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Guest Columnist Caren Hackman Shares Advice For Your Business Needs

The Rickie Report receives numerous emails and phone calls from readers asking a variety of questions. We’ve invited Caren Hackman, author of “Graphic Design Exposed”, to be a guest columnist to answer some of them.  The first topic is Business Cards.  


This month our topic is Business Cards


While some people feel that the business card is a dying part of the business landscape I believe that graphically the business card still plays a strong roll. In addition to offering a quick opportunity to pass important contact information along, it provides artists with an opportunity to distill their work into a small format that captures the essence of what they do. This distillation process is actually a much more difficult task than one might expect. Considerable thought has to be placed on repetition of styles, images, themes or personal philosophy within a body of work.


Part of the business card genre is the mini business card. This can be a 2” x 2” square of card stock or circle, (any shape you choose). The mini business card is a wonderful tool for artists with a well-developed web presence. One side of the card can contain the artist’s name and contact information, the other side a QR code to take a collector directly to the artist’s website.


Business cards can also be die cut or laser cut. A good example of a die cut card helping to promote work would be a ceramicist whose art involves carving filigreed shapes into hand thrown porcelain pieces. The filigreed shapes can be laser carved into the business card. A portrait painter might have one edge of a business card die cut to mimic a human profile.


If you feel that more visual information is necessary, consider printing any of the items below


Please keep in mind several design principles that are important with any print or web work that you might.

  • Use clear, easy-to-read fonts.
  • Place text on backgrounds that assist with reading.
  • Avoid red lettering on a black background.
  • Use font sizes that are legible.
  • One or two large well-displayed images are far better than many thumbnail size images. Take care that images maintain their correct aspect ratio. If a placed image is shown horizontally at 45%, it must be shown vertically at 45%.

 Please send your questions, no more than 250 words to:


Caren Hackman is a graphic designer and fine artist living in Palm Beach Gardens, FL. and author of  a book about Graphic Design and Good Business practice. Design Exposed.   Be sure to check out Caren’s wonderful artwork –  Caren is a talented artist in her own right!  She is a founding member of the Artists of Palm Beach County.

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

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