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The Art of Display Part II

The Art of Display Part II looks at creating a warm and welcoming environment. If you have 2D artwork to display on walls or 3 Dimensional creations, here are some ideas you might consider when planning your exhibit space.   We advise you to visit a number of different types of exhibits to get ideas and see what might work for you.  If you are taking part in an outdoor event, remember to consider the elements (rain, wind, bright sun) and physical environment (sloping ground, pavement, rocky soil) as you make your plans. The Rickie Report shares an overview as well as some specific suggestions.  In Part III, we will look at lighting and quantities at the exhibit.  

 

 

The Art of Display Part II

 

 Space Planning

  • Before you arrive at the exhibit, determine how large your space will be (i.e. a 10′ x10′ space including the tent/ an 8′ table)
  • Are you providing the tent, table, chairs?
  • While it will cost more, it may be advantageous to contract with the promoter and rent these materials.
  • Will you have walls?  (Are they fabric to which velcro will adhere, wood, slat walls where you can hang special shelving, do you need U-pins?)
  • If you don’t have walls, can you build side and back barriers to better enclose your space and differentiate it from your neighbors?  (If you can, remember to use these barriers for display and storage)
  • Create a full both set-up BEFORE the show.  See how long it takes to set up everything, so you will be ready before the first customers arrive!  This is also an opportunity to ascertain if you will need helpers the day of the event.
  • Utilize every inch of your space.  That includes leaving room for people to come into your area and look around. Plan pathways for movement within your display area.

 

 

 

 A Welcoming Environment

 

  • Neatness counts!
  • Your booth should never compete with the items you are selling.  Give your customers a chance to rest their eyes on your product.
  • Don’t forget the floor.  A carpet remnant or even a large piece of canvas with colorful paint warms up your space and beckons people to step in.
  • Do you want a theme?   Warm tones of fabrics, rattan, palm leaves and sea shells convey a sea-related theme.  Wood turned bowls will look classy on fabric-covered boxes.  
  • Have you looked at your business cards?  Do they convey the same theme?
  • Consistency is a key factor!
  • Shelving depends on what you are selling.  Rustic pottery can be placed on planks with ladders on either side.  Contemporary fine crafts may need trim shelves.  Delicate items or jewelry may need to be behind glass.
  • Dress up a basic table.  Think: Scarf, placemats, table runner, table cloth with enough overhang so you can utilize the space under the table for storage.
  • Consider risers for the table legs to bring the surface closer to customers’ range of vision and reach.
  • Vary your display with objects of different heights.  You can have a lot of fun with this! Old suitcases, hatboxes, cake plates, lucite boxes or wrapped boxes are basics.
  • Think vertically!  Hanging wind chimes from the ceiling is a perfect way to bring your marketing message to customers.  If you can, place bamboo poles crisscrossing the ceiling. You can hang hand made masks or bird feeders from them.  Make sure you leave enough room for tall customers to feel comfortable without banging their heads!
  • Pedestals made with fabric sides can be used for display on 4 sides plus the top.  Bring velcro, drapery pins or U Pins to attach items to the fabric sides.
  • Pedestals of all shapes and heights can be found on the internet.  If you build your own, consider lightweight but sturdy material.  Carrying them, setting them up and being sure they will sustain a bump from a customer or gust of wind is important.
  • Make your booth memorable! If they have lost your business card and forgotten your name, they can describe your booth to another exhibitor.  Chances are, they’ll find you again!

 

 

 

The Art and Artistic Objects

 

  • Have a sign saying “If you don’t see what you are looking for, please ask”
  • Leave “white space” in between your displayed items
  • Give people’s eyes a place to rest while they are looking at your creations  (If you have too many pieces on a shelf, they will fee overwhelmed and walk away)
  • YES, some people like to “treasure hunt” through a myriad of objects. If you are selling beads, for example, it is OK to have a small box filled with beads for them to rummage through.
  •  BUT, this is not a tag sale. It is an opportunity to showcase your fine art and fine crafts, so ask a friend who will honest with you.  Is your exhibit too messy?  Too crowded?  Too sparse?
  • Have a photo album readily available for clients and potential clients to see what you have created in the past.
  • Take good quality photos
  • If you are selling artwork for walls, show photos of your artwork hanging on walls inside a home, on a yacht, in a business setting.
  • If you are selling wearable art, show your pieces on a model, not just mannequins.
  • Be ready to make an appointment to see if your artwork will actually fit on a potential client’s wall.  Your willingness to do this after the show hours shows your integrity and belief in customer service and satisfaction.

 

 

Look for The Art of Display Part III in an upcoming Rickie Report, where we will focus on other aspects of lighting your artistic creations!

 

 

 

 For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

 

 

 

To read previous posts, click TheRickieReport.com and scroll down.