Durga Garcia’s ABCs of Getting Your Work Out There Part II

Durga Garcia’s article, “The ABCs of Getting Your Work out There” continues in this Rickie Report.

Entering Art Shows

 

  • Read ALL information slowly and carefully AND Follow the rules

 

  • Make a Check list to ensure you have not missed anything!

 

  • Enter Shows that match your works’ theme and discipline

 

  • Online Exhibits  or Out of the area Exhibits:   If work needs to be shipped leave enough time for shipping ( and acts of nature like a snow storm or bad weather)!
  • ALL SHOWS:

 

          Can you manage the dates?

           Entry deadline date?

           Notification date?

           Delivery date (or shipping date)?

           Reception date?

          Pick up work date?  

Having someone else deliver/pick up? Have a written agreement of acceptability!

 

 

 

Portrait by Durga Garcia

Portrait by Durga Garcia

 

 The Award Ceremony

 

 

JUDGES WANT TO BE shocked or amazed, amused or educated – to see things in a way not seen  before.

 

For the amateur it’s a learning process that mimics being commissioned. You are working to a very  loose brief, but you are attempting to impress others rather than just yourself.

 

 

For the professional it is of course a chance to achieve greater exposure for your work, and  therefore generate more work, but it is also a chance to ‘commission yourself’ rather than working to a client’s directions.  Done correctly that can be creatively very liberating.

 

 

"Hardbody in Tutu" by Durga Garcia

Hardbody in Tutu” by Durga Garcia

 

Being part of an exhibit is something to be proud of, having people see your work and getting the  chance to see how people respond to your work will give you invaluable feedback in your growth as  an artist and is an important part of being an artist.

 

 

 

WINNING IMAGES have a “Wow” factor with with a story to say to be truly award-winning.

The image needs to be artfully constructed and technically well executed…beyond being something pleasurable to look at in a decorative way –— it should provoke or calm,  educate or entertain with innovation, humor or add revelation.

 

 

"As We Are" SOLO Exhibit at NAWA Headquarters by Durga Garcia

“As We Are” SOLO Exhibit at NAWA Headquarters by Durga Garcia

 

Rejections and Not Winning

 

 

  • There may be several hundred entries with only room for only 50 pieces to be exhibited.

 

  • More entered pieces are not accepted than shown

 

  • It doesn’t necessarily mean the non-accepted work is not good,  just not suitable for that exhibit, in that judges opinion, at that time or maybe needs just a little change  to be better.

 

  • Sometimes it is simply a matter of space.

 

Art is very subjective and even the most expert opinion, is just that, an opinion.

 

 

Winning, the difference between 1st, 2nd, 3rd, 4th place and honorable mentions could be so slight,  the same judge on a different day could easily pick a different order of winners. Being recognized as one of the best is an achievement.

 

 

Any Award is good and can become part of your resume. It is good practice to keep track of your  achievements.

 

 DGArt_40

 

Many of Durga Garcia’s images can be found in Public and Private collections.  She is a South Florida based freelance professional photographer of art for artists, portraits, commercial projects & events. Durga has several long term projects and books to her credit.

 

Durga brings a most uncommon background to her pictures.  She has lived in many countries and across America, working as a racehorse trainer, equine veterinary paramedic, yoga teacher, member of the U.S. International Pistol Team and certified art appraiser.  She has parlayed her years of experience as a certified art appraiser into a special talent for conveying those nuanced details in her own work. Durga maintains her Senior Fine Art Appraisal accreditations.    She lectures on photography for area groups, camera clubs and art guilds. Durga hosts a blog for photographers giving tips and tricks of the business and is writing a book for kids, “Your First Photography Book”.

 

In September, 2014 Durga will take part in Palm Beach State College’s “BARK” Invitational Exhibit (Palm Beach Gardens, FL). She has been invited to Tuscany in Spring, 2014 to lead a multi-discipline workshop plus a Photo Tour of Iceland in Fall, 2014.

