Congratulations, you’ve sold a piece of your artwork! The Rickie Report shares some good business practices in this article, to not only acknowledge the sale but create opportunities for more. We’ll focus on 2 Dimensional, 3 Dimensional and wearable art.
GOOD BUSINESS PRACTICES: AFTER A SALE
There is nothing as exciting as connecting with someone who loves your creativity as much as you! This article’s focus is “after the sale” of 2 Dimensional, 3 Dimensional and wearable art pieces. Now that you have sold your art piece, what are some next steps to not only acknowledge and celebrate that sale, but to bring more buyers?
IT’S THE LITTLE THINGS
Remember “thank you” notes? This is the time to send one to the buyer!
Your effort will make an impression on the buyer – how many people actually do this? Few – which is why you will make an impression by doing so.
The buyer begins to realize this “sale” means more than the monetary value exchanged.
You are not only thanking them for their recent purchase, but you are reinforcing that this is now a relationship of artist/art patron.
The next time you are exhibiting, you can feel comfortable reaching out to previous buyers, letting them know about your newest work.
The next time the buyer is in your area, they will feel more connected to you and contact you.
When a buyer feels that there is a more informal relationship, you will pop up in more of their conversations – a buyer marketing for you is worth gold!
PICTURES TELL A BIGGER STORY
Take a photo of the buyer with your art piece!
Ask the buyer to send you a photo of the art piece in their home or office. This encourages others to truly “see” your art on someone’s walls, in a niche or on a shelf.
If you are selling wearable art, ask the buyer to send you a photo of you or the person gifted with the item wearing your piece. Most buyers will be flattered to be part of your portfolio of happy clients!
Once you’ve established a relationship with a buyer, feel free to ask for their story which you can share on your website. How did wearing your necklace make the new graduate feel? How did the buyer propose, using the ring you created? Have you just sold a piece of artwork that is destined to become a family heirloom?
A photo of a real person (not a model) wearing the clothing you’ve created tells other people than your wearable art is accessible and comfortable.
A WORD ABOUT SOCIAL MEDIA
Sharing your successes on social media sites is an easy way to let people know about your sales.
Who is reading your social media site ?
According to business experts, you are reaching YOUR audience
Is that helpful for future sales?
Are your followers buying your artwork or merely celebrating the sale with you and “liking” that you made a sale?
Good friends will share your news about sales on social media in a different way.
Now is the time to ask YOUR social media friends to share the photo of your artwork in your client’s space with THEIR social media friends!
Remember the buyer with whom you now have a relationship?……
Encourage your art patrons to share their excitement about their purchase with THEIR social media friends.
Thank them for referrals!
Would your art patrons consider offering you the opportunity to have an exhibit or special showing of your work in a different space than you normally display?
Are you available to help your art patrons’ favorite charity through an exhibit and sales of your artwork?
When you have formed a relationship with your art buyer, these and more possibilities will arise. The Rickie Report looks forward to sharing more business tips in the future.
For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:
Rickie Leiter, Publisher
The Rickie Report
Palm Beach Gardens, FL 33420