Updated Information About “Marketing & Sales Strategies For Artists” Workshop With Nationally Recognized Expert, Carolyn Edlund

On Monday, December 4th, Carolyn Edlund presents a “Marketing & Sales Strategies For Artists” in Martin County, FL.  Carolyn will be available for some private consultations before and after the workshop.  She is the Executive Director of The Arts Business Institute.  This is a FREE event to members of Martin Artisan Guild and there is a fee for non-Guild members.   The Rickie Report shares the details and how to register — or become a member of the Guild.  Do not delay – these workshops sell out quickly.

 

 

 

 

 

 

 

 

 

 

Martin Artisan Guild

 

Presents:

 

 

Carolyn  Edlund  of  The Arts Business Institue

 

Workshop:

“Marketing & Sales Strategies For Artists”

Monday, December 4, 2017
6- 8 pm

Martin County Courthouse Cultural Center

80 SE Ocean Blvd.   Stuart, FL 34994

 

 

 

FREE to members of Martin Artisans Guild/ $40 for non-Guild members

Private Consultations are $30 for a 20 minute session 

Register on website/ Join Guild:

https://mcost.org/workshops/

 

 

 http://www.mcost.org

 

Workshop Details:

 

 

MARKETING & SALES: STRATEGIES FOR ARTISTS

 

 

 

Creative Marketing for Artists
What do artists need to know before marketing themselves? How to prepare your portfolio for the most impact, present yourself professionally, and get taken seriously. How to understand your target customer and market niche, and how to craft a message that connects emotionally with potential collectors. This talk also addresses why people buy, how to use features and benefits, and marketing methods, both traditional and new.

 

Carolyn Edlund Workshop

 

Sales Strategies for Artists
This talk presents opportunities that artists have to enter different markets, and create income streams. How to leverage your art through different formats and price point ranges; how to add value to your work; ways to structure your offering, and increase every sale. Making your art collectable; driving repeat and referral sales.

 

 

Private Consult with Carolyn Edlund

 

Carolyn Edlund:

 

 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

 

For more information about Carolyn Edlund:

Social Media Profiles:
www.Facebook.com/ArtsyShark
www.Twitter.com/ArtsyShark
www.Instagram.com/artsy_shark/

 

 

For more details about this event or other events with the Martin County Artists Guild:

http://www.mcost.org

 

 

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986

 

 

Carolyn Edlund Of Artsy Shark Offers Workshop “Sell Your Photography As Art” On Saturday, November 11, 2017

Understand Photography Studio in Naples, FL. is honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for “Sell Your Photography As Art” Workshop on November 11, 2017.  (This workshop was held in February and it sold out months ahead of time, so don’t procrastinate on registering)!  There is an EARLY BIRD SPECIAL to register. The Rickie Report shares the details and some photos of previous workshops.   Bonus: Understand Photography founder Peggy Farren will present: “What do judges look for in competition and for a juried position in an art show”?  Because of the personalized level of interaction, this workshop is limited to 15 artists only. Register early to avoid disappointment!

 

 

 

 

 

 

 

Carolyn  Edlund  of  Artsy  Shark

 PRESENTS:

 

 

 

 

“Sell Your Photography as Art” Workshop

Saturday, November 11, 2017

9:00 AM to 3:00 PM

 

Taking place at: Understand Photography Studio

 

2383 Linwood Ave #302, Naples, FL

 

 

Price: $169.00 /per person*

*Early Registration: $169 through October 11, 2017

Regular Price: $199 October 12 -November 11

REGISTER:

https://www.meetup.com/UnderstandPhotography/events/238395701/

 

 

Understand Photography Studio tells The Rickie Report, “We are so honored to bring Carolyn Edlund of Artsy Shark as a guest instructor for this workshop. We held this workshop in February and it sold out months ahead of time, so don’t procrastinate on registering”!  This workshop is designed to get you prepared to take immediate action on your journey to sell your fine art photography.

 

Carolyn Edlund Photography Workshop

 

 

Topics to be covered:

Build Your Portfolio. What defines a saleable collection of photographic art? What are the common mistakes that undermine photographers? This presentation will address how to create a thoughtful, compelling portfolio designed to appeal to your chosen audience. Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

 

 

 

Know Your Audience. Successful photographers have a clear concept that appeals to their target audience. We’ll help you niche, niche, niche to really understand the psychology of who will buy your artwork and why. This presentation addresses marketing principles, sales triggers, building value, and buyer behavior. Using examples of photographers with strong core concepts, we’ll take a look at how this works – then apply it to your personal situation and goals. This essential session can be transformative!

 

Carolyn Edlund Consulting With an Artist

Tell Your Story. Excellent photography is crucial to making sales, but your story is equally important. Buying art is an emotional decision. As you learn how to best share your passion, your technique and your expertise, you make yourself as the photographer an integral part of every purchase. In this workshop, you will begin to write and hone your own artist story, and understand how to tell it.

 

 

 

 

Brand Your Business. Once your portfolio is put together, you’ll need to think about branding. This includes your website, your color schemes, your framing, and your booth design if you are doing art shows. Build a memorable brand through consistency and professionalism – we’ll show you how.

 

 

 Carolyn Edlund in Consultation

 

 

 

Create Your Plan. What vision do you have for yourself as a photographer selling your work? What goals do you have? What are the options, and different marketplaces available, and which will you choose? This part of the workshop will focus on a step-by-step plan for each attendee to move forward after the program is completed.

 
Bonus: Understand Photography founder Peggy Farren will present:

What do judges look for in competition and for a juried position in an art show?

 

Carolyn Edlund:

 

 Carolyn Edlund has an extensive background as an entrepreneur, writer, speaker and art business consultant. Her background includes owning a production ceramic studio for twenty years, selling product into over 1,000 retail accounts during that time. Subsequently, she was an outside sales rep for the largest art publisher in the world, earning “Rep of the Year” honors. In 2009, she founded ArtsyShark, recognized as a “Top 10” art blog by Art Business News, which publishes art marketing and business articles, and features individual artists in portfolio articles. She is also the Executive Director of the Arts Business Institute, a non-profit organization dedicated to professional development for artists and makers, that presents business workshops throughout the U.S. and internationally.

 

 

 

See an interview with Carolyn by watching episode 10 of The Understand Photography Show:

http://www.understandphotography.com/episode-10-show-notes-selling-your-art-ft-carolyn-edlund/

 

 

BRING WITH YOU TO CLASS:

Bring your laptop with your best images. We will be working hands-on with each student to put together their best portfolio.

Also pen and paper for note-taking. Prepare to be inspired!

LUNCH is included.

Recommended Hotel: Lemon Tree Inn: http://lemontreeinn.com/

 

For more information:

Social Media Profiles:
www.Facebook.com/ArtsyShark
www.Twitter.com/ArtsyShark
www.Instagram.com/artsy_shark/
https://www.facebook.com/UnderstandPhotography
https://www.youtube.com/user/NaplesPortraits

 

 

 

For coverage of your events, to place an advertisement, or speak to Rickie about appearing in The Rickie Report, contact:

Rickie Leiter, Publisher

Rickie@therickiereport.com   561-537-0291

17019 SW Sapri Way   Port St. Lucie, FL 34986