 Durga is a Proud Member of these Professional Associations:

*PROFESSIONAL PHOTOGRAPHERS of AMERICA
*NATIONAL ASSOCIATION of WOMEN ARTISTS
*NATIONAL ASSOCIATION of PHOTOSHOP PROFESSIONALS
*FLORIDA PROFESSIONAL PHOTOGRAPHERS
*PALM BEACH PROFESSIONAL PHOTOGRAPHERS GUILD
*BOCA MUSEUM ARTISTS’ GUILD
*WELLINGTON ART SOCIETY
*ARTISTS of PALM BEACH COUNTY

For more information visit: http://durgagarcia.com/ http://durgagarcia.tumblr.com/ https://www.facebook.com/durga.garcia

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Selling Your Art: More Resources To Consider

Heads up!  The United States government is involved in building/construction and buying and selling goods and services ( $500 Billion Annually )!!! The Rickie Report knows that for every building that is erected, there are walls, public spaces and a myriad of opportunities to display and sell your creative work!  In this article, we share the details of an upcoming FREE workshop that will help you through the maze of accessing any government contract.  You MUST PRE-REGISTER!  Can’t attend?  Send a representative!  The Think Tank which brought Art Synergy to reality in less than  9 months has taught us to THINK BIG!  The Rickie Report looks forward to hearing your good news and sharing it! 

 

 

 

Accessing Government Contracts

for Small Businesses

 

 

 

FREE Workshop!

Pre-Registration Required!

 

Wednesday, April 30

 

1:30 – 3:30 pm

 

Govt. Contracting

200 Military Trail, Jupiter, FL

Meeting Room  165A

 

 

Small Business owners, did you know that the federal government is the world’s largest buyer of goods and services ( totaling more than $500 billion a year) ?

 

 

 

Did you know that all contracts under $150,000 (except those under $2,500) are set aside solely for small businesses?

 

 

 

A workshop is scheduled on Wednesday, April 30th at the Jupiter Community Center on Military Trail.  This event is being collaboratively sponsored by the Town of Jupiter, the U.S. Small Business Development Administration and the Florida Small Business Development Center at Palm Beach State College Procurement Technical Assistance Center.  This workshop will help small business owners access any U.S. government contract.

 

 

 

For General Information please contact: E-mail   or call (561) 741-2495 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

PGA Craft Show Expands to Two Days!! Apply Now!

The Rickie Report is thrilled to announce that the 8th Annual PGA Art Festival and Craft Fair is going to be a two-day event in January!  Taking place in the beautiful surroundings of Masters Park in PGA National, this event is always terrific!  It is Open to the Public, not just residents. The information and application form are in this article.  Apply now!!

 

 ART FEST FLYER --VENDORS 2014

8th ANNUAL ARTS AND CRAFTS FESTIVAL

SATURDAY & SUNDAY, JANUARY 18-19, 2014

DEADLINE:  TUESDAY, DECEMBER 31, 2013   

APPLICATION AND CONTRACT

 

 

Please PRINT all information clearly

ALL AREAS MUST BE COMPLETED AND 

THIS FORM MUST BE SIGNED OR REQUEST WILL BE DISCARDED!  

NO EXCEPTIONS OR EXTENSIONS ON SUBMITTAL DEADLINE!

 

EXHIBITOR NAME ______________________COMPANY_______________________

ADDRESS:_____________________________________________

CITY: ____________________________     STATE: ________  

ZIP CODE: _________________

PHONE:  (___)______________   FAX: (___)__________________ 

CELL: (___)________________

 

CATEGORY OF WORK (check only ONE):

□ Glass     □ Wood   □ Ceramic/Pottery               □ Photography

□ Jewelry             □ Mixed Media (specify):________________________________________________

□ Other (specify):   ________________________________________________________________________

 

(All participants are responsible for their own collection/payment of all applicable sales tax)

 

NOTE: There is no electricity or running water available at the site.  Only small, quiet generators may be used for this show.

BE SURE TO ENCLOSE:

° SIGNED APPLICATION FORM

° $20.00 NON-REFUNDABLE APPLICATION PROCESSING FEE*

° SELF-ADDRESSED, STAMPED ENVELOPE 

° THREE PHOTOS OF YOUR WORK: 2 OF COMPLETED WORK AND 1 SHOWING WORK IN PROGRESS.

° ONE PHOTO OF YOUR TENT AND DISPLAY

 

Make $20.00 Check Payable to:“PGA POA CRAFT SHOW” AND MAIL TO:

PGA POA

7100 FAIRWAY DR #29       PALM BEACH GARDENS, FL 33418

 

All applicants must submit three photos of their work as defined above, as well as one separate photo of their tent and display area.  Jewelry artists are selected based solely on photos submitted so be sure they are clear.   All participants are required to have a 10’x10’ tent and you must bring your own table, chair(s) and all equipment/supplies.  All tents must be anchored for wind and no staking is permitted!  All tables must be covered to the ground.

