Artists who create 2 Dimensional and 3 Dimensional work need to consider how they display their artistry. This is part of marketing your business and can take different directions depending on the pieces being displayed, the area of your display, and your environment. The Rickie Report looks at different aspects of displaying your work in this article, Part I of III.
The Art of Display
Easy to Read Signage
- Are your signs eye catching?
- Do not rely on hand written signs unless you are calligrapher (and we urge caution even then)
- Avery and other companies offer labels of varying sizes which can be computer printed
- Use an easy to read font
- Consider that the font you pick will be read differently in print than on a computer screen
- Use a large type (Try different options)
this is 18 in Comic Sans ( great for reading an artist bio)
- Be consistent. You can use the same font in different sizes, depending on the sign you need
- Consider the color you print with: yellow is difficult to see on a white background
- Arial font, with rounded lines not only prints well but when enlarged, it is ideal for larger signs
- 48 or 72 point font sizes are easier to read from a distance
What message do your signs convey?
- Signs tell who you are and what you are selling at a quick glance
- Patrons are more apt to stop by a display where they can easily identify what your product is
- Your name, your business name, and what you are selling should be easy to ascertain
- Signs can convey messages using words as well as images
- Will your business logo translate to an easy-to-read sign?
- Having your logo on signage deepens the branding of your business.
- If you are offering a % discount, have a sign with the details
- Encourage people to sign your Guest Book. Promise that you will not share email addresses or inundate them with mail. The purpose of a Guest Book is to contact interested patrons with your e-newsletter or dates of exhibition when you are back in the area. It is also an opportunity for them to write comments about specific items you are selling.
Descriptions and Prices
- Hand made does not mean hand written
- Titles, medium and prices should be easy to find
- Without the basic information about the product, the materials and the cost, a patron may walk away rather than ask for help
- An interesting tid-bit about your art can peek a customer’s curiosity
- Have your business cards easily available for anyone who enters the booth
- Have a photo album of your previous work.
- Show your art pieces in context ( in homes, offices, yachts). It makes it easier for people to imagine in their own space.
- If you offer private commission art pieces, indicate that!
Look for The Art of Display Part II in an upcoming Rickie Report, where we will focus on other aspects of displaying your artistic creations!