Cheryl Maeder’s reputation as an international artist is well known, but her latest art reveal was very local! The Rickie Report sent out a Call to Artists, which Cheryl answered. Her photograph was chosen for the cover of the Annual Palm Beach Chamber of Commerce Guide! While you can see her art work in Paris or London, you won’t have to go that far. We are pleased to share some of Cheryl’s accomplishments in this article and tell you about some of her local upcoming exhibits!
Cheryl Maeder began her photography studies while living in Switzerland at the Kunstgewerbeschule in Zurich. She left Switzerland and returned to the United States. After much hard work and perseverance, Maeder opened her photography studio in San Francisco. For the next 15 years, she worked as a national fine art and advertising photographer shooting campaigns for clients such as Sony, AT&T, Visa, Calvin Klein and Marriott Hotels among others. Her work was the inspiration for the Dove Campaign on “Real Women, Real Beauty”, which was shown in the United States and throughout the world.
Palm Beach Chamber of Commerce’s Executive Director, Laurel Baker shares, “Cheryl is such a nice person and SO enthusiastic – just what Palm Beach needs: the guide theme this year is ENJOY Palm Beach – as you can see from the attached, the image, in her very special style, is of Mar-a-Lago – what greater center for enjoyment since its creation – AND the ocean site of the wreck of the Providencia from which the cocoanuts came.”
Baker goes on to say, “The image was selected for its originality, its capturing of the essence of Palm Beach – grandeur, beauty – the quintessential image of enjoyment that tantalizes all of ones senses. This is the ninth year that the chamber has had original art for its cover – we are really looking forward to next year for a decade of art!”
Maeder’s photography work is in the permanent collection of the Frost Museum and exhibited at Boca Museum of Art, Norton Museum and Florida Museum for Women Artists. Her work has been awarded the Artoteque Biennial Contemporary Art Award of Excellence, International Color Awards Photography Masters Cup, Women in Photography International, Hasselblad Lurzer’s International Screenings Award and was a finalist in Art Takes Miami 2012, Juried Competition by Artists Wanted & Scope Art Fair. Her photographs have been auctioned in Sotheby’s and are collected worldwide, including Shanghai, Singapore, Paris, London, Istanbul, Miami and Toronto.
Maeder began her current body of fine art work entitled Dreamscapes when she traveled through the coastal towns of the Costa Brava in Spain. Inspired by the play of light and color, she began experimenting, using her photography in a new direction. The photorealist painter uses the paintbrush to convey the world as in a photograph and Maeder, as a photographer, uses her camera as an instrument to convey the world through painterly eyes. Part color field painter, part impressionist and part abstractionist, Cheryl Maeder conveys to the viewer the world we see is part of a larger reality and what appears to be clear and in focus is only our perception.
The Dreamscapes Series are inspired by my travels to the Mediterranean coastal towns of Spain. Inspired by the play of light and color before me, I began experimenting, using my photography in a new direction. The photorealist painter uses the paintbrush to convey the world as in a photograph and I, as a photographer, use my camera as an instrument to convey the world through painterly eyes. Part color field painter, part impressionist and part abstractionist, I want to convey to the viewer the world we see is part of a larger reality and what appears to be clear and in focus is only our perception.
“Cheryl Maeder is one of those rare talents that seems to effortlessly combine painting and photography into an engaging visual statement. She balances realism with a soft-focused whisper of faded color, creating her works with a sprinkle of magic that leaves the viewer in a dreamy state…Maeder allows us to bring back our own nebulous memories of people and places through her photo postcard-like compositions, which are pushed to the edge of recognizability.” Bruce Helander is an Artist & Arts Writer for Huffingtonpost.com and Art News Magazine.
Exhibitions coming up:
For more information about Cheryl Maeder please visit: http://maederphotography.com/ or email her at firstname.lastname@example.org