 

* TOTAL COST OF THE EVENT IS $160.00

 

FINAL WRITTEN ACCEPTANCE, INVOICE AND SPACE ASSIGNMENT WILL BE MAILED TO ALL PARTICIPANTS IN EARLY JANUARY; HOWEVER ALL ARTISTS EXCEPT JEWELRY WILL BE CALLED WITH PRELIMINARY ACCEPTANCE SHORTLY AFTER RECEIPT OF THEIR APPLICATION.  JEWELRY ARTISTS WILL BE SELECTED BY COMMITTEE ON JANUARY 3rd.

 

ALL SELECTED ARTISTS MUST PAY THE SEPARATE $140.00 PARTICIPATION FEE TO BE INVOICED IN EARLY JANUARY (MUST BE PAID NO LATER THAN JANUARY 14, 2014).

 

GENERAL RELEASE

The undersigned does hereby discharge, release and hold harmless, PGA PROPERTY OWNERS ASSOCIATION, INC., its employees, agents, invitees, licensees and members, all cities, property owners and associations and all co-sponsors from any and all manner of action, suits, damages, or injuries whatsoever arising from any loss or damages or claims, to the person or property of the undersigned while in possession or under the supervision of the sponsors during the Craft Fair, and hereby consents to enforcement of all rules of this event.  Furthermore, the undersigned hereby certifies that all display work is handcrafted and created by the seller.  Participant understands that any mass produced item or display can cause possible expulsion from the show.  There are no rain dates.  There will be no refunds on any cancellation.  Exhibitors are responsible for full payment of show fee.  MANAGEMENT RESERVES THE RIGHT TO DISQUALIFY ANY EXHIBITOR CAUSING ANY PROBLEMS TO FELLOW EXHIBITORS OR MANAGEMENT.  Failure to comply with these rules may result in expulsion for any/all events.

 

 

The undersigned understands that if this application is not accepted, the $20.00 application fee is not refundable and photos will be returned by mail only if requested and only in the envelope provided by the exhibitor.  If accepted, PGA POA has my permission to reproduce my artwork, through the photos I have submitted, for the purpose of advertising and marketing the Craft Fair.  PGA POA also has my permission to publish photos taken of me, my booth and my work during the Craft Fair for purposes related to promotion of the Craft Fair, past or future.

 

Signature:______________________________________    Date:______________________

 

PLEASE PRINT NAME:__________________________________

 

For more information:  Phone: (561) 627-2800    Fax: (561) 622-6324   

www.pga-poa.com

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

SAVING The ARTS We LOVE: Finding Resources When Economic and Public Support Falter

The staff of The Rickie Report has been involved in both the for-profit and the not-for-profit world.  Certainly, it is no surprise that the economics of our own area have affected changes in behavior, affiliation and support of our cultural institutions.  Recently, we met Wendy Weiler and had a frank discussion about some of these issues.  Because The Rickie Report sees challenges as new opportunities, we are pleased to share our discussion with Wendy and hope some of the local cultural and educational institutions will call her!

 

 

             Studies Show Art Audience Declining-

The Time is Now to bring back the LOVE OF ART

            Stop the doors from closing….

Art is here for a new generations

 

 

Consultant, Wendy Weiler

Consultant, Wendy Weiler

 

The National Endowment of the Arts began documenting participation in the arts in 1982.  An article written by 

Jacqueline Trescott, June 16, 2009, of The Washington Post, indicates,

 “

Separate national surveys gauging youth and adult participation in the arts report that visits to art museums are declining.  

A study of nearly 4,000 eighth-grade students, part of the National Assessment of Educational Progress, found dwindling field trips over the past decade. ‘The percentage of eighth-graders who reported that they visited an art museum or gallery with their classes dropped from 22 percent in 1997 to 16 percent in 2008,’ said Stuart Kerachsky, the acting commissioner for the National Center for Education Statistics, which administers the assessment.

  • The National Endowment for the Arts also released new data showing that fewer adults were choosing an art museum or a visual arts festival as a leisure-time destination.
  • From 1992 to 2001, 26 percent of adults reported that they visited such attractions, but the number for 2008 dropped to 23 percent. The decrease is small, but it may portend coming declines as the most loyal part of the museum audience ages.
  • The exception, the NEA said, was in the D.C. metropolitan area, where 40 percent of adults said they had visited a museum in 2008 — reflecting tourism and free admission at most major museums.
  • In addition, the agency noted sizable declines between 1982 and 2008 in almost every performing arts field.
  • It reported double-digit rates of decline for classical music, jazz, opera, musical theater, ballet and dramatic plays.
  • The NEA survey “shows that audiences for the arts are changing,” said Patrice Walker Powell, the acting NEA chairman. “While many now participate in arts activities available through electronic media, the number of American adults who are participating in live performing and visual arts events is declining. The findings underscore the need for more arts education to foster the next generation of both artists and arts enthusiasts.”

