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New Mural Project in Northwood Brings More Public Art to Galleries, Shops and Restaurants

Murals serve as more than decorations on walls.  They give passersby a glimpse into the neighborhood where murals are displayed on walls of buildings.  The area may be “coming back” or “already there”.  Look at the wide variety and rich cultural history of the murals found in Philadelphia, PA.  The Rickie Report is pleased to share information about the newest mural project in the Northwood Village area of West Palm Beach.  Onlookers are always welcome! Here we focus on the three artists involved, Eduardo Mendieta, Craig McInnis and Amanda Valdes.  The images shown are previous works by the artists at other locations.

 

 

NORTHWOOD VILLAGE

MURAL PROJECT

 

 

 

2417 Spruce Street

2417 Spruce Street

 

 

Initially there will be 4-5 murals painted on buildings located on Northwood Road, Spruce Avenue and 25th Street.  The goal is to beautify and bring more vitality to the neighborhood.  Each mural will be painted by a different artist.  Two murals will begin in August.  Other artists are waiting for approval of their designs before work can begin.  Eduardo Mendieta is spearheading the project.

 

 

The Process*

 

  • Before an artist can legally create art on a wall there are numerous checklists and approvals that are needed.  Building owner approval and City approval must be obtained.  Contacting the building owner may be a challenge, as it is likely that if a business rents their space they deal with a landlord.  The landlord can give some approvals but when it comes to a mural, the owner is generally the one that needs to sign off on it.  So the process from idea > landlord > owner can be lengthy.  It can also take face-to-face time and usually a presentation to encourage the decision makers that the proposed mural idea is beneficial to not only their business but also to the owner’s profit margins and as a neighborhood improvement.
  • The permitting process usually involves calls to the City, finding the correct department and obtaining the paperwork needed to get a City Permit.  The permit’s cost may depend on the budget of the mural.  For the sake of argument let’s say we take the lesser option and it costs us $75 for the permit.  This same permit needs to be filled out and signed by the owner.  Again, quite possibly another case of permit > landlord > owner.

 

  • A ‘pre-approval’ is the next step.  The real decision of all approvals comes with committees such as Art In Public Places and the CRA Advisory Board.  They oversee anything and everything happening in their appointed districts.  Both of those require a presentation, and it’s best to have some kind of pre-approval heading into it, either from the City or from a Merchant Association, or both depending on what committee you are presenting to.  Someone has to put together a proper presentation filled with photos, mock-ups, approved paperwork, etc.  It’s also noteworthy that committees like these do not meet everyday or even every week so you have to be patient and wait your turn to secure a place on a meeting agenda.  It takes roughly 10 days or so for your permitting paperwork to clear the City in order for you to get on an agenda for presentation.
  • Guess what?  You still haven’t put a single drop of paint on a wall yet!  During these presentations and (fingers crossed) approvals, an appropriate work of art must be selected for the mural space.  This might require an outside juror and a fee so that proper selection is made with fairness.  It takes time to gather all of applicants and their work in order for the jurying process to take place.  If a juror is not in place, a different committee takes on the role of selecting artists, interviewing artists, reviewing portfolios and proposed mock-ups.
  • That whole process takes a lot of time, money and patience.  If a full-time business person is taking on this task, it’s easily hours of preparation and follow-through.  If it were someone’s only job it would likely take them a month or two (at best) to get to a point of painting the wall.  Compare that to a month or two of your own salary on top of the paperwork costs.  For example, if someone was paid $30/hour to complete this task and they worked on it roughly for one month at eight hour work days, their fee would equal $4,800.  You can easily spend 8 hour work days on a project like this when it comes to coordination of phone calls, emails, presentation assembly, time spent traveling to and from meetings and City Hall, selecting the juror(s), contacting, paying…  Or if your committee handles some of the coordination, then it’s the committee meetings that require time and feedback amongst everyone involved. * Information from Jonathon Ortiz-Smykla of OSGS Gallery| Studio

Approved Sites/Proposed Sites

2417  Spruce Ave.has been approved
441  25 Street has been approved
444  25 Street is waiting for approval
The other mural sites are still being work out. We have several options.
 
