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Roberta London’s Photography Part of Viva Florida 500!

 The Rickie Report is always happy to share Calls to Artists.  We really mean it when we say we want to share YOUR good news when you’ve been accepted to a show or exhibit you’ve heard about through The Rickie Report.  So, we’re excited to share that Roberta London’s photographs have been accepted to Viva Florida 500!   This is a statewide celebration of Florida’s 500th aniversary of Juan Ponce de Leon’s discovery of “La Florida”.  There are many festivities planned, so read the details in this article and celebrate!



Viva Florida 500



In 1513 Juan Ponce de Leon led the Spanish discovery and exploration of the land he named “La Florida.” Viva Florida 500 is a statewide celebration of Florida’s 500th anniversary.



Exhibition Celebrating Viva Florida 500!


Celebrating Viva Florida 500!” is a collaborative juried exhibition  — the first of its kind as a collaboration of the Elliott Museum with the Arts Council of Martin County, and the second major show at the new Elliott Museum.


Selected works of 129 artists will be exhibited at the Court House Cultural Center Galleries and at the Elliott Museum Exhibition Hall in a joint exhibition from Friday, September 20 through Saturday, October 26th, 2013.


Two Locations:

Elliott Museum is located on Hutchinson Island

825 NE Ocean Boulevard

Stuart, FL


Museum hours: Mon – Sunday 10AM-5PM


Court House Cultural Center Gallery is located at

80 E. Ocean Boulevard, Stuart, FL


Gallery hours: Tuesday-Friday 10AM-4PM; Saturday 11AM-2PM


Opening Night Schedule:

Friday, September 20


5:30 – 8:00 pm

Artists’ Receptions

at both the Arts Council and  Elliott Museum


6:30PM – Awards Presentation at the Elliott Museum





Roberta London shares her story with The Rickie Report readers:


"Flora Tropicana" by Roberta London

“Flora Tropicana” by Roberta London

Getting started in photography…and the journey


Practical matters led me to photography.  I was active in my community in a movement to improve the schools, and used still photography and 16mm film (hmmm, that really was quite a long time ago!) to document and advocate for exemplary programs, teachers, classroom approaches.


Responses to those early works were eye-openers for me:  people were so moved by the images and the messages.  I was hooked!  Over the next 15 years I produced films, video and television  programs, all the while concentrating on ways to compose scenes, and mix sound and picture to tell stories that would pack an emotional punch.


Florida Inspiration


When I moved from New York to Florida in 2006 I was dazzled by the landscape and the light, and the flowers that grew everywhere: it was time to pick up the camera again, this time to focus not on issues but instead on the beauty in my new environment.


An early prod came when I went on the Garden Club of Stuart’s  “Secret Gardens” tour: what a revelation!  There were so many eye-poppingly beautiful and unusual flowers and plants that I had never seen before — the focus for my photography now became clear.


"Hidden Jewels" by Roberta London

“Hidden Jewels” by Roberta London

Planning out the work…or not…when the creative juices flow…what I hope my work will give to others


Most often I work out in the field.  Generally I set off with a particular destination in mind, although I can get pulled in another direction if, on the way, some irresistible scene or tree or flower presents itself.  Then the agenda is scrapped and I tackle the unknown & the unexpected: wind, ever-changing light, backgrounds that look good from the road but not so great up close, insects moving around in the middle of my close-up shot.   And then there are those magical times when it all comes together – light, color, background, luscious blooms, and I look through the lens and my reaction is visceral. Those are the moments when I think ‘something’s happening here,’ and I want that to happen for people when they see my work.




I am not formally trained in photography and have learned primarily by “doing” and by studying the works (and words of wisdom) of photographers whose art I admire: Clyde Butcher, Joseph Holmes, Brooks Jensen, Michael Reichmann, Jonathan Silverman, to name just a few.  The learning process never ends.  And it never should.


"Safekeeping" by Roberta London

“Safekeeping” by Roberta London

Roberta’s artistry has been seen in numerous juried exhibits and events, including: A.E. Backus Museum, Fort Pierce, Florida// Through the Eye of the Camera // Invitation Exhibit: Through Women’s Eyes By Women’s Hands// Through the Eye of the Camera  (Two Awards of Merit)// Molly’s House Gallery, Stuart, FL// Solo Exhibition, Port St. Lucie Botanical Gardens// 21st & 22nd Annual Juried Show, Arts Council of Martin County // // Artists Haven Gallery, Ft. Lauderdale, FL, International Photography Competition // Light Space & Time Online Art Gallery// Botanicals Art Competition (Special Merit Award)// Abstracts Art Competition (Special Recognition Award)// All Women Art Competition (Special Recognition Award)// Nature Art Competition  (Special Recognition Award)// Seasons Art Competition  (Special Recognition Award).




Roberta also shows and sells her work at  Art Festivals, including Howard Alan Events Art Festivals (Hobe Sound Festival of the Arts) (ArtsFest By the Sea, Jupiter, FL), (St. Armand’s Circle, Sarasota, FL) (ArtsFest, Stuart, FL) , Art in the Gardens, Palm Beach Gardens, FL , Winter Park Autumn Art Festival, ArtiGras Fine Arts Festival and Estero Fine Arts Festival.  She is represented by OC Designer Source, Yorba Linda, California  and Artists Haven Gallery, Ft. Lauderdale, FL.  Roberta London is a Contributing Photographer to the Foundation for Photo/Art in Hospitals.


For more information about this exhibit or her photographs, please contact: Roberta London   772-287-9690

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420



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