 

 

TRR:  

Dire predictions?  Looking at our local Palm Beach County cultural landscape, how many attend not-so-filled audiences of musical and theatrical events?  Do you have trouble finding a parking space at other cultural institutions and are they so filled that you wonder when might be a better, less crowded time to visit?  Wendy Weiler shares her observations, concerns and offers some solutions here in this interview.


WW:
The article written by Jacqueline Trescor, June 16, 2009, highlights a growing national problem.  Without the support of communities, individuals and the next generation of art lovers, museums and other educational/cultural institutions around the country will be forced to close their doors.  Membership numbers are down due to economic issues and the decline of art supporters.  As the Baby Boomer generation and their parents age, there needs to be a new generation that embraces and supports the public arts. 

TRR:   Given this crises,  what would you suggest as a call to action?

WW:  

A strategic plan of action is necessary to draw the public back to museums and make them community friendly.   Families, seniors, singles, children and teenagers need to feel at home when they experience art.  Creating events, classes and exhibits that speak to each niche market brings them closer to wanting to be a part of this inviting circle of patrons.  

Education is crucial for the next generation to feel involved and the best way to create that bond is by building a program with the schools and early childhood centers.  This way children grow up with the love of art and don’t look at art museums as a place where only adults go to learn.  It would be a normal part of their milieu.  Some unique programs that could be developed such as parent/child events.  This would be for young children to go to the art museum during the day with a parent, while other siblings are away at school, giving special time for a child and their parent.  Special hands on exhibits and classes would give parents and their children ways to express themselves together and see the venue as a “fun” place to be.  In addition, families with different cultural values will have the ability to connect with the tradition of venerating the arts and cultures of our past. 

TRR:  There are a number of places in Palm Beach County that do offer these types of programs.

WW:

The Art Museums that have been successful understand how to maximize their facility by giving back to their community. They have developed programs that integrate art, music, dance, food and fun and sharing all of those experiences with their members/visitors. The museum then becomes transformed into a place to be involved in culture and not a place to visit once every couple of years.  It becomes a  “happening place” where corporations, Chambers of Commerce members, visitors and the public could join and make a difference by sharing the types of exhibits and programs they would like to support.

 

TRR: Tell our readers about your experience in this field, before your recent move to Florida

 

WW:  

As one of the creators of the first privately owned convention center in the country, my background in launching and maintaining a public facility has given me a wealth of knowledge in marketing and sales strategies.  The Meadowlands Convention Center was conceived by my colleagues and I and we pitched it to Harts Mountain who then built the center.  My role was to ensure occupancy and I did so by building an aggressive marketing campaign to promoters from around the country.  We also developed in-house events and had national entertainers.  That experience and those skills have enable me to develop promising strategies to meet the needs of  the art and cultural world we’ve been discussing.  Art Museums, galleries and other attractions are just like building attendance at a convention center.  Know your market and give them what they want and build customer loyalty for renewable revenues.
TRR:  What is EduStrategies’ mission?
WW:
As founder of EduStrategies, a marketing and sales strategy consulting firm for education, our mission is to capture a larger market share for each client.  By knowing your competitors and creating your own niche market we develop a marketing plan that ties into your sales goals to ensure success.  This formula can be transformed to any industry.  Because of my passion for art and culture,  I have chosen to divert my path from education to the art world.
TRR:  If I have a venue and am interested in hearing what you have to suggest, how would we work together?
WW:
The first step is to do an evaluation of the organization’s goals and initiatives:   to see what is working and what is not. Then we would work together to create a strategic plan with milestones and deliverables.  My role could be as an out-sourced resource or I could come into the organization and take role as Director of Business Development.
TRR:  It sounds like you have a lot to offer not only to educational institutions, museums or art-related constituents.  This is a model that can be extrapolated into any business field.  Most often, artists do not see themselves as business people.  They focus on their creative energies and find consumerism difficult to deal with. The Rickie Report believes that we need to help find a balance between the two, in order to make a living at being an artist.
WW:

If you would like to learn more about turning around your art museum, gallery or art retail store then feel free to contact: Wendy Weiler – President of EduStrategies-wendylweiler@gmail.com, phone:508-320-4710.  This consulting firm can create a road map of marketing strategies to drive membership, secure corporate partnerships and build a branding campaign to create the buzz regionally as well as nationally.

