Rickie’s “Two Foot Rule”
Throughout my life, no matter what my career, profession, involvement in volunteering for small and large organizations, or other miscellaneous activities, I found that Rickie’s “Two Foot Rule” often came into play and now is the time to share that secret with you.
“Whenever anyone comes within 2 feet of you – tell them what you are involved in!”
Are you reading this, wondering where to begin? The Rickie Report recommends that you start by making a list of all of the people you come in contact with: family, friends, neighbors, those people you “like” on Facebook, Twitter or other social media. Do not forget to include your hairdresser, dentist (and the office staff), doctors (and their office staff), dry cleaner and favorite barrista. We are serious – make a list! Be sure to include your insurance agent (health, auto, home) as well as your auto mechanic.
Tell everyone you know what you are creating. You don’t have to be pushy. Your enthusiasm, excitement, and even your confusion of where to go next with your project, will offer people an insight into your creativity. Connecting with someone in a social situation can be as simple as saying, “Look at my new business cards! I’m so excited about sharing them!” If you do not have business cards – go to The Rickie Report Archives October 21, 2011. Read. Order. Distribute. Re-order. Continue to Distribute.
By sharing your ideas, their curiosity will be peaked. They will want to hear more about your techniques, your product, your successes, and your learning experiences. We don’t believe in failures – every failure is a learning experience.
The Rickie Report recently presented a marketing program to the South East Florida Polymer Clay Guild to share and elicit ideas about marketing their creative wares. Many suggestions came from our discussion. Make a short video or power point presentation showing how you go through the steps of developing your art. Show photos of the various steps from beginning to end. Bring along some of your materials. Present a demonstration of your creative process.
Will people buy your product? Maybe. But they will tell others about you. Creating a buzz factor about your work and your journey is what leads other people to join with you.
The Rickie Report empathises with the artists and artisans who apply to numerous juried shows throught the year and may feel challenged not only to create but to market themselves as well.
Is it time for you to consider paying someone to handle your marketing? Would hiring a high school student a few hours a month help keep your jpgs in order? We are amazed at how often a Rickie Report staff member will attend a show and be surprised to see one of our faithful readers in a booth selling their beautiful art pieces! When you are accepted into a show, be sure to send out press releases to the local media and to your customer list!
Now, go forth and talk and share!
For coverage of your events, to place an advertisement or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:
Rickie Leiter, Publisher
The Rickie Report
Palm Beach Gardens, FL 33420