collectable; driving repeat and referral sales.

Private Consult with Carolyn Edlund


Carolyn Edlund:

Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

For more details about this event or other events with the Martin County Artists Guild:




For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

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