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Spending Money to Make Money – Business Cards

The Rickie Report recently attended a few juried craft shows in the area.  It is gratifying to visit with so many of the same vendors and view their tried and true designs but also see what new work they are selling.  It is equally exciting to meet new vendors to see what fresh ideas they bring to the market place and their enthusiasm is infective.

As we walked from tent to tent, one good business practice came to the forefront: business cards.  Some vendors have professional cards and others have none.  Some are eager to share with passers-by while others hoard them, handing them out only with purchases.  Who can tell what the lifespan of a business card is?

Business cards originated as trade cards in 17th century England. They were used both as advertising and as maps as there was no formal street numbering system in London at the time.  The Rickie Report knows that having a professional card is a key factor in doing businessThey are a valuable promotional tool to hand out to prospective clients or customers.

Standard business cards are 2 x 3 inch rectangles of card stock with business name, logo, person’s name, address, service or products,  phone number,  fax number ,  website, and email address.   Most business cards are blank on theback, providing a place to make notes about the company’s products or the date of an appointment.  However, we are focusing on the art world, so be creative!

One clever painter prints his contact information on one side of the card, while the other is a small portion of one of his paintings – a great way for a potential customer to remember why they took the card!  Another jewelry artist shows a few of her designs on her card, again to set her card apart from the others.  She is truly giving you a message along with her contact information!

Most business cards only do half of their marketing job. What do you want people to do with the business cards you hand out?  To encourage continued contact with the customer, offer a discount with the card for future purchases.  Give out your business card whenever a person signs up to be on your email list.  This  insures that you will be able to contact them in the future about upcoming shows,  special events, or targeted sales.  If a potential customer asks a question, write a short note on the back of your business card before you hand it to them to help jog their memory once they get home.

When you hand your business card to another professional, be sure to shake their hand and thank them.  You want to establish a relationship.  Take a minute to look at their card.  This is a perfect time to ask a question about their business and hopefully find more common ground. This also gives them the opportunity to look at your card and gives you more time to make an impression.  You only get one chance to make a first impression.

Do you have an interesting or unusual business card?   Tell us how you use your business cards for a future post!

For coverage of your events, listing of announcements in our events section, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

To read previous posts, click TheRickieReport.com and scroll down.