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

Artists Wanted at Local Boutique-Local Treasures

The Rickie Report just visited Kathy Barry and Local Treasures’ new digs. We love the cozyness of the space and that one is not overwhelmed with the array in one large space.  Kathy is interested in featuring the work of new artists to her current mix.  Read on! Reply!

 

Local Treasures is putting out a Call to Artists and Artisans for their new location at 357 Cypress Drive Suite 9 in Tequesta.  Owner, Kathy Barry is looking for local artists and artisans who:

 

  • Are serious about their making and selling their art.
  • Want to participate in the events promoted by the store and support the other artists.
  • Committed to taking part in Open Houses.
  • Agree to maintain a regular turn over of their inventory

 

Local Treasures is a place where customers feel comfortable while they browse and become excited at the array of creativity which abounds in the store.  Artists who partner with Kathy at Local Treasures are upbeat and value being part of a locally run boutique.

 

  • Artists are not required to be exclusive to Local Treasures
  • Shelf and wall space is available at low monthly rates
  • Help plan your display within the store space
  • The store will help each artist promote their work through the store’s upgraded website, advertising, and other promotions including stories in The Rickie Report.

For more information, contact Kathy at

LOCAL TREASURES

WHERE EVERYDAY IS AN ART SHOW!

Open Wednesday – Saturday

357 Cypress Drive, #9 Tequesta, FL

   561-741-1901

www.local-treasures.com

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291

 

 

 

 

 

 

 

 

 

 

To Market, To Market…….What Are You Waiting For?

Rickie’s “Two Foot Rule”

Throughout my life, no matter what my career, profession, involvement in volunteering for small  and large organizations, or other miscellaneous activities, I found that Rickie’s “Two Foot Rule” often came into play and now is the time to share that secret with you.

“Whenever anyone comes within 2 feet of you – tell them what you are involved in!”

Are you reading this, wondering where to begin? The Rickie Report recommends that you start by making a list of all of the people you come in contact with: family, friends, neighbors, those people you “like” on Facebook, Twitter or other social media.  Do not forget to include your hairdresser, dentist (and the office staff), doctors (and their office staff), dry cleaner and favorite barrista. We are serious – make a list!  Be sure to include your insurance agent (health, auto, home) as well as your auto mechanic.

Tell everyone you know what you are creating.  You don’t have to be pushy.  Your enthusiasm, excitement, and even your confusion of where to go next with your project, will offer people an insight into your creativity.  Connecting with someone in a social situation can be as simple as saying, “Look at my new business cards!  I’m so excited about sharing them!”     If you do not have business cards – go to The Rickie Report Archives October 21, 2011.  Read. Order. Distribute. Re-order. Continue to Distribute.

By sharing  your ideas, their curiosity will be peaked. They will want to hear more about your techniques,  your product, your successes, and your learning experiences.  We don’t believe in failures - every failure is a learning experience.

The Rickie Report recently presented a marketing program to the South East Florida Polymer Clay Guild to share and elicit ideas about marketing their creative wares.  Many suggestions came from our discussion.  Make a short video or power point presentation showing how you go through the steps of developing your art.  Show photos of the various steps from beginning to end.  Bring along some of your materials.  Present a demonstration of your creative process.

Will people buy your product?  Maybe.  But they will tell others about you.  Creating a buzz factor about your work and your journey is what leads other people to join with you.

The Rickie Report empathises with the artists and artisans who apply to numerous juried shows throught the year and may feel challenged not only to create but to market themselves as well. 

Is it time for you to consider paying someone to handle your marketing?  Would hiring a high school student a few hours a month help keep your jpgs in order?   We are amazed at how often a Rickie Report staff member will attend a show and be surprised to see one of our faithful readers in a booth selling their beautiful art pieces!  When you are accepted into a show, be sure to send out press releases to the local media and to your customer list! 

Now, go forth and talk and share!

For coverage of your events, to place an advertisement or speak to Rickie about appearing in The Rickie Report, contact The Rickie Report at:

Rickie Leiter, Publisher

The Rickie Report

P.O.Box 33423

Palm Beach Gardens, FL 33420

Rickie@therickiereport.com

561-537-0291