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Cultural Council of Palm Beach County: Helping Artists Learn Effective Marketing Skills:Tips on Writing a Press Release

Kudos to the Cultural Council of Palm Beach County for offering a workshop on writing a press release!  The Rickie Report continues to urge artists to learn business skills that take you from your studio to the world.  Sign up for this workshop!  Space is limited!


Cultural Council of Palm Beach County invites artists to learn effective marketing skills at

Artist Meeting:

“Tips on Writing a Press Release”

September 7th

1:30 pm

Facilitated by media industry expert

Allison Zucker-Perelman

601 Lake Avenue   Lake Worth,FL

The Cultural Council of Palm Beach County invites artists who live or work in Palm Beach County to attend a marketing skills workshop: “Tips on Writing a Press Release” 1:30 p.m., Sept. 7 at the Cultural Council of Palm Beach County, 601 Lake Avenue, in Lake Worth. Seating is limited. The workshop is free for members of the Cultural Council; $10 for non-members. To register, visit:



“Tips on Writing a press Release” packs an exciting agenda filled with tips on how to write press releases that get attention of editors, and ‘tricks’ of the media industry trade about ways to get your work in front of the mass media audience. Talented industry expert Allison Zucker-Perelman, founder and Chief Executive Officer of Relevant Communications, a boutique public relations firm in Boca Raton, will serve as the guest facilitator.



Monthly artist meetings, hosted by the Cultural Council on the first Saturday of each month, offer professional artists of Palm Beach County an opportunity to network and learn with one another. The Cultural Council offers a mini-workshop facilitated by local professionals at each meeting to give the artists tips and tools to further promote and succeed as artists.
To learn more about the benefits of membership, like support for artists and discounts to special events, please visit:



Mark your calendar for more exciting and educational upcoming artist meetings hosted by the Cultural Council:


  • ·         October 5: Gallerist POV with Ken Plasket, owner of KPG;
  • ·         November 2: “Writing About Art” with Greg Stepanich, Founder, editor-in- chief of Palm Beach ArtsPaper;
  • ·         No meeting in December



About Allison Zucker-Perelman:

Allison Zucker-Perelman is the Founder and CEO of Relevant Communications, a boutique Public Relations firm located in Boca Raton, Florida. Allison is also a senior PR Director for The Buzz Agency, a high-powered joint- venture community of South Florida’s most well-known, high-profile and highly-respected PR professionals. As a seasoned consultant in Public Relations, Marketing, Licensing, and Entertainment Public Relations, Allison comes to each and every client and project with a long, varied and successful track-record. With years of experience in Television and Entertainment PR, and applying a strong expertise and vision in strategic planning for Event Marketing and Media Relations, Allison has been a driving force behind the extraordinary success of many entertainment properties, among them two international blockbuster museum presentations, Our Body: The Universe Within, as well as Mummies of the World.



Her client list is extensive, yet discerning. Allison is the Publicist for the iconic artists Peter Max, Alexandre Renoir, and Pierre Matisse, great-grandson of French Impressionist Henri Matisse. She is considered the industry-standard for PR inititiatves for the country’s most prestigious Fine Art Galleries, and counts among her clients Galerie Michael on Rodeo Drive in Beverly Hills, and Wisby-Smith Fine Art at the Crescent in Dallas. To learn more about Allison Zucker-Perelman, please visit:


About the Cultural Council of Palm Beach County:


The Cultural Council is Palm Beach County’s official arts agency and serves non-profit cultural organizations and professional artists throughout the county. The Cultural Council’s responsibilities include marketing the county’s cultural experiences to visitors and residents, administering grants to organizations and artists, expanding arts and cultural education opportunities, advocating for funding and arts-friendly policies, and serving cultural organizations and artists through capacity building training and exposure to funders and audiences. For more information, please visit



Admission to the Cultural Council’s galleries, Jean S. and Frederic A. Sharf Information Center and Roe Green Uniquely Palm Beach Store is free and open to the public Tuesdays through Saturdays, 10 a.m. to 5 p.m. 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420





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