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Packaging: What It Says About You

The Rickie Report recently took a survey of how purchases at art fairs are packaged.  We know that it costs a few cents for a plastic grocery store-type bag to many dollars for a corrugated box with your logo printed on it.  Does it matter?  What does this say about you and your product?

 

There are hundreds of websites and stores where one can purchase packaging materials at retail as well as wholesale prices.  We are not endorsing any particular one, but want to educate the artists and artisans in one more area of customer service that is rarely considered.

 

Let’s look at various options.  Small jewelry items such as earrings or rings, may be boxed, attached to card or placed in small bags.  We have seen websites offering custom labeling for as little as $.19 per ring box.  We do not consider zip-top type bags a good option.  It looks like you only cared about making your work and selling it, not how it goes home with the customer.  Did you remember to include ear backs to help stabilize the earings as they are being worn ( which also cuts down on lost earrings).  What if this is a gift for someone else?  There are sheer string-tied bags that definitely make a statement.  And they have room for your business card!  Larger items may also be boxed or wrapped in good quality tissue paper and placed in a medium to large shopping bag.  Bags are being sold for less than $.015 each when ordered in bulk.  We’ve seen shopping bags range from $.21-$.29  depending on size.

 

Hand made items such as small table top sculptures must be wrapped to ensure a safe trip home!  The worst possible experience is for someone to find their purchase damaged while traveling from the art show to home.  Area artists should ask if the item is going in a suitcase or will be shipped, as many of your customers don’t live nearby.   Extra packing material you provide such as bubble wrap will be remembered when the appreciative customer comes to the next show.  Larger pieces, such as paintings need to be secured properly to avoid nicks in the frame or holes in a canvas.  Flat cardboard taped and bubble wrap again meet those needs and protect the frame corners.

 

There are times when buying a greeting card, there is enough room in my handbag.  I don’t need a bag to protect it because it will be going through the postal system.  It will survive my purse!  But how do I remember who I bought that card from when their business card gets separated from my purchase?  Hopefully, the back of the greeting card has the artist’s website printed or labeled on it.  If the person receiving my card appreciates it as much as I believe they will, they could be making an order themselves!

 

When considering labels, think “clear”.  They can be printed by your computer and placed not only on a greeting card, but a plain shopping bag.  Use a nice, legible font and make sure the ink won’t smear during inclimate weather.  Use your logo to further brand your work!  Think about using one specific color of tissue or ribbon or raffia to make your branding more concrete.

 

The Rickie Report wants you to succeed in your artistry as well as your business.  We have written about your business cards and how important your display is to draw in customers.  Now that you have the customers, keep them coming back because you have offered extraordinary customer service after they made that purchase!  Package your work like you would package yourself : Professionally and Artistically!

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

To read previous posts, click TheRickieReport.com and scroll down.