441 25th Street

441 25th Street

How This All Began

Eduardo had shown some of his work at ArtHouse429 several months ago.  During the Opening Reception,  William Halliday, the owner of gallery introduced me to Sharon McCormick from the West Palm Beach CRA.  She had heard about the Downtown West Palm Beach Stairwell Mural Project which Eddie had helped organize and was one of the contributing artists.  She wanted to do something similar in Northwood Village.
Eduardo is overseeing the whole project as well as painting a mural and hopes to begin this month.  Artists can still apply to paint murals in the future and should contact him.

View From the Ground (Photo Courtesy of Eduardo Mendieta)

View From the Ground (Photo Courtesy of Eduardo Mendieta)

There’s More to the Story

 
 
“The CRA has helped get this project off the ground, but it will need more funding to keep this Mural Project going and cover the neighborhood with beautiful murals. Once we start painting in August, we will be looking for local businesses to sponsor murals by allowing us to paint their exterior walls and help with funding. We will also be organizing fundraisers and other activities to get the public involved,” Eduardo told The Rickie Report.

Previous Mural Art Installations

 

Roosevelt Elementary School Reading Mural by Eduardo Mendieta

Roosevelt Elementary School Reading Mural by Eduardo Mendieta

 EDUARDO MENDIETA

 

 

46 for XLVI Mural Project Indianapolis MD by Eduardo Mendieta

46 for XLVI Mural Project Indianapolis, Indiana by Eduardo Mendieta

 

 

For more information visit: www.eduardomendieta.com

 

 

 

CRAIG McINNIS

 

Mural by Craig McInnis

Mural by Craig McInnis

 
 
Craig tells The Rickie Report, “I have been drawing since I can remember. I decided early on that I would be an Artist. Music and art run through much of my family tree.  I doodled my way through high school and then came to Florida to attend the Art Institute. After graduation I plunged into a varied list of artistic endeavors.  My intent is to stay focused and to NEVER take my creative gifts for granted.”
“All things creative” has been the credo that Craig lives by, when deciding what projects to take on. “I enjoy keeping my workload diverse to help expand my skill set.  I have had the opportunity to make music, record and tour, paint on many different surfaces, illustrate, log many fun hours on Photoshop, create graphics and layouts, create storyboard art and props for a motion picture, apprentice as a tattoo artist, and most recently work behind the scenes to curate, promote and produce art shows for my cohorts. As Co- Founder of Art Synergy I am proud to be part of a dedicated team of art professionals with the goal of promoting local art at National and International levels and facilitate access to art & culture to those who may not have previously had the chance. I love the challenge new creative territory poses.”
Mural by Craig McInnis at Broadway Bagel

Murals by Craig McInnis at Broadway Bagel

Craig is also proud to be Creative Director of Fright Nights at the South Florida Fairgrounds over the past 8 years.  “I have done, horror make-up, graphics, talent booking, casting and management, branding, set design, scenic painting,
and my fair share of getting into character.”

Visit Craig at facebook.com/craigartist,    or email at craigart896@hotmail.com

 or go old school and buzz me 561.389.4800

 

 

 

AMANDA VALDES

 

Amanda shares, “I’m very excited to start the Northwood mural project and work with the community to brighten the neighborhood with public art. Northwood is an eclectic area with so much potential. 

 muralAmandaValdes_NWMuralProposal1

 

 

 

Amanda is an accomplished artists and has created murals for other cities. She says, “I feel like Northwood is starting to blossom into something even greater than it is now.”

 
 

Visit Amanda on Facebook: www.facebook.com/avaldesart 

amanda@amandavaldes.com 
www.amandavaldes.com

